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TikTok Shop Secrets with Fernando Campos

Fernando Campos
Tiktok Shop
Hivehq
Amazon
GMV Max
Creator Marketing
Ecommerce
Join Brands
GMV
Fernando Campos
Meta Platforms
Pricing
Tiktok
Deals For You Days
Discord
Product Design
Meta
Shop Performance Score
Creator Bench
Goli
A/B Comparison In Video Marketing

Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop. I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today:... more

PublishesWeeklyEpisodes60Foundeda year ago
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EntrepreneurshipBusiness

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Artwork for TikTok Shop Secrets

Latest Episodes

Every founder asks me pretty much the same five questions about TikTok Shop—and nobody on YouTube is answering them honestly.

In this video:

- Why "how many creators and samples do I need" is the wrong question—and what to ask instead

- How to se... more

Most brands that stall on TikTok Shop aren't failing because of a bad product. They're stuck on three decisions they got wrong really early—and they don't even know it. Stick around for decision three, because it's the one brands fight me on the hard... more

My guest today is Jose Alvarenga, account manager at Euka, who works with top brands like Comfrt and Shark Ninja. He talks to 30–40 brands a week, so he sees exactly which creator programs compound and which ones plateau—and why.

In this episode, J... more

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Who am I, and why should you listen to me?I'm not a guru - I’m an operator. My brands generate over $500K/month on TikTok Shop, and I built HiveHQ to solve the exact problems like: messy creator management, poor affiliate tracking, unclear data, or w... more

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Recent Guests

Jose Alvarenga
Account manager at Euka, focused on affiliate programs for TikTok Shop
Euka
Episode: Inside Comfrt & Shark Ninja's Affiliate Strategy w/ Euka's Jose Alvarenga
Brandon Himmel
CEO of Ruff Liners, former engineer, Shark Tank participant
Ruff Liners
Episode: From Engineer to Shark Tank to Building Toward $100M through TikTok Shop
Jared Mortenson
Founder of Real Men Apparel Company
Real Men Apparel Company
Episode: He Started TikTok Lives to Save His Business — Now They Drive Millions in Sales
Josh Hadley
Founder and CEO of Hadley Designs; host of Ecom Breakthrough Podcast
Hadley Designs
Episode: He Lost 90% of His Revenue Overnight — Then Built an 8-Figure Brand
Jordan West
E-commerce operator; agency owner of Social Commerce Club
Social Commerce Club
Episode: The Man Behind 2.1 Billion Views and 370,000 TikTok Shop Videos
Ian Sells
Founder of Million Dollar Sellers; Co-founder of Joined Brands
Million Dollar Sellers; Joined Brands
Episode: How This Ex-Amazon Seller Built a Content Machine for Brands

Host

Fernando Campos
Host of TikTok Shop Secrets; operator of a $40M/year supplement brand portfolio; co-founder of MarketplaceOps and HiveHQ

Reviews

4.8 out of 5 stars from 16 ratings
  • Great!

    This podcast is great! A lot of useful information.

    Apple Podcasts
    5
    Jdurlin
    United States5 months ago
  • If you want to win on TikTok shop, this is THE Playbook!

    Easily one of the BEST TikTok Shop podcasts pit there! Fernando delivers nonstop value and breaks down the insights in a way that are actually actionable. Absolutely obsessed.!

    Apple Podcasts
    5
    NicoleVillanueva
    Philippines9 months ago
  • Game-Changing Insights

    This podcast gave me practical strategies I could apply immediately. After implementing what I learned, we grew revenue 3x and doubled our profit. Straightforward, actionable, and genuinely helpful.

    Apple Podcasts
    5
    VitalEdge Brands
    United States9 months ago
  • A must-listen for TikTok Shop success

    Clear, actionable breakdown of TikTok Shop affiliate marketing and one of the most knowledgeable explanations I’ve heard. Packed with insights you can actually use. Highly recommend.

