Rephonic
Artwork for Shoe-In
Footwear Industry
Sustainability
Tariffs
FDRA
Vietnam
Reebok
Footwear Innovation
Consumer Behavior
Inflation
Nike
Supply Chain
Footwear Trends
Ortholite
Footwear Manufacturing
Sneakers
Artificial Intelligence
Innovation
Supply Chain Management
Footwear Innovation Foundation
Retail Industry

Covering the ins and outs of all things footwear, from sneakers to heels, loafers to slippers and every type of shoe in between. Brought to you by the FDRA and FFANY, the footwear industry's associations focused on retail, trade, politics and fashion…helping create and enhance conversations on all things footwear.

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Latest Episodes

Meet Jolie Gracia, Marketing and Events Coordinator at FDRA, who went from marketing graduate at UNC Greensboro to managing all four annual FFANY Market Week cycles, supporting the FFANY Pop-Up Showroom, and helping drive social media for both Shoes ... more

What makes handcrafted Western boots a symbol of culture and craftsmanship? In this episode of Shoe-In Show, Matt Priest dives into the rich heritage of Texas boot-making with Cindy Morris of the Dallas Market Center and Ryan Vaughan of Rios of Merce... more

In this episode of Shoe In, Andy Polk shares his journey from politics to footwear, emphasizing the importance of problem-solving and a solutions-oriented mindset. Discover how the FDRA team collaborates to tackle industry challenges, the evolving dy... more

Are consumers moving away from athletic footwear or simply redefining what "casual" means? On this episode of Shoe In Show, Thomas and Christie sit down with Bryan Eshelman, Americas Leader of Retail, AlixPartners to break down key findings from the ... more

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Recent Guests

Ryan Vaughan
President and CEO of Rios of Mercedes
Rios of Mercedes
Episode: #531 Inside the Western Wear Boom With Dallas Market Center and Rios of Mercedes
Andy Polk
Senior Vice President of FDRA; Executive Director of the Footwear Innovation Foundation
FDRA
Episode: #530 From Politics to Footwear: Andy Polk's Journey Into the Industry
Bryan Eshelman
America's retail leader of AlixPartners
AlixPartners
Episode: #529 The Casual Consumer: What Footwear Brands Need to Know Right Now With Bryan Eshelman
David Schwartz
Partner at Jack Schwartz Shoes
Jack Schwartz Shoes
Episode: #528 Deer Stags Joins Jack Schwartz Shoes: Merging Legacy and Scale
Rick Muskat
Executive at Deer Stags
Deer Stags
Episode: #528 Deer Stags Joins Jack Schwartz Shoes: Merging Legacy and Scale
Christie Horan
Marketing events team member and deputy for the Footwear Innovation Foundation
Footwear Innovation Foundation
Episode: #526 Inside Footwear LaunchPad: Where Innovation Meets Opportunity
Wyatt Gilmore
CEO and founder of Grant Stone
Grant Stone
Episode: #525 Stepping Up Quality: The Grant Stone Journey With Founder and CEO Wyatt Gilmore
Brent Barkin
Executive vice president of ShipSigma
ShipSigma
Episode: #523 Rethinking Shipping: Brent Barkin on Data, Strategy & Supply Chain Growth
Neal Taylor
CEO of Americas for ECCO
ECCO
Episode: #522 Rebuilding a Footwear Icon: Neal Taylor on Leading ECCO Into Its Next Chapter

Hosts

Multiple Hosts (shuffled & merged)
Core hosts include long-running presenters and frequent guests across episodes, covering footwear industry news, analysis, and interviews with brand leaders, retailers, and experts.
Matt Priest
Host within Shoe-In Show, frequently guiding discussions and introducing guests.
Sandi Mines
Co-host and segment host involved in collaboration segments with FFANY/FDRA.
Andy
Frequent host across episodes, with background in footwear industry events and collaboration.

Reviews

4.7 out of 5 stars from 59 ratings
  • Love Team FDRA

    These guys bring it every week and don’t take themselves too seriously. Need to know anything and everything about the footwear business? Make sure you listen.

    Apple Podcasts
    5
    Shoe Dawg 1974
    United States3 years ago
  • Thanks for amazing content.

    Thanks Shoe-In. The thoughtful content here has helped me make decisions for my store, and I always learn more about the industry with each episode.

