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Sleeping Barber - A Marketing Podcast

Sleeping Barber
Marketing Effectiveness
Consumer Behavior
Marketing
Artificial Intelligence
Google
Performance Marketing
Marketing Strategy
B2B Marketing
Creativity
Mental Availability
System1
Advertising
Brand Awareness
AI In Marketing
ROI
Marketing Metrics
Ad Fraud
Physical Availability
Nike
Digital Advertising

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more

PublishesDailyEpisodes232Founded5 years ago
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MarketingBusiness

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Latest Episodes

Ask ten marketers to define brand and you get ten answers. Ask them who owns it and you get one: marketing. Marc and V think that second answer is the problem.

In this reboot of episode 4, they work through three questions with no guest and no scrip... more

YouTube

What happens when AI makes marketing more efficient, but every dollar saved gets taken out of the marketing budget?

Welcome back to the Barber’s Brief, where we unpack the marketing stories, ideas and creative work that caught our attention.

This w... more

YouTube

What actually makes marketing effective?

It's tempting to point to great creative.

Or strong media.

Or impressive results.

But after our conversation with Effie Worldwide CEO Traci Alford, we realized effectiveness is something much bigger.

In t... more

YouTube

Most companies treat effectiveness like a scoreboard. Traci Alford, Global CEO of Effies Worldwide, sees the entries from 130 countries, and she says that is exactly where it goes wrong.

Measuring the crop does not grow it.

In this conversation rec... more

YouTube

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Recent Guests

Traci Alford
Interview guest
Episode: SBP 225: The PostPod - Lessons from Traci Alfford. Good Work Is a Habit Not a Score
Byron Sharp
Professor of Marketing Science, Director of the Ehrenberg-Bass Institute
Ehrenberg-Bass Institute / Adelaide University
Episode: SBP 215: What Marketers Still Get Wrong. With Prof. Byron Sharp.
Orlando Wood
Chief Creative Officer at System1
System1
Episode: SBP 213: The Cannes Cut - Dull Ads Are A System, Not A Symptom. With Orlando Wood.
Lauren Anderson
US head of the Brand Innovation Lab for Amazon Ads
Amazon
Episode: SBP 211: The Cannes Cut - Creators, Commerce, and Amazon's Canvas: Day 2 Reflections
David Tiltman
Speaker/Analyst
Episode: SBP 210: The Cannes Cut - Creativity That Works: Cannes Day 1 Reflections
Tracy Alford
Global CEO, Effies
Effies
Episode: SBP 210: The Cannes Cut - Creativity That Works: Cannes Day 1 Reflections
Karen Pearce
Creative leader at Rethink, discussing creative excellence and how independence informs work
Rethink
Episode: SBP 206: Great Creative Shouldn't Feel Scary. Karen Pearce, Rethink.
David Lui
CEO of Kit & Ace, co-founder of Unity Brands
Kit & Ace; Unity Brands
Episode: SBP 202: Retail Isn't Dying. The Operating Model Is. With David Lui
Terry O'Reilly
Advertising veteran, author, and podcast guest
Shia Day (former agency) / Pirate / Apostrophe Podcast Network
Episode: SBP 198: The Ads That Shouldn't Have Worked. With Terry O'Reilly

Hosts

Marc Binkley
Host with focus on marketing strategy and creative effectiveness
Vassilis Douros
Co-host covering marketing effectiveness, creativity, and industry trends

Reviews

4.9 out of 5 stars from 57 ratings
  • Actionable insights

    I love this podcast for when I need actionable insights and the evidence to back it. Great line up of guests, too!

    Apple Podcasts
    5
    melisrose1
    United States6 months ago
  • Unselfishly Brilliant

    Marc and V have great chemistry and you can tell that they research their guests quite extensively. I appreciate the effort they put in!

    Apple Podcasts
    5
    Gus_FortyEight
    Canada9 months ago
  • Actionable insights!

    I have really enjoyed the last few episodes! Keep up the great work!

    Apple Podcasts
    5
    Winning_!!!
    United States10 months ago
  • Great podcast!

    Easy, conversational podcast littered with valuable insights!

    Apple Podcasts
    5
    ~B.A.
    United Statesa year ago
  • Feel Smarter

    Mark and V unselfishly share their knowledge as marketing executives

    Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!

