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Sleeping Barber - A Marketing Podcast

Sleeping Barber
Applied Brand Science
Hidden Champions
Customer Acquisition
Brand Loyalty
Banana Curve
Marketing Science
Ethan Decker
Marketing Effectiveness
Pricing Power
Marketing Metrics
Brand Awareness
Demand Generation
Multi-Touch Attribution
ROI
Innovation
Physical Availability
Coca-Cola
Brand Growth
Wanamaker Dilemma
Customer Retention

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more

PublishesTwice weeklyEpisodes183Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Sleeping Barber

Latest Episodes

In this episode, the "Godfather of Effectiveness" Peter Field joins the show to discuss why the pursuit of efficiency is making marketing less effective. He breaks down the "Triple Jeopardy" facing modern marketers: over-investing in the bottom of th... more

In 2004, Wells Fargo’s internal audit flagged a problem: employees felt they couldn’t hit sales targets without gaming the system.

The scandal broke 12 years later.

Two million fake accounts.

Thousands fired.

Billions in fines.

No one set out to... more

YouTube

Welcome back to The Sleeping Barber Podcast — and to the Barber’s Brief, where Marc and V step into the shop, sweep up the last couple weeks of headlines, and figure out what’s actually worth keeping (and what belongs in the bin).

In this episode, w... more

YouTube

In this episode of the Sleeping Barber podcast, Marc and Vassilis discuss the challenges of programmatic advertising, focusing on misconceptions around last click attribution, the pitfalls of hyper-targeting, and the limitations of traditional market... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Vince Simone
Marketing expert and practitioner
Episode: SBP 175: The PostPod - Hyper-Targeting is Killing Growth
Dale Harrison
Guest speaker who discussed growth strategies in marketing
Episode: SBP 167: The PostPod - The Only Growth Lever Marketers Control.
Tom Fishburne
Marketoonist and marketer known for his humorous cartoon insights
Marketoonist
Episode: SBP 163: The PostPod - Fear is Killing Your Innovation
Paul Tedesco
Head of effectiveness at the Institute of Canadian Agencies
Institute of Canadian Agencies
Episode: SBP 161: The Barber's Brief - Toyota Promotes Escape, Whatever The Car.
Ty Heath
Director and Co-Founder of the B2B Institute at LinkedIn, brand expert, digital creator and keynote speaker
B2B Institute at LinkedIn
Episode: SBP 159: Why Awareness Isn't Enough. With Ty Heath.
Jane Ostler
Chief Insights Officer at Kantar
Kantar
Episode: SBP 156: BrandZ: Principles Beat Tactical Noise. With Jane Ostler.
Karen Nelson Field
CEO of Amplified Intelligence, expert in media effectiveness
Amplified Intelligence
Episode: SBP 154: The Post Pod - Dull Media Smells Like Burning Money.
Karen Nelson-Field
Founder of Amplified, former professor of media innovation.
Amplified
Episode: SBP 153: Dull Media Smells Like Burning Money. With Adam Morgan and Karen Nelson-Field
Ryan Gill
Co-founder of The Gathering
The Gathering
Episode: SBP 151: Live From 'The Gathering' 2025

Hosts

Marc Binkley
Co-host known for insightful discussions on marketing effectiveness and business strategy.
Vassilis Douros
Co-host known for engaging conversations that bring out key insights in marketing and customer engagement.

Reviews

4.9 out of 5 stars from 53 ratings
  • Actionable insights

    I love this podcast for when I need actionable insights and the evidence to back it. Great line up of guests, too!

    Apple Podcasts
    5
    melisrose1
    United Statesa month ago
  • Unselfishly Brilliant

    Marc and V have great chemistry and you can tell that they research their guests quite extensively. I appreciate the effort they put in!

    Apple Podcasts
    5
    Gus_FortyEight
    Canada4 months ago
  • Actionable insights!

    I have really enjoyed the last few episodes! Keep up the great work!

    Apple Podcasts
    5
    Winning_!!!
    United States4 months ago
  • Great podcast!

