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SmartBug on Tap

SmartBug Team
Hubspot
Agetech
Answer Engine Optimization
SEO
Paid Media
Search Generative Experience
CRM Systems
Salesforce
AI In Marketing
Customer Journeys
Content Strategy
Enterprise Teams
Data Management
Google
Brand Authority
Content Quality
SERP
Online Marketing
User Experience
Content Creation

Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand’s success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise succes... more

PublishesTwice weeklyEpisodes145Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Latest Episodes

In staffing, your applicant tracking system (ATS) may feel like both a lifeline and a limitation. It’s great at storing resumes and ensuring compliance—but does it actually help you nurture candidates, align with marketing, or forecast sales? In this... more

Managing both candidates and clients in one CRM can feel impossible, but it doesn’t have to be. In this episode of SmartBug on Tap, host Alexandra Whitmore (VP of Sales at SmartBug) sits down with Sandy Moore (Senior Director of Account Strategy at S... more

In this episode of SmartBug on Tap, I, Alexandra Whitmore, delve into the common pitfalls staffing firms encounter with their CRM strategies. Joined by Casey Pedicord, our Senior Director of Channel Sales, we explore issues such as poor adoption, mes... more

We’re diving into the concept of second brain systems—how to use custom GPTs (in ChatGPT) and Gems (in Gemini) to scale your marketing team’s productivity, eliminate repetitive tasks, and streamline onboarding, content creation, paid media, and more.... more

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Recent Guests

Abigail Allen
EVP of Sales at SmartBug Media, veteran of the staffing industry with over two decades of experience in executive sales and operations.
SmartBug Media
Episode: Is It Time to Fire Your ATS? What HubSpot Can—and Can’t—Do for Staffing Firms
Casey Peddicord
Senior Director of Channel Sales at SmartBug Media
SmartBug Media
Episode: What Staffing Firms Get Wrong About CRM Strategy
Rebecca Corgan
Copywriter at SmartBug with experience in building second-brain systems.
SmartBug Media
Episode: Second Brain Systems: How to Set Up Custom GPTs and Gems for Your Marketing Team
Sandy Moore
Senior Director of Account Strategy at SmartBug
SmartBug Media
Episode: The Enterprise Attribution Problem: What’s Working, What’s Not, and What to Do About It
Sam Saint-Maur
Marketing operations expert with a background in development and graphic design.
Episode: Making HubSpot Work Better by Understanding How People Work Best
Louis Martin
Paid Media Sales Executive at SmartBug
SmartBug Media
Episode: From Guesswork to Greatness: Paid Media in the AI Era
Alex Bisaillon
A powerhouse in the HubSpot Solution Architecture ecosystem with extensive experience in scaling go-to-market systems.
Independent Consultant
Episode: HubSpot and Salesforce: How to Integrate and When to Migrate
Briana Greer
Director of Paid Media at SmartBug
SmartBug Media
Episode: Strategic Spending: AgeTech GTM Strategies for Paid Media Success
John Suarez
Director of HubSpot Strategy at SmartBug
SmartBug Media
Episode: Where to Start with HubSpot–CRM or Marketing First

Hosts

Tonia Speir
Senior Sales Executive of Enterprise Services
Paul Schmidt
Host of SmartBug on Tap

Reviews

5.0 out of 5 stars from 51 ratings
  • A must in my podcast feed!

    I look forward to every installment and review past episodes on a regular basis. I love this podcast because Jen is to-the-point, no-nonsense and spot-on with her insights! This podcast is great for seasoned and novice marketers alike. Keep the episodes coming!

    Apple Podcasts
    5
    RAC Reader
    United States6 years ago
  • Years of Experience Packed into One Podcast

    I love that this podcast comes in short and easily digestible episodes, yet each one is packed full of Jen's years of experience. I always walk away with insights I can use almost right away. Every marketer should subscribe to this!

    Apple Podcasts
    5
    Amber Knope
    United States6 years ago
  • Jen Rocks!

    I learn a lot from this podcast and it is very fun to listen too!

    Apple Podcasts
    5
    aandrews
    United States6 years ago
  • Inbound isn't magic, but this podcast is.

    Helpful advice and marketing and sales tips from the one and only Jen Spencer. Love this podcast.

    Apple Podcasts
    5
    Brooke H T
    United States6 years ago
  • Informative + Actionable!

    Great content in a compact and informative manner. Excited to hear and learn more from Jen Spencer!!

    Apple Podcasts
    5
    Emma Urbanek
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Comments reflect a strong recommendation for both beginners and seasoned marketers to tune in for valuable strategies.
Listeners find the bite-sized format beneficial for quick learning, showcasing a focus on immediate applicability of insights.
The energy and enthusiasm of the hosts, paired with their marketing expertise, consistently receive positive feedback.
Listeners appreciate the actionable insights and practical advice provided in each episode, highlighting the expert knowledge of the hosts.
The podcast is described as dynamic and engaging, making complex marketing topics accessible and relevant.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#209
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Double Funnel, Double Trouble: Solving for Candidates and Clients in One CRM
Q: What is one quick win a staffing leader can tackle this week?
I would say audit your current system and processes to determine what's working and where the gaps are.
Double Funnel, Double Trouble: Solving for Candidates and Clients in One CRM
Q: What are common CRM mistakes when trying to manage clients and candidates together?
Common mistakes include stepping on each other's processes, treating candidates like customers, and creating generic workflows that blur the needs of both sides.
Second Brain Systems: How to Set Up Custom GPTs and Gems for Your Marketing Team
Q: What level of technical skills do you need?
You need minimal technical skills; if you're already using ChatGPT or Gemini, you're likely capable of creating these tools.
Second Brain Systems: How to Set Up Custom GPTs and Gems for Your Marketing Team
Q: What is a second brain in the context of AI and marketing?
Second brain systems are external memory systems that help organize information for easy access rather than relying on memory alone.
The Enterprise Attribution Problem: What’s Working, What’s Not, and What to Do About It
Q: What do I do first if I'm trying to simplify my attribution setup?
Start with clear goals. Understand what you're aiming to achieve in terms of revenue or leads, and then build your attribution model from there.

Audience Metrics

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Frequently Asked Questions About SmartBug on Tap

What is SmartBug on Tap about and what kind of topics does it cover?

Content revolves around actionable marketing strategies and expert insights designed to help listeners elevate their brand success. Episodes feature discussions about various marketing tools and methodologies, including the use of HubSpot for enterprise success, marketing automation, attribution challenges, and the integration of artificial intelligence into marketing. The content is tailored for marketing leaders, strategists, and those involved in executing marketing and sales initiatives, aiming to provide practical advice that can be applied immediately. Unique aspects include a focus on real-world applications and stories of innovation through expert guest appearances.

Where can I find podcast stats for SmartBug on Tap?

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How many listeners does SmartBug on Tap get?

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Which podcasts are similar to SmartBug on Tap?

These podcasts share a similar audience with SmartBug on Tap:

1. How I Built This with Guy Raz

How many episodes of SmartBug on Tap are there?

SmartBug on Tap launched 7 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on SmartBug on Tap?

Recent guests on SmartBug on Tap include:

1. Abigail Allen
2. Casey Peddicord
3. Rebecca Corgan
4. Sandy Moore
5. Sam Saint-Maur
6. Louis Martin
7. Alex Bisaillon
8. Briana Greer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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