Slow Marketing - Le podcast des CMO à impact
Anaïs BaumgartenSlow Marketing accompagne les CMO et Directeur·rices Marketing d'entreprises à impact (scale-ups, B Corp, PME en transition) dans leur transformation marketing responsable. Chaque épisode, je reçois des CMO qui partagent leurs stratégies pour : Communiquer leur impact sans greenwashing Mesurer le ROI du marketing responsable Attirer des talents grâce à leur mission Concilier performance business e... more
| Publishes | Weekly | Episodes | 103 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
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Le storytelling, ou l'art de raconter des histoires, est une technique de communication qui consiste à transmettre un message ou une idée à travers une narration captivante. Le storytelling est utilisé dans de nombreux domaines, tels que la publicité... more
“L’émotion authentique bat toujours les raccourcis technologiques. Et changer les imaginaires, c’est plus puissant que vendre à tout prix.”
Dans cet épisode de Slow Marketing, Anaïs Baumgarten ouvre une nouvelle série “LIVRE” et décortique le chapit... more
(Re)découvrez l'épisode bonus de novembre en partenariat avec Sench ! Lors de ce Conscious Talk captivant, enregistré le 14 novembre 2024, nous plongeons au cœur de modèles économiques innovants centrés sur l’usage plutôt que sur la possession.
Avec... more
“On essaie de ringardiser l’achat.”
Dans cet épisode de Slow Marketing, Anaïs Baumgarten échange avec Raphaël Masbou, co‑fondateur et CEO de Lokki. Lokki équipe déjà plus de 2 500 loueurs avec un logiciel, une marketplace et un programme d’accompagn... more
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Reviews
- Un podcast brillant pour envisager le marketing autrement
Du contenu synthétique et dynamique qui t’aide à te questionner sur tes pratiques marketing et à les révolutionner en douceur. J’adore !
Apple Podcasts5Andreea241France2 years ago - Incroyable !
Podcast très intéressant et très diversifié!
Apple Podcasts5thebloone
Belgium2 years ago Podcast didactique qui permet de découvrir les bonnes pratiques du marketing sans être forcément du milieu. Je conseille !
Podcast Addict52 years agoMélusine Parenteau- Mon podcast préféré !
Un grand MERCI pour ce podcast, Anaïs !
Tu as réussi à répondre à toutes les questions que je me posais (ou presque) sur le marketing responsable.
Du super pratico-pratique et actionnable, des invités experts et pertinents, un format juste nickel niveau durée… non vraiment, on ne pouvait pas faire mieux selon moi.
C’est mon podcast préféré ! Voilà j’arrête de faire la fan girl et j’ai hâte d’être au prochain épisode :)
Laura
Apple Podcasts5Laura Slen
Australia2 years ago - Vers un marketing plus responsable 🌿
De très bons conseils pour avancer pas à pas et faire mûrir sa réflexion pour un marketing plus responsable!
Bravo Anaïs! Ça me donne de nouvelles idées pour avancer dans cette démarche 😊
Léa de L’Effet Marketing
Apple Podcasts5leagueniffetFrance3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #137 | France/Business/Marketing |
Apple Podcasts | #36 | Belgium/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Slow Marketing are there?
Slow Marketing launched 3 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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