
Welcome to Shoestring, the show dedicated to helping small businesses with big ambitions and tight budgets. In each episode, our team of scrappy, seasoned marketers collaborates with a business to find out their goals and brainstorm creative solutions to achieve them. Tune in to hear us pitch ideas — then find out which ones worked, and learn from those that didn’t. Shoestring is produced by Simpl... more
| Publishes | Monthly | Episodes | 10 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusinessMarketing | ||||

Basil is the owner at Leaf & Limb, a tree service company that evolved from cutting down trees to healing and preserving them.
But before Basil can grow his mission-driven business, he needs to solve a fundamental challenge: helping people understan... more
When Oriana isn't at her day job, she's building her online sustainable home goods brand, Sao New York. She has the branding and partner relationships in place but is left with little time for marketing.
In this episode, we showed Oriana a simple, y... more
Ian and his crew at Connecticut Watersports maintain a steady stream of customers every summer.
But now, five years into the business, he's wondering if there's a way to keep customers engaged year-round with a consistent email marketing strategy. ... more
Deal blogger Laura has spent the past 14 years growing her brand, A Frugal Chick. Today, thousands of bargain-hunters look forward to her deals, but Laura's nervous about the future of her community.
Companies like Meta and Google are changing so ra... more
Only the first episode, but I really like it. Clever idea for a business-sponsored podcast--free marketing consulting for independent businesses in exchange for recording the episode. I'd imagine a lot of small businesses would happily make this trade. Some interesting SMB marketing ideas from the get go that could apply to a bunch of different types of businesses, even though I know nothing about craft fairs. :) Interested to hear what businesses they’ll work with next!
Finally a business podcast thats fun to listen to! Gave me Ira Glass energy with a little bit of How I Built This.
I thought this would be yet another interview show but I was wrong! I loved the format and found all the advice to be really practical. Can’t wait for the next episode.
Such creative ideas for small business owners. Not the same copy-and-paste lists you get everywhere else. I found some actually doable tactics that are already bringing results for my consultant business. Can’t wait for the next episode!!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #92 |
Listeners, social reach, demographics and more for this podcast.
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Shoestring launched 2 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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