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Smarter Marketer

James Lawrence

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

PublishesTwice monthlyEpisodes103Founded3 years ago
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Latest Episodes

What does it really mean to lead marketing in 2025? In this episode of the Smarter Marketer Podcast, Host James Lawrence sits down with executive brand strategist Emma Logan to unpack the realities facing modern marketing leaders, from blurred job bo... more

For decades the agency-client relationship has worked on a transactional view of marketing and creative services. Agencies gave away their best thinking upfront, clients judged on surface-level ideas and both sides accepted a process that often under... more

YouTube

Ranking in ChatGPT is now one of the most urgent challenges in digital marketing. With millions of Australians using AI search every week, the question for in-house marketers isn’t whether ChatGPT is shaping buyer journeys anymore, it’s how to make s... more

As competition heats up across professional services, simply telling people what you do is no longer enough. The difference between winning and blending in ultimately comes down to perspective: how you see the world, not just what you sell. Too often... more

YouTube

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Reviews

5.0 out of 5 stars from 43 ratings
  • Some useful tips

    I just started listening to Smarter Marketer and am finding some useful tips and ideas. It’s easy listening and informative. Look forward to more.

    Apple Podcasts
    5
    Grant6065
    Australia8 months ago
  • Marketing made easy

    Smarter Marketer is such a fun and insightful dive into marketing, offering practical tips and engaging discussions. Perfect for staying updated on trends with a relaxed, approachable vibe!

    Apple Podcasts
    5
    Amshu_03
    Australiaa year ago
  • Finally some genuine actionable content.

    We’ll done. Love the diversity and how valuable the perspectives are. You don’t know what you don’t know, so this is really helping me stay on top of what’s new what’s important and how it impacts my day to day. So much quality content.

    Apple Podcasts
    5
    marian buda
    Australia2 years ago
  • Always something new and interesting

    Honestly is the best podcast out there for those who want to keep ahead of what’s happening in marketing, which often is no easy task since there’s just so much. Really good stuff in every episdoe!

    Apple Podcasts
    5
    Ashb2398
    India2 years ago
  • Game Changing Podcast!

    Packed with insights and industry trends, each episode delivers marketing wisdom. Hosted by experts, it's a must-listen for anyone navigating the dynamic world of marketing. Informative and engaging!

    Apple Podcasts
    5
    bonnieweetbix
    Australia2 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#194
Australia/Business/Marketing
Apple Podcasts
#108
Indonesia/Business/Marketing
Apple Podcasts
#204
Taiwan/Business/Marketing

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Which podcasts are similar to Smarter Marketer?

These podcasts share a similar audience with Smarter Marketer:

1. Equity Mates Investing Podcast
2. Better Than Yesterday with Osher Günsberg
3. The Fin
4. The Diary Of A CEO with Steven Bartlett
5. News Club

How many episodes of Smarter Marketer are there?

Smarter Marketer launched 3 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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