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Artwork for Simple and Smart SEO:  A podcast for Shopify sellers who want to expand beyond Etsy!

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Crystal Waddell
SEO
User Experience
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Google
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E-Commerce
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SEO Strategy
Owned Asset Optimization
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Content Marketing
Social Media Marketing
Terakeet

Ready to turn your Etsy shop into a powerhouse brand on Shopify?

The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.

I don't believe in one-size-fits-all roadmaps.

Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.

Join me to le... more

PublishesWeeklyEpisodes238Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Simple and Smart SEO:  A podcast for Shopify sellers who want to expand beyond Etsy!

Latest Episodes

In this episode of The Simple and Smart SEO Show, I sit down with SEO expert Aimee Jurenka to unpack a major shift happening in the industry right now:

👉 The death of inbound marketing as we know it.

For over a decade, SEO success was measured by ... more

In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with SEO expert Matt Diamante in part 2 of their conversation to break down what actually moves the needle in your business visibility.

Matt shares why most business owners ... more

In this episode of The Simple and Smart SEO Show, Crystal welcomes back SEO educator and entrepreneur Matt Diamante to unpack what’s really driving his explosive growth.

Plus, why most SEO advice is overcomplicated or outdated.

Matt breaks down SEO... more

In Part 2 of my conversation with Brooke Gramer, we shift from voice and branding into something even bigger — the future of search and AI-driven commerce.

What happens when AI starts shopping for your customers?

We explore agentic commerce, GPT up... more

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Recent Guests

Matt Diamante
SEO expert, author, frequent guest on the show
Episode: How Simple SEO Really Works (and Why Most Advice Is Wrong) with Matt Diamante
Brooke Gramer
AI strategist and guest on the episode
Episode: Agentic Commerce and the Future of Search: How AI Will Change Online Shopping (Part 2 With Brooke Gramer)
Brooke Grammer
Host of How I AI Podcast
How I AI Podcast
Episode: Why AI Content All Sounds the Same (And How to Stand Out With Smarter SEO) Part 1 With Brooke Gramer
Crystal Ortiz
Digital marketing consultant and founder of Socialhart
Socialhart
Episode: From SEO to CX: Crystal Ortiz on Why Customer Connection Is the Ultimate Ranking Factor (Part 1)
John Hogan
Co-Founder and Email Marketing Specialist
Grid and Pixel
Episode: How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel
Ashley Liddell
Co-founder of Deviation, an SEO agency
Deviation
Episode: Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell (Part 1)
Deonnah Carolus
Founder at eCommerce Savvy
eCommerce Savvy
Episode: Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1)
Garrett Sussman
SEO expert and thought leader
iPullRank
Episode: GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
Ana de la Cruz
SEO expert and advocate for AI tools in optimizing content strategy
Episode: 🎧 Semantic Triples, Ikigai, and Optimizing Life with AI (Featuring Ana de la Cruz, Part 2)

Host

Crystal Waddell
Host of Simple and Smart SEO Show, guiding listeners through actionable SEO, branding, and ecommerce strategies for Shopify and Etsy sellers.

Reviews

4.8 out of 5 stars from 77 ratings
  • Easily Digestible

    I love how she breaks down SEO concepts so easily

    Apple Podcasts
    5
    bgramer20
    United States3 months ago
  • Great Podcast for SEOs

    I like learning from other SEOs, and if you like learning too, this is a very good podcast. Is always encouraged to try new things and listen to professionals on different platforms, Crystal is a great host and you will find the topics very engaging.

    Apple Podcasts
    5
    Ana-DLC
    United States8 months ago
  • Love your energy and great talk topics!

    Thanks for making such an engaging and informative podcast, Crystal! I love the guests and topics!

    Apple Podcasts
    5
    Shre__
    South Africaa year ago
  • SEO made easy

    I love these effortless and fun convos about SEO, super helpful to get started!!!

    Apple Podcasts
    5
    Bridget Aileen Sicsko
    United States2 years ago
  • A nice and chill SEO podcast with guests I enjoy listening 😎

    I listened to a few episodes recently and recommend you to subscribe it too!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are approachable and useful for both beginners and seasoned SEOs.
The show blends technical SEO with relatable business storytelling and real-world examples.
Hosts break down SEO clearly with practical takeaways for busy shop owners.
Guests bring varied expertise, from AI to email marketing, keeping content fresh.

Talking Points

Recent interactions between the hosts and their guests.

Agentic Commerce and the Future of Search: How AI Will Change Online Shopping (Part 2 With Brooke Gramer)
Q: What do you think is one SEO myth you wish would finally die?
The belief that chasing trends is always the best route for SEO; consistent, foundational optimization often yields more durable results.
How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel
Q: What are the major benefits of using Grid and Pixel in conjunction with your email service provider?
The major benefits include higher conversion rates due to personalized content and significant time or cost savings compared to traditional email marketing agencies.
How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel
Q: What are the types of emails that people can create?
People can create targeted pop-ups and partnerships for email list building, and set up flows for automated emails such as welcome series, abandonment emails, and post-purchase follow-ups.
GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
Q: Google AI overviews, good, bad or ugly?
Good, that's going to give me some hate.
GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
Q: AI agents, hype or breakthrough?
Hype right now, but in five to 10 years will be a breakthrough.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets Etsy sellers expanding to Shopify, offering high-level SEO insights and strategic shifts to own traffic and build a brand beyond marketplaces. Episodes emphasize practical workflows, AI-informed content, semantic SEO, and customer-language-driven strategies, with guests who bring hands-on experience in e-commerce, SEO, and Shopify. A notable strength is translating complex SEO concepts into actionable steps tailored for SMBs and solopreneurs, often focusing on branding, customer experience, and revenue-driven metrics rather than vanity metrics. Listeners likely appreciate accessible explanations, real-world examples, and a collaborative, coach-like host dynamic that helps listeners implement ideas quickly in their stores.

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How many episodes of this podcast are there?

this podcast launched 4 years ago and published 238 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Matt Diamante
2. Brooke Gramer
3. Brooke Grammer
4. Crystal Ortiz
5. John Hogan
6. Ashley Liddell
7. Deonnah Carolus
8. Garrett Sussman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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