Rephonic
Artwork for Smarter Marketer

Smarter Marketer

James Lawrence
Artificial Intelligence
Marketing
Brand
Chatgpt
SEO
Out Of Home
B2B Marketing
Creative
In-House Agency
Influencer Marketing
Sleep
Future Demand
Google Ads
Agency
Australia
Creativity
APAC B2B Buyer Journey
South By Southwest
Google
Content Creators

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

PublishesTwice monthlyEpisodes123Founded4 years ago
Number of ListenersCategories
MarketingCareersBusiness

Listen to this Podcast

Artwork for Smarter Marketer

Latest Episodes

Marketing teams have never had more data available to them, yet many still find it hard (often harder than ever) to confidently answer a simple question: what’s actually driving growth?

In this episode of the Smarter Marketer Podcast, Rocket Agency’... more

Most marketers are under pressure to deliver results fast. But when all of the focus goes into capturing demand that already exists, businesses eventually limit their ability to grow. Sustainable growth comes from balancing the customers ready to buy... more

Few decisions have a bigger impact on marketing performance than choosing the right agency partner. Yet according to TrinityP3's latest State of the Pitch Report, many pitch processes are still creating frustration on both sides of the table. Agencie... more

YouTube

Episode Description:

Most marketers are keen to try the new shiny tactic, but what if the biggest B2B marketing opportunities come from understanding what doesn’t change?

In this episode of the Smarter Marketer Podcast, Rocket Agency’s Co-Founder &... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Nothing To Wear
Nothing To WearMamamia Podcasts
No Filter
No FilterMamamia Podcasts
The Quicky
The QuickyMamamia Podcasts
The Imperfects
The ImperfectsHugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

Recent Guests

Paul Sinkinson
Managing Director for Australia and Asia at Analytic Partners
Analytic Partners
Episode: 114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson
James Hurman
Marketing effectiveness expert, author, and entrepreneur
Lions Advisory; Khan Lions (Tracksuit founder); Master of Advertising Effectiveness program director
Episode: 113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’
Ty Heath
Head of Global Thought Leadership at LinkedIn Marketing; co-founder of LinkedIn's B2B Institute
LinkedIn
Episode: 111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian
Henry Innis
CEO and co-founder of Mutinex, a marketing measurement innovator
Mutinex
Episode: 109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis
Jordan Slover
Founder of Neon Ambition, an agency focused on paid search, SEO, CRO and content marketing
Neon Ambition
Episode: 108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover
Trish McGee
Group Account Director at the Impact Agency
Impact Agency
Episode: 107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee
Lisa Macqueen
CEO of Cleancorp
Cleancorp
Episode: 105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macqueen
Stuart Jaffray
Managing Director of Green Hat
Green Hat
Episode: 104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audiences and More w. Green Hat’s Stuart Jaffray
Alex Hayes
Founder of Clear Hayes, a B2B communications agency specializing in marketing to marketers
Clear Hayes
Episode: 103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in 2026 w. Clear Hayes' Alex Hayes

Host

James Lawrence
Host of Smarter Marketer

Reviews

4.9 out of 5 stars from 47 ratings
  • Some useful tips

    I just started listening to Smarter Marketer and am finding some useful tips and ideas. It’s easy listening and informative. Look forward to more.

    Apple Podcasts
    5
    Grant6065
    Australiaa year ago
  • Marketing made easy

    Smarter Marketer is such a fun and insightful dive into marketing, offering practical tips and engaging discussions. Perfect for staying updated on trends with a relaxed, approachable vibe!

    Apple Podcasts
    5
    Amshu_03
    Australia2 years ago
  • Finally some genuine actionable content.

    We’ll done. Love the diversity and how valuable the perspectives are. You don’t know what you don’t know, so this is really helping me stay on top of what’s new what’s important and how it impacts my day to day. So much quality content.

    Apple Podcasts
    5
    marian buda
    Australia2 years ago
  • Always something new and interesting

    Honestly is the best podcast out there for those who want to keep ahead of what’s happening in marketing, which often is no easy task since there’s just so much. Really good stuff in every episdoe!

    Apple Podcasts
    5
    Ashb2398
    India2 years ago
  • Game Changing Podcast!

