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Shiny New Object - a Marketing Podcast

Tom Ollerton
Data-Driven Marketing
Marketing Strategy
Student Accommodation
Gen Z
Marketing Analytics
Authenticity
Customer Experience
Consumer Behavior
Video Games
Digital Marketing
Social Commerce
Medtech
Empathy In Marketing
Consumer Insights
AI In Marketing
Marketing-Led Growth
Continuous Learning
Improv
Human Behavior
Heart Math

Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

PublishesWeeklyEpisodes342Founded8 years ago
Number of ListenersCategories
CareersBusinessMarketing

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Artwork for Shiny New Object

Latest Episodes

What's your purpose?

Or the purpose of your campaigns?

Nick Figueiredo, Head of Performance Marketing at MilliporeSigma, joins the Shiny New Object Podcast to talk about breaking down the myth of performance marketing.

That's because "all marke... more

"Feel your feelings, then get a plan together and move forward in a new direction."

On this week's Shiny New Object podcast, Adriane Goetz, Product Marketing Lead, Global Agency, at TikTok, shares her top lessons on developing and leading with adap... more

The biggest currency is attention, and we as marketeers we're fighting for attention, not only from other brands, but from all these other stimuli.

For Martin Höfling, Global Marketing Manager Chupa Chups at Perfetti Van Melle - Brasil, cultural ma... more

You can have the best tech and innovation, but are you creating for and connecting with humans?

If all you rely on is AI, you'll eventually lose human connections and your marketing will fail, says Carly Morris, Global Head of Acquisition & Growth ... more

Key Facts

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Recent Guests

Bee Craft
Head of Performance Marketing at Golfbreaks, with a focus on SEO and PPC.
Golfbreaks
Episode: Getting in a scrum with Golfbreaks' Bee Craft
José Gorbea
Global Head of Brands Agencies and Sustainability Innovation at HP, co-founder of StoryMaking4Good.
HP
Episode: Co-creation for meaningful marketing - with HP's Pepe Gorbea
Anastasia Leng
CEO and Founder of CreativeX, previously at Google
CreativeX
Episode: Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)
Thorsten Schapmann
Global Media Director at Beiersdorf, with over 30 years in the digital marketing field
Beiersdorf
Episode: Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)
Paola Rosciano
Head of Social Media at Remote
Remote
Episode: Episode 297 / Paola Rosciano / Remote / Social Media Manager
Victoria Lorenzana
Senior Product Marketing Manager at Tala with a background in social psychology, UX research, and product management.
Tala
Episode: Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager
Frederique Bazin
Head of Retail Marketing at SimpliSafe
SimpliSafe
Episode: Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing
Irina Finerman
Creative marketing leader with experience in entertainment and fintech
Episode: Episode 286 / Irina Finerman / Creative Marketing Leader
Caroline Cockell
Marketing Director at Student Roost
Student Roost
Episode: Episode 279 / Caroline Cockell / Student Roost / Marketing Director

Host

Tom Ollerton
Host and Founder of Automated Creative, engaged in discussions around marketing innovations and industry insights.

Reviews

4.9 out of 5 stars from 56 ratings
  • Shiny New Object always delivers!

    Shiny New Object does an incredible job showcasing guests, stories, and tactics that always inspire! Every show gives you another takeaway to level up your marketing game in an ever-changing landscape. Keep up the great work, Tom!

    Apple Podcasts
    5
    Adarcus
    United States3 years ago
  • Shiny new thing Jo Crawford

    Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.

    Apple Podcasts
    5
    c.norri
    United Kingdom4 years ago
  • Insightful !

    Thanks for broadcasting a wide range of topics! Loved participating and listening!

    Apple Podcasts
    5
    chartxz
    Switzerland4 years ago
  • New favourite show

    Every episode, absolute gold. Smart, funny and full of great advice. Please keep em coming. I’m here for it!

    Apple Podcasts
    5
    Knives and a fork
    Sweden4 years ago
  • Top people, great insight, insightful host

    Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients

    Apple Podcasts
    5
    Rorymcentee
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the host's approach engaging, and praise the combination of humor and depth in conversations with guests.
Listeners appreciate the insightful discussions and actionable takeaways, highlighting the relevance of topics to current marketing trends.
There is a particular commendation for the diversity of topics covered, which keeps the content fresh and informative.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands
Q: What is your best data-driven marketing tip?
Data should surprise you; it shouldn't simply confirm existing biases. Speaking to real people provides critical insights.
Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands
Q: What has been the best investment of your own time, energy or money in your own career?
Investing in communication and presentation skills through a business coach and improv comedy has been vital for my career advancement.
Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager
Q: What are those research skills that you suggest that people have?
Understand audience demographics and be able to conduct both quantitative and qualitative research.
Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager
Q: What would you advise them to get started in this industry and make a career in data-driven marketing?
Be fearless, understand that everyone is continuously learning, and seek mentorship.
Episode 297 / Paola Rosciano / Remote / Social Media Manager
Q: How do you do that when it comes to data driven marketing?
By deeply analyzing the data to understand why certain trends occur.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Shiny New Object

What is Shiny New Object about and what kind of topics does it cover?

This podcast focuses on the evolving landscape of data-driven marketing, featuring discussions with influential leaders who share insights into the latest technologies, trends, and strategies shaping the industry. Each episode offers a blend of personal anecdotes and professional advice, tackling topics such as consumer psychology, marketing automation, the role of AI, and the importance of building strong professional networks. With a commitment to fostering growth and understanding in marketing, the content is likely to appeal to listeners looking for actionable insights and inspiration in a rapidly changing business environment.

Where can I find podcast stats for Shiny New Object?

Rephonic provides a wide range of podcast stats for Shiny New Object. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Shiny New Object and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Shiny New Object get?

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What are the audience demographics for Shiny New Object?

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How many subscribers and views does Shiny New Object have?

To see how many followers or subscribers Shiny New Object has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Shiny New Object?

These podcasts share a similar audience with Shiny New Object:

1. The Rest Is Politics

How many episodes of Shiny New Object are there?

Shiny New Object launched 8 years ago and published 342 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shiny New Object?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Shiny New Object?

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What guests have appeared on Shiny New Object?

Recent guests on Shiny New Object include:

1. Bee Craft
2. José Gorbea
3. Anastasia Leng
4. Thorsten Schapmann
5. Paola Rosciano
6. Victoria Lorenzana
7. Frederique Bazin
8. Irina Finerman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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