SALVADOR TREVINO MARKETING STRATEGY AN MBA PERSPECTIVE
Salvador TrevinoEPISODES 1 - 10 (SPANISH) MARKETING Y SOPORTE COMERCIAL EPISODES 11 -14 (ENGLISH) SALVADOR TREVINO ON DIGITAL MARKETING STRATEGY: AN MBA COURSE CLASSROOM PERSPECTIVE
| Publishes | Twice monthly | Episodes | 14 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | MarketingBusiness | ||
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Latest Episodes
Episode Four: We discuss the basic nature of Search Marketing and how is related to classic consumer decision making theory, algorithms that work on crawling and indexation procedures and to see how to harness this strategy, the concept of domain or... more
Analytics defined and discussed, issues, types of metrics and insights covered in this episode
In this episode I review the reasons behind and the process of integration that lies behind an Omni-channel Digital Marketing Strategy.
All from my MBA "classroom" perspective.
SALVADOR TREVINO ON DIGITAL MARKETING STRATEGY : AM MBA COURSE CLASSROOM PERSPECTIVE INTRODUCTION. WHAT IS THIS AB0UT AND WHO IS THIS INTENDED FOR.
ULTIMO EPISODIO DE LA SERIE: MARKETING Y TRES PARADIGMAS. REVISAMOS LOS TEMAS DE PARIDAD DE MARCA Y DE PROMOCION, SERVICIO Y DIGITAL...
MUCHAS GRACIAS POR SU PREFERENCIA
Continuación del episodio ocho, el tema es segmentación. Veremos como el concepto evoluciono de ser una vision abstracta y pasiva de clientes a convertirse en una herramienta dinámica de ventas y de diseño de productos y servicio junto con el desarr... more
Revisamos el concepto de segmentación de mercados, un poco de su historia, como hacerla y sus aplicaciones en ventas, Innovación de productos y publicidad. Con un giro hacia la estadística y el análisis de varianza y covarianza...
Continuamos con el tema de negociaciones. Ahora centrandonos en la filosofia de ganar-ganar y del mutuo beneficio.
Revisamos los cuatro principios de la negociacion para llegar a obtener el si.
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Apple Podcasts | #8 |  Mexico/Business/Marketing |
Apple Podcasts | #95 | Mexico/Business |
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this podcast launched 5 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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