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Sleeping Barber - A Marketing Podcast

Sleeping Barber
Applied Brand Science
Hidden Champions
Customer Acquisition
Brand Loyalty
Ethan Decker
Marketing Science
Banana Curve
Marketing Effectiveness
Demand Generation
Pricing Power
Marketing Metrics
ROI
Multi-Touch Attribution
Brand Awareness
Innovation
Physical Availability
Coca-Cola
Brand Growth
Customer Retention
Wanamaker Dilemma

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more

PublishesTwice weeklyEpisodes150Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Sleeping Barber

Latest Episodes

In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Ben Allison, exploring various aspects of media planning and marketing strategies. They focus on the importance of understanding the media diet pyramid, navigat... more

In this episode of The Sleeping Barber Podcast, hosts Marc Binkley and Vassilis Douros sit down with Ben Allison, EVP of Media at VaynerMedia, to unpack the fast-changing media landscape. From “TikTokification” and consumer fragmentation to the new m... more

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In this episode, Vassilis Douros and Marc Binkley discuss things that caught their attention, including Nike's shift in slogan to resonate with a more anxious generation, the impact of AI on marketing metrics, and the success of American Eagle's cont... more

In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Alan Cross and explore the evolution of the music industry, particularly in the context of technological advancements and the rise of AI. They discuss the chall... more

YouTube

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Recent Guests

Charlotte Blank
US CMO of Jaguar Land Rover
Jaguar Land Rover
Episode: SBP 118: Driving Modern Luxury: Inside JLR’s House of Brands Strategy. With Charlotte Blank.
Mary Kirikiri
Global thought leader at Kantar
Kantar
Episode: SBP 116: Unlocking Future Power in Branding. With Mary Kyriakidi.
Jeremy Miller
President of Sticky Branding and author of Sticky Branding and Brand New Name
Sticky Branding
Episode: SBP 114: Turn Revenue Gaps Into Growth. With Jeremy Miller.
Vanessa Chin
SVP of Marketing at System1
System1
Episode: SBP 108: Touchdowns & Turnovers: Super Bowl Ads Rated. With Vanessa Chin.
Hilary Borndahl
CEO and founder of Miix Analytics
Miix Analytics
Episode: SBP 106: Why Cutting Marketing Budgets is a Mistake. With Hilary Borndahl.
Professor Byron Sharp
Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, known for his work on marketing effectiveness.
Ehrenberg-Bass Institute
Episode: SPB 104: Marketing Resolutions for 2025. With Prof. Byron Sharp.
Conor Byrne
Host of That's What I Call Marketing
That's What I Call Marketing
Episode: SBP 101: The Year In Review Episode. With Elena Jasper and Conor Byrne.
Elena Jasper
Host of The Marketing Architects Podcast
Marketing Architects
Episode: SBP 101: The Year In Review Episode. With Elena Jasper and Conor Byrne.
Nancy Duarte
CEO and principal of Duarte, Inc.
Duarte, Inc.
Episode: SBP 099 - How To Build Persuasive Presentations. With Nancy Duarte.

Hosts

Marc Binkley
Co-host known for his engaging approach and expertise in marketing effectiveness and strategy.
Vassilis Douros
Co-host recognized for his insights into business strategy and creativity in marketing.

Reviews

4.9 out of 5 stars from 47 ratings
  • Feel Smarter

    Mark and V unselfishly share their knowledge as marketing executives

    Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!

    Apple Podcasts
    5
    Zucciniman
    Canada4 months ago
  • Masterclasses in Marketing + Biz

    Regularly listening to the Sleeping Barber keeps me professionally learning and growing. They go deep into topics that are relevant today and have engaging and interesting guests who have discussions in a super casual and fun way. Marc and V are smart, talented and endearing hosts. Fun to listen to!

    Apple Podcasts
    5
    Kpizzdizz
    Canada7 months ago
  • Always at the cutting edge of marketing trends. Serious topics delivered with the hosts incredible charm. One of the best marketing podcasts out there.

