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SaaS Marketing Weekly

Ryan James
Saas Marketing
B2B Saas
Lead Generation
Demand Generation
Linkedin Ads
Content Marketing
Linkedin
Saas
Rocket Saas
Marketing Strategies
Personal Branding
Messaging
Account-Based Marketing
Intent Data
Landing Pages
Marketing Strategy
Sales and Marketing Alignment
Pricing Strategies
Case Studies
Webinars

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

PublishesWeeklyEpisodes100Founded2 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for SaaS Marketing Weekly

Latest Episodes

Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like — the numbers, the lessons, the content strategy b... more

In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on reducing churn, and an 18-month process that culminate... more

In this episode, Ryan steps to the other side of the mic as a guest on Chris Nelson's Human Marketing podcast. It is a wide-ranging conversation covering the full Rocket SaaS story, from starting out as a freelance web designer with no niche and near... more

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-reported attribution data to discovering that near... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sam Gocher
Head of content at Rocket SaaS (guest)
Rocket SaaS
Episode: #93: How to make your SaaS brand stand out with excellent content
Joe McLaughlin
A talented all-round marketer, recently joined RocketSaaS
RocketSaaS
Episode: #72: Part 1 - How sales can 5x their success using marketing intent data
Jamie Skeels
Regular guest and experienced marketer at RocketSaaS
RocketSaaS
Episode: #72: Part 1 - How sales can 5x their success using marketing intent data
Janelle Amos
Former Head of Demand Generation at Leading B2B SaaS Companies and Founder of Elevate Growth
Elevate Growth
Episode: #61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos
Jess Chillman
Head of Growth at Rocket SaaS
Rocket SaaS
Episode: #46: How to grow your SaaS business with a founder-led LinkedIn strategy, with Jess Chillman
Tas Bober
Landing page expert known as the Landing Page Queen.
Episode: #45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Matt Barker
LinkedIn growth expert with a focus on personal and professional development
LinkedIn Influencer
Episode: #44: The LinkedIn LEGEND, Matt Barker, Outlines How to Grow Meaningful LinkedIn Followers
Gary Stringer
Senior Content Marketing Manager at monday.com
monday.com
Episode: #41: Gary Stringer (monday.com) on SaaS Content Strategy and How to Stand Out
Akash Gupta
A leading voice on product-led growth, with extensive experience in B2B and B2C companies.
productgrowth.com
Episode: #40: Akash Gupta (Ex-Apollo.io) on the Hard Truths About Product-Led Growth

Hosts

Ryan James
Host of SaaS Marketing Weekly; founder of Rocket SaaS; leads content and growth discussions.
Jamie
Co-presenter sharing webinar content; resident expert on marketing strategy; collaborates on content and growth topics.

Reviews

5.0 out of 5 stars from 53 ratings
  • 5 Stars

    Great pod full of really useful upbeat and motivational advice wishing you Good luck Ryan on your way to the 3 million milestone! Can’t wait to hear how you do it!

    Apple Podcasts
    5
    Galadriel 00
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and content are perceived as thoughtful and insight-rich for growth discussions.
Audiences find the episodes valuable for building multi-channel campaigns and personal brands.
Listeners consistently praise practical, actionable tactics that can be implemented quickly.
The format often blends strategy with hands-on workflows, which helps teams execute.
The host's data-driven approach is a strong differentiator for SaaS marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#93: How to make your SaaS brand stand out with excellent content
Q: What role did video play in bottom-of-funnel content and how were the videos structured to hook viewers?
Bottom-of-funnel videos used a strong hook—such as a question about a specific regional stat—followed by a screen-share reveal of the data, then a natural lead into Cognism's capabilities, avoiding a plain feature list.
#93: How to make your SaaS brand stand out with excellent content
Q: How did Cognism evolve its content strategy to reach both SDRs and senior decision makers?
They started with engaging, playful content for the younger SDR audience and gradually shifted to big, data-driven pieces for the C-suite, using repurposed reports and targeted paid amplification to bridge the two groups.
#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels
Q: How long should you kind of wait until you should make some big changes?
You should give it a few weeks to gather enough data to be meaningful before making any significant changes.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: Should we have a different newsletter for different stages in the funnel?
No, it should just be one newsletter containing a mixture of top, middle, and bottom of funnel content.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: How do you build these stats without case studies or customers?
You can survey the market and ask questions to gain insights on time spent and potential savings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SaaS Marketing Weekly

What is SaaS Marketing Weekly about and what kind of topics does it cover?

A practical, data-driven show delivering actionable B2B SaaS marketing and growth tactics. Episodes frequently dissect content strategy, demand generation, and multi-channel distribution, with a strong emphasis on using data to optimize what moves the pipeline—ranging from content audits and personal branding to sub-brands and repurposed formats. Listeners can expect frameworks, real-world experiments, and templates they can adapt for rapid impact, including LinkedIn tactics, video-based content, and tactics for converting content into tangible pipeline outcomes. A notable edge is the ongoing focus on building scalable, lean marketing systems (often via partnerships or outsourced support) that blend storytelling with measurable results.

Un... more

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How many listeners does SaaS Marketing Weekly get?

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Which podcasts are similar to SaaS Marketing Weekly?

These podcasts share a similar audience with SaaS Marketing Weekly:

1. The Game with Alex Hormozi
2. Marketing Against The Grain
3. The Official SaaStr Podcast: SaaS | Founders | Investors
4. Startups For the Rest of Us
5. The Diary Of A CEO with Steven Bartlett

How many episodes of SaaS Marketing Weekly are there?

SaaS Marketing Weekly launched 2 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SaaS Marketing Weekly?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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How do I access podcast episode transcripts for SaaS Marketing Weekly?

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What guests have appeared on SaaS Marketing Weekly?

Recent guests on SaaS Marketing Weekly include:

1. Sam Gocher
2. Joe McLaughlin
3. Jamie Skeels
4. Janelle Amos
5. Jess Chillman
6. Tas Bober
7. Matt Barker
8. Gary Stringer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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