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Artwork for SEO Research Suite

SEO Research Suite - The thought leading podcast for Generative Engine Optimization and SEO

Olaf Kopp
SEO
Google
E-E-a-T
User Experience
SEO Research Suite
User Intent
Information Gain
Search Engine Optimization
Content Quality
Google Gemini
Human Feedback
Transparency In AI
AI Technology
Bias In AI
Tensorflow Ranking
Backlinks
AI Content
Brand Strength
EEAT
Keyword Research

2-3 times a week in the podcast are discussed Google patents, research papers and other hot topics like E-E-A-T, LLMO, Generative Engine Optimization (GEO), semantic search and Ranking. This podcast gives you exclusive insights about SEO and GEO based on fudamental research of SEO relevant patents, research papers and Google leaks analyzed for the SEO Research Suite: www.kopp-online-market... more

PublishesWeeklyEpisodes91Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for SEO Research Suite

Latest Episodes

This episode is focussing a research provides an empirical evaluation of Organic Large Language Model (OLLM) traffic, specifically analyzing referrals from ChatGPT to nearly one thousand e-commerce websites over a year. Contrary to high industry expe... more

This episode introduces “Speculative RAG,” a Google research framework designed to improve the speed and accuracy of Retrieval Augmented Generation (RAG) by moving away from traditional “brute-force” methods that overwhelm Large Language Models. This... more

In this episode is focussed an in-depth analysis of a Microsoft patent for a "deep search" system that leverages Large Language Models (LLMs) to refine search results beyond traditional ranking methods. The core process involves disambiguating a user... more

This episode is focussing a Google patent describing a system for identifying and showcasing high-quality, long-form content in search results, known as "in-depth articles." This system uses a sophisticated, two-phase methodology that first identifie... more

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Host

Olaf Kopp
Host of the SEO Research Suite Podcast, providing insights into SEO and related technologies based on extensive research.

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Apple Podcasts
#113
Finland/Business/Marketing
Apple Podcasts
#184
Sweden/Business/Marketing

Talking Points

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The most important ranking methods for modern search engines
Q: If we're creating content, how does all this impact us?
Optimize for both keywords and that deeper semantic understanding. Make your content informative, but also engaging, something that your audience really wants to read.
The most important ranking methods for modern search engines
Q: How should we, as users, change how we search for information?
Think beyond simple keywords. Use natural language, ask those full questions, just like you would in a conversation.
Digital Authority Management as a crucial new role in times of AI
Q: How does Google actually use E-E-A-T to determine where my content shows up in search results?
E-E-A-T acts as a quality classifier that can provide a ranking bonus, especially for sensitive topics where trust is paramount.
Digital Authority Management as a crucial new role in times of AI
Q: What exactly is digital authority management, and why should our listeners care?
Digital authority management is about making your brand so authoritative that even Google's AI recognizes it, which is crucial for distinguishing trustworthy sources in an overwhelming sea of AI-generated content.
How does Google understands search terms by search query processing?
Q: What does it actually mean for our listeners and their websites? How can they use this knowledge to improve their SEO?
Listeners should focus on creating content that aligns with Google's entity-based approach to enhance their SEO strategies.

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Frequently Asked Questions About SEO Research Suite

What is SEO Research Suite about and what kind of topics does it cover?

The episodes feature in-depth discussions surrounding modern SEO practices, particularly focusing on the influence of emerging technologies such as large language models and generative engine optimization. Common topics include the exploration of various Google patents, examining their implications for SEO and content creation, as well as providing insights on how SEO professionals need to adapt to evolving digital landscapes. The hosts often delve into concepts such as E-E-A-T, semantic search, and new methodologies for optimizing content to increase online visibility and audience engagement. This podcast stands out for its analytical approach to current industry challenges, making it particularly valuable for those seeking practical strat... more

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Which podcasts are similar to SEO Research Suite?

These podcasts share a similar audience with SEO Research Suite:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Proof Point

How many episodes of SEO Research Suite are there?

SEO Research Suite launched a year ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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