    Podchaser
    5
    thatswhaticallmarketing
    a year ago
  • Fantastic Library of Marketing Material

    What a goldmine of information. I stumbled onto this podcast, which now has become a mainstay in my “must listen” library! Engaging hosts and always very current topics.

    Apple Podcasts
    5
    DSpanou
    Canadaa year ago
  • Great show

    Excellent guests, enjoyable hosts, and a willingness to discuss questions that shake the status quo.

    Apple Podcasts
    5
    tim ……..
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the hosts' charisma and the wealth of knowledge shared, often feeling smarter and more informed after each episode.
The casual yet insightful format is favored, making complex topics accessible and engaging.
Many find the content actionable and relevant, with particular praise for the quality of guests featured.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SBP 105: The Barber's Brief - January 23, 2025
Q: How can SMEs grow as brands in saturated markets like Alexandria, Egypt?
SMEs should focus on localized branding strategies, engaging with their community, and ensuring consistent messaging to create brand recall. Rather than large-scale advertising, they could invest small percentages of revenue into effective signage and targeted local promotions.
SBP 106: Why Cutting Marketing Budgets is a Mistake. With Hilary Borndahl.
Q: What are some of the benefits for MMM over traditional models?
The data is readily available, and it taps into big data sets which allow the model to provide insights faster and more affordably.
SBP 106: Why Cutting Marketing Budgets is a Mistake. With Hilary Borndahl.
Q: Where do you feel like that change needs to happen to actually have the business start realizing the impact marketing has?
It needs to come from the top and we need to educate the C-suite on the methodologies employed to deliver return calculations.
SBP 108: Touchdowns & Turnovers: Super Bowl Ads Rated. With Vanessa Chin.
Q: What is the importance of pre-testing in advertising?
Pre-testing helps advertisers gauge emotional responses and effectiveness quickly, allowing for better decision-making in the creative process.
SBP 108: Touchdowns & Turnovers: Super Bowl Ads Rated. With Vanessa Chin.
Q: How does Super Bowl ads compare to regular ads?
Super Bowl ads tend to have a higher creative quality on average due to the significant investment and effort brands put into them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sleeping Barber

What is Sleeping Barber about and what kind of topics does it cover?

The content focuses on the intersection of marketing strategy and effectiveness, exploring how businesses can enhance their approach to modern challenges. Episodes often feature engaging discussions about trending topics in marketing, impactful case studies, and insights from industry leaders. This blend of practical advice and current events seems designed to not just inform listeners but also equip them with actionable strategies to improve their marketing prowess. Extraordinary guest interviews and lively banter between the hosts further distinguish this show, offering a unique perspective on themes relevant to today's business landscape.

Where can I find podcast stats for Sleeping Barber?

Rephonic provides a wide range of podcast stats for Sleeping Barber. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sleeping Barber and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sleeping Barber get?

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What are the audience demographics for Sleeping Barber?

Rephonic provides comprehensive predictive audience data for Sleeping Barber, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Sleeping Barber have?

To see how many followers or subscribers Sleeping Barber has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sleeping Barber?

These podcasts share a similar audience with Sleeping Barber:

1. Uncensored CMO
2. FranklinCovey On Leadership
3. World's Greatest Business Thinkers
4. The WARC Podcast
5. That's What I Call Marketing

How many episodes of Sleeping Barber are there?

Sleeping Barber launched 4 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sleeping Barber?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sleeping Barber?

Rephonic pulls ratings and reviews for Sleeping Barber from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Sleeping Barber?

Rephonic provides full transcripts for episodes of Sleeping Barber. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sleeping Barber?

Recent guests on Sleeping Barber include:

1. Charlotte Blank
2. Mary Kirikiri
3. Jeremy Miller
4. Vanessa Chin
5. Hilary Borndahl
6. Professor Byron Sharp
7. Conor Byrne
8. Elena Jasper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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