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Artwork for SEO Research Suite

SEO Research Suite - The SEO and LLMO / GEO thought leading podcast

Olaf Kopp
SEO
Google
E-E-a-T
User Experience
SEO Research Suite
User Intent
Information Gain
Content Quality
Search Engine Optimization
Transparency In AI
Human Feedback
Google Gemini
Bias In AI
AI Technology
Backlinks
Tensorflow Ranking
Brand Strength
AI Content
EEAT
Keyword Research

2-3 times a week in the podcast are discussed Google patents, research papers and other hot topics like E-E-A-T, LLMO, Generative Engine Optimization (GEO), semantic search and Ranking. This podcast gives you exclusive insights about SEO and LLMO based on fudamental research of SEO relevant patents, research papers and Google leaks analyzed for the SEO Research Suite: www.kopp-online-marke... more

PublishesTwice weeklyEpisodes84Founded10 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for SEO Research Suite

Latest Episodes

The episode is focussing a patent by Microsoft Technology Licensing LLC for a system designed to deliver reliable, expert-verified information in response to user queries. This system aims to combat misinformation from traditional search engines and ... more

This episode is focussing the article "What we can learn from DOJ trial and API Leak for SEO?" by Olaf Kopp It examines recent disclosures from the DOJ antitrust trial against Google and a 2024 Google API leak. The author uses a Google Leak Analyzer ... more

This Google patent disussed in this espisode describes a machine-learned system for personalizing sequence processing models, such as large language models, by integrating user preferences and contextual data. It outlines a method where an embedding ... more

This episode outlines a Microsoft patent for a generative search engine results system designed to create interactive and comprehensive search result documents using large generative models (LGMs). The system addresses the limitations of traditional ... more

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Host

Olaf Kopp
Host of the SEO Research Suite Podcast

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Apple Podcasts
#5
Israel/Business/Marketing
Apple Podcasts
#136
Israel/Business
Apple Podcasts
#187
Sweden/Business/Marketing

Talking Points

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The most important ranking methods for modern search engines
Q: If we're creating content, how does all this impact us?
Optimize for both keywords and that deeper semantic understanding. Make your content informative, but also engaging, something that your audience really wants to read.
The most important ranking methods for modern search engines
Q: How should we, as users, change how we search for information?
Think beyond simple keywords. Use natural language, ask those full questions, just like you would in a conversation.
Digital Authority Management as a crucial new role in times of AI
Q: How does Google actually use E-E-A-T to determine where my content shows up in search results?
E-E-A-T acts as a quality classifier that can provide a ranking bonus, especially for sensitive topics where trust is paramount.
Digital Authority Management as a crucial new role in times of AI
Q: What exactly is digital authority management, and why should our listeners care?
Digital authority management is about making your brand so authoritative that even Google's AI recognizes it, which is crucial for distinguishing trustworthy sources in an overwhelming sea of AI-generated content.
How does Google understands search terms by search query processing?
Q: What does it actually mean for our listeners and their websites? How can they use this knowledge to improve their SEO?
Listeners should focus on creating content that aligns with Google's entity-based approach to enhance their SEO strategies.

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Frequently Asked Questions About SEO Research Suite

What is SEO Research Suite about and what kind of topics does it cover?

The discussions primarily focus on current trends and advancements in SEO, particularly as they relate to Google patents and the integration of large language models (LLMs) in search engine optimization. Topics such as generative engine optimization, the E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), and semantic search offer listeners valuable insights into the evolving landscape of digital marketing. By analyzing recent patents and research papers, the content aims to equip SEO professionals with the knowledge needed to adapt their strategies amid ongoing changes in search technology and user behavior. This podcast stands out by providing detailed examinations of technical concepts, practical applicati... more

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1. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of SEO Research Suite are there?

SEO Research Suite launched 10 months ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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