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Artwork for Simple and Smart SEO:  A podcast for Shopify sellers who want to expand beyond Etsy!

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Crystal Waddell
SEO
Shopify
E-Commerce
Digital Marketing
User Experience
Google
Content Marketing
Artificial Intelligence
Etsy
Google Ads
Branding
AI Search
Local Content
SEO Strategies
Search Engine Optimization
Google Business Profile
Amazon
Local SEO
Marketing Strategy
Problem-Solving Content

Ready to turn your Etsy shop into a powerhouse brand on Shopify?

The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.

I don't believe in one-size-fits-all roadmaps.

Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.

Join me to le... more

PublishesWeeklyEpisodes249Founded4 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Simple and Smart SEO:  A podcast for Shopify sellers who want to expand beyond Etsy!

Latest Episodes

This episode was too good to leave in the archive! 

As part of our Summer Replay Series, we're revisiting my conversation with consultant, SaaS founder, and self-described AI fanatic Andrew Ansley — and honestly, his advice is even more relevant tod... more

Ever felt like you’re being priced out of your own business growth?

In this special summer replay, host Crystal Waddell tackles one of the biggest, most frustrating myths in the online business world: “If you’re not paying $5,000 a month for an SEO ... more

What if SEO isn’t just about keywords, rankings, or “free traffic” from Google?

In this rerun episode of the Simple and Smart SEO Show, Crystal Waddell talks with Ray Grieselhuber, founder of DemandSphere, about why good SEO is really good product m... more

This Summer SEO Rewind episode is one you may have missed, but it is worth coming back to in 2026 ...

especially if you’re trying to create content that actually helps your audience instead of just adding more noise to the internet.

In this convers... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ray Grieselhuber
CEO of DemandSphere, an SEO platform
DemandSphere
Episode: SEO Is Product Management: Ray Grieselhuber on SERPs, E-E-A-T & Ecommerce SEO (Summer of SEO Replay)
Christine McLean Lewis
Content marketer and strategist discussing content assets and SEO
Independent consultant
Episode: Bottom of Funnel Marketing: The Power of Diverse SEO Content
Matt Diamante
SEO celebrity/expert specializing in local SEO and social media tips
Independent/SEO consultant
Episode: Best of Season 2: Tips and Strategies for Effective SEO
Andrew Holland
Guest expert on SEO and performance SEO
KBH
Episode: Why More Traffic Isn’t Always Better: Performance SEO with Andrew Holland
Angela Skane
SEO expert from Network Solutions
Network Solutions
Episode: Why SEO Needs Psychology: Angela Skane on TikTok, Conversions, and the Future of Search
Aimee Jurenka
SEO consultant and founder at Rickety Roo
Rickety Roo
Episode: SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka
Brooke Gramer
AI strategist and guest on the episode
Episode: Agentic Commerce and the Future of Search: How AI Will Change Online Shopping (Part 2 With Brooke Gramer)
Brooke Grammer
Host of How I AI Podcast
How I AI Podcast
Episode: Why AI Content All Sounds the Same (And How to Stand Out With Smarter SEO) Part 1 With Brooke Gramer
Crystal Ortiz
SEO expert and founder of Social Heart
Social Heart
Episode: SEO Isn’t Dead — It’s Evolving: AI Search, Revenue & the New Rules of Success (Crystal Ortiz Part 3)

Host

Crystal Waddell
Host of the Simple and Smart SEO Show; focuses on practical SEO for Shopify and Etsy sellers, with emphasis on data-driven insights and brand-building.

Reviews

4.8 out of 5 stars from 77 ratings
  • Easily Digestible

    I love how she breaks down SEO concepts so easily

    Apple Podcasts
    5
    bgramer20
    United States6 months ago
  • Great Podcast for SEOs

    I like learning from other SEOs, and if you like learning too, this is a very good podcast. Is always encouraged to try new things and listen to professionals on different platforms, Crystal is a great host and you will find the topics very engaging.

    Apple Podcasts
    5
    Ana-DLC
    United Statesa year ago
  • Love your energy and great talk topics!

    Thanks for making such an engaging and informative podcast, Crystal! I love the guests and topics!

    Apple Podcasts
    5
    Shre__
    South Africa2 years ago
  • SEO made easy

    I love these effortless and fun convos about SEO, super helpful to get started!!!

    Apple Podcasts
    5
    Bridget Aileen Sicsko
    United States2 years ago
  • A nice and chill SEO podcast with guests I enjoy listening 😎

    I listened to a few episodes recently and recommend you to subscribe it too!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show's practical, easy-to-understand SEO guidance and actionable tips.
Episodes are described as approachable, data-driven, and valuable for both newbies and seasoned pros.
The host's energy and ability to demystify SEO are frequently highlighted.
Guests are seen as knowledgeable and helpful, with varied perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Bottom of Funnel Marketing: The Power of Diverse SEO Content (Replay With Christine McLean Lewis)
Q: What is your approach to measuring the impact of content over time?
The approach includes a three-month checkpoint to assess how content is performing, especially if repurposed for social or used by the sales team; then an 18-month horizon is used to observe the full impact of content on brand and conversions.
Bottom of Funnel Marketing: The Power of Diverse SEO Content (Replay With Christine McLean Lewis)
Q: Can you take us a little bit deeper into your content marketing process and give us a sneak peek into how you pull all these pieces together?
The process starts with customer research (interviews, sales calls, reviews) to identify themes and problems, then links those themes to keyword analysis to determine what content is needed and how it aligns with business goals; it begins with bottom-of-funnel content and expands outward, followed by measurement and adjustments over time.
Bottom of Funnel Marketing: The Power of Diverse SEO Content (Replay With Christine McLean Lewis)
Q: Can you give us an example of what content assets are?
Content assets include anything that helps solve a customer's problem, such as articles, white papers, case studies, videos, podcasts, and social content; these assets should demonstrate expertise and be valuable for users seeking solutions.
Why More Traffic Isn’t Always Better: Performance SEO with Andrew Holland
Q: You talk about performance SEO, like that's part of your title. What's different about performance SEO than just regular SEO?
Performance SEO concentrates on turning traffic into actual sales, prioritizing bottom-funnel optimization and ROI over sheer traffic or rankings, and focusing on the commercial value of each page.
Audience-First SEO, Emotional Hooks & Content That Connects with Angela Skane (Part 2)
Q: What can attendees expect from your SEO Week talk in terms of a practical workflow?
Attendees will receive a journey-map framework, a persona-focused approach, and a menu of ways to apply psychological levers in written content with concrete examples like evoking fear or love to drive action.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show focuses on helping Etsy sellers transition into Shopify and build a strong, brand-led storefront. Episodes blend practical SEO tactics—keyword strategy, site structure, and content optimization—with broader shifts like AI-enabled search, audience-centric storytelling, and converting traffic into sustainable revenue. A standout pattern is the emphasis on actionable frameworks, guidance for small to mid-size ecommerce teams, and a tendency to invite guests who bring hands-on SEO and growth expertise. Listeners likely include ambitious shop owners and marketers seeking clear, doable steps to own traffic, improve conversions, and scale beyond marketplaces, often guided by a pragmatic, data-informed mindset.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Good Content with Shannon McKinstrie
2. Claude AI Genius Podcast w/ Claude Anthropic Expert Brandon Gaille
3. The Amy Porterfield Show
4. BigDeal
5. Social Media Marketing Podcast

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ray Grieselhuber
2. Christine McLean Lewis
3. Matt Diamante
4. Andrew Holland
5. Angela Skane
6. Aimee Jurenka
7. Brooke Gramer
8. Brooke Grammer

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