Shiny New Object - a Marketing Podcast
Tom OllertonShiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
| Publishes | Weekly | Episodes | 362 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingCareersBusiness | |||
Listen to this Podcast
Latest Episodes
AI can make you faster. But can it make you memorable?
Mark Cibort, Global Head of Marketing Operations at Kenvue, joins the #ShinyNewObjectPodcast to discuss agentic employees, data overload, the AI bubble, and why the real competitive advantage i... more
Data gives us answers, but not the whole truth.
Des Bateman, SVP Growth at Havas Media Network, draws an interesting parallel between using AI and the process that went into the book "Breath" by James Nestor.
In this latest episode of the #ShinyN... more
Marketers need strong logic, clear reasoning, and an identity of their own before turning to AI to enhance or speed up their work. That's why Corina Bordeianu, Social Media Insights Principal at Booking.com, urges them to Read. Listen. Filter.
For ... more
Most people are overusing AI and not making the most of it for the things that really matter. Johann Wrede, CMO at UserTesting, is teaching us to go beyond simple tasks and use Claude Code and Codex - his Shiny New Objects for data driven marketers. more
Recent Guests
Host
Reviews
- Shiny New Object always delivers!
Shiny New Object does an incredible job showcasing guests, stories, and tactics that always inspire! Every show gives you another takeaway to level up your marketing game in an ever-changing landscape. Keep up the great work, Tom!
Apple Podcasts5Adarcus
United States4 years ago - Shiny new thing Jo Crawford
Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.
Apple Podcasts5c.norri
United Kingdom4 years ago - Insightful !
Thanks for broadcasting a wide range of topics! Loved participating and listening!
Apple Podcasts5chartxz
Switzerland4 years ago - New favourite show
Every episode, absolute gold. Smart, funny and full of great advice. Please keep em coming. I’m here for it!
Apple Podcasts5Knives and a fork
Sweden5 years ago - Top people, great insight, insightful host
Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients
Apple Podcasts5RorymcenteeUnited Kingdom5 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #90 |  Netherlands/Business/Marketing |
Apple Podcasts | #187 |  Singapore/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Shiny New Object
What is Shiny New Object about and what kind of topics does it cover?
A forward-looking marketing podcast focused on data-driven strategy, AI-enabled creativity, and measurement-driven growth. Conversations feature senior marketing leaders, technologists, and agency executives who share practical frameworks for turning data into actionable campaigns, testing cultures, and cross-functional collaboration. Notable throughlines include the tension between speed and human creativity, the role of AI in augmenting rather than replacing talent, and real-world case studies across beauty, FMCG, retail, and tech. A recurring theme is building scalable, shipable systems—whether for measurement, content, or optimization—and sponsorships around industry events that bring practical, hands-on learning to listeners.
A stando... more
Where can I find podcast stats for Shiny New Object?
Rephonic provides a wide range of podcast stats for Shiny New Object. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Shiny New Object and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Shiny New Object get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Shiny New Object, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Shiny New Object?
Rephonic provides comprehensive predictive audience data for Shiny New Object, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Shiny New Object have?
To see how many followers or subscribers Shiny New Object has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Shiny New Object?
These podcasts share a similar audience with Shiny New Object:
1. The Daily
How many episodes of Shiny New Object are there?
Shiny New Object launched 8 years ago and published 362 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Shiny New Object?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Shiny New Object?
Rephonic pulls ratings and reviews for Shiny New Object from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Shiny New Object?
Rephonic provides full transcripts for episodes of Shiny New Object. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Shiny New Object?
Recent guests on Shiny New Object include:
1. Corina Bordeianu
2. Johann Wrede
3. Marukh Budhraja
4. Tim Sparke
5. Nevra Yagmur
6. Dan Saunders
7. Vanessa Atanasov
8. Joy Allen-Altimare
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.