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Artwork for Simple and Smart SEO:  A podcast for Etsy sellers who want to expand to Shopify!

Simple and Smart SEO: A podcast for Etsy sellers who want to expand to Shopify!

Crystal Waddell
SEO
User Experience
Microsoft Clarity
Google Ads
Recruitment
Google
E-Commerce
Digital Marketing
Google Business Profile
Amazon
Job Market
SEO Strategy
Owned Asset Optimization
Branding
Domain Authority
Team Structure
Content Marketing
Social Media Marketing
Terakeet
Affiliate Marketing

Ready to turn your Etsy shop into a powerhouse brand on Shopify?

The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.

I don't believe in one-size-fits-all roadmaps.

Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.

Join me to le... more

PublishesWeeklyEpisodes230Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Simple and Smart SEO:  A podcast for Etsy sellers who want to expand to Shopify!

Latest Episodes

In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down how AI search systems can lock businesses into outdated messaging, even after they've evolved. 

Using a real-world case study of a lawn service company transitioning from ... more

In this episode of the Simple and Smart SEO Show, host Crystal Waddell unpacks the concept of semantic triples and how understanding them can solve one of the most frustrating SEO issues ... getting impressions but no clicks. 

Drawing from her exper... more

In this special workshop-style episode of The Simple and Smart SEO Show, Crystal Waddell guides you through creating a one-page vision board for 2026 that blends your business goals, SEO priorities, and personal life — without overwhelm.

Whether you... more

I'm sharing a throwback video that I made to help you think about creating a vision board for your business in 2026!

In this episode, we go behind the scenes of a hands-on workshop using Canva to create strategic vision boards for your business. Dis... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Deonnah Carolus
Founder at eCommerce Savvy
eCommerce Savvy
Episode: Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1)
Garrett Sussman
Director of Marketing at iPollRank
iPollRank
Episode: AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1)
Ana de la Cruz
SEO expert and advocate for AI tools in optimizing content strategy
Episode: 🎧 Semantic Triples, Ikigai, and Optimizing Life with AI (Featuring Ana de la Cruz, Part 2)
Jamie Trull
Profit Strategist and author
jamietrull.com, balancecfo.com
Episode: Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1)
Heather Physioc
Chief Discoverability Officer at VML and an influential voice in SEO
VML
Episode: Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1)
Ross Simmonds
Founder of Foundation Marketing and Distribution.AI, keynote speaker, and podcaster.
Foundation Marketing and Distribution.AI
Episode: Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1)
Austin Becker
Owner of an e-commerce focused digital marketing agency
Austin Becker Ecommerce Marketing
Episode: Google Ads, Ecom Strategy & the Future of AI Advertising with Austin Becker (Part 1)
Andrew Ansley
Consultant and head of product at Content Sprout
Content Sprout
Episode: Booked, Busy & Letting AI Do the Boring Stuff 🤖✨ With Andrew Ansley (Part 1)
Darren Shaw
SEO expert and founder of Whitespark
Whitespark
Episode: The GOAT Guide to Google Business Rankings (Part 2) with Darren Shaw

Host

Crystal Waddell
Host of a podcast focused on SEO strategies for small businesses and entrepreneurs, emphasizing accessible marketing insights.

Reviews

4.8 out of 5 stars from 73 ratings
  • Great Podcast for SEOs

    I like learning from other SEOs, and if you like learning too, this is a very good podcast. Is always encouraged to try new things and listen to professionals on different platforms, Crystal is a great host and you will find the topics very engaging.

    Apple Podcasts
    5
    Ana-DLC
    United States6 months ago
  • Love your energy and great talk topics!

    Thanks for making such an engaging and informative podcast, Crystal! I love the guests and topics!

    Apple Podcasts
    5
    Shre__
    South Africaa year ago
  • SEO made easy

    I love these effortless and fun convos about SEO, super helpful to get started!!!

    Apple Podcasts
    5
    Bridget Aileen Sicsko
    United Statesa year ago
  • A nice and chill SEO podcast with guests I enjoy listening 😎

    I listened to a few episodes recently and recommend you to subscribe it too!

    Apple Podcasts
    5
    Gus Pelogia
    Irelanda year ago
  • Crystal is amazing at demystifying SEO.

    Easily one of the best SEO podcasts out there. Her guests are knowledgeable and provide actionable advice.

    Apple Podcasts
    5
    amajor8965
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews frequently mention the podcast's relatability and helpfulness for small business owners seeking to improve their online visibility.
Listeners appreciate the actionable insights and practical advice offered, particularly praising the host's ability to make complex SEO topics accessible.
The energy and engagement of the host contributes to the overall enjoyable listening experience, with many noting the informative discussions with various guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#10
Saudi Arabia/Business/Marketing
Apple Podcasts
#208
Saudi Arabia/Business

Talking Points

Recent interactions between the hosts and their guests.

GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
Q: Google AI overviews, good, bad or ugly?
Good, that's going to give me some hate.
GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
Q: AI agents, hype or breakthrough?
Hype right now, but in five to 10 years will be a breakthrough.
GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
Q: Gemini, Perplexity, Claude, ChatGPT or something else?
Oh, ChatGPT.
Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1)
Q: How did you figure out your pricing to connect shops?
I evaluated the business's vertical and demographic, pricing established businesses differently than new entrepreneurs starting out.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on empowering entrepreneurs and small business owners, the content emphasizes practical strategies for boosting website visibility through effective SEO. Episodes typically blend insightful interviews with industry experts and actionable tips, making complex topics accessible to a broad audience. By exploring current trends like AI and evolving SEO practices, the discussions are designed to keep listeners informed and equipped to manage their own SEO efforts. The podcast aims to simplify SEO, showing that even small adjustments can yield significant results, which is particularly valuable for those without extensive marketing budgets who are eager to improve their online presence.

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How many episodes of this podcast are there?

this podcast launched 4 years ago and published 230 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Deonnah Carolus
2. Garrett Sussman
3. Ana de la Cruz
4. Jamie Trull
5. Heather Physioc
6. Ross Simmonds
7. Austin Becker
8. Andrew Ansley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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