    Easy, conversational podcast littered with valuable insights!

    Apple Podcasts
    5
    ~B.A.
    United States5 months ago
  • Feel Smarter

    Mark and V unselfishly share their knowledge as marketing executives

    Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!

    Apple Podcasts
    5
    Zucciniman
    Canada9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content often delves into relevant and timely marketing strategies, making it essential listening for marketing professionals.
Audience values the transparency and honesty presented by the hosts in discussions about modern marketing challenges.
Hosts have great chemistry and thoroughly research guests, contributing to engaging discussions.
Listeners find the mix of casual conversation and deep insights refreshing and educational.
Listeners appreciate practical, actionable insights that enhance their professional growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#198
Canada/Business/Marketing
Apple Podcasts
#62
Germany/Business/Marketing
Apple Podcasts
#73
New Zealand/Business/Marketing
Apple Podcasts
#118
Norway/Business/Marketing
Apple Podcasts
#172
Brazil/Business/Marketing
Apple Podcasts
#237
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SBP 174: Hyper-Targeting Is Killing Growth. With Vince Simone
Q: Can you describe or paint the picture of what data evolution looked like for CTV and into where we are today?
Vince explains that the evolution of CTV has transitioned from a nascent phase of experimentation to a foundational element of media strategy today, highlighting the significant changes in consumer behavior.
SBP 170: Making Super Ads. With Vanessa Chin.
Q: What happens when people feel something but don't remember who made them feel it?
Vanessa states that if the audience doesn't recognize the brand, it reduces the effectiveness of the ad and leads to disconnect between the creative and business outcomes.
SBP 170: Making Super Ads. With Vanessa Chin.
Q: Can you help us understand the star ratings, the spike ratings, the brand fluency?
Vanessa explains that their star rating predicts long-term market share growth while the spike rating predicts short-term sales potential, measuring fast fluency. Fluency rating measures brand recognition at the end of the ad.
SBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.
Q: How would you characterize the marketing landscape today?
It feels like an impossible ask, juggling too many things at once, which can be challenging but is also humorous in its absurdity.
SBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.
Q: Tom, do you remember the first time that you drew a cartoon that someone laughed at?
It was a big moment for me as I realized I could connect with my classmates and found a passion for cartooning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sleeping Barber

What is Sleeping Barber about and what kind of topics does it cover?

Focuses on the intersection of marketing effectiveness, strategy, and creativity, with topics ranging from comprehensive analyses of market dynamics to actionable insights from industry leaders. The discussions often explore how companies can enhance brand engagement and navigate the changing landscape of marketing using contemporary case studies and expert interviews. Notably, it emphasizes the application of both traditional marketing principles and innovative strategies, such as the utilization of AI in advertising and customer engagement, making it appealing to professionals looking for both foundational knowledge and current trends in the business and marketing sectors.

Where can I find podcast stats for Sleeping Barber?

Rephonic provides a wide range of podcast stats for Sleeping Barber. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sleeping Barber and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sleeping Barber get?

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What are the audience demographics for Sleeping Barber?

Rephonic provides comprehensive predictive audience data for Sleeping Barber, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Sleeping Barber have?

To see how many followers or subscribers Sleeping Barber has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sleeping Barber?

These podcasts share a similar audience with Sleeping Barber:

1. World's Greatest Business Thinkers
2. Conan O’Brien Needs A Friend
3. Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

How many episodes of Sleeping Barber are there?

Sleeping Barber launched 4 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sleeping Barber?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sleeping Barber?

Rephonic pulls ratings and reviews for Sleeping Barber from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Sleeping Barber?

Rephonic provides full transcripts for episodes of Sleeping Barber. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sleeping Barber?

Recent guests on Sleeping Barber include:

1. Vince Simone
2. Dale Harrison
3. Tom Fishburne
4. Paul Tedesco
5. Ty Heath
6. Jane Ostler
7. Karen Nelson Field
8. Karen Nelson-Field

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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