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Artwork for Social Media Decoded

Social Media Decoded

Michelle Thames
Visibility
Entrepreneurship
Social Media Marketing
Instagram
Community Building
Content Marketing
Marketing
Content Creation
Social Media
Content Strategy
Networking
Personal Branding
Marketing Strategies
Business Growth
Authority
Podcasting
Marketing Strategy
Storytelling
Social Media Strategies
Leadership

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help ... more

PublishesDailyEpisodes600Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Social Media Decoded

Latest Episodes

Have you ever felt like what used to work in your business just… doesn’t anymore?

In this honest and behind-the-scenes episode, Michelle Thames opens up about the real pivot happening in her business right now — from shifting strategies and simplify... more

Everybody wants to go viral… but what if virality isn’t actually the thing that grows your business?

In this episode of Social Media Decoded, Michelle Thames is sharing the real truth about what going viral has actually taught her about visibility, ... more

What really makes a brand unforgettable?

In this special Behind the Brand episode of Social Media Decoded, Michelle sits down with Jayanta Jenkins, Former Vice President of Global Creative at Starbucks, to unpack what it takes to build one of the mo... more

Summer is here, the kids are home, schedules are changing, and business still has to move.

So how do you stay visible online when life gets… life-y?

In this episode of Social Media Decoded, Michelle is talking about what it really looks like to sta... more

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Recent Guests

Sarah Gavilla
Social media lead, ManyChat
ManyChat
Episode: How to Turn Conversations Into Clients Using DMs | Behind the Brand with Manychat
Kailey Jacomet
Founder of Brand Law Boutique, Trademark Attorney
Brand Law Boutique
Episode: One DM Could Shut Down Your Brand: The Legal Mistakes Creators Don’t See Coming with Kailey Jacomet
Julia Hartz
CEO and co-founder of Eventbrite
Eventbrite
Episode: Building Community at Scale: Live with Eventbrite CEO Julia Hartz
Lauren Najar
Business coach and lead strategist helping women generate online income
Episode: Why Your Lead Magnet Isn’t Working (and the Relationship Strategy That Converts) with Lauren Najar
Mollie Lo
LinkedIn strategist who helps entrepreneurs and professionals turn their presence into profits.
Lotus Mentoring
Episode: How to Use LinkedIn to Attract Clients, Build Authority & Monetize Your Expertise with LinkedIn Strategist Mollie Lo
Genny Mack
Wellness advocate, certified holistic nutritionist, and storyteller who shares her journey of overcoming chronic illness.
Not specified
Episode: From Lupus to Limitless: How Genny Mack Turned Visibility Into Purpose and Profit
Robin Newberry
Founder of Shine Pages
Shine Pages
Episode: Building Shine: The Story Behind the Platform Empowering Women Entrepreneurs Everywhere (ft. Shine Pages Founder Robin Newberry)
Haley Thomas
Founder of The Passion Pursuit, helping creative entrepreneurs build businesses that reflect their passions.
The Passion Pursuit
Episode: From Fear to Flow: How to Build a Business That Lights You Up (w/ Haley Thomas)
Chris Christian
Founder of Chicago French Press, a woman-owned coffee brand
Chicago French Press
Episode: From Coffee to Community: How Chicago French Press Is Brewing Impact & Empowering Women Entrepreneurs

Host

Michelle Thames
host and marketing strategist, visibility coach, entrepreneur, podcast host

Reviews

4.9 out of 5 stars from 245 ratings
  • the reason you haven’t grown episode

    Best one yet!

    Apple Podcasts
    5
    CocoBricks
    United States3 months ago
  • High vibes, high value

    I love listening to Michelle! She’s got such a great energy and always gives really good advice. She definitely knows what she’s talking about!

    Apple Podcasts
    5
    viajante26
    United Kingdom10 months ago
  • Countless gems

    As soon as a new show drops I’m locked in because I know I’m going to get a major takeaway that I can add to my business leading to success in the social space!

    Apple Podcasts
    5
    Goochaveli
    United Statesa year ago
  • Michelle is top tier

    Real talk with real strategies by a real woman in business who is just passionate about helping the rest of us grow and de-mystify social media a bit along the way.

    Apple Podcasts
    5
    Steph Rubio
    United Statesa year ago
  • Strong 🔥

    Michelle delivers solid advice every entrepreneur needs to stay relevant and motivated. Love!

    Apple Podcasts
    5
    Lynzann04
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate concise episodes that get to the point without fluff.
Clear, actionable takeaways in bite-sized formats are popular with listeners.
The host's energy and practical advice help listeners implement strategies quickly.
Guests and topics are praised for relevance to real-world marketing.
Episodes emphasize relationship-building and community for sustainable growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

One DM Could Shut Down Your Brand: The Legal Mistakes Creators Don’t See Coming with Kailey Jacomet
Q: What are some non-negotiable clauses that every creator should have in their contract?
Important clauses include how the brand can use your name and likeness and the scope of that usage related to the agreement.
One DM Could Shut Down Your Brand: The Legal Mistakes Creators Don’t See Coming with Kailey Jacomet
Q: Can you give us a quick checklist for a name search?
Search on two different search engines and write out synonyms for the words used in the name to ensure no conflicts arise.
One DM Could Shut Down Your Brand: The Legal Mistakes Creators Don’t See Coming with Kailey Jacomet
Q: What's the very first trademark mistake that you see entrepreneurs making on social media?
Entrepreneurs often name their business or brand without conducting the necessary research, leading to potential trademark infringements.
Building Community at Scale: Live with Eventbrite CEO Julia Hartz
Q: What excites you most about the future of events and community?
People are looking for live experiences that feel unpolished, surprising, and human, which is driving a shift towards authenticity in event creation.
Building Community at Scale: Live with Eventbrite CEO Julia Hartz
Q: What is one mistake that you see people make when hosting events?
Many people focus too much on the logistics and forget to consider the emotional impact they want to create, especially how they close the event.

Audience Metrics

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Listeners per Episode
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Social Media Reach

Frequently Asked Questions About Social Media Decoded

What is Social Media Decoded about and what kind of topics does it cover?

Short, action-oriented episodes focus on turning social presence into tangible business results. Core themes include building a scalable visibility system, converting attention into email lists, and turning conversations—online and IRL—into clients and revenue. Listeners can expect crisp frameworks, bite-sized tactics, and real-world case studies on platforms like Threads, Instagram, and LinkedIn, with a heavy emphasis on relationship-building, community, and events as engines for growth. A standout pattern is the host's insistence on practical, implementable steps over vanity metrics, plus frequent discussions of rooms, networks, and speaking opportunities as proven pathways to opportunities.

Where can I find podcast stats for Social Media Decoded?

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How many listeners does Social Media Decoded get?

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What are the audience demographics for Social Media Decoded?

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How many subscribers and views does Social Media Decoded have?

To see how many followers or subscribers Social Media Decoded has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Social Media Decoded?

These podcasts share a similar audience with Social Media Decoded:

1. Good Content with Shannon McKinstrie
2. Build Your Tribe | Grow Your Business with Social Media
3. Hello Seven Podcast
4. the bossbabe podcast
5. The Amy Porterfield Show

How many episodes of Social Media Decoded are there?

Social Media Decoded launched 6 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Social Media Decoded?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Social Media Decoded?

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How do I access podcast episode transcripts for Social Media Decoded?

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What guests have appeared on Social Media Decoded?

Recent guests on Social Media Decoded include:

1. Sarah Gavilla
2. Kailey Jacomet
3. Julia Hartz
4. Lauren Najar
5. Mollie Lo
6. Genny Mack
7. Robin Newberry
8. Haley Thomas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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