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Artwork for Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing
Photography
Email Marketing
Artificial Intelligence
Brand Photography
Networking
Linkedin
Listening
Photography Education
Marketing
Commercial Photography
Chatgpt
AI In Photography
Blogging
Studio Lighting
Personal Branding
Pricing
Google Analytics
Martin Parr
Darwin Agency
Automation

Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how... more

PublishesWeeklyEpisodes168Founded3 years ago
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MarketingBusiness

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Artwork for Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Latest Episodes

Ever walked out of a networking event and realised nobody in the room actually remembers who you are? There's a reason, and it's usually decided before you ever step through the door. Which group you pick, how you introduce yourself, even what's in y... more

YouTube

There's a number in this episode that'll make you rethink what your images are actually worth — and it's not about day rate. We get into the pricing conversation almost nobody has out loud, plus a straight answer to the question every unrepresented p... more

YouTube

Most photographers using AI are still just talking to it — asking questions, generating the odd image, having a chat. This episode is about the shift that actually changes your business: AI that does things for you, not just with you.

Sam's been qui... more

YouTube

Most photographers using flash are leaving performance on the table, not because they're doing anything wrong, but because they don't fully understand what the numbers on their kit actually mean. In this episode, Marcus unpacks the physics of flash i... more

YouTube

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Recent Guests

Marcus Armad
Flash photography expert, guest on the show
self-employed / photography educator
Episode: The Flash Settings Most Photographers Never Check
Harry Rose
Founder of Darwin Agency, photography producer and industry disruptor
Darwin Agency
Episode: How to Build a Photography Agency: Inside the Business of Commercial Photography Representation
Jamie McCants
CRM expert
HubSpot partner
Episode: Brand Photography Business: The Game-Changing Benefits of a CRM
Tom Stansfield
Marketer extraordinaire, guest on the episode
Freelance marketer / strategist
Episode: Marketing for Headshot and Brand Photographers: The Positioning Blueprint
William Gleed
Creative Director at Life Media UK
Life Media UK
Episode: The Commercial Photographer secrets to working with video crews
Jan Jelly
Marketing expert for photographers
John Jelly
Episode: Marketing for Photographers: Why the Wrong Social Platform is Killing Your Booking
Paul Wilcox
Camera expert and guest on the show
Episode: The Great Debate: DSLR vs. Mirrorless for Brand Photographers
Jessica Hanlon
Personal branding photography expert
Stockholm-based photographer
Episode: Finding Your Visual Edge: The Brand Photographer's Strategy
Emily Kim
Personal brand photographer with a background in Silicon Valley tech and coaching on branding photography
Episode: Creating Distinctive Narratives: The Creative Side of Brand Photography

Reviews

5.0 out of 5 stars from 6 ratings
  • Top show for commercial photographers.

    What I liked about this show is that you get two experts talking about the aesthetics of photography as well as the marketing. Delivered in a short format, which suits me, and always interesting guests, not just photographers but buyers and users of photography as well.

    Apple Podcasts
    5
    Marcus Ahmad
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate how the show pairs aesthetic insight with business strategy.
The format is concise and practical, making it easy to implement strategies quickly.
Episodes balance gear talk with high-value marketing advice, appealing to both photographers and buyers of photography.
Guests are consistently credible, offering actionable takeaways for real-world growth.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

What It Actually Takes for a Photographer to Get Signed — And Paid — by an Agency
Q: What is your approach to pricing and transparency with photographers?
He advocates open budgeting where photographers can see budgets and markups, arguing that transparency builds trust and helps apprentices understand how deals are structured, including where a client's budget is spread across production, licensing, and usage.
What It Actually Takes for a Photographer to Get Signed — And Paid — by an Agency
Q: How many photographers are on your books, and what balance do you aim for?
Harry notes nine photographers on the books, arguing for a manageable portfolio that allows personal attention, avoids overload, and maintains a high standard; quality and fit matter more than sheer quantity.
What It Actually Takes for a Photographer to Get Signed — And Paid — by an Agency
Q: What does a photographer need to have before you'll consider taking them on?
Harry says a combination of high-quality work and a strong personal voice is essential, but there is room for hunger and potential. He emphasizes honesty about where a photographer is in their career and a willingness to improve, with an openness to ongoing development and feedback.
The High Stakes of Headshot Photography: Why a Single Photo Can Make or Break a Career
Q: What are three practical technical tips for creating the perfect headshot for different clients?
Focus on evaluating and shaping lighting to suit the subject, use careful reflector choices, and build quick trust with clients to elicit genuine expressions that align with their target image.
How to Build a Photography Agency: Inside the Business of Commercial Photography Representation
Q: How did your experience at the BJP influence your approach to representing photographers and creating opportunities beyond traditional routes?
Working at the BJP exposed me to new revenue models through original brand content and commissions, which helped me see the potential for platforms that produce opportunities for diverse photographers outside the old print-centric model.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets professional photographers who want to grow a sustainable commercial photography business, especially in headshots and branding. Episodes blend practical marketing tactics with hands-on creative guidance, covering topics like pricing models, client acquisition, personal branding, and leveraging platforms for business growth. Gear debates and technology-driven topics (AI, SEO, post-production) often appear alongside strategy discussions about positioning, storytelling, and delivering measurable outcomes for clients. Noteworthy traits include a consistent focus on turning photography into a scalable, value-based business and hosting guests who offer actionable insights from both creative and business perspectives.

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this podcast launched 3 years ago and published 168 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Marcus Armad
2. Harry Rose
3. Jamie McCants
4. Tom Stansfield
5. William Gleed
6. Jan Jelly
7. Paul Wilcox
8. Jessica Hanlon

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