Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Publishes | Weekly | Episodes | 327 | Founded | 7 years ago |
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Number of Listeners | Categories | BusinessMarketingCareers |
What's more important, raw data or customer feedback? Speaking to Molly Peel, Head of Social Media at the Red Carnation Hotel Collection, we re-open the qualitative vs quantitative debate when it comes to data driven marketing.
Hear how you should ... more
ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how t... more
Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's 'Start with Why', the importance of navigating data... more
What does ChatGPT have to do with launching a jewelry brand?
Richard Lee, Google's Global Head of Marketing, Games and Media & Entertainment Industries, unpacks how AI is reshaping marketing, particularly by using text to code with AI.
Learn ho... more
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Shiny New Object does an incredible job showcasing guests, stories, and tactics that always inspire! Every show gives you another takeaway to level up your marketing game in an ever-changing landscape. Keep up the great work, Tom!
Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.
Thanks for broadcasting a wide range of topics! Loved participating and listening!
Every episode, absolute gold. Smart, funny and full of great advice. Please keep em coming. I’m here for it!
Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients
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Apple Podcasts | #173 |
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Focusing on the future of data-driven marketing, this podcast engages insightful and influential leaders from various industries in discussions surrounding the latest trends, technologies, and innovative strategies. Each episode offers a unique perspective and highlights success stories, challenges faced, and key lessons learned by industry veterans, making the content relevant for marketing professionals seeking to enhance their approaches in a rapidly evolving landscape. The format encourages candid conversations, providing listeners with practical insights and inspirational narratives that can lead to actionable strategies in their own marketing endeavors.
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1. The Journal.
Shiny New Object launched 7 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Shiny New Object include:
1. Frederique Bazin
2. Irina Finerman
3. Caroline Cockell
4. Chris Love
5. Shafique Gajdhar
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