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Artwork for The Simple and Smart SEO Show

The Simple and Smart SEO Show

Crystal Waddell
SEO
User Experience
Microsoft Clarity
Google Ads
Recruitment
Google
Standard Operating Procedures
E-Commerce
Digital Marketing
Google Business Profile
Amazon
Job Market
SEO Strategy
Owned Asset Optimization
Branding
Domain Authority
Team Structure
Content Marketing
Terakeet
Social Media Marketing

The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.✨WHY SEO?✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI... more

PublishesWeeklyEpisodes220Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for The Simple and Smart SEO Show

Latest Episodes

In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus. 

They dive into the recent changes at Shopify, talk AI integration, theme changes like Horiz... more

In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." 

F... more

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. 

From the recently announced Shopify + OpenA... more

In Part 2 of this conversation, Ana de la Cruz, SEO Lead at Chartis, returns to The Simple and Smart SEO Show with Crystal Waddell for a deep dive into the human side of AI.

Ana unpacks how experimenting with chatbots taught her the inner workings o... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Ana de la Cruz
SEO Lead at Chartis, experienced in media strategy and content.
Chartis
Episode: Vibe Coding Is The New SEO: Featuring Ana De La Cruz
Jamie Trull
Profit Strategist and author
jamietrull.com, balancecfo.com
Episode: Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1)
Heather Physioc
Expert in SEO strategies and AI search technologies
Episode: AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2)
Ross Simmonds
Founder of Foundation Marketing and Distribution.AI, keynote speaker, and podcaster.
Foundation Marketing and Distribution.AI
Episode: Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1)
Austin Becker
Owner of an e-commerce focused digital marketing agency
Austin Becker Ecommerce Marketing
Episode: Google Ads, Ecom Strategy & the Future of AI Advertising with Austin Becker (Part 1)
Andrew Ansley
Consultant and head of product at Content Sprout
Content Sprout
Episode: Booked, Busy & Letting AI Do the Boring Stuff 🤖✨ With Andrew Ansley (Part 1)
Darren Shaw
SEO expert and founder of Whitespark
Whitespark
Episode: The GOAT Guide to Google Business Rankings (Part 2) with Darren Shaw
Shreya LaCock
Marketing Specialist at SEO For Hire, originally from South Africa
SEO For Hire
Episode: SEO Hiring Secrets: Green Flags, Gender Gaps & Growth Tips with Shreya LaCock (Part 1)
Favour Obasi-ike
SEO expert and podcast host
Play Inc.
Episode: The Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)

Host

Crystal Waddell
Host of a podcast focused on providing practical SEO insights and strategies, particularly benefiting small businesses and entrepreneurs. She engages with industry experts to demystify complex topics and offers actionable advice in a supportive manner.

Reviews

4.8 out of 5 stars from 72 ratings
  • Great Podcast for SEOs

    I like learning from other SEOs, and if you like learning too, this is a very good podcast. Is always encouraged to try new things and listen to professionals on different platforms, Crystal is a great host and you will find the topics very engaging.

    Apple Podcasts
    5
    Ana-DLC
    United States3 months ago
  • Love your energy and great talk topics!

    Thanks for making such an engaging and informative podcast, Crystal! I love the guests and topics!

    Apple Podcasts
    5
    Shre__
    South Africa10 months ago
  • SEO made easy

    I love these effortless and fun convos about SEO, super helpful to get started!!!

    Apple Podcasts
    5
    Bridget Aileen Sicsko
    United Statesa year ago
  • A nice and chill SEO podcast with guests I enjoy listening 😎

    I listened to a few episodes recently and recommend you to subscribe it too!

    Apple Podcasts
    5
    Gus Pelogia
    Irelanda year ago
  • Crystal is amazing at demystifying SEO.

    Easily one of the best SEO podcasts out there. Her guests are knowledgeable and provide actionable advice.

    Apple Podcasts
    5
    amajor8965
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express appreciation for the host's ability to explain difficult concepts clearly, helping listeners navigate the often overwhelming world of SEO.
The engaging format and expert guest insights are frequently highlighted as standout features, making complex topics manageable for newcomers to SEO.
Listeners praise the practicality and accessibility of the SEO strategies shared in the podcast, with many stating they appreciate the actionable advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

🎧 Semantic Triples, Ikigai, and Optimizing Life with AI (Featuring Ana de la Cruz, Part 2)
Q: What's the best use case for AI in SEO?
Automation is the best use case for AI in SEO.
The GOAT Guide to Google Business Rankings (Part 2) with Darren Shaw
Q: If a business owner had just one hour a week to spend improving their local SEO, how should they spend that hour?
Focus on review acquisition, make one Google post per week, enhance service pages, and engage in quality link-building.
SEO Evolution: How to Win in 2025 With Helpful Content and Topical Authority (with Andrew Ansley) Part 3
Q: What made a winner, or what made a loser in terms of how to get to the winners bracket?
Winners maintain consistency, avoid cannibalization, create quality content, and keep positive user metrics.
Booked, Busy & Letting AI Do the Boring Stuff 🤖✨ With Andrew Ansley (Part 1)
Q: Can you do that same thing like using ChatGPT?
You could do it in an hour.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Simple and Smart SEO Show

What is The Simple and Smart SEO Show about and what kind of topics does it cover?

Focused primarily on SEO, this audio series engages entrepreneurs and small business owners by offering practical tips and actionable strategies to enhance their online visibility. Episodes frequently explore various aspects of local SEO, website optimization, and leveraging Google tools to improve rankings. Guests include seasoned professionals from the SEO community, who share insights on the latest trends and best practices, particularly how small, manageable changes can significantly impact a business's digital presence. The content is tailored to make SEO accessible and straightforward, catering to those who may feel intimidated by digital marketing complexities. Overall, it stands out by blending expert interviews with practical guida... more

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Rephonic provides a wide range of podcast stats for The Simple and Smart SEO Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Simple and Smart SEO Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Simple and Smart SEO Show get?

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What are the audience demographics for The Simple and Smart SEO Show?

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How many subscribers and views does The Simple and Smart SEO Show have?

To see how many followers or subscribers The Simple and Smart SEO Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Simple and Smart SEO Show are there?

The Simple and Smart SEO Show launched 4 years ago and published 220 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Simple and Smart SEO Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Simple and Smart SEO Show?

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What guests have appeared on The Simple and Smart SEO Show?

Recent guests on The Simple and Smart SEO Show include:

1. Ana de la Cruz
2. Jamie Trull
3. Heather Physioc
4. Ross Simmonds
5. Austin Becker
6. Andrew Ansley
7. Darren Shaw
8. Shreya LaCock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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