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SaaS Marketing Weekly

Ryan James, Rocket SaaS
Saas Marketing
Lead Generation
B2B Saas
Messaging
Meta Ads
Email Marketing
Content Marketing
A/B Testing
Landing Pages
Marketing Strategies
Saas Startups
Sales Calls
Linkedin Ads
Testimonials
Buyer Journey Pyramid
Retargeting Ads
Demand Generation
Retargeting
Social Proof
Marketing Funnel

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

PublishesWeeklyEpisodes87Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for SaaS Marketing Weekly

Latest Episodes

In this episode, Ryan and Jamie break down what founders should look for when hiring their first marketing person. Many startups make the mistake of hiring a specialist too early, only to realise they actually need someone who can handle strategy, ex... more

In this episode, Ryan and Jamie share six powerful campaigns you can run right now to bring in fast revenue, even if your sales cycle is usually long. From digging into your closed lost deals to using high-intent retargeting ads and discounts, they c... more

In this episode, Ryan shares the secret to maximising content reach by repurposing one piece of content across multiple formats. From podcasts and webinars to short-form videos, blogs, and LinkedIn posts, Ryan walks through the simple process of turn... more

In this episode, Ryan and Jamie dive deep into the challenges of marketing to a very small audience in B2B SaaS. They break down how to reframe traditional marketing tactics and focus on community-building, content, and relationship development to en... more

Key Facts

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Contact Information
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Joe McLaughlin
A talented all-round marketer, recently joined RocketSaaS
RocketSaaS
Episode: #72: Part 1 - How sales can 5x their success using marketing intent data
Jamie Skeels
Guest expert on LinkedIn ads and marketing strategies.
Not mentioned
Episode: #64: LinkedIn Ads Part 2: Using Clay, targeting tools & intent signals, with Jamie Skeels
Janelle Amos
Former Head of Demand Generation at Leading B2B SaaS Companies and Founder of Elevate Growth
Elevate Growth
Episode: #61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos
Jess Chillman
Head of Growth at Rocket SaaS
Rocket SaaS
Episode: #46: How to grow your SaaS business with a founder-led LinkedIn strategy, with Jess Chillman
Tas Bober
Landing page expert known as the Landing Page Queen.
Episode: #45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Matt Barker
LinkedIn growth expert with a focus on personal and professional development
LinkedIn Influencer
Episode: #44: The LinkedIn LEGEND, Matt Barker, Outlines How to Grow Meaningful LinkedIn Followers
Gary Stringer
Senior Content Marketing Manager at monday.com
monday.com
Episode: #41: Gary Stringer (monday.com) on SaaS Content Strategy and How to Stand Out
Akash Gupta
A leading voice on product-led growth, with extensive experience in B2B and B2C companies.
productgrowth.com
Episode: #40: Akash Gupta (Ex-Apollo.io) on the Hard Truths About Product-Led Growth
Kartik Krishnan
Ex-Beamery and ABM specialist
Formerly at Beamery
Episode: #39: Making ABM Plans That Drive Real Outcomes – with Kartik Krishnan, ex-Beamery

Hosts

Ryan James
Host of SaaS Marketing Weekly; founder of Rocket SaaS; frequent guest on growth-focused SaaS marketing discussions.
Jamie Skeels
Resident expert on marketing strategy; co-host known for discussing practical growth tactics and partnerships.

Reviews

5.0 out of 5 stars from 43 ratings
  • 5 Stars

    Great pod full of really useful upbeat and motivational advice wishing you Good luck Ryan on your way to the 3 million milestone! Can’t wait to hear how you do it!

    Apple Podcasts
    5
    Galadriel 00
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate actionable growth tactics that can be implemented quickly.
Content prioritizes practical outcomes over abstract theory.
Guests and examples are highly relevant for SaaS marketing teams.
The host tips feel grounded in real-world experiments and data.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels
Q: How long should you kind of wait until you should make some big changes?
You should give it a few weeks to gather enough data to be meaningful before making any significant changes.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: Should we have a different newsletter for different stages in the funnel?
No, it should just be one newsletter containing a mixture of top, middle, and bottom of funnel content.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: How do you build these stats without case studies or customers?
You can survey the market and ask questions to gain insights on time spent and potential savings.
#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Q: How would you structure a landing page?
A landing page should tell a story, starting with who you are for, identifying the problem, followed by solutions and relevant proof points.
#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Q: What is your opinion on navigation on landing pages?
With Google's changes, it's now better to have anchored navigation to help users find the information they need quickly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SaaS Marketing Weekly

What is SaaS Marketing Weekly about and what kind of topics does it cover?

This show delivers practical, growth-focused SaaS marketing strategies with a strong emphasis on hands-on tactics, from niche targeting and personal branding to content-led demand generation. Across episodes, the hosts explore how to scale beyond founder networks, optimize conversions, leverage AI for content and market research, and align sales and marketing through data-driven approaches like intent data and ABM-lite. Noteworthy traits include a consistent emphasis on community-building, high-quality content, and multi-channel experimentation, plus actionable campaigns such as niche events, podcasts, and breakfast gatherings that listeners can implement quickly. The format tends to blend strategic framing with concrete examples and real-w... more

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How many listeners does SaaS Marketing Weekly get?

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Which podcasts are similar to SaaS Marketing Weekly?

These podcasts share a similar audience with SaaS Marketing Weekly:

1. Startups For the Rest of Us
2. My First Million
3. The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
4. Marketing Against The Grain
5. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of SaaS Marketing Weekly are there?

SaaS Marketing Weekly launched 2 years ago and published 87 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SaaS Marketing Weekly?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on SaaS Marketing Weekly?

Recent guests on SaaS Marketing Weekly include:

1. Joe McLaughlin
2. Jamie Skeels
3. Janelle Amos
4. Jess Chillman
5. Tas Bober
6. Matt Barker
7. Gary Stringer
8. Akash Gupta

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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