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Sleeping Barber - A Marketing Podcast

Sleeping Barber
Marketing Effectiveness
Consumer Behavior
Marketing
Google
Performance Marketing
Marketing Strategy
Creativity
Artificial Intelligence
Mental Availability
B2B Marketing
Advertising
Brand Awareness
ROI
Marketing Metrics
System1
Ad Fraud
Physical Availability
Nike
Digital Advertising
Digital Marketing

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more

PublishesDailyEpisodes220Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Latest Episodes

Byron Sharp — Professor of Marketing Science, Director of the Ehrenberg-Bass Institute at the University of Adelaide, and author of How Brands Grow — joins us at Cannes fresh off his sold-out Bassey Theatre session with Mark Ritson (a thousand people... more

After five days, dozens of interviews, countless presentations, and conversations with some of marketing's brightest minds, one thing became clear:

The future of marketing isn't about more technology. It's about better thinking.

Throughout Cannes L... more

Day 4 on the Croisette, and the Cannes Festival of Creativity is in full swing. The Cannes Cut series is proudly presented by System1.

Vanessa Chin, VP Marketing at System1, opens with a live field dispatch: which campaigns are actually scoring at C... more

Day three at Cannes Lions revealed something unexpected.

Coming into the festival, many predicted AI would dominate every conversation.

Instead, another topic has quietly taken centre stage:

Creators.

Not creator hype. Not influencer marketing. C... more

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Recent Guests

Lauren Anderson
US head of the Brand Innovation Lab for Amazon Ads
Amazon
Episode: SBP 211: The Cannes Cut - Creators, Commerce, and Amazon's Canvas: Day 2 Reflections
Tracy Alford
Global CEO, Effies
Effies
Episode: SBP 210: The Cannes Cut - Creativity That Works: Cannes Day 1 Reflections
Karen Pearce
Creative leader at Rethink, discussing creative excellence and how independence informs work
Rethink
Episode: SBP 206: Great Creative Shouldn't Feel Scary. Karen Pearce, Rethink.
David Lui
Industry executive involved with Mastermind, Kid and Ace, and other retail brands
Mastermind / Kid and Ace / Tilly
Episode: SBP 203: The PostPod - Lessons from David Lui: Retail Isn't Dying. The Operating Model Is.
Terry O'Reilly
Advertising veteran, author, and podcast guest
Shia Day (former agency) / Pirate / Apostrophe Podcast Network
Episode: SBP 198: The Ads That Shouldn't Have Worked. With Terry O'Reilly
David Aaker
Professor emeritus at UC Berkeley's Haas School of Business; branding expert
UC Berkeley Haas School of Business
Episode: SBP 186: A Boot, A Beer and a Sledgehammer. With David Aaker
Roger Martin
World-renowned management thinker and author
Rotman School of Management (former dean)
Episode: SBP 182: The Decision Factory: AI’s Missing Manual. With Roger Martin
Peter Field
Strategic counselor for CMOs and authority on marketing effectiveness
IPA (Institute of Practitioners in Advertising)
Episode: SBP 178: Stop Buying Media on CPM. With Peter Field
Vince Simone
Marketing expert and practitioner
Episode: SBP 175: The PostPod - Hyper-Targeting is Killing Growth

Hosts

Marc Binkley
Co-host and host of the show; leads discussions on branding, strategy, and marketing effectiveness.
Vassilis Douros
Co-host and co-presenter, frequently leads conversations on marketing measurement, strategy, and AI in business.

Reviews

4.9 out of 5 stars from 57 ratings
  • Actionable insights

    I love this podcast for when I need actionable insights and the evidence to back it. Great line up of guests, too!

    Apple Podcasts
    5
    melisrose1
    United States5 months ago
  • Unselfishly Brilliant

    Marc and V have great chemistry and you can tell that they research their guests quite extensively. I appreciate the effort they put in!

    Apple Podcasts
    5
    Gus_FortyEight
    Canada8 months ago
  • Actionable insights!

    I have really enjoyed the last few episodes! Keep up the great work!

    Apple Podcasts
    5
    Winning_!!!
    United States9 months ago
  • Great podcast!