    Apple Podcasts
    5
    Zucciniman
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently high-quality, with practical takeaways delivered in a approachable style.
Chemistry between the hosts elevates guest conversations and prep shows real results.
Listeners praise the depth of topics and audio quality, plus engaging banter.
Actionable insights and top-tier guests make this a must-listen for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SBP 222: SBP Interview - Feels vs. Deals: The Real Battle for Q4. With Andrew Tindall and Vanessa Chin.
Q: Vanessa, in your view, for brands that haven't found a fluent device yet, is Q4 the right moment to start building one or is that the wrong time?
Q4 isn't inherently wrong, but brands should think about how to marry seasonal needs with existing assets and avoid creating one-off Christmas campaigns. The goal is to integrate memory-building, emotional storytelling, and consistent brand assets across campaigns rather than chasing a single flashy idea.
SBP 222: SBP Interview - Feels vs. Deals: The Real Battle for Q4. With Andrew Tindall and Vanessa Chin.
Q: And Vanessa, probably going to kick off with you here as we think about it. System1 has done such a great job in evaluating a lot of the ads. So for us in North America, Q4 really means Black Friday, Cyber Monday. Is there something advertisers should be really thinking about as they're entering this last quarter to ensure their creative can be as effective as possible?
The key is to ensure you're making people feel something and to avoid boxing creativity into narrow labels like 'brand purpose' or 'seasonal'—instead bring right-brained, emotionally engaging storytelling into every brief to maintain recognition, entertainment, and relevance during peak season.
SBP 214: The Cannes Cut - The Gap Between Knowing and Doing: Day 5 Reflections. Featuring David Tiltman.
Q: What do you see as the biggest ongoing blockers to moving from knowledge to practice in marketing today?
Key blockers include the disconnect at the C-suite level about marketing's role, budgets under pressure, misaligned metrics (especially ROAS across channels), and silos within organizations that prevent integrated strategy and execution.
SBP 214: The Cannes Cut - The Gap Between Knowing and Doing: Day 5 Reflections. Featuring David Tiltman.
Q: When did you realize there was a gap between knowledge and implementation in marketing, as discussed in the multiplier playbook?
The team noticed a consistent theme after releasing the report: CMOs understood the theory but struggled to turn it into a practical roadmap, which led to the development of the Multiplier Playbook to address blockers.
SBP 206: Great Creative Shouldn't Feel Scary. Karen Pearce, Rethink.
Q: What role does AI play in your creative process going into Cannes and beyond?
They acknowledge AI as a tool to augment creativity, not replace it. The emphasis is on maintaining human craft and authenticity, using AI to accelerate mundane tasks while ensuring ideas remain grounded in real human truths and distinctive brand assets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Sleeping Barber

What is Sleeping Barber about and what kind of topics does it cover?

The show focuses on marketing strategy, effectiveness, and creative impact, often pairing real-world case studies with big-picture frameworks. Episodes recurrently explore topics like creator partnerships, brand memory and emotional impact, measurement and governance, and the interplay between creativity and performance in the Cannes and broader marketing ecosystems. A standout trait is the cadence of on-the-ground observations from industry events, plus practical frameworks that listeners can apply to their own campaigns, including fewer, bigger, better approaches, memory-based planning, and the evolving role of AI in advertising. This mix of practitioner-driven insights and high-profile interviews makes it helpful for marketers aiming to ... more

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How many listeners does Sleeping Barber get?

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What are the audience demographics for Sleeping Barber?

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How many subscribers and views does Sleeping Barber have?

To see how many followers or subscribers Sleeping Barber has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sleeping Barber?

These podcasts share a similar audience with Sleeping Barber:

1. Uncensored CMO
2. The CMO Podcast
3. The Marketing Architects
4. Nudge
5. The Art of the Brand

How many episodes of Sleeping Barber are there?

Sleeping Barber launched 5 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sleeping Barber?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sleeping Barber?

Rephonic pulls ratings and reviews for Sleeping Barber from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Sleeping Barber?

Recent guests on Sleeping Barber include:

1. Traci Alford
2. Byron Sharp
3. Orlando Wood
4. Lauren Anderson
5. David Tiltman
6. Tracy Alford
7. Karen Pearce
8. David Lui

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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