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Send It!

Send It!
Email Marketing
SMS Marketing
Ecommerce
Customer Retention
Retention Marketing
Personalization
Customer Lifetime Value
Mobile Apps
Segmentation
User Engagement
Email Automation
Email Deliverability
RFM
High-Value Customers
Churn Rate
Copywriting
AI In Marketing
Push Notifications
Black Friday
Cyber Monday

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attr... more

PublishesWeeklyEpisodes74Founded2 years ago
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MarketingBusiness

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Artwork for Send It!

Latest Episodes

Retention isn't about technology. It's about human behavior.

In this episode of Send It, Jimmy Kim and Chase Dimond get into the six psychology principles behind why people actually buy. From reciprocity to momentum, these are the human behavior tr... more

Most brands switch ESPs and lose months of sender reputation in a single send. It doesn't have to go that way.

In this episode of Send It, Jimmy Kim and Chase Dimond draw from over 1,000 personal ESP migrations to walk through the exact five step wa... more

Discounts feel like the easy button. But every time you hit it, you're training your customers to wait for a sale… and slowly destroying your margins in the process.

In this episode of Send It, Jimmy Kim and Chase Dimond break down the discount deat... more

What do owls, Drake, and 74,000 "exclusive" subject lines all have in common? They all showed up in email marketing data from 2025.

In this episode of Send It, Jimmy Kim and Chase Dimond take a break from the serious stuff and dig into a fun data re... more

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Recent Guests

Eric Rausch
Co-founder of a fast-growing retention agency
Episode: EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch
Thomas Lalas
CPG Brands Consultant with experience in health and wellness subscription models.
Episode: EP 40: How to Double Your Customer Repurchase Rate in 2025
Nathan Snell
Co-founder and CEO of Raleon, expert in fintech, marketing tech, and AI
Raleon
Episode: EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket Sales in Email & SMS Marketing
Sarah Levinger
Founder of Tether, helping companies leverage data to understand customer buying decisions
Tether
Episode: EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger
Brian Anderson
Founder and CEO of Nacelle, focused on transforming eCommerce marketing through technology and personalization solutions.
Nacelle
Episode: EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
Rytis Lauris
Co-founder and CEO of Omnisend, a leading eCommerce email and SMS marketing platform
Omnisend
Episode: EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement
David Cost
Digital leader at Rainbow Shops
Rainbow Shops
Episode: EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success

Hosts

Jimmy Kim
Co-host and email marketing expert; founder of Sendlane; frequent host and speaker on retention and email marketing.
Chase Dimond
Co-host and marketing expert; partner at Structured; known for driving email-attributable revenue and practical growth strategies.

Reviews

5.0 out of 5 stars from 6 ratings
  • FAVORITE Retention Pod

    Chase & Jimmy are THE masters in retention marketing and it shows on every episode. They go way beyond surface level and I walk away feeling like I have actionable tips to go implement for myself.

    Apple Podcasts
    5
    Caitlin Haines
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guest lineup and practical frameworks that you can implement.
Deep tactical discussions that go beyond surface-level advice.
Chase & Jimmy are the masters of retention marketing with actionable tips.
Strong focus on data-driven email and automation for ecommerce growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
Q: What do you see as common mistakes that brands make in their marketing?
Many brands confuse segmentation with one-to-one marketing, leading to ineffective use of data and strategies that don't align with their core marketing goals.
EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
Q: How do you think about this balance between personalization and privacy components?
It's essential to establish trust with customers, so while personalization is crucial, it shouldn't cross ethical boundaries that could lead customers to feel uncomfortable or creeped out.
EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
Q: Why is retention marketing, in your opinion, more valuable today than ever?
Retention strategies are becoming incredibly important due to changes in privacy policies that affect how businesses acquire and understand their customers, forcing a stronger emphasis on retaining existing customers instead of just acquiring new ones.
EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger
Q: What small change can listeners make to enhance their emotional marketing?
Stop using AI for idea generation and instead focus on clearly articulating the emotional message you want to convey, using a thesaurus for deeper language.
EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger
Q: What is emotional marketing? Why do emotional triggers drive impact over pure logic?
Emotional marketing connects with the audience on a deeper level, addressing their experiences rather than just problems, which fosters better engagement and response.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Send It!

What is Send It! about and what kind of topics does it cover?

This program focuses on retention marketing, email and SMS strategies, and practical growth playbooks for ecommerce and SaaS brands. Across episodes, the hosts share data-driven tactics, automation frameworks, and segmentation ideas designed to lift revenue and customer lifetime value. The format tends to blend actionable frameworks with real-world examples, highlighting underutilized email flows, post-purchase tactics, and the evolving roles of AI and channel mix in retention. A notable edge is the emphasis on measurable outcomes and lifecycle-driven messaging, with hosts who are practitioners operating at the intersection of email marketing, automation, and ecommerce growth. Potential listeners include marketers and founders seeking repea... more

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How many listeners does Send It! get?

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Which podcasts are similar to Send It!?

These podcasts share a similar audience with Send It!:

1. The Unofficial Shopify Podcast

How many episodes of Send It! are there?

Send It! launched 2 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Send It!?

Recent guests on Send It! include:

1. Eric Rausch
2. Thomas Lalas
3. Nathan Snell
4. Sarah Levinger
5. Brian Anderson
6. Rytis Lauris
7. David Cost

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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