    Easy, conversational podcast littered with valuable insights!

    Apple Podcasts
    5
    ~B.A.
    United States9 months ago
  • Feel Smarter

    Mark and V unselfishly share their knowledge as marketing executives

    Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!

    Apple Podcasts
    5
    Zucciniman
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and high-quality guests.
Audio quality and thoughtful, evidence-based discussions set this apart in a crowded space.
Many comments highlight the show's willingness to challenge conventional marketing wisdom.
Chemistry between hosts drives engaging, in-depth conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SBP 206: Great Creative Shouldn't Feel Scary. Karen Pearce, Rethink.
Q: What role does AI play in your creative process going into Cannes and beyond?
They acknowledge AI as a tool to augment creativity, not replace it. The emphasis is on maintaining human craft and authenticity, using AI to accelerate mundane tasks while ensuring ideas remain grounded in real human truths and distinctive brand assets.
SBP 206: Great Creative Shouldn't Feel Scary. Karen Pearce, Rethink.
Q: How does the crafts framework influence day-to-day creative work at Rethink?
The hosts discuss that Crafts provides a structured lens for evaluating ideas—Achievable, Budget-conscious, Fresh, True, Shareable, and relevant—helping teams stay objective and focused. It also guides internal reviews (above the line/below the line) and ensures creative work aligns with brand truth and culture.
SBP 206: Great Creative Shouldn't Feel Scary. Karen Pearce, Rethink.
Q: Where do you see clients most often getting in their own way of true creativity?
Karen explains that many clients approach projects with a mindset of poking holes rather than finding sparks. The remedy is treating the client and agency as equal partners, focusing on the aspects that resonate, and letting the agency's creative instincts guide exploration within a shared framework.
SBP 212: The Cannes Cut - Brand Fit Beats Follower Count: Day 3 Reflections
Q: From the creator playbook that you guys are releasing, what are some of the biggest ahas you had from the data?
There are three key pieces of research confirming that creators contribute materially to brand effects and long-term ROI; more importantly, the top 10% of creator ads deliver disproportionately large gains, and a framework focusing on brand fit, creator recognition, and a strong brief is essential to scale impact.
SBP 174: Hyper-Targeting Is Killing Growth. With Vince Simone
Q: Can you describe or paint the picture of what data evolution looked like for CTV and into where we are today?
Vince explains that the evolution of CTV has transitioned from a nascent phase of experimentation to a foundational element of media strategy today, highlighting the significant changes in consumer behavior.

Audience Metrics

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Frequently Asked Questions About Sleeping Barber

What is Sleeping Barber about and what kind of topics does it cover?

This show centers on strategic marketing, brand-building, and the economics of growth, often challenging conventional wisdom with evidence-based frameworks. Episodes frequently dissect marketing incentives, measurement, and the balance between brand-building and performance, using real-world case studies and big-picture thinking from thought leaders. A standout is the frequent collaboration between two hosts who push for long-horizon thinking, practical frameworks, and candid conversations with renowned guests to help marketers drive durable business results.

Where can I find podcast stats for Sleeping Barber?

Rephonic provides a wide range of podcast stats for Sleeping Barber. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sleeping Barber and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sleeping Barber get?

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What are the audience demographics for Sleeping Barber?

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How many subscribers and views does Sleeping Barber have?

To see how many followers or subscribers Sleeping Barber has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sleeping Barber?

These podcasts share a similar audience with Sleeping Barber:

1. Uncensored CMO
2. The Marketing Architects
3. Nudge
4. Creative Confidence Podcast
5. The Rest Is Politics

How many episodes of Sleeping Barber are there?

Sleeping Barber launched 4 years ago and published 220 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sleeping Barber?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sleeping Barber?

Rephonic pulls ratings and reviews for Sleeping Barber from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Sleeping Barber?

Rephonic provides full transcripts for episodes of Sleeping Barber. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sleeping Barber?

Recent guests on Sleeping Barber include:

1. Lauren Anderson
2. Tracy Alford
3. Karen Pearce
4. David Lui
5. Terry O'Reilly
6. David Aaker
7. Roger Martin
8. Peter Field

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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