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Sleeping Barber - A Marketing Podcast

Sleeping Barber
Marketing Effectiveness
Consumer Behavior
Marketing
Marketing Strategy
Google
Creativity
Performance Marketing
B2B Marketing
Artificial Intelligence
Advertising
ROI
Brand Awareness
Marketing Metrics
Ad Fraud
Nike
Mental Availability
Digital Advertising
Digital Marketing
Marketing Science
AI In Marketing

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more

PublishesTwice weeklyEpisodes200Founded4 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Sleeping Barber

Latest Episodes

In this episode, Marc and Vassilis revisit their conversation with Dr. Nicole Hartnett, reflecting on the enduring principles of marketing effectiveness. They discuss the importance of market penetration over customer loyalty, the significance of men... more

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Description

Picture a marketing world flipped upside down: Where heavy buyers aren't your golden goose, where loyalty programs might be missing the point, and where the brands you think are exceptional actually follow surprisingly predictable patter... more

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Welcome back to our latest 'Sharp Cut.' A segment where Marc and Vassilis challenge marketing's comfort blankets.

In this episode, Marc and Vassilis discuss the traditional marketing beliefs about reach and frequency, exploring the origins of the 'r... more

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In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss the news that caught their attention over the past couple of weeks, including the implications of consumer data collection, the ongoing debate between reach and frequency in ad... more

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Recent Guests

Andrew Tindall
Chief Growth Officer at System1, author of The Creative Dividend
System1
Episode: SBP 190: Your Marketing Dashboard is Lying to You. With Andrew Tindall
David Aaker
Branding expert and author; featured guest on the episode
Branding expert, UC Berkeley
Episode: SBP 187: The PostPod - Lessons from David Aaker: The Power of Origin Stories
Roger Martin
World-renowned management thinker and author
Rotman School of Management (former dean)
Episode: SBP 182: The Decision Factory: AI’s Missing Manual. With Roger Martin
Peter Field
Strategic counselor for CMOs and authority on marketing effectiveness
IPA (Institute of Practitioners in Advertising)
Episode: SBP 178: Stop Buying Media on CPM. With Peter Field
Vince Simone
Marketing expert and practitioner
Episode: SBP 175: The PostPod - Hyper-Targeting is Killing Growth
Vanessa Chin
Creative effectiveness expert at System1
System1
Episode: SBP 170: Making Super Ads. With Vanessa Chin.
Tom Fishburne
Marketoonist and marketer known for his humorous cartoon insights
Marketoonist
Episode: SBP 163: The PostPod - Fear is Killing Your Innovation
Paul Tedesco
Head of effectiveness at the Institute of Canadian Agencies
Institute of Canadian Agencies
Episode: SBP 161: The Barber's Brief - Toyota Promotes Escape, Whatever The Car.
Ty Heath
Director and Co-Founder of the B2B Institute at LinkedIn, brand expert, digital creator and keynote speaker
B2B Institute at LinkedIn
Episode: SBP 159: Why Awareness Isn't Enough. With Ty Heath.

Hosts

Marc Binkley
Co-host and host of the show; leads discussions on branding, strategy, and marketing effectiveness.
Vassilis Douros
Co-host and co-presenter, frequently leads conversations on marketing measurement, strategy, and AI in business.

Reviews

4.9 out of 5 stars from 55 ratings
  • Actionable insights

    I love this podcast for when I need actionable insights and the evidence to back it. Great line up of guests, too!

    Apple Podcasts
    5
    melisrose1
    United States3 months ago
  • Unselfishly Brilliant

    Marc and V have great chemistry and you can tell that they research their guests quite extensively. I appreciate the effort they put in!

    Apple Podcasts
    5
    Gus_FortyEight
    Canada6 months ago
  • Actionable insights!

    I have really enjoyed the last few episodes! Keep up the great work!

    Apple Podcasts
    5
    Winning_!!!
    United States7 months ago
  • Great podcast!

    Easy, conversational podcast littered with valuable insights!

    Apple Podcasts
    5
    ~B.A.
    United States7 months ago
  • Feel Smarter

    Mark and V unselfishly share their knowledge as marketing executives

    Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!

    Apple Podcasts
    5
    Zucciniman
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and high-quality guests.
Audio quality and thoughtful, evidence-based discussions set this apart in a crowded space.
Many comments highlight the show's willingness to challenge conventional marketing wisdom.
Chemistry between hosts drives engaging, in-depth conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SBP 174: Hyper-Targeting Is Killing Growth. With Vince Simone
Q: Can you describe or paint the picture of what data evolution looked like for CTV and into where we are today?
Vince explains that the evolution of CTV has transitioned from a nascent phase of experimentation to a foundational element of media strategy today, highlighting the significant changes in consumer behavior.
SBP 170: Making Super Ads. With Vanessa Chin.
Q: What happens when people feel something but don't remember who made them feel it?
Vanessa states that if the audience doesn't recognize the brand, it reduces the effectiveness of the ad and leads to disconnect between the creative and business outcomes.
SBP 170: Making Super Ads. With Vanessa Chin.
Q: Can you help us understand the star ratings, the spike ratings, the brand fluency?
Vanessa explains that their star rating predicts long-term market share growth while the spike rating predicts short-term sales potential, measuring fast fluency. Fluency rating measures brand recognition at the end of the ad.
SBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.
Q: How would you characterize the marketing landscape today?
It feels like an impossible ask, juggling too many things at once, which can be challenging but is also humorous in its absurdity.
SBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.
Q: Tom, do you remember the first time that you drew a cartoon that someone laughed at?
It was a big moment for me as I realized I could connect with my classmates and found a passion for cartooning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sleeping Barber

What is Sleeping Barber about and what kind of topics does it cover?

This show centers on strategic marketing, brand-building, and the economics of growth, often challenging conventional wisdom with evidence-based frameworks. Episodes frequently dissect marketing incentives, measurement, and the balance between brand-building and performance, using real-world case studies and big-picture thinking from thought leaders. A standout is the frequent collaboration between two hosts who push for long-horizon thinking, practical frameworks, and candid conversations with renowned guests to help marketers drive durable business results.

Where can I find podcast stats for Sleeping Barber?

Rephonic provides a wide range of podcast stats for Sleeping Barber. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sleeping Barber and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sleeping Barber get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Sleeping Barber, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Sleeping Barber?

Rephonic provides comprehensive predictive audience data for Sleeping Barber, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Sleeping Barber have?

To see how many followers or subscribers Sleeping Barber has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sleeping Barber?

These podcasts share a similar audience with Sleeping Barber:

1. Uncensored CMO
2. The Marketing Architects
3. Prof G Markets
4. Hard Fork
5. Nudge

How many episodes of Sleeping Barber are there?

Sleeping Barber launched 4 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sleeping Barber?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sleeping Barber?

Rephonic pulls ratings and reviews for Sleeping Barber from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Sleeping Barber?

Rephonic provides full transcripts for episodes of Sleeping Barber. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sleeping Barber?

Recent guests on Sleeping Barber include:

1. Andrew Tindall
2. David Aaker
3. Roger Martin
4. Peter Field
5. Vince Simone
6. Vanessa Chin
7. Tom Fishburne
8. Paul Tedesco

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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