    Apple Podcasts
    5
    Barbie girl from the LA show
    United States10 months ago
  • Go-To Podcast for TikTok Shop Success

    This podcast is a goldmine for anyone selling on TikTok Shop. The tips are practical, actionable, and easy to implement. Definitely a must-listen for anyone looking to grow their TikTok Shop business.

    Apple Podcasts
    5
    Ninavalientes
    Philippines10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests deliver clear frameworks rather than hype.
guests often share candid, real-world experiences and metrics.
The show is valuable for those scaling with TikTok Shop and cross-channel strategies.
Listeners appreciate the practical, actionable tactics that can be applied quickly.
The content is consistently focused on growth systems and creator-driven performance.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

From Engineer to Shark Tank to Building Toward $100M through TikTok Shop
Q: Can you explain the VIP bonus program and how it drives creator engagement and GMV?
We segment creators by GMV and offer refundable samples for smaller buyers, free samples with a top-tier commission, and a paid 'VIP bonus' that rewards high activity, like 20 videos in 30 days or a top GMV contest. This creates a feedback loop where top performers post more content, driving more sales and further engagement.
From Engineer to Shark Tank to Building Toward $100M through TikTok Shop
Q: What did your initial TikTok Shop launches get right or wrong, and how did you pivot to the successful strategy?
Early attempts were too slow and lacked volume. We needed a high-volume launch with substantial inventory, and we implemented a structured creator outreach and a VIP bonus program to push 20+ videos from top creators, rapidly building momentum and attracting more creators.
From Engineer to Shark Tank to Building Toward $100M through TikTok Shop
Q: What made you decide to prioritize TikTok, given your prior success on Amazon and Shark Tank exposure?
I looked at my long-term goals and reverse engineered them; achieving $100M a year would require a dominant social and brand presence. TikTok Shop was the most scalable channel for reaching new customers at velocity, so I shifted focus there after building a plan inspired by mentors and peers in MDS.
The Man Behind 2.1 Billion Views and 370,000 TikTok Shop Videos
Q: What metrics matter most when evaluating a TikTok Shop campaign?
Video views are the primary signal linked to revenue; the strategy emphasizes maximizing volume of high-quality creative to drive engagement and sales.
The Man Behind 2.1 Billion Views and 370,000 TikTok Shop Videos
Q: How do you launch brands on TikTok Shop for maximum momentum?
By using blitz launches—coordinated, high-volume product sampling and timed posting—to create momentum, followed by a sustained, value-driven creator program and continued content production.

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Frequently Asked Questions About TikTok Shop Secrets

What is TikTok Shop Secrets about and what kind of topics does it cover?

The show leans into practical, framework-driven strategies for building and scaling on TikTok Shop, with episodes featuring founders and operators who share real-world tactics across live selling, content workflows, pricing discipline, and cross-channel integration. Hosts and guests emphasize repeatable momentum, creator relationships, and data-driven decisioning to drive growth, often focusing on applying playbooks to brands aiming for six- to seven-figure revenue on TikTok Shop and beyond. A few episodes stand out for revealing how fixed processes, like operating models and pricing discipline, can sustain velocity across product categories and platforms, making it a valuable resource for marketers, e-commerce operators, and agency teams s... more

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Which podcasts are similar to TikTok Shop Secrets?

These podcasts share a similar audience with TikTok Shop Secrets:

1. The Unofficial TikTok Shop Podcast with Jordan West
2. ACE Your TikTok Shop
3. The GaryVee Audio Experience
4. Motivation Daily by Motiversity
5. The Cardone Zone

How many episodes of TikTok Shop Secrets are there?

TikTok Shop Secrets launched a year ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TikTok Shop Secrets?

Recent guests on TikTok Shop Secrets include:

1. Jose Alvarenga
2. Brandon Himmel
3. Jared Mortenson
4. Josh Hadley
5. Jordan West
6. Ian Sells

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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