    Apple Podcasts
    5
    cpedc
    Canada5 years ago
  • Amazing insight into shoes

    Such a great show to keep us all informed and together in the shoe world! Great insight and amazing interviews to Win the day!

    Apple Podcasts
    5
    Keithgrei
    United States6 years ago
  • Very Helpful

    You guys rock. I hope 2019 treats you well!!!

    An overall resource guide for different topics small retailers could access as a podcast would be a good resource!

    Apple Podcasts
    5
    Drock77777
    United States7 years ago
  • Must Listen

    A great podcast that is a must listen for every episode if you're in the footwear industry or consider yourself a Shoe Dog!

    Apple Podcasts
    5
    Tony chips Chiappetta
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical guidance for retailers and manufacturers with real-world examples.
Insightful industry perspectives from executives and brand leaders.
Consistently strong guest lineup and actionable takeaways for footwear businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#530 From Politics to Footwear: Andy Polk's Journey Into the Industry
Q: Tell us your shoe story. What's your background? How did you end up with FDRA in the footwear industry?
Andy shares that he fell into footwear after a background in international relations and Capitol Hill work. He moved back to Washington, DC, connected with Matt Priest, and was offered a role when the previous VP of communications left. He emphasizes curiosity, willingness to learn, and the value of understanding how different parts of an organization interact within the broader footwear industry.
#529 The Casual Consumer: What Footwear Brands Need to Know Right Now With Bryan Eshelman
Q: Where should brands be investing in AI right now, given consumer skepticism about consumer-facing AI tools?
Invest in internal efficiency and consistency—ensure sizing and last development are uniform across product lines, and use AI to optimize inventory, pricing, and supply chain decisions rather than relying on consumer-facing AI that asks for photos or extensive data input.
#529 The Casual Consumer: What Footwear Brands Need to Know Right Now With Bryan Eshelman
Q: What does 'casual' mean in practice for brands, and how should they respond in terms of product positioning and marketing?
Casual is a mindset and a mix of categories—ranging from flats to multi-event shoes. Brands should position products for multiple occasions, showing models wearing the same footwear in diverse settings (work, social events, travel) to illustrate versatility and practicality beyond specific activities.
#529 The Casual Consumer: What Footwear Brands Need to Know Right Now With Bryan Eshelman
Q: Walk us through what we learned in that survey and then one key takeaway that was either surprising or super interesting to you.
The survey confirms inflation fatigue and price sensitivity, but highlights new nuances: casual footwear is flat or growing differently than athletic categories, and younger consumers want fair, straightforward pricing without chasing sales. A standout finding is the continued demand for durable, multi-use footwear even as price pressures push value-focused decisions.
#528 Deer Stags Joins Jack Schwartz Shoes: Merging Legacy and Scale
Q: What challenges and opportunities have emerged since agreeing to merge?
The main challenges centered on aligning cultures and operations, but the opportunities include shared showrooms, joint manufacturing, expanded retailer relationships, and a larger toolbox to serve customers across multiple brands.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Shoe-In

What is Shoe-In about and what kind of topics does it cover?

This show focuses on the footwear industry's business, brand strategy, and supply chain dynamics, featuring interviews with founders, executives, and analysts who illuminate market trends, pricing, inventory, and channel strategies. Episodes frequently cover retail shifts, tariffs, shipping costs, and innovations shaping both consumer behavior and operational efficiency, often with actionable takeaways for retailers, brands, and service providers. Noteworthy is the penchant for bridging practical industry insights with storytelling—ranging from mergers and turnaround strategies to brand-building tips and technology-driven efficiency, all within a footwear context that covers sneakers to dress shoes.

A standout aspect is the continuity of c... more

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Which podcasts are similar to Shoe-In?

These podcasts share a similar audience with Shoe-In:

1. WSJ What’s News
2. The Indicator from Planet Money
3. Barron's Streetwise
4. How I Built This with Guy Raz
5. The Best of Car Talk

How many episodes of Shoe-In are there?

Shoe-In launched 10 years ago and published 552 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Shoe-In?

Recent guests on Shoe-In include:

1. Ryan Vaughan
2. Andy Polk
3. Bryan Eshelman
4. David Schwartz
5. Rick Muskat
6. Christie Horan
7. Wyatt Gilmore
8. Brent Barkin

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