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Sherm In The Booth

Sherm In The Booth
House Music
Levity
Tony Scardino
Rave Jesus
Boots N Beats
Dirtybird
Djing
Pioneer DJ
Electronic Music
CID
Wes Berger
Pizza
Chicago
Professor Pizza
Alphatheta
Iman Tucker
Cracked Live
Live Event Marketing
Charlotte, North Carolina
Wrong Number

In the world of dance music, where creativity and innovation converge, Sherm has emerged as a prominent figure. With an insatiable passion for music and an uncanny ability to dissect and articulate the intricacies of artists, Sherm has carved a niche for himself as a leading podcaster in the music industry. Based in Chicago, Sherm quickly developed an appreciation and admiration for house music. B... more

PublishesMonthlyEpisodes195Founded8 years ago
Number of ListenersCategories
Music InterviewsMusic

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Artwork for Sherm In The Booth

Latest Episodes

We brought the Hood Politics Community Link up to Charleston and people showed out!

Topics included:

-What Talent buyers look for in new acts

-Throwing your own events

-Breaking through locally

-Getting signed to labels

-Connections or talent

more

YouTube

If you’re an artist, producer, or DJ trying to build something real right now, this episode is for you. Goshfather has spent years figuring out what actually works in today’s music landscape — not just getting streams or chasing a viral moment, but b... more

YouTube

Claude VonStroke built what many people consider the most influential house music label in American dance music history. Through Dirtybird, he didn't just release records—he built a movement, launched careers, and created a community that helped shap... more

YouTube

A top question from any aspiring producer... and we answered with the honesty that needs to be shared.-How to build relationships with labels-Developing your sound -Finalizing tracks for submission-How to stand out Thanks to Fame Sounds and Tony H fo... more

YouTube

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Recent Guests

Claude VonStroke
House/tech-house DJ and founder of Dirtybird, creator of Wrong Number
Dirtybird / Wrong Number
Episode: SITB 258 - Being Yourself Is The Hardest Part w/ Claude VonStroke
Fame Sounds
Local label figure and panelist, founder affiliated with Hood Politics Records
Hood Politics Records
Episode: How To Get Your Music Signed: Seattle Edition
Kyle B. Jones
Co-founder and director of edm.com
edm.com
Episode: Breaking Through In Dance Music - Charlotte, NC
Angelo The Kid
Director of Entertainment at TRIO, artist
TRIO
Episode: Breaking Through In Dance Music - Charlotte, NC
Stu Hackley
Co-founder of ARK Music Festival and AORUS Presents; talent buyer
ARK Music Festival / Insomniac / Factory Talent
Episode: Breaking Through In Dance Music - Charlotte, NC
Jake Ramos
Artist and DJ from New Jersey, based in Charlotte
Independent artist
Episode: Breaking Through In Dance Music - Charlotte, NC
Ryan Sterne
Co-founder of Boots N Beats
Boots N Beats
Episode: SITB 257 - From Niche Idea to Nationwide Tour w/ Ryan Sterne
King Topher
DJ/producer known for King Topher and Rave Jesus projects
Rave Jesus
Episode: SITB 256 - The Spiritual Experience w/ Rave Jesus
Iman Tucker
Indie bass DJ and producer, fashion designer, official DJ for the Colts, Pacers, and Indiana Hoosiers
Independent artist / designer
Episode: SITB 255 - Finding Yourself Through Experience w/ Iman Tucker

Host

Sherm Steindorf
Host of the show; principal interviewer and curator of guests in the electronic music space.

Reviews

5.0 out of 5 stars from 35 ratings
  • Best music industry podcast

    What I love most about this podcast is how real it is. You get to know him and his guests, while learning about the ins and outs of the music industry. It has everything you could ask for, information, tips, humor, and originality. This is my absolute “go too” podcast!

    Apple Podcasts
    5
    Jersey Mike D
    United States3 years ago
  • The Sherm!

    Love this chap. The Sherm has a fantastic ability to have you feel like you are his best buddy listening to the guests in the booth with him! He keeps the cast flowing with laughter and insights of music peeps. I knew I was listening to an informed interviewer simply by the into alone. Check it out!

    Apple Podcasts
    5
    Gotta Love Life
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the genuine, in-depth conversations and the host's ability to pull actionable storytelling from diverse guests.
Fans value the mix of career insights and humor, with a sense of real-world hustle and industry authenticity.
The show is seen as a good resource for aspiring guests and brands wanting to understand electronic music culture and touring dynamics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Breaking Through In Dance Music: Charleston Edition
Q: What should a new artist do online to get noticed by labels or promoters?
Create momentum by releasing music yourself and showing consistent activity; add value three to seven times before asking for something, and demonstrate reliability and a track record of engagement with the scene.
Breaking Through In Dance Music: Charleston Edition
Q: Is networking more important than talent?
Both matter, but relationships and being genuinely likable often determine bookings, especially in hospitality-driven venues. Talent helps, but how you present yourself and how you collaborate with others can outweigh raw skill.
How To Get Your Music Signed: Seattle Edition
Q: What should an artist expect in terms of promotion from a label?
Expect a defined six-week plan and ongoing collaboration after release; the artist should contribute content and actively engage with the label's campaigns to maximize reach.
How To Get Your Music Signed: Seattle Edition
Q: How should smaller artists approach promotion with a label?
Small labels typically have limited budgets, so artists should seek clear, transparent marketing plans, contribute deliverables, and co-create content. The best outcomes come from a true partnership where both sides invest effort and resources.
How To Get Your Music Signed: Seattle Edition
Q: What actually gets music signed?
Being organic and showing consistent activity, including strong personal behavior, collaboration, and public engagement that signals reliability and taste, matters more than isolated moments of talent. Demos should be tailored to the label's current sound and the artist should actively market themselves.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Sherm In The Booth

What is Sherm In The Booth about and what kind of topics does it cover?

A conversational show centered on dance music culture, production, and the business of running independent scenes. Episodes frequently explore artist branding, label operations, live-event strategy, and career arcs—from early DJing roots to touring and brand-building—with a candid, humorous host who draws out practical storytelling from guests. Notable strengths include long-form, lesson-oriented interviews with established DJs, producers, and scene organizers, plus a consistent emphasis on community, authenticity, and sustainable artistry in a fast-changing industry. The format tends to attract listeners who want clear insights into career development, branding, touring, and the evolving dynamics of electronic music culture, often from a c... more

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Which podcasts are similar to Sherm In The Booth?

These podcasts share a similar audience with Sherm In The Booth:

1. Pivot
2. The Endless Honeymoon Podcast

How many episodes of Sherm In The Booth are there?

Sherm In The Booth launched 8 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sherm In The Booth?

Recent guests on Sherm In The Booth include:

1. Claude VonStroke
2. Fame Sounds
3. Kyle B. Jones
4. Angelo The Kid
5. Stu Hackley
6. Jake Ramos
7. Ryan Sterne
8. King Topher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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