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Send It!

Send It!
Email Marketing
SMS Marketing
Retention Marketing
Ecommerce
Personalization
Customer Retention
Segmentation
Omnisend
Customer Engagement
Black Friday
Cyber Monday
AI In Marketing
Artificial Intelligence
Deliverability
Customer Lifetime Value
Email Deliverability
Brand Loyalty
Community Building
Mobile Apps
Push Notifications

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attr... more

PublishesWeeklyEpisodes98Founded2 years ago
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Latest Episodes

This is the the most Important number in Retention Marketing nobody tracksEvery brand celebrates new customer count. On this week's episode, Jimmy Kim and Chase Dimond argue that's the wrong number to be proud of, and that the real moment that determ... more

The Legal Loophole Behind Non-Opt-In Email Marketing

Is it actually legal to email people who never opted in?

This week, Jimmy Kim sits down with Adam Robinson, founder of Retention.com and RB2B, to break down how identity resolution and non-opt-i... more

Everyone's copywriting "rules" are recycled from 1960s direct mail and copywriting Twitter . In this episode, Jimmy Kim and Chase Dimond go through 10 sacre copywriting rules and explain why most of them no longer hold up in 2026 inboxes and beyond.F... more

No matter how good your abandoned cart emails are, most of that lost revenue never comes back. What if an AI could just call and ask why?

In this episode of Send It, Jimmy and Chase talk with Will Nauseda, founder of Outcraft about the retention cha... more

Key Facts

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Recent Guests

Patrick Haede
Founder/CEO, Superscale
Superscale
Episode: How a 12-person team outputs like 100 people
Jonathan Drake
Founder/CEO of howtomovetheneedle.com, quiz expert
howtomovetheneedle.com
Episode: He ranked 3,000 quizzes
Feras Khouri
Founder/CEO at New Standard, ex-brand/agency insider
New Standard
Episode: EP 70: 6 Retention habits of 8 and 9 figure DTC brands
Rytis Lauris
Co-founder and CEO of Omnisend, a marketing automation platform.
Omnisend
Episode: EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend
Eric Rausch
Co-founder of a fast-growing retention agency
Episode: EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch
Thomas Lalas
CPG Brands Consultant with experience in health and wellness subscription models.
Episode: EP 40: How to Double Your Customer Repurchase Rate in 2025
Nathan Snell
Co-founder and CEO of Raleon, expert in fintech, marketing tech, and AI
Raleon
Episode: EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket Sales in Email & SMS Marketing
Sarah Levinger
Founder of Tether, helping companies leverage data to understand customer buying decisions
Tether
Episode: EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger
Brian Anderson
Founder and CEO of Nacelle, focused on transforming eCommerce marketing through technology and personalization solutions.
Nacelle
Episode: EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization

Hosts

Jimmy Kim
Host of Send It! and founder of Sendlane, with deep experience building SaaS and DTC brands.
Chase Dimond
Co-host of the show and partner at Structured, with a track record in email marketing and retention.

Reviews

5.0 out of 5 stars from 7 ratings
  • FAVORITE Retention Pod

    Chase & Jimmy are THE masters in retention marketing and it shows on every episode. They go way beyond surface level and I walk away feeling like I have actionable tips to go implement for myself.

    Apple Podcasts
    5
    Caitlin Haines
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guests and practical playbooks for retention tactics.
Chase & Jimmy are THE masters in retention marketing and they show actionable tips.
Industry leaders get real, actionable strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#10
Philippines/Business/Marketing
Apple Podcasts
#38
Denmark/Business/Marketing
Apple Podcasts
#151
Philippines/Business
Apple Podcasts
#161
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Your retention stack is missing this channel
Q: Where does voice sit in the retention flow? Is it a replacement for an abandoned cart email or a separate layer that fires after other channels fail?
Voice should be slotted into the flow as an additional channel that activates when needed, working alongside email and SMS rather than replacing them, with the option for aggressive multi-channel outreach upfront and voice coming in to complete the conversation.
Unlock true 1:1 email personalization w/ Allan
Q: How do Liam and Jacob describe Allan's value proposition against traditional personalization?
Allan moves personalization from a labor-intensive, one-off customization to one-to-one emails generated by learning from engagement data and content assets, enabling scalable, individualized messaging without manual content creation for every recipient.
EP 70: 6 Retention habits of 8 and 9 figure DTC brands
Q: Why is it important to look beyond email and SMS for retention, and how should channels be balanced?
Retention should leverage multiple channels (loyalty programs, push, physical mail, and more) because each channel serves different touchpoints and customer preferences; the goal is to measure CLV across channels and optimize deployments accordingly.
EP 70: 6 Retention habits of 8 and 9 figure DTC brands
Q: What are your thoughts on setting retention goals before starting work with a new brand?
The conversation emphasizes aligning on clear retention targets such as repurchase rate, churn reduction, and order cadence, and ensuring the onboarding process documents these goals so every action ties back to revenue.
EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
Q: What do you see as common mistakes that brands make in their marketing?
Many brands confuse segmentation with one-to-one marketing, leading to ineffective use of data and strategies that don't align with their core marketing goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About Send It!

What is Send It! about and what kind of topics does it cover?

A practical, no-nonsense deep dive into retention marketing for ecommerce and DTC brands. Episodes emphasize email and SMS strategies, AI-enabled workflows, and pragmatic playbooks that mix data-driven tactics with real-world workflows. Guests span AI-enabled marketing, personalization platforms, quizzes, and MCP integrations, highlighting a interest in scalable yet brand-safe approaches. The show tends to spotlight actionable frameworks, cadence designs, and tool recommendations, with a bias toward experiments, measurable impact beyond revenue, and efficient, human-guided use of automation. Their discussions are likely to appeal to marketers, agency practitioners, and founders looking for tactical, repeatable retention growth playbooks and... more

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How many episodes of Send It! are there?

Send It! launched 2 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Send It!?

Recent guests on Send It! include:

1. Patrick Haede
2. Jonathan Drake
3. Feras Khouri
4. Rytis Lauris
5. Eric Rausch
6. Thomas Lalas
7. Nathan Snell
8. Sarah Levinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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