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Artwork for Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing
Photography
Artificial Intelligence
Brand Photography
Email Marketing
AI In Photography
Marketing
Chatgpt
Photography Education
Linkedin
Pricing
Google Analytics
Martin Parr
Blogging
SEO
Life Media UK
Emily Kim
Hybrid Video and Photography Shoots
Premium Photography
Branding
AI SEO

Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how... more

PublishesWeeklyEpisodes164Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Latest Episodes

Marketing your photography business doesn't have to mean another hour glued to Instagram. This week, Marcus and Sam step away from the algorithms to talk through offline marketing for photographers — the kind that happens on dog walks, in coloured en... more

The Operational Antidote: Many creative solopreneurs treat client management as a secondary task, burying critical follow-ups in endless email threads and disorganised desktop notes. Running a premium brand photography business requires a streamlined... more

Most creative business owners default to identical self-promotion strategies, turning their digital presence into an interchangeable sea of portfolios and triggering inevitable price wars. In this session, we dissect the psychology of high-stakes pos... more

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The Ownership Asset: Many creative business owners inadvertently sabotage their client experience before they even pack their camera bags. Lengthy text questionnaires, endless email threads, and confusing delivery methods create psychological speed b... more

YouTube

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Recent Guests

Jamie McCants
CRM expert
HubSpot partner
Episode: Brand Photography Business: The Game-Changing Benefits of a CRM
Tom Stansfield
Marketer extraordinaire, guest on the episode
Freelance marketer / strategist
Episode: Marketing for Headshot and Brand Photographers: The Positioning Blueprint
William Gleed
Creative Director at Life Media UK
Life Media UK
Episode: The Commercial Photographer secrets to working with video crews
Jan Jelly
Marketing expert for photographers
John Jelly
Episode: Marketing for Photographers: Why the Wrong Social Platform is Killing Your Booking
Paul Wilcox
Camera expert and guest on the show
Episode: The Great Debate: DSLR vs. Mirrorless for Brand Photographers
Jessica Hanlon
Personal branding photography expert
Stockholm-based photographer
Episode: Finding Your Visual Edge: The Brand Photographer's Strategy
Emily Kim
Personal brand photographer with a background in Silicon Valley tech and coaching on branding photography
Episode: Creating Distinctive Narratives: The Creative Side of Brand Photography
Mark Jarvis
Business advisor who has started multiple businesses
Independent consultant in Lincolnshire, UK
Episode: Selling Your Business: The Exit Strategy for Commercial Photographers
Fabrizia Costa
Photographer, mentor and author of Stop Fucking About
Episode: Beyond the £100K Barrier: Profit, Freedom, and the Myth of the Hustle

Reviews

5.0 out of 5 stars from 6 ratings
  • Top show for commercial photographers.

    What I liked about this show is that you get two experts talking about the aesthetics of photography as well as the marketing. Delivered in a short format, which suits me, and always interesting guests, not just photographers but buyers and users of photography as well.

    Apple Podcasts
    5
    Marcus Ahmad
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate how the show pairs aesthetic insight with business strategy.
The format is concise and practical, making it easy to implement strategies quickly.
Episodes balance gear talk with high-value marketing advice, appealing to both photographers and buyers of photography.
Guests are consistently credible, offering actionable takeaways for real-world growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Your Window Is Closing: Use Photography Education for Commercial Photography Business Growth now
Q: So did you start by building digital courses first, or did you start with one-to-one mentoring and then expand?
Nick explains he began with one-to-one and groups, then built up the online platform to scale, adding online courses on Lightroom and Photoshop while maintaining mentoring and in-person offerings.
Marketing for Headshot and Brand Photographers: The Positioning Blueprint
Q: What are your thoughts on AI in marketing and where it's good or bad?
Tom explains AI can save time and scale marketing activities when used to support business development, lead scoring, content creation, and analysis, but stresses the importance of human input, brand voice, and clear prompts to maintain authenticity.
Marketing for Headshot and Brand Photographers: The Positioning Blueprint
Q: My question straight away is, can you define positioning?
Tom describes positioning as the need for photographers to stand out with authentic, differentiated assets so clients can understand the value before research or a purchase decision, rather than marketing in generic, similar ways.
The AI Revolution: How to Slash Your Commercial Photography Overheads by 60%
Q: Okay. So you're saying basically you have a conversation with the client, you understand what they're after and you feed that into an AI tool to generate a plan for the shoot. Is that right?
Yes. The client briefing is ingested into the AI system, which then creates a structured shoot plan, including a shoot prep and shot list that guides all collaborators and helps manage time efficiently.
Brand Photography Business: The Game-Changing Benefits of a CRM
Q: How much does a CRM cost and what should a small photography business expect?
There is a free version, a starter/Pro tier around 15-20 pounds per month, and higher enterprise levels around 1500 pounds per month; most solopreneurs can do well with the lower tiers.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets professional photographers who want to grow a sustainable commercial photography business, especially in headshots and branding. Episodes blend practical marketing tactics with hands-on creative guidance, covering topics like pricing models, client acquisition, personal branding, and leveraging platforms for business growth. Gear debates and technology-driven topics (AI, SEO, post-production) often appear alongside strategy discussions about positioning, storytelling, and delivering measurable outcomes for clients. Noteworthy traits include a consistent focus on turning photography into a scalable, value-based business and hosting guests who offer actionable insights from both creative and business perspectives.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Photography & Video Show Podcast
2. The Exposed Negative
3. A Photographic Life
4. A Small Voice: Conversations with photographers and filmmakers
5. The FujiCast: Photography Podcast

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 164 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jamie McCants
2. Tom Stansfield
3. William Gleed
4. Jan Jelly
5. Paul Wilcox
6. Jessica Hanlon
7. Emily Kim
8. Mark Jarvis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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