    Packed with insights and industry trends, each episode delivers marketing wisdom. Hosted by experts, it's a must-listen for anyone navigating the dynamic world of marketing. Informative and engaging!

    Apple Podcasts
    5
    bonnieweetbix
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find episodes consistently actionable and trend-aware.
The show is regarded as a must-follow for staying ahead in Australian marketing.
Listeners praise practical tips and easy-to-digest insights.
Audiences value diverse, real-world perspectives from experienced marketers.
Significant appreciation for clear, human-centered storytelling and relatable industry anecdotes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#30
Australia/Business/Marketing
Apple Podcasts
#31
Poland/Business/Marketing
Apple Podcasts
#76
New Zealand/Business/Marketing
Apple Podcasts
#220
Poland/Business

Talking Points

Recent interactions between the hosts and their guests.

From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit
Q: How do you distinguish persuasion from manipulation in marketing, and what safeguards do you use?
Persuasion is about helping people see value in a choice they would benefit from, while manipulation involves tactics that pressure or mislead. The discussion emphasizes legality, transparency, and consent, with a push to avoid dark patterns and to design experiences that respect the consumer while guiding decisions.
From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit
Q: Okay, how do you determine which behavioral tools to apply on a given brief?
There isn't a fixed checklist; behavioral science is messy and context-dependent. Practitioners typically consider four broad problem types—awareness, value perception, conversion, and product portfolio design—and then select biases that fit the specific brief and audience while ensuring ethical framing.
92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer
Q: What is the central message about brand investment versus performance investment?
Brand investment is essential for creating future demand and ensuring the brand is top-of-mind when buying decisions occur, while performance marketing captures near-term results; both are needed, but the balance should favor long-term brand building.
90. Marketing to Gen Z and Gen Alpha w. Katy Richardson
Q: What one bit of career or marketing advice would you share with in-house marketers targeting younger audiences?
Listen to your audience, find out where they are and who they are already listening to, and integrate yourself into that ecosystem as authentically as possible, even if it means being slightly flexible with your brand.
91. The Secret to B2B Marketing: Owning a Perspective w. Alex James
Q: What is the fundamental difference between marketing a product and a service in B2B?
For services, you're selling a perception and a promise, not a tangible product, so trust, authority, and a clear, distinctive perspective become the differentiators that drive long-term demand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Smarter Marketer

What is Smarter Marketer about and what kind of topics does it cover?

A practical, practitioner-focused show centered on modern marketing, with candid discussions from leaders and practitioners about what actually works in today's fast-changing landscape. Episodes frequently cover topics like AI-enabled search, marketing measurement, agency partnerships, creator partnerships, B2B and B2C marketing strategies, and practical tactics for achieving measurable outcomes. Notable strengths include a strong Australian perspective, a mix of agency veterans and subject-matter experts, and a consistent emphasis on actionable tactics, human-centered storytelling, and governance around new technologies. This combination makes it useful for listeners who want real-world guidance, benchmarks, and frameworks they can apply t... more

Where can I find podcast stats for Smarter Marketer?

Rephonic provides a wide range of podcast stats for Smarter Marketer. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Smarter Marketer and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Smarter Marketer get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Smarter Marketer, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Smarter Marketer?

Rephonic provides comprehensive predictive audience data for Smarter Marketer, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Smarter Marketer have?

To see how many followers or subscribers Smarter Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Smarter Marketer?

These podcasts share a similar audience with Smarter Marketer:

1. Nothing To Wear
2. No Filter
3. The Quicky
4. The Diary Of A CEO with Steven Bartlett
5. The Imperfects

How many episodes of Smarter Marketer are there?

Smarter Marketer launched 4 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Smarter Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Smarter Marketer?

Rephonic pulls ratings and reviews for Smarter Marketer from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Smarter Marketer?

Rephonic provides full transcripts for episodes of Smarter Marketer. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Smarter Marketer?

Recent guests on Smarter Marketer include:

1. Paul Sinkinson
2. James Hurman
3. Ty Heath
4. Henry Innis
5. Jordan Slover
6. Trish McGee
7. Lisa Macqueen
8. Stuart Jaffray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days