
Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more
| Publishes | Twice weekly | Episodes | 200 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this episode, Marc and Vassilis revisit their conversation with Dr. Nicole Hartnett, reflecting on the enduring principles of marketing effectiveness. They discuss the importance of market penetration over customer loyalty, the significance of men... more
Description
Picture a marketing world flipped upside down: Where heavy buyers aren't your golden goose, where loyalty programs might be missing the point, and where the brands you think are exceptional actually follow surprisingly predictable patter... more
Welcome back to our latest 'Sharp Cut.' A segment where Marc and Vassilis challenge marketing's comfort blankets.
In this episode, Marc and Vassilis discuss the traditional marketing beliefs about reach and frequency, exploring the origins of the 'r... more
In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss the news that caught their attention over the past couple of weeks, including the implications of consumer data collection, the ongoing debate between reach and frequency in ad... more
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I love this podcast for when I need actionable insights and the evidence to back it. Great line up of guests, too!
Marc and V have great chemistry and you can tell that they research their guests quite extensively. I appreciate the effort they put in!
I have really enjoyed the last few episodes! Keep up the great work!
Easy, conversational podcast littered with valuable insights!
Mark and V unselfishly share their knowledge as marketing executives
Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #115 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on strategic marketing, brand-building, and the economics of growth, often challenging conventional wisdom with evidence-based frameworks. Episodes frequently dissect marketing incentives, measurement, and the balance between brand-building and performance, using real-world case studies and big-picture thinking from thought leaders. A standout is the frequent collaboration between two hosts who push for long-horizon thinking, practical frameworks, and candid conversations with renowned guests to help marketers drive durable business results.
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Sleeping Barber launched 4 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Sleeping Barber include:
1. Andrew Tindall
2. David Aaker
3. Roger Martin
4. Peter Field
5. Vince Simone
6. Vanessa Chin
7. Tom Fishburne
8. Paul Tedesco
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