
Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more
| Publishes | Twice weekly | Episodes | 189 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into various topics surrounding marketing, brand performance, and the evolving landscape of digital advertising.
They discuss a recent study on brand performance metrics, the im... more
What shapes the way you think?
In this post-pod conversation, Marc Binkley and Vassilis Douros reflect on their discussion with Roger Martin — not just on strategy, but on something deeper: where curiosity comes from, and why it matters more than ev... more
The modern marketing organization is not a factory that produces campaigns; it is a Decision Factory that produces choices. In this episode, legendary strategist Roger Martin returns to explain why his 20-year-old "Knowledge Funnel" is more relevant ... more
Why do smart marketing teams keep optimizing for the wrong things?
In Part 1 of this Sharp Cut series, we explored Goodhart’s Law — when a measure becomes a target, it stops being a good measure.
But the real problem doesn't start on the marketing ... more
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I love this podcast for when I need actionable insights and the evidence to back it. Great line up of guests, too!
Marc and V have great chemistry and you can tell that they research their guests quite extensively. I appreciate the effort they put in!
I have really enjoyed the last few episodes! Keep up the great work!
Easy, conversational podcast littered with valuable insights!
Mark and V unselfishly share their knowledge as marketing executives
Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #188 | |
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Apple Podcasts | #26 | |
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Apple Podcasts | #45 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focuses on the intersection of marketing effectiveness, strategy, and creativity, with topics ranging from comprehensive analyses of market dynamics to actionable insights from industry leaders. The discussions often explore how companies can enhance brand engagement and navigate the changing landscape of marketing using contemporary case studies and expert interviews. Notably, it emphasizes the application of both traditional marketing principles and innovative strategies, such as the utilization of AI in advertising and customer engagement, making it appealing to professionals looking for both foundational knowledge and current trends in the business and marketing sectors.
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5. The Prof G Pod with Scott Galloway
Sleeping Barber launched 4 years ago and published 189 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Sleeping Barber include:
1. Peter Field
2. Vince Simone
3. Tom Fishburne
4. Paul Tedesco
5. Ty Heath
6. Jane Ostler
7. Karen Nelson Field
8. Karen Nelson-Field
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