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Artwork for Beyond The Search Bar

Beyond The Search Bar

Beyond The Search Bar
Google
Search Engine Optimization
Artificial Intelligence
Marketing
Artificial Intelligence In Search
Search Theory
Multi-Platform Marketing
AI Search
Digital PR
Content Marketing
Email Marketing
Gmail Personal Intelligence
Zero-Click Searches
Candid Sky
David Vernon
Zeta Global

Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Impressive USA co-founder Russ Macumber.

PublishesTwice monthlyEpisodes65Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Beyond The Search Bar

Latest Episodes

Is most of what you know about SEO experiments actually wrong? Host Russ Macumber sits down with Sara Taher, founder of the SEO Riddler newsletter and community, to challenge some deeply held assumptions in the SEO world — including a Google patent t... more

Nik Vujic, founder of Get Stuff Digital, returns to the show for a deep dive into where AI search is heading in 2026. Nik explains why he repositioned his agency around "organic growth" instead of SEO, breaks down the AI-powered agentic system his te... more

Fery Kaszoni is back. The Search Intelligence founder unpacks how AI search is changing the game (and why it's making organic SEO more important, not less), shares the honest truth about measuring ROI in AI search, and reveals what's actually moving ... more

Is GEO or AEO really changing the game - or is it just SEO with a new coat of paint? Russ is joined by Search Theory co-founders David Vernon and Sara Kavanagh for an honest conversation about the state of search in 2026. They make the case that SEO ... more

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Recent Guests

Nik Vujic
Organic growth strategist and agency founder discussed in-depth on marketing across AI/geo/search
Independent marketer; founder of an organic growth agency
Episode: EPISODE 4: Beyond The Search Bar - Nik Vujic on Why Good Marketing Is Good GEO
Fery Kaszoni
Well-known thought leader in digital PR and AI-driven SEO
Episode: EPISODE 1: Beyond The Search Bar - Fery Kaszoni talking AI Search + Link Building
Sara Kavanagh
Co‑founder at Search Theory
Search Theory
Episode: EPISODE 2: Beyond The Search Bar - David Vernon & Sara Kavanagh talking SEO in an AI-First World
Chad White
GUEST from Zeta Global
Zeta Global
Episode: Episode 3: Beyond the Search Bar- Chad White on Owned Audiences and the Inbox as a Search Platform
David Vernon
CEO of Candid Sky
Candid Sky
Episode: EPISODE 58: SEO Success Stories – David Vernon talking Is SEO dead?

Host

Russ Macumber
Host of Beyond The Search Bar (formerly SEO Success Stories)

Reviews

5.0 out of 5 stars from 27 ratings
  • SUCH good info!

    In a world that’s constantly changing – like SEO! – Russ is ON IT! Not only is he an expert in his own right and so forthcoming with helpful information, but also he curates such an eclectic group of guests that his show has become an insanely valuable resource for me and my team. Must subscribe!

    Apple Podcasts
    5
    Rai Rose Hyde
    United Statesa year ago
  • Awesome podcast

    Absolutely awesome advice and information. Love the format and the hosting is top notch. Keep it up!

    Apple Podcasts
    5
    Hayhayrayjay193842
    United States3 years ago
  • All of the episodes of this podcast are very impresive

    Your podcst episodes are so good. I have listened your every episodes attentively.Some episodes of your podcast help me a lot commercially.

    Each episode is full of information that professionals in the digital field can use, and also business owners wanting to do some SEO on their own.This is a Brilliant Podcast.”

    Apple Podcasts
    5
    Rx Max
    Saudi Arabia3 years ago
  • Best SEO Podcast Out There 👌

    Fantastic SEO podcast. Russ is great at getting his guests to open up, detailing their career journeys & giving expert advice and insights.

    Top guests. Engaging discussions. I’ve tried a number of SEO podcasts (including Google’s own) - and I couldn’t get into any of them. They were just stale and dull.

    Well done Russ - Looking forward to hearing many more!

    Apple Podcasts
    5
    RileyTreeLover
    United Kingdom3 years ago
  • Willian NBacon111

    Great Podcast

    Apple Podcasts
    1
    William N Bacon
    United States4 years ago

Listeners Say

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Hosts are knowledgeable and bring out practical, actionable insights from diverse guests.
Listeners praise the format, depth, and guest quality as a resource for teams and agencies.
The show is seen as a reliable, high‑quality source for marketing strategy and SEO evolution.

Chart Rankings

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Talking Points

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Episode 3: Beyond the Search Bar- Chad White on Owned Audiences and the Inbox as a Search Platform
Q: What is the best way for listeners to reach out to you after this episode?
Listeners can connect with Chad White through his website emailmarketingrules.com, his book Email Marketing Rules, and social profiles like LinkedIn, Macedon, X, and Blue Sky under the handle Chad S. White.
EPISODE 58: SEO Success Stories – David Vernon talking Is SEO dead?
Q: Is SEO dead?
SEO isn't dead; it will evolve. As long as people search, there will be optimization opportunities across Google, TikTok, and other platforms, but the format and surfaces will change.

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Frequently Asked Questions About Beyond The Search Bar

What is Beyond The Search Bar about and what kind of topics does it cover?

Across episodes, the show explores how marketers navigate a shifting landscape where AI, omnichannel visibility, and first‑party data augment traditional SEO. Conversations blend practical tactics—content strategy, digital PR, and multi‑platform campaigns—with candid leadership lessons on agency growth, hiring, and culture. Notable throughlines include AI-enabled search, GEO versus AI search debates, the inbox as a search surface, and the evolving role of email, social, and content in driving measurable demand. The format consistently brings in practitioners and leaders from agencies and tech-enabled brands to unpack how to align content, PR, and platforms to real user intent in 2026 and beyond, making it a valuable resource for marketers r... more

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Which podcasts are similar to Beyond The Search Bar?

These podcasts share a similar audience with Beyond The Search Bar:

1. The Digital Marketing Podcast by Exposure Ninja

How many episodes of Beyond The Search Bar are there?

Beyond The Search Bar launched 5 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Search Bar?

Recent guests on Beyond The Search Bar include:

1. Nik Vujic
2. Fery Kaszoni
3. Sara Kavanagh
4. Chad White
5. David Vernon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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