
成功不是常态,别怕研究失败!过去的40多年,我们习惯成功,也处处宣扬成功,耻谈失败。但人生路上,不如意之事十之八九,成功并非常态;缺乏“失败学”教育的人真的能扛过风雨么?所以,不迷恋成功,坦然面对失败,提高对不同时空背景下失败的认知和分辨能力,在大变革时代少踩雷、少踩坑,规避风险、放平心态、熬过低谷,就是胜利!
| Publishes | Weekly | Episodes | 91 | Founded | a year ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | EntrepreneurshipBusinessBusiness NewsNews |

拳王邹市明夫妇在综艺自曝退役7年创业亏损2亿,却未能如以往名人般赢取大众同情,反而引爆舆论嘲讽。当“豪赌式创业”遇上“消费苦难”的流量套路,公众对名人的“卖惨剧本”彻底祛魅,背后的情绪反噬与商业败局值得深思。
明星IP为何无法直接等同于商业变现能力 ?跨界创业又该如何避免落入“以亏补亏”的赌徒式陷阱 ?本期节目从邹市明夫妇跨界创业败局复盘,拆解重资产运营与盲目多元化的教训 ,带大家剖析富豪卖惨背后的舆情反噬 ,为创业者提供理性的商业避坑指南。
主持人:郭炜,失败研究所所长,连续创业者,多家公司... more
在资本狂飙与影视寒冬交织的当下,周星驰新片《功夫女足》斩获断层第一票房,却在影评界遭遇评分持续走低的冰火两极境地。当传统宣发套路与高门槛审美失效,大众用脚投票的背后,究竟是对“星爷”真诚情怀的价值认同,还是当下普通人在职场与生活重压下急需的一次情绪疗愈?
本期节目我们一起复盘《功夫女足》引发的全网撕裂现象。从影评人视角与大众市场的剧烈割裂切入,剖析周星驰喜剧内核中永恒的草根视角与底层共情。结合当下影视产业现状、AI热潮下的社会焦虑以及“疗愈经济”的泛滥与本质,层层剥开电影背后的情绪价值与时代痛... more
在这个刚刚跨越"630"的关键节点,上半年的资本市场与上市公司数据,无情地撕开了当代经济最扎心的一面——除了AI的一路狂飙,其他行业似乎都按下了静音键。在资本、产业、人才与地方财政的疯狂倾斜下,我们正加速驶入一个“极致的K型分化时代”。上沿是算力、硬科技与高端制造在资本青睐下大步行进,下沿则是传统消费、地产与实体零售在通缩边缘艰难承压。
本期节目将深度复盘上半年资本市场的冷与热,看清大洗牌背后的财富底层流向。从新兴行业AI算力的虹吸效应,到日韩乃至美股在技术狂飙下的阶段性狂欢,拆解传统行业哪怕... more
在这个权威去魅的时代,传统影视营销正遭遇严重的流量反噬。某知名艺人因在首映礼上的道德拉票言论,不仅没能挽救惨淡票房,反而引发公众反感并波及个人信誉。这不仅是一场宣发翻车,更暴露出老派精英与大众需求的严重割裂。当年轻一代带着清晰的边界感重新审视明星光环,任何过度包装、脱离时代的商业套路都将迅速失效。
本期节目将深度拆解这场票房滑铁卢背后的核心逻辑。我们会从作品与时代的错位聊起,剖析个人IP打造的翻车痛点,并直面精英与大众之间的立场错位。为什么人情宣发玩不转了?名人跨界商业如何避免透支公信力?企业在... more
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Apple Podcasts | #80 |
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失败研究所 launched a year ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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