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Artwork for Simple and Smart SEO:  A podcast for Shopify sellers who want to expand beyond Etsy!

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Crystal Waddell
SEO
Shopify
E-Commerce
Digital Marketing
User Experience
Google
Artificial Intelligence
Etsy
Google Ads
Branding
Content Marketing
AI Search
Local Content
SEO Strategies
Google Business Profile
Amazon
Local SEO
Marketing Strategy
Problem-Solving Content
Social Media Marketing

Ready to turn your Etsy shop into a powerhouse brand on Shopify?

The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.

I don't believe in one-size-fits-all roadmaps.

Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.

Join me to le... more

PublishesWeeklyEpisodes245Founded4 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Simple and Smart SEO:  A podcast for Shopify sellers who want to expand beyond Etsy!

Latest Episodes

We’re continuing the Summer SEO Replays Series with a throwback to one of our most popular episodes from The Simple and Smart SEO Show.

This listener-favorite recap originally highlighted the top three most-listened-to episodes from season two, feat... more

In this episode of The Simple and Smart SEO Show, Crystal Waddell revisits part one of her conversation with Andy Holland about performance SEO...

the kind of SEO that focuses on sales, revenue, and meaningful business growth instead of vanity traff... more

Your Shopify taxonomy is not just your navigation menu — it’s the way your store teaches Shopify, Google, Pinterest, TikTok, Meta, and AI tools like ChatGPT what your products are, who they’re for, and why they matter.

In this episode of The Simple ... more

In this episode of The Simple and Smart SEO Show, Crystal Waddell continues her conversation with Angela Skane about creating SEO content that goes beyond keywords and actually connects with your audience. ✨

Angela explains why businesses should sto... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Andrew Holland
Guest expert on SEO and performance SEO
KBH
Episode: Why More Traffic Isn’t Always Better: Performance SEO with Andrew Holland
Angela Skane
SEO expert from Network Solutions
Network Solutions
Episode: Why SEO Needs Psychology: Angela Skane on TikTok, Conversions, and the Future of Search
Aimee Jurenka
SEO consultant and founder at Rickety Roo
Rickety Roo
Episode: SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka
Matt Diamante
Founder of Hey Tony, author of Get Found
Hey Tony
Episode: The SEO & Content Strategy That Actually Drives Growth (Part 2 With Matt Diamante)
Brooke Gramer
AI strategist and guest on the episode
Episode: Agentic Commerce and the Future of Search: How AI Will Change Online Shopping (Part 2 With Brooke Gramer)
Brooke Grammer
Host of How I AI Podcast
How I AI Podcast
Episode: Why AI Content All Sounds the Same (And How to Stand Out With Smarter SEO) Part 1 With Brooke Gramer
Crystal Ortiz
SEO expert and founder of Social Heart
Social Heart
Episode: SEO Isn’t Dead — It’s Evolving: AI Search, Revenue & the New Rules of Success (Crystal Ortiz Part 3)
John Hogan
Co-Founder and Email Marketing Specialist
Grid and Pixel
Episode: How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel
Ashley Liddell
Co-founder of Deviation, an SEO agency
Deviation
Episode: Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell (Part 1)

Host

Crystal Waddell
Host of Simple and Smart SEO Show, guiding listeners through actionable SEO, branding, and ecommerce strategies for Shopify and Etsy sellers.

Reviews

4.8 out of 5 stars from 77 ratings
  • Easily Digestible

    I love how she breaks down SEO concepts so easily

    Apple Podcasts
    5
    bgramer20
    United States5 months ago
  • Great Podcast for SEOs

    I like learning from other SEOs, and if you like learning too, this is a very good podcast. Is always encouraged to try new things and listen to professionals on different platforms, Crystal is a great host and you will find the topics very engaging.

    Apple Podcasts
    5
    Ana-DLC
    United States10 months ago
  • Love your energy and great talk topics!

    Thanks for making such an engaging and informative podcast, Crystal! I love the guests and topics!

    Apple Podcasts
    5
    Shre__
    South Africaa year ago
  • SEO made easy

    I love these effortless and fun convos about SEO, super helpful to get started!!!

    Apple Podcasts
    5
    Bridget Aileen Sicsko
    United States2 years ago
  • A nice and chill SEO podcast with guests I enjoy listening 😎

    I listened to a few episodes recently and recommend you to subscribe it too!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are approachable and useful for both beginners and seasoned SEOs.
The show blends technical SEO with relatable business storytelling and real-world examples.
Hosts break down SEO clearly with practical takeaways for busy shop owners.
Guests bring varied expertise, from AI to email marketing, keeping content fresh.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why More Traffic Isn’t Always Better: Performance SEO with Andrew Holland
Q: You talk about performance SEO, like that's part of your title. What's different about performance SEO than just regular SEO?
Performance SEO concentrates on turning traffic into actual sales, prioritizing bottom-funnel optimization and ROI over sheer traffic or rankings, and focusing on the commercial value of each page.
Audience-First SEO, Emotional Hooks & Content That Connects with Angela Skane (Part 2)
Q: What can attendees expect from your SEO Week talk in terms of a practical workflow?
Attendees will receive a journey-map framework, a persona-focused approach, and a menu of ways to apply psychological levers in written content with concrete examples like evoking fear or love to drive action.
Audience-First SEO, Emotional Hooks & Content That Connects with Angela Skane (Part 2)
Q: Can you walk us through the content performance framework for a website, not just social media?
The framework maps the journey from persona to content, layering psychological levers and data points to tailor messages that speak to the audience's needs, ultimately showing how to evoke specific emotions in written content.
SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka
Q: What did the golden age of inbound marketing look like for SEO, and how has that changed with AI search?
The guest explains that inbound marketing historically focused on creating broad educational content to attract traffic, then passing it to conversion teams; now AI search is reducing the value of that traffic, pushing marketers to emphasize visibility and conversion.
Agentic Commerce and the Future of Search: How AI Will Change Online Shopping (Part 2 With Brooke Gramer)
Q: What do you think is one SEO myth you wish would finally die?
The belief that chasing trends is always the best route for SEO; consistent, foundational optimization often yields more durable results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets Etsy sellers expanding to Shopify, offering high-level SEO insights and strategic shifts to own traffic and build a brand beyond marketplaces. Episodes emphasize practical workflows, AI-informed content, semantic SEO, and customer-language-driven strategies, with guests who bring hands-on experience in e-commerce, SEO, and Shopify. A notable strength is translating complex SEO concepts into actionable steps tailored for SMBs and solopreneurs, often focusing on branding, customer experience, and revenue-driven metrics rather than vanity metrics. Listeners likely appreciate accessible explanations, real-world examples, and a collaborative, coach-like host dynamic that helps listeners implement ideas quickly in their stores.

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How many episodes of this podcast are there?

this podcast launched 4 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Andrew Holland
2. Angela Skane
3. Aimee Jurenka
4. Matt Diamante
5. Brooke Gramer
6. Brooke Grammer
7. Crystal Ortiz
8. John Hogan

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