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Artwork for TikTok Shop Secrets

TikTok Shop Secrets with Fernando Campos

Fernando Campos
Tiktok Shop
Hivehq
GMV Max
Amazon
Creator Marketing
Ecommerce
Fernando Campos
GMV
Meta Platforms
Tiktok
Pricing
Deals For You Days
Discord
Product Design
Goli
Creator Bench
A/B Comparison In Video Marketing
UGC
Join Brands
Hadley Designs

Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop. I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today:... more

PublishesWeeklyEpisodes51Founded9 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for TikTok Shop Secrets

Latest Episodes

TikTok says you're out of the cold start on TikTok Shop once you're selling $1,500 a week. That's $6,000 a month. If that's the bar you're playing to, you'll be stuck at numbers like that forever. This video is the exact 8-step playbook we use to col... more

A brand we worked with was stuck at $30K/month on TikTok Shop for almost six months. Same product, decent content, a real creator program. Then we changed three things—and 90 days later, they were doing over $200K/month. No budget increase, no new pr... more

If you're a $5M to $50M consumer brand sitting on the sidelines when it comes to TikTok Shop, there's a good chance one of three beliefs is holding you back.

In this episode, Fernando breaks down exactly why each one is the wrong way to think about... more

TikTok Shop helped grow Ruff Liners faster than Shark Tank ever did.

In this episode of TikTok Shop Secrets, Fernando Campos sits down with Brandon Himmel, founder of Ruff Liners, to unpack how he scaled from a former engineer to a million-dollar br... more

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Operators
OperatorsSean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Recent Guests

Jared Mortenson
Founder of Real Men Apparel Company
Real Men Apparel Company
Episode: From aerospace at Boeing to generating over $2M on TikTok
Josh Hadley
Founder and CEO of Hadley Designs; host of Ecom Breakthrough Podcast
Hadley Designs
Episode: He Lost 90% of His Revenue Overnight — Then Built an 8-Figure Brand
Jordan West
E-commerce operator; agency owner of Social Commerce Club
Social Commerce Club
Episode: The Man Behind 2.1 Billion Views and 370,000 TikTok Shop Videos
Ian Sells
Founder of Million Dollar Sellers; Co-founder of Joined Brands
Million Dollar Sellers; Joined Brands
Episode: How This Ex-Amazon Seller Built a Content Machine for Brands

Host

Fernando Campos
Host of TikTok Shop Secrets; operator of a $40M/year supplement brand portfolio; co-founder of MarketplaceOps and HiveHQ

Reviews

4.6 out of 5 stars from 7 ratings
  • Great!

    This podcast is great! A lot of useful information.

    Apple Podcasts
    5
    Jdurlin
    United States4 months ago
  • If you want to win on TikTok shop, this is THE Playbook!

    Easily one of the BEST TikTok Shop podcasts pit there! Fernando delivers nonstop value and breaks down the insights in a way that are actually actionable. Absolutely obsessed.!

    Apple Podcasts
    5
    NicoleVillanueva
    Philippines8 months ago
  • Game-Changing Insights

    This podcast gave me practical strategies I could apply immediately. After implementing what I learned, we grew revenue 3x and doubled our profit. Straightforward, actionable, and genuinely helpful.

    Apple Podcasts
    5
    VitalEdge Brands
    United States8 months ago
  • A must-listen for TikTok Shop success

    Clear, actionable breakdown of TikTok Shop affiliate marketing and one of the most knowledgeable explanations I’ve heard. Packed with insights you can actually use. Highly recommend.

    Apple Podcasts
    5
    Barbie girl from the LA show
    United States8 months ago
  • Go-To Podcast for TikTok Shop Success

    This podcast is a goldmine for anyone selling on TikTok Shop. The tips are practical, actionable, and easy to implement. Definitely a must-listen for anyone looking to grow their TikTok Shop business.

    Apple Podcasts
    5
    Ninavalientes
    Philippines8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests deliver clear frameworks rather than hype.
guests often share candid, real-world experiences and metrics.
The show is valuable for those scaling with TikTok Shop and cross-channel strategies.
Listeners appreciate the practical, actionable tactics that can be applied quickly.
The content is consistently focused on growth systems and creator-driven performance.

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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Man Behind 2.1 Billion Views and 370,000 TikTok Shop Videos
Q: What metrics matter most when evaluating a TikTok Shop campaign?
Video views are the primary signal linked to revenue; the strategy emphasizes maximizing volume of high-quality creative to drive engagement and sales.
The Man Behind 2.1 Billion Views and 370,000 TikTok Shop Videos
Q: How do you launch brands on TikTok Shop for maximum momentum?
By using blitz launches—coordinated, high-volume product sampling and timed posting—to create momentum, followed by a sustained, value-driven creator program and continued content production.
The Man Behind 2.1 Billion Views and 370,000 TikTok Shop Videos
Q: Why is there skepticism about AI-created content for TikTok Shop?
The guest argues that AI-driven creative risks eroding genuine human connection, which is essential to platform engagement; they prefer authentic, human-generated content and maintaining trust with audiences.
He Lost 90% of His Revenue Overnight — Then Built an 8-Figure Brand
Q: How do you structure your creator program beyond TikTok Shop, and are you integrating with other channels?
We view this as an affiliate marketing playbook spanning all channels. Creators earn commissions across Shopify and Amazon sales, not just TikTok Shop, which incentivizes long-term partnerships and broader distribution.
He Lost 90% of His Revenue Overnight — Then Built an 8-Figure Brand
Q: What signals determine which products you push next on TikTok Shop, and how do you decide what to scale?
The approach centers on creator relationships and granular, bucketed strategies. We track new samples, the number of videos per creator bucket, and GMV per video to tailor strategies for brand evangelists, new creators, and up-and-coming partners, then map outcomes back to each product.

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Frequently Asked Questions About TikTok Shop Secrets

What is TikTok Shop Secrets about and what kind of topics does it cover?

The show leans into practical, framework-driven strategies for building and scaling on TikTok Shop, with episodes featuring founders and operators who share real-world tactics across live selling, content workflows, pricing discipline, and cross-channel integration. Hosts and guests emphasize repeatable momentum, creator relationships, and data-driven decisioning to drive growth, often focusing on applying playbooks to brands aiming for six- to seven-figure revenue on TikTok Shop and beyond. A few episodes stand out for revealing how fixed processes, like operating models and pricing discipline, can sustain velocity across product categories and platforms, making it a valuable resource for marketers, e-commerce operators, and agency teams s... more

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Which podcasts are similar to TikTok Shop Secrets?

These podcasts share a similar audience with TikTok Shop Secrets:

1. The Unofficial TikTok Shop Podcast with Jordan West
2. Operators
3. The Martell Method w/ Dan Martell
4. The Game with Alex Hormozi
5. The Mel Robbins Podcast

How many episodes of TikTok Shop Secrets are there?

TikTok Shop Secrets launched 9 months ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TikTok Shop Secrets?

Recent guests on TikTok Shop Secrets include:

1. Jared Mortenson
2. Josh Hadley
3. Jordan West
4. Ian Sells

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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