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Send It!

Send It!
Email Marketing
SMS Marketing
Retention Marketing
Ecommerce
Personalization
Customer Retention
Segmentation
Customer Engagement
Omnisend
Black Friday
Cyber Monday
AI In Marketing
Deliverability
Customer Lifetime Value
Email Deliverability
Brand Loyalty
Community Building
Mobile Apps
Push Notifications
Data Privacy

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attr... more

PublishesWeeklyEpisodes86Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Send It!

Latest Episodes

After years of auditing retention programs, we're still seeing the same SMS mistakes.

In this episode of Send It, Jimmy Kim and Chase Dimond share 10 SMS hot takes based on years of working with ecommerce brands and auditing retention programs. From... more

The email "best practices" everyone repeats are quietly costing your brand real money.

In this episode, Jimmy Kim and Chase Dimond break down 10 hot takes on retention marketing that go against almost everything you've been told. From welcome series... more

The 5-person retention team is on borrowed time.

In this episode of Send It, Jimmy Kim and Chase Dimond go on the record about something a lot of brands have been quietly doing for the last 12 months. The traditional retention pod (manager, two coor... more

Letting AI hit send on your email program is how brands lose their list overnight.

In this episode of Send It, Jimmy Kim and Chase Dimond join Bernard Meyer, Omnisend's AI Operations Manager, to get on the record about what AI in email marketing act... more

Key Facts

Accepts Guests
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Recent Guests

Feras Khouri
Founder/CEO at New Standard, ex-brand/agency insider
New Standard
Episode: EP 70: 6 Retention habits of 8 and 9 figure DTC brands
Rytis Lauris
Co-founder and CEO of Omnisend, a marketing automation platform.
Omnisend
Episode: EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend
Eric Rausch
Co-founder of a fast-growing retention agency
Episode: EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch
Thomas Lalas
CPG Brands Consultant with experience in health and wellness subscription models.
Episode: EP 40: How to Double Your Customer Repurchase Rate in 2025
Nathan Snell
Co-founder and CEO of Raleon, expert in fintech, marketing tech, and AI
Raleon
Episode: EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket Sales in Email & SMS Marketing
Sarah Levinger
Founder of Tether, helping companies leverage data to understand customer buying decisions
Tether
Episode: EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger
Brian Anderson
Founder and CEO of Nacelle, focused on transforming eCommerce marketing through technology and personalization solutions.
Nacelle
Episode: EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
David Cost
Digital leader at Rainbow Shops
Rainbow Shops
Episode: EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success

Hosts

Jimmy Kim
Host of the show; founder of Sendlane; retention marketing expert with extensive SaaS and DTC experience.
Chase Dimond
Co-host; partner at Structured; noted ecommerce marketing expert with a track record of driving email-attributable revenue.

Reviews

5.0 out of 5 stars from 7 ratings
  • FAVORITE Retention Pod

    Chase & Jimmy are THE masters in retention marketing and it shows on every episode. They go way beyond surface level and I walk away feeling like I have actionable tips to go implement for myself.

    Apple Podcasts
    5
    Caitlin Haines
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and examples are felt relevant to real-world ecommerce marketing.
Listeners praise the show for its practical, battle-tested retention tactics.
The hosts' frameworks provide repeatable systems listeners can implement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#30
France/Business/Marketing
Apple Podcasts
#121
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

EP 70: 6 Retention habits of 8 and 9 figure DTC brands
Q: Why is it important to look beyond email and SMS for retention, and how should channels be balanced?
Retention should leverage multiple channels (loyalty programs, push, physical mail, and more) because each channel serves different touchpoints and customer preferences; the goal is to measure CLV across channels and optimize deployments accordingly.
EP 70: 6 Retention habits of 8 and 9 figure DTC brands
Q: What are your thoughts on setting retention goals before starting work with a new brand?
The conversation emphasizes aligning on clear retention targets such as repurchase rate, churn reduction, and order cadence, and ensuring the onboarding process documents these goals so every action ties back to revenue.
EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
Q: What do you see as common mistakes that brands make in their marketing?
Many brands confuse segmentation with one-to-one marketing, leading to ineffective use of data and strategies that don't align with their core marketing goals.
EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
Q: How do you think about this balance between personalization and privacy components?
It's essential to establish trust with customers, so while personalization is crucial, it shouldn't cross ethical boundaries that could lead customers to feel uncomfortable or creeped out.
EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization
Q: Why is retention marketing, in your opinion, more valuable today than ever?
Retention strategies are becoming incredibly important due to changes in privacy policies that affect how businesses acquire and understand their customers, forcing a stronger emphasis on retaining existing customers instead of just acquiring new ones.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Send It!

What is Send It! about and what kind of topics does it cover?

The show centers on retention marketing for ecommerce, delivering practical, battle-tested tactics for email, SMS, and cross-channel campaigns. Episodes tend to unpack frameworks, testing strategies, and AI-assisted approaches to boost customer lifetime value, with a strong emphasis on real-world applications, data-driven decisions, and interoperability with tools like Omnisend. A standout trait is the duo's willingness to push beyond traditional email playbooks, offering systems-level guidance (like multi-flow frameworks and retention engines) that listeners can implement at scale. The format frequently blends actionable templates, framework-driven thinking, and candid discussions about agency vs. in-house execution, making it a go-to reso... more

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Which podcasts are similar to Send It!?

These podcasts share a similar audience with Send It!:

1. DTC Podcast
2. AI Explored

How many episodes of Send It! are there?

Send It! launched 2 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Send It!?

Recent guests on Send It! include:

1. Feras Khouri
2. Rytis Lauris
3. Eric Rausch
4. Thomas Lalas
5. Nathan Snell
6. Sarah Levinger
7. Brian Anderson
8. David Cost

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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