
商业茶泡饭是一档从日本日常出发的商业观察播客。不是宏大的财经叙事,而是借一个个真实的品牌、消费与生活故事,看见商业背后的逻辑。
主播介绍:
蒋美兰:品牌&零售专家,曾打造4亿粉丝自媒体矩阵,长期关注品牌、零售与消费。现居日本,以商业视角观察日本社会与市场。
| Publishes | Weekly | Episodes | 15 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingBusiness |

【主播】:美兰 Milan30年+品牌营销与零售消费专家,现居日本,长期观察日本商业与消费【联合主播】李倩玲 Bessie Lee「贝望录」主理人,广告营销行业资深从业者,商业观察者用一碗茶泡饭的时间,看懂一个商业故事。在东京的银座、表参道和新宿,鬼冢虎的店里挤满了说英文、中文、韩文、泰文的游客。这个创立于1949年的品牌在2025年的销售额达到1365亿日元,年增长43%;品类利润514亿日元,利润率37.7%,是整个亚瑟士集团里最赚钱的业务。同年在运动鞋的世界里:昂跑首破30亿瑞士法郎、增长... more
【主播】美兰 Milan30年+品牌营销与零售消费专家,现居日本,长期观察日本商业与消费【联合主播】Jean 羽生35年+中日零售行业实践者,现任国际零售集团执行副总裁用一碗茶泡饭的时间,看懂一个商业故事。本期节目从清点美兰和Jean手机里攒积分的APP数量开始,便利店、药妆店、超市、百货、电器行、信用卡、航空公司,加油站、咖啡店等等,多达几十上百个。矢野经济研究所测算,2024年度日本积分服务市场规模约2.78兆日元(约965亿元人民币),预计2029年度将扩大到3.4兆日元。对比中日会员积分... more
【主播】美兰 Milan30年品牌营销与零售消费专家,现居日本【联合主播】李倩玲 Bessie Lee「贝望录」主理人,广告营销行业资深从业者本期节目继续讲一家“不务正业”的日本企业。味之素,这家靠味精和调味料为人熟知的食品公司,却被市场视为半导体关联股。股价从2020年3月疫情期间的低点800多日元,一路涨到2026年7月的6300多日元,六年间上涨超过7倍。支撑这家公司估值的,是一块占总营收不到一成、却贡献了全公司约三分之一利润、利润率超过五成的电子材料业务——贴在芯片封装基板里的绝缘薄膜A... more
【主播】美兰 Milan30年+品牌营销与零售消费专家,现居日本,长期观察日本商业与消费【联合主播】李倩玲 Bessie Lee播客「贝望录」主理人,广告营销行业资深从业者,商业观察者用一碗茶泡饭的时间,看懂一个商业故事。1985年,福武书店创办人福武哲彦与直岛町长三宅亲连,因为两人关于岛屿未来的构想相遇,开启了一场持续40年的长期实验。从1989年的国际露营地,到1992年的倍乐生之家、1998年的家计划、2004年的地中美术馆,再到2010年创办的濑户内国际艺术祭,艺术、建筑、酒店和地方生活... more
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商业茶泡饭|用一碗茶泡饭的时间,看懂一个商业故事。 launched 4 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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