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Artwork for Social Media Decoded

Social Media Decoded

Michelle Thames
Social Media Marketing
Content Creation
Audience Engagement
Entrepreneurship
Digital Marketplace
Marketing Strategies
Evergreen Content
Community Building
SEO
Family Business
Business Growth Strategies
Authenticity
Social Media
Digital Marketing
Instagram Stories
Personal Branding
Monetizing Skills
Instagram Reels
Podcasting
Chatgpt

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help ... more

PublishesDailyEpisodes561Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Social Media Decoded

Latest Episodes

It’s my birthday 🎉 and I’m sharing a gift with YOU: how to use AI to create more Instagram content without burning out.

In this episode of Social Media Decoded, I share 3 practical ways to let AI repurpose, brainstorm, and speed up your content cre... more

In this episode of Social Media Decoded, Michelle sits down with Anna Tutckaia, VP of Growth at manychat, live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practic... more

In this episode of Social Media Decoded, host Michelle Thames explains why content alone won’t bring clients — you need an ecosystem.

Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events... more

Fresh off the plane from Los Angeles, I’m recapping my experience at the Instagram Summit 2025, where Manychat flew me out to podcast live with their VP of Growth, Anna Tutckaia.

In this episode, I’m sharing:

✨ Behind-the-scenes of being in the room... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Becky Beach
A million dollar digital product seller, coach, and host of The Becky Beach Show who helps women stop trading time for dollars.
The Becky Beach Show
Episode: From 9–5 to $70K Months: How Becky Beach Built a Million-Dollar Digital Product Business Without Ads
Neita Wilson
Founder and clarity coach at Celebrating You Ministries
Celebrating You Ministries
Episode: From Confused to Confident: How Neita Revamped Her Instagram Strategy in 60 Minutes
Clair Sidman
VP of Marketing at Collective Voice
Collective Voice
Episode: The Creator-First Future: Monetization, Messaging & Modern Marketing with Clair Sidman of Collective Voice
Amber Owens
The powerhouse behind BrandFelt Activation, specializing in brand activations and community engagement.
BrandFelt Activation
Episode: From Customers to Community: The Experiential Marketing Playbook w/ Amber “The Activator” Owens
Jodi-Kay Edwards
A powerhouse brand strategist and storytelling expert who helps entrepreneurs go from invisible to in-demand
Episode: Why You’re Still a “Hidden Gem”—And How to Finally Get PAID for Your Expertise w/ Jodi-Kay Edwards
Steph Rubio
No BS business strategist helping entrepreneurs simplify their offers.
Episode: Show Up, Sell & Scale: The Specificity + Simplicity Playbook w/ Steph Rubio
Ebony N. Stroder
A beauty industry expert, entrepreneur, business coach, author
Episode: The “Niche Down” Lie: How Being Multi-Passionate Becomes Your Superpower w/ Ebony N. Stroder
Lyndsey Akers
Founder of Akers&Co, a boutique PR agency helping high achieving women turn their stories into movements and legacy brands.
Akers&Co
Episode: Your Story Deserves the Spotlight: Visibility + Legacy-Building with Lyndsey Akers
Tahnee Hipel
Entrepreneur, professor, author, coffee shop owner
Brewed Coffee Bar
Episode: Build a Feel-Good Business: Ditch Hustle Culture, Align Your Brand, and Grow with Authentic Marketing w/ Tahnee Hipel

Host

Michelle Thames
Michelle is a marketing expert specializing in social media strategies and business growth. She emphasizes actionable insights, practical advice, and personal anecdotes to empower entrepreneurs in navigating the digital landscape.

Reviews

4.9 out of 5 stars from 239 ratings
  • High vibes, high value

    I love listening to Michelle! She’s got such a great energy and always gives really good advice. She definitely knows what she’s talking about!

    Apple Podcasts
    5
    viajante26
    United Kingdoma month ago
  • Countless gems

    As soon as a new show drops I’m locked in because I know I’m going to get a major takeaway that I can add to my business leading to success in the social space!

    Apple Podcasts
    5
    Goochaveli
    United States3 months ago
  • Michelle is top tier

    Real talk with real strategies by a real woman in business who is just passionate about helping the rest of us grow and de-mystify social media a bit along the way.

    Apple Podcasts
    5
    Steph Rubio
    United States4 months ago
  • Strong 🔥

    Michelle delivers solid advice every entrepreneur needs to stay relevant and motivated. Love!

    Apple Podcasts
    5
    Lynzann04
    United States5 months ago
  • Bite sized goodness

    You know what there is not enough of in the podcast world - bite sized podcasts that pack a punch. Thank you Michelle for giving me all the details in digestible time frames!!

    Apple Podcasts
    5
    Katie Higg Design
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable, specific advice delivered in a concise format.
Many find the content relatable and helpful for their own business journeys, particularly in social media marketing.
There is a consistent emphasis on the host's engaging and warm personality, making the episodes feel personal and inviting.
Positive feedback commends the podcast for filling a gap in the availability of practical social media tips, resonating with both beginners and seasoned professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From 9–5 to $70K Months: How Becky Beach Built a Million-Dollar Digital Product Business Without Ads
Q: What's your advice for taking the first step towards building a profitable digital product business?
Identify your 'why,' which will motivate you during the hard times and provide clarity on your goals; be prepared to put in hard work and take action.
From 9–5 to $70K Months: How Becky Beach Built a Million-Dollar Digital Product Business Without Ads
Q: What are two to three specific things that helped you scale to earning over $70,000 a month in digital products?
Becky attributes her growth to using AI tools for product creation, consistently sending daily emails, and focusing on automation to enhance her productivity and reach.
From 9–5 to $70K Months: How Becky Beach Built a Million-Dollar Digital Product Business Without Ads
Q: What are some of the organic strategies that you use to grow your income?
Becky primarily uses organic strategies such as joining digital product summits and using blogging and podcasting to drive traffic to her products, avoiding paid ads.
From 9–5 to $70K Months: How Becky Beach Built a Million-Dollar Digital Product Business Without Ads
Q: What was your first digital product and what was the experience like building it from scratch?
Becky's first digital product was printable spreadsheets and e-books aimed at moms, which she developed while blogging, demonstrating her early commitment to helping others while achieving personal goals.
From 9–5 to $70K Months: How Becky Beach Built a Million-Dollar Digital Product Business Without Ads
Q: What made you decide to leave the 9 to 5 world and dive head first into digital products?
Becky decided to leave her 9 to 5 job to have more time with her son after realizing she was spending more time at work than with him. She wanted more flexibility and the ability to spend quality time with her family.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Social Media Decoded

What is Social Media Decoded about and what kind of topics does it cover?

Focused on empowering entrepreneurs, creators, and brands, this podcast explores marketing, visibility, and monetization strategies to foster business growth in the digital landscape. Topics like social media marketing, content creation, and personal branding are frequently discussed, with a particular emphasis on actionable insights and real-world implementations. Listeners can expect to gain practical advice from various expert guests and relatable anecdotes from the host, enhancing their understanding of how to effectively engage their target audience and drive results using modern tools and technology. The format aims to deliver information succinctly, making it ideal for busy professionals seeking impactful takeaways in short episodes.... more

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How many episodes of Social Media Decoded are there?

Social Media Decoded launched 5 years ago and published 561 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Social Media Decoded?

Recent guests on Social Media Decoded include:

1. Becky Beach
2. Neita Wilson
3. Clair Sidman
4. Amber Owens
5. Jodi-Kay Edwards
6. Steph Rubio
7. Ebony N. Stroder
8. Lyndsey Akers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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