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Artwork for Shop the Scroll TikTok Shop Podcast

Shop the Scroll TikTok Shop Podcast

Ashley Wright
Tiktok Shop
Maryruth
United Kingdom
Flat Fee Collaboration
Discord
Creator Marketing
Pay-To-Play
Tiktok Live
Creator Marketing / Influencers
Product Seeding / Samples
United States
UGC (user-Generated Content)
Divi
Creator Strategy
Sample Economics
Retention / Community
Operations / Systems
Tiktok
GMV Max
Samples

Shop the Scroll" is the ultimate podcast for e-commerce entrepreneurs, marketers, and creators looking to master TikTok Shop. This podcast dives deep into the strategies, trends, and success stories shaping the future of social commerce.Discover how to turn viral trends into sales, build a thriving TikTok Shop, and stay ahead in the fast-paced world of creator-driven commerce. From actionable tips... more

PublishesWeeklyEpisodes14Foundeda year ago
Categories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Shop the Scroll TikTok Shop Podcast

Latest Episodes

🚀 Want To Scale Your Brand To $500k+ Per Month On TikTok Shop?

Work with us → www.socialtale.co

Join our free TikTok Shop Community → training.socialtale.co/commun...

=============================== 

In this video, we break down how... more

🚀 Want To Scale Your Brand To $500k+ Per Month On TikTok Shop?

Work with us → www.socialtale.co

Join our free TikTok Shop Community → training.socialtale.co/commun...

=============================== 

In this video, I break down the ... more

🚀 Want To Scale Your Brand To $500k+ Per Month On TikTok Shop?

Work with us → www.socialtale.co

Join our free TikTok Shop Community → training.socialtale.co/commun...

=============================== 

In this video, I break down how ... more

🚀 Want To Scale Your Brand To $500k+ Per Month On TikTok Shop?

Work with us → www.socialtale.co

Join our free TikTok Shop Community → training.socialtale.co/commun...

=============================== 

In this video, I break down the ... more

Key Facts

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Podcast Host

Similar Podcasts

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Recent Guests

Jay Hunter
Chief Revenue Officer at MaryRuth
MaryRuth
Episode: How We Scaled TikTok Shop to $40M Using Creators, Samples & Live Shopping

Host

Ashley Wright
Founder and CEO of Social Tale, host of the episode

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How We Scaled TikTok Shop to $40M Using Creators, Samples & Live Shopping
Q: What advice does Jay give for brands starting TikTok Shop today?
Start quickly and be relentlessly data-driven about profitability and P&L on a daily basis. Don't depend on a single tactic; instead, choose a few proven strategies (especially creator outreach and product seeding) and scale them while maintaining profitability. Be prepared to iterate on outreach, content briefs, and partner selection to find 'green lights' and double down on them.
How We Scaled TikTok Shop to $40M Using Creators, Samples & Live Shopping
Q: What is the role of live streaming in their TikTok Shop strategy and how is it structured?
Live streaming is treated as a core growth lever, with a plan to be live 24/7 at one point. They use a lean model with one host and sometimes a producer, occasionally relying on external talent, and run two-to-four hour shifts to keep content fresh. They plan to build a network of creator lives, not necessarily continuous in-house hosting, to extend reach and drive ongoing engagement.
How We Scaled TikTok Shop to $40M Using Creators, Samples & Live Shopping
Q: How does the team balance sampling, content quality, and profitability in the early stages?
They emphasized heavy product seeding early on, allocating around 15% of sales to seeding initially, then refining to about 5% later as the program matured. They targeted profitability by tracking a three-bucket marketing model (affiliates, ads, and product seeding) and ensured overall profitability before scaling further. The strategy focused on one hero product to maximize impact and avoid spread too thin.
How We Scaled TikTok Shop to $40M Using Creators, Samples & Live Shopping
Q: What was the initial approach to finding creators and getting them to post about MaryRuth's products?
In the very early days, the team used a manual approach to identify brand-fit creators and then experimented with outreach messaging. They later switched to a bot-driven approach (HiveIQ) that contacted hundreds of creators daily with a sample, iterating on messages to feel authentic. Over time they adopted YouKaBot for ongoing outreach and continued some manual outreach to maintain quality and nuance.

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Frequently Asked Questions About Shop the Scroll TikTok Shop Podcast

What is Shop the Scroll TikTok Shop Podcast about and what kind of topics does it cover?

The show centers on TikTok Shop, creator-driven commerce, and live-stream selling, with a strong emphasis on actionable tactics for brands and sellers navigating social commerce. Across episodes, listeners hear about scaling strategies, budget planning, and how to build sustainable profit engines—from creator outreach and product seeding to structured live campaigns and retention programs. Notable patterns include the importance of disciplined testing, leveraging communities (Discord/creator networks), balancing discounts with hero products, and the need for internal ownership and cross-channel alignment when evaluating TikTok Shop as part of a broader strategy. The format often features practitioner-led insights, real-world case studies, a... more

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To see how many followers or subscribers Shop the Scroll TikTok Shop Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Shop the Scroll TikTok Shop Podcast?

These podcasts share a similar audience with Shop the Scroll TikTok Shop Podcast:

1. TikTok Shop Secrets with Fernando Campos

How many episodes of Shop the Scroll TikTok Shop Podcast are there?

Shop the Scroll TikTok Shop Podcast launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Shop the Scroll TikTok Shop Podcast?

Recent guests on Shop the Scroll TikTok Shop Podcast include:

1. Jay Hunter

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