Shiny New Object - a Marketing Podcast
Tom OllertonShiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
| Publishes | Weekly | Episodes | 358 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingCareers | |||
Listen to this Podcast
Latest Episodes
It's now easier than ever to copy content until all digital marketing starts to look the same - this is where taste becomes a shiny new object, says Marukh Budhraja, Global Head of Social Media Marketing at Charlotte Tilbury.
What really differenti... more
For Tim Sparke, feedback is something marketers should seek relentlessly, but one thing companies and people aren't really set up to receive. And that includes data in... data driven marketing.
On the Shiny New Object Podcast latest episode, he exp... more
Drowning in content?
Nevra has a solution.
With vibe coding and bridging gaps between sources, BT Group's Digital Performance Manager, Nevra Yagmur, shares her "podsome" project.
Plus, find out her skills of choice to make it in data driven ma... more
Dan Saunders is the Head of Performance Marketing at Evergreen Finance London and our latest guest on the #ShinyNewObjectPodcast.
He swears by "The Way of the Wolf" to teach us why everything we do is ultimately, a sales job. He believes the best t... more
Recent Guests
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Reviews
- Shiny New Object always delivers!
Shiny New Object does an incredible job showcasing guests, stories, and tactics that always inspire! Every show gives you another takeaway to level up your marketing game in an ever-changing landscape. Keep up the great work, Tom!
Apple Podcasts5Adarcus
United States4 years ago - Shiny new thing Jo Crawford
Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.
Apple Podcasts5c.norri
United Kingdom4 years ago - Insightful !
Thanks for broadcasting a wide range of topics! Loved participating and listening!
Apple Podcasts5chartxz
Switzerland4 years ago - New favourite show
Every episode, absolute gold. Smart, funny and full of great advice. Please keep em coming. I’m here for it!
Apple Podcasts5Knives and a fork
Sweden5 years ago - Top people, great insight, insightful host
Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients
Apple Podcasts5RorymcenteeUnited Kingdom5 years ago
Listeners Say
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Frequently Asked Questions About Shiny New Object
What is Shiny New Object about and what kind of topics does it cover?
Shiny New Object explores the future of data-driven marketing through conversations with industry leaders who are shaping tech, strategy, and creative practice. Episodes routinely cover automation, AI, measurement refinement, and the human factors behind scalable growth, often highlighting pragmatic tactics like structured test plans, test-and-learn cultures, and context-driven analytics. The show tends to feature practitioners who blend hands-on marketing with product and tech insights, making it useful for marketers aiming to modernize campaigns, improve attribution, and navigate disruptive platforms. A standout pattern is the emphasis on balancing data with human-centric creativity, mindful leadership, and authentic brand storytelling in... more
Where can I find podcast stats for Shiny New Object?
Rephonic provides a wide range of podcast stats for Shiny New Object. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Shiny New Object and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Shiny New Object get?
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What are the audience demographics for Shiny New Object?
Rephonic provides comprehensive predictive audience data for Shiny New Object, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Shiny New Object have?
To see how many followers or subscribers Shiny New Object has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Shiny New Object?
These podcasts share a similar audience with Shiny New Object:
How many episodes of Shiny New Object are there?
Shiny New Object launched 8 years ago and published 358 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Shiny New Object?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Shiny New Object?
Rephonic pulls ratings and reviews for Shiny New Object from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Shiny New Object?
Rephonic provides full transcripts for episodes of Shiny New Object. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Shiny New Object?
Recent guests on Shiny New Object include:
1. Bee Craft
2. José Gorbea
3. Anastasia Leng
4. Thorsten Schapmann
5. Paola Rosciano
6. Victoria Lorenzana
7. Frederique Bazin
8. Irina Finerman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.