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Shiny New Object - a Marketing Podcast

Tom Ollerton
Data-Driven Marketing
Marketing Strategy
Student Accommodation
Gen Z
Marketing Analytics
Authenticity
Customer Experience
Consumer Behavior
Video Games
Social Commerce
Digital Marketing
Medtech
Empathy In Marketing
Consumer Insights
AI In Marketing
Marketing-Led Growth
Continuous Learning
Improv
Heart Math
Human Behavior

Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

PublishesWeeklyEpisodes327Founded7 years ago
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Artwork for Shiny New Object

Latest Episodes

What's more important, raw data or customer feedback? Speaking to Molly Peel, Head of Social Media at the Red Carnation Hotel Collection, we re-open the qualitative vs quantitative debate when it comes to data driven marketing.

Hear how you should ... more

ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how t... more

Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's 'Start with Why', the importance of navigating data... more

What does ChatGPT have to do with launching a jewelry brand?

Richard Lee, Google's Global Head of Marketing, Games and Media & Entertainment Industries,  unpacks how AI is reshaping marketing, particularly by using text to code with AI. 

Learn ho... more

Key Facts

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Recent Guests

Frederique Bazin
Head of Retail Marketing at SimpliSafe
SimpliSafe
Episode: Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing
Irina Finerman
Creative marketing leader with experience in entertainment and fintech
Episode: Episode 286 / Irina Finerman / Creative Marketing Leader
Caroline Cockell
Marketing Director at Student Roost
Student Roost
Episode: Episode 279 / Caroline Cockell / Student Roost / Marketing Director
Chris Love
Head of Marketing Performance and Econometrics at Virgin Media O2
Virgin Media O2
Episode: Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics
Shafique Gajdhar
Director of Product and Solutions Marketing at Karix
Karix
Episode: Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing

Host

Tom Ollerton
Host of the podcast and Founder of Automated Creative, specializing in data-driven marketing.

Reviews

4.8 out of 5 stars from 45 ratings
  • Shiny New Object always delivers!

    Shiny New Object does an incredible job showcasing guests, stories, and tactics that always inspire! Every show gives you another takeaway to level up your marketing game in an ever-changing landscape. Keep up the great work, Tom!

    Apple Podcasts
    5
    Adarcus
    United States3 years ago
  • Shiny new thing Jo Crawford

    Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.

    Apple Podcasts
    5
    c.norri
    United Kingdom3 years ago
  • Insightful !

    Thanks for broadcasting a wide range of topics! Loved participating and listening!

    Apple Podcasts
    5
    chartxz
    Switzerland3 years ago
  • New favourite show

    Every episode, absolute gold. Smart, funny and full of great advice. Please keep em coming. I’m here for it!

    Apple Podcasts
    5
    Knives and a fork
    Sweden4 years ago
  • Top people, great insight, insightful host

    Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients

    Apple Podcasts
    5
    Rorymcentee
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is praised for being relevant and current, resonating well with professionals looking for innovative approaches in marketing.
Engaging and informative dialogues often inspire listeners to think differently about their marketing strategies and career paths.
Listeners appreciate the varied and insightful discussions with industry leaders, highlighting actionable takeaways for their own marketing practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#173
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health
Q: What advice do you have for CMOs or CEOs about strategic partnerships?
Find a resource who understands agency dynamics and is passionate about elevating partnerships within marketing.
Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health
Q: How do you ensure that you're learning the right things?
He suggests having a balanced selection of conversations across diverse industry players to gain an objective view.
Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health
Q: What's the best way for data-driven marketers to improve in their roles?
Schuster emphasizes being open to learning and asking questions, particularly within data-driven environments.
Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager
Q: What do you think luxury should be learning from technology marketing that it's not currently doing?
Luxury should embrace the ability to make mistakes and adapt quickly, which fosters innovation, instead of solely seeking excellence from the start.
Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager
Q: What is your best bit of advice to someone who wants to become a better data-driven marketer?
Remember that all marketing campaigns and projects are designed to reach people, and always focus on customer behavior when making decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Shiny New Object

What is Shiny New Object about and what kind of topics does it cover?

Focusing on the future of data-driven marketing, this podcast engages insightful and influential leaders from various industries in discussions surrounding the latest trends, technologies, and innovative strategies. Each episode offers a unique perspective and highlights success stories, challenges faced, and key lessons learned by industry veterans, making the content relevant for marketing professionals seeking to enhance their approaches in a rapidly evolving landscape. The format encourages candid conversations, providing listeners with practical insights and inspirational narratives that can lead to actionable strategies in their own marketing endeavors.

Where can I find podcast stats for Shiny New Object?

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How many listeners does Shiny New Object get?

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What are the audience demographics for Shiny New Object?

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How many subscribers and views does Shiny New Object have?

To see how many followers or subscribers Shiny New Object has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Shiny New Object?

These podcasts share a similar audience with Shiny New Object:

1. The Journal.

How many episodes of Shiny New Object are there?

Shiny New Object launched 7 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shiny New Object?

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Where can I see ratings and reviews for Shiny New Object?

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What guests have appeared on Shiny New Object?

Recent guests on Shiny New Object include:

1. Frederique Bazin
2. Irina Finerman
3. Caroline Cockell
4. Chris Love
5. Shafique Gajdhar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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