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Sleeping Barber - A Marketing Podcast

Sleeping Barber
Applied Brand Science
Hidden Champions
Customer Acquisition
Brand Loyalty
Banana Curve
Marketing Science
Ethan Decker
Brand Awareness
Demand Generation
ROI
Marketing Metrics
Multi-Touch Attribution
Pricing Power
Marketing Effectiveness
Innovation
Physical Availability
Brand Growth
Customer Retention
Coca-Cola
Wanamaker Dilemma

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more

PublishesTwice weeklyEpisodes170Founded4 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Sleeping Barber

Latest Episodes

Welcome to the first Sharp Cut from The Sleeping Barber Podcast — a tighter, opinion-led format designed to challenge marketing’s most persistent assumptions. In this episode, Vassilis and Marc take on one of the industry’s most widely accepted belie... more

YouTube

In this Barber’s Brief, V and Marc cover the biggest marketing and platform stories from the last couple of weeks—plus introduce a new segment.

First up, they unpack why marketers should stop trying to re-label marketing as CapEx, and why misusing f... more

YouTube

Vassilis and Marc reflect on their conversation with Tom Fishburne, the Marketoonist. They explore the art of cartooning, the importance of humour in marketing, and the challenges posed by AI and innovation in the industry. The duo emphasizes the nee... more

YouTube

What if the biggest barrier to innovation in your organization isn't lack of ideas, budget, or talent—but fear?

Tom Fishburne, the Marketoonist, whose cartoons have appeared in more marketing decks than most actual strategies joins Marc and V to rev... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Paul Tedesco
Head of effectiveness at the Institute of Canadian Agencies
Institute of Canadian Agencies
Episode: SBP 161: The Barber's Brief - Toyota Promotes Escape, Whatever The Car.
Ty Heath
A notable figure in B2B marketing and filmmaker
Episode: SBP 160: The PostPod - Why Awareness Is Not Enough.
Jane Ostler
Chief Insights Officer at Kantar
Kantar
Episode: SBP 157: The PostPod - Principles Beat Tactical Noise.
Karen Nelson Field
CEO of Amplified Intelligence, expert in media effectiveness
Amplified Intelligence
Episode: SBP 154: The Post Pod - Dull Media Smells Like Burning Money.
Karen Nelson-Field
Founder of Amplified, former professor of media innovation.
Amplified
Episode: SBP 153: Dull Media Smells Like Burning Money. With Adam Morgan and Karen Nelson-Field
Ryan Gill
Co-founder of The Gathering
The Gathering
Episode: SBP 151: Live From 'The Gathering' 2025
Vanessa Schneider
Head of Marketing at Descript
Descript
Episode: SBP 151: Live From 'The Gathering' 2025
Carolyn Murphy
CMO at Meta4 Interactive
Meta4 Interactive
Episode: SBP 151: Live From 'The Gathering' 2025
Nicole Hartnett
Senior Marketing Scientist from the Ehrenberg-Bass Institute
Ehrenberg-Bass Institute
Episode: SBP 149: The Barber's Brief - Is Lululemon in a Nosedive?

Hosts

Marc Binkley
Co-host of the podcast, Marc brings valuable insights from his extensive experience in marketing and business strategy.
Vassilis Douros
Co-host of the podcast, Vassilis provides expert commentary and insights based on his expertise in marketing and brand strategy.

Reviews

4.9 out of 5 stars from 51 ratings
  • Unselfishly Brilliant

    Marc and V have great chemistry and you can tell that they research their guests quite extensively. I appreciate the effort they put in!

    Apple Podcasts
    5
    Gus_FortyEight
    Canada2 months ago
  • Actionable insights!

    I have really enjoyed the last few episodes! Keep up the great work!

    Apple Podcasts
    5
    Winning_!!!
    United States3 months ago
  • Great podcast!

    Easy, conversational podcast littered with valuable insights!

    Apple Podcasts
    5
    ~B.A.
    United States4 months ago
  • Feel Smarter

    Mark and V unselfishly share their knowledge as marketing executives

    Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!

