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SaaS Marketing Weekly

Ryan James
Saas Marketing
B2B Saas
Lead Generation
Demand Generation
Linkedin Ads
Content Marketing
Saas
Linkedin
Rocket Saas
Marketing Strategies
Personal Branding
Messaging
Account-Based Marketing
Intent Data
Landing Pages
Marketing Strategy
Sales and Marketing Alignment
Pricing Strategies
Case Studies
Webinars

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

PublishesWeeklyEpisodes93Founded2 years ago
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MarketingBusiness

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Artwork for SaaS Marketing Weekly

Latest Episodes

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, for a deep dive into what it actually takes to make content work for a SaaS brand. Drawing on Sam's experience at Cognism, one of B2B SaaS's most admired demand generati... more

In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry events, Ryan shares his strategy for getting in front ... more

In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate brand (like SaaS Marketing Weekly) that serves as... more

In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. Drawing from Rocket SaaS’ own journey (from platea... more

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Recent Guests

Joe McLaughlin
A talented all-round marketer, recently joined RocketSaaS
RocketSaaS
Episode: #72: Part 1 - How sales can 5x their success using marketing intent data
Jamie Skeels
Head of Strategy at RocketSaaS, formerly Senior Demand Generation Manager.
RocketSaaS
Episode: #63: LinkedIn Ads Part 1: Proven content & ad formats for B2B SaaS with Jamie Skeels
Janelle Amos
Former Head of Demand Generation at Leading B2B SaaS Companies and Founder of Elevate Growth
Elevate Growth
Episode: #61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos
Jess Chillman
Head of Growth at Rocket SaaS
Rocket SaaS
Episode: #46: How to grow your SaaS business with a founder-led LinkedIn strategy, with Jess Chillman
Tas Bober
Landing page expert known as the Landing Page Queen.
Episode: #45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Matt Barker
LinkedIn growth expert with a focus on personal and professional development
LinkedIn Influencer
Episode: #44: The LinkedIn LEGEND, Matt Barker, Outlines How to Grow Meaningful LinkedIn Followers
Gary Stringer
Senior Content Marketing Manager at monday.com
monday.com
Episode: #41: Gary Stringer (monday.com) on SaaS Content Strategy and How to Stand Out
Akash Gupta
A leading voice on product-led growth, with extensive experience in B2B and B2C companies.
productgrowth.com
Episode: #40: Akash Gupta (Ex-Apollo.io) on the Hard Truths About Product-Led Growth
Kartik Krishnan
Ex-Beamery and ABM specialist
Formerly at Beamery
Episode: #39: Making ABM Plans That Drive Real Outcomes – with Kartik Krishnan, ex-Beamery

Hosts

Ryan James
Host of SaaS Marketing Weekly; founder of Rocket SaaS; frequent guest on growth-focused SaaS marketing discussions.
Jamie Skeels
Resident expert on marketing strategy; co-host known for discussing practical growth tactics and partnerships.

Reviews

5.0 out of 5 stars from 43 ratings
  • 5 Stars

    Great pod full of really useful upbeat and motivational advice wishing you Good luck Ryan on your way to the 3 million milestone! Can’t wait to hear how you do it!

    Apple Podcasts
    5
    Galadriel 00
    United Kingdom10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate actionable growth tactics that can be implemented quickly.
Content prioritizes practical outcomes over abstract theory.
Guests and examples are highly relevant for SaaS marketing teams.
The host tips feel grounded in real-world experiments and data.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels
Q: How long should you kind of wait until you should make some big changes?
You should give it a few weeks to gather enough data to be meaningful before making any significant changes.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: Should we have a different newsletter for different stages in the funnel?
No, it should just be one newsletter containing a mixture of top, middle, and bottom of funnel content.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: How do you build these stats without case studies or customers?
You can survey the market and ask questions to gain insights on time spent and potential savings.
#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Q: How would you structure a landing page?
A landing page should tell a story, starting with who you are for, identifying the problem, followed by solutions and relevant proof points.
#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Q: What is your opinion on navigation on landing pages?
With Google's changes, it's now better to have anchored navigation to help users find the information they need quickly.

Audience Metrics

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Frequently Asked Questions About SaaS Marketing Weekly

What is SaaS Marketing Weekly about and what kind of topics does it cover?

This show delivers practical, growth-focused SaaS marketing strategies with a strong emphasis on hands-on tactics, from niche targeting and personal branding to content-led demand generation. Across episodes, the hosts explore how to scale beyond founder networks, optimize conversions, leverage AI for content and market research, and align sales and marketing through data-driven approaches like intent data and ABM-lite. Noteworthy traits include a consistent emphasis on community-building, high-quality content, and multi-channel experimentation, plus actionable campaigns such as niche events, podcasts, and breakfast gatherings that listeners can implement quickly. The format tends to blend strategic framing with concrete examples and real-w... more

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How many listeners does SaaS Marketing Weekly get?

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Which podcasts are similar to SaaS Marketing Weekly?

These podcasts share a similar audience with SaaS Marketing Weekly:

1. Startups For the Rest of Us
2. Planet Normal
3. Y Combinator Startup Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. Uncensored CMO

How many episodes of SaaS Marketing Weekly are there?

SaaS Marketing Weekly launched 2 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on SaaS Marketing Weekly?

Recent guests on SaaS Marketing Weekly include:

1. Joe McLaughlin
2. Jamie Skeels
3. Janelle Amos
4. Jess Chillman
5. Tas Bober
6. Matt Barker
7. Gary Stringer
8. Akash Gupta

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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