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Artwork for The Simple and Smart SEO Show

The Simple and Smart SEO Show

Crystal Waddell
SEO
User Experience
E-Commerce
Microsoft Clarity
Google Ads
Recruitment
Google
Digital Marketing
Google Business Profile
Amazon
Job Market
SEO Strategy
Owned Asset Optimization
Branding
Domain Authority
Team Structure
Content Marketing
Terakeet
Social Media Marketing
Affiliate Marketing

The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.✨WHY SEO?✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI... more

PublishesWeeklyEpisodes214Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for The Simple and Smart SEO Show

Latest Episodes

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Andy Crestodina, co-founder of Orbit Media, to explore SEO, AI, and content marketing. 

Andy shares his insights on how search behavior is shifting, the importanc... more

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. 

Jamie shares her journey of shifting focus from revenue to freedom, expla... more

Today I welcome financial educator and profit strategist Jamie Trull. 

We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results. 

From doubling prices overnight to lowering ad... more

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. 

Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, esp... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Shreya LaCock
Marketing Specialist at SEO For Hire, originally from South Africa
SEO For Hire
Episode: SEO Hiring Secrets: Green Flags, Gender Gaps & Growth Tips with Shreya LaCock (Part 1)
Favour Obasi-ike
SEO expert and podcast host
Play Inc.
Episode: The Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)
Alyssa Corso
SEO consultant and Brighton SEO speaker
Alyssa Corso LLC
Episode: SEO Content Decay & Connecting Traffic to Revenue – Part 1 with Alyssa Corso
David Green
Founder of Devs Love, a digital marketing agency specializing in Google Ads
Devs Love
Episode: Leveling the Playing Field: AI, Google Ads & Small Business Success with David Green (Part 1)
Mordy Oberstein
Head of Brand at Wix and head of his own consultancy Unify Brand Marketing
Wix
Episode: Branding, SEO, and Smart Business Growth [Follow Through Friday]
Melissa Popp
Content Strategy Director at Rickety Roo
Rickety Roo
Episode: Organic SEO Tips: How to Create Problem Solving Content [Featuring Guest Hosts Celeste Gonzalez and Melissa Popp]
Katie Stone
SEO lead at LeadHub
LeadHub
Episode: Local SEO, Keyword Research & SEO Tools with Katie Stone
Rachel Proctor
Marketing expert at Unlimited Mixed Marketing
Unlimited Mixed Marketing
Episode: Optimizing Marketing Channels & Repurposing Content [Follow Through Fridays]
Raycheal Proctor
Agency owner specializing in omni-channel marketing
Unlimited Mixed Marketing
Episode: Omni-Channel Marketing in 2025 with Raycheal Proctor

Host

Crystal Waddell
Host of a podcast focused on providing practical SEO insights and strategies, particularly benefiting small businesses and entrepreneurs. She engages with industry experts to demystify complex topics and offers actionable advice in a supportive manner.

Reviews

4.8 out of 5 stars from 71 ratings
  • Great Podcast for SEOs

    I like learning from other SEOs, and if you like learning too, this is a very good podcast. Is always encouraged to try new things and listen to professionals on different platforms, Crystal is a great host and you will find the topics very engaging.

    Apple Podcasts
    5
    Ana-DLC
    United States2 months ago
  • Love your energy and great talk topics!

    Thanks for making such an engaging and informative podcast, Crystal! I love the guests and topics!

    Apple Podcasts
    5
    Shre__
    South Africa9 months ago
  • SEO made easy

    I love these effortless and fun convos about SEO, super helpful to get started!!!

    Apple Podcasts
    5
    Bridget Aileen Sicsko
    United Statesa year ago
  • A nice and chill SEO podcast with guests I enjoy listening 😎

    I listened to a few episodes recently and recommend you to subscribe it too!

    Apple Podcasts
    5
    Gus Pelogia
    Irelanda year ago
  • Crystal is amazing at demystifying SEO.

    Easily one of the best SEO podcasts out there. Her guests are knowledgeable and provide actionable advice.

    Apple Podcasts
    5
    amajor8965
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express appreciation for the host's ability to explain difficult concepts clearly, helping listeners navigate the often overwhelming world of SEO.
The engaging format and expert guest insights are frequently highlighted as standout features, making complex topics manageable for newcomers to SEO.
Listeners praise the practicality and accessibility of the SEO strategies shared in the podcast, with many stating they appreciate the actionable advice.

Talking Points

Recent interactions between the hosts and their guests.

Combining Strategic SEO & Growth Mindset with Edwin Romero
Q: What is pragmatic SEO?
Pragmatic SEO involves understanding the limitations of a brand's resources and working within those constraints while formulating SEO strategies.
Combining Strategic SEO & Growth Mindset with Edwin Romero
Q: How do you plan a successful website migration?
Planning a migration should start with understanding the brand's goals and ensuring there's a proper strategy that accounts for user experience and SEO.
Combining Strategic SEO & Growth Mindset with Edwin Romero
Q: What are some common mistakes people make when building an SEO strategy?
A common mistake is applying a previous strategy to a new brand without tailoring it to the unique needs and circumstances of that brand.
Combining Strategic SEO & Growth Mindset with Edwin Romero
Q: What is your family business?
Edwin describes his family business as importing goods from South America, particularly grains, fruits, and frozen vegetables, serving both retail and wholesale markets.
Unlocking Local SEO: Expert Strategies with Darren Shaw of Whitespark (Part 1)
Q: Can you build citations if you don’t have an address?
Yes, there are specific sites where you can build citations without a physical address; it's still an essential part of local SEO.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Simple and Smart SEO Show

What is The Simple and Smart SEO Show about and what kind of topics does it cover?

Focused primarily on SEO, this audio series engages entrepreneurs and small business owners by offering practical tips and actionable strategies to enhance their online visibility. Episodes frequently explore various aspects of local SEO, website optimization, and leveraging Google tools to improve rankings. Guests include seasoned professionals from the SEO community, who share insights on the latest trends and best practices, particularly how small, manageable changes can significantly impact a business's digital presence. The content is tailored to make SEO accessible and straightforward, catering to those who may feel intimidated by digital marketing complexities. Overall, it stands out by blending expert interviews with practical guida... more

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How many listeners does The Simple and Smart SEO Show get?

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What are the audience demographics for The Simple and Smart SEO Show?

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How many subscribers and views does The Simple and Smart SEO Show have?

To see how many followers or subscribers The Simple and Smart SEO Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Simple and Smart SEO Show are there?

The Simple and Smart SEO Show launched 3 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Simple and Smart SEO Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Simple and Smart SEO Show?

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What guests have appeared on The Simple and Smart SEO Show?

Recent guests on The Simple and Smart SEO Show include:

1. Shreya LaCock
2. Favour Obasi-ike
3. Alyssa Corso
4. David Green
5. Mordy Oberstein
6. Melissa Popp
7. Katie Stone
8. Rachel Proctor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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