    Apple Podcasts
    5
    Zucciniman
    Canada8 months ago
  • Masterclasses in Marketing + Biz

    Regularly listening to the Sleeping Barber keeps me professionally learning and growing. They go deep into topics that are relevant today and have engaging and interesting guests who have discussions in a super casual and fun way. Marc and V are smart, talented and endearing hosts. Fun to listen to!

    Apple Podcasts
    5
    Kpizzdizz
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the hosts engaging and charismatic, leading to a casual yet informative listening experience that appeals to both newcomers and seasoned marketers.
Listeners appreciate the actionable insights they gain from episodes, often describing them as filled with valuable knowledge that enhances their marketing skills.
The podcast is recognized for its high-quality guests who are experts in the field, adding depth to discussions and making it a recommended resource for staying updated in the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#162
Canada/Business/Marketing
Apple Podcasts
#167
Singapore/Business/Marketing
Apple Podcasts
#200
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SBP 126: The Cannes Cut Day 1&2: Hot Takes & Croissant Mistakes.
Q: What are the top priorities of CMOs according to the panel?
Unanimously, creativity was ranked among the top three priorities of CMOs, alongside data and content production.
SBP 126: The Cannes Cut Day 1&2: Hot Takes & Croissant Mistakes.
Q: What was the highlight of Day 1 for you?
The highlight was the presentation by Karen Elson Field and Adam Morgan about the smell of burning money.
SBP 128: The Cannes Cut Day 4: This Ad Won’t Wear Out
Q: What is the relationship between ad frequency and audience attention?
The first impression is the most important, and a good ad holds its effectiveness across frequency, while a mediocre one does not.
SBP 128: The Cannes Cut Day 4: This Ad Won’t Wear Out
Q: What is the methodology behind the research you conducted?
The research combined in-market data from brand lift studies and ad testing with System1's creative testing tool to analyze the effectiveness of ads.
SBP 134: Consumer First, Data Always. With Bob Park.
Q: How do you see your role evolving over the next five years, seven years as these new technologies make products more accessible?
The onus is going to be on everyone, including myself, to stay ahead of [changes in technology and consumer behavior].

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sleeping Barber

What is Sleeping Barber about and what kind of topics does it cover?

Focus is on contemporary business strategy and marketing effectiveness, with hosts who engage in discussions surrounding real-world case studies and current business news. Episodes often feature interviews with global leaders in the marketing industry, providing a platform for expert insights and actionable strategies that help listeners enhance their marketing game and drive growth. Unique elements include a blend of thoughtful analysis and engaging dialogues that invite listeners to rethink familiar marketing concepts, making it attractive to both seasoned marketers and those new to the field.

Where can I find podcast stats for Sleeping Barber?

Rephonic provides a wide range of podcast stats for Sleeping Barber. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sleeping Barber and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sleeping Barber get?

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What are the audience demographics for Sleeping Barber?

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How many subscribers and views does Sleeping Barber have?

To see how many followers or subscribers Sleeping Barber has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sleeping Barber?

These podcasts share a similar audience with Sleeping Barber:

1. The WARC Podcast
2. Uncensored CMO
3. Lab-Grown Marketing by Evidenza
4. Markenkraft - Der Podcast über Markenführung und Markenforschung
5. Add To Cart: Australia’s eCommerce Show

How many episodes of Sleeping Barber are there?

Sleeping Barber launched 4 years ago and published 170 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sleeping Barber?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sleeping Barber?

Rephonic pulls ratings and reviews for Sleeping Barber from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Sleeping Barber?

Rephonic provides full transcripts for episodes of Sleeping Barber. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sleeping Barber?

Recent guests on Sleeping Barber include:

1. Paul Tedesco
2. Ty Heath
3. Jane Ostler
4. Karen Nelson Field
5. Karen Nelson-Field
6. Ryan Gill
7. Vanessa Schneider
8. Carolyn Murphy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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