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Artwork for SaaS Marketing Weekly

SaaS Marketing Weekly

Ryan James, Rocket SaaS
Saas Marketing
Lead Generation
B2B Saas
Messaging
Meta Ads
Email Marketing
Content Marketing
A/B Testing
Landing Pages
Marketing Strategies
Saas Startups
Sales Calls
Linkedin Ads
Testimonials
Buyer Journey Pyramid
Retargeting Ads
Demand Generation
Retargeting
Social Proof
Marketing Funnel

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

PublishesWeeklyEpisodes66Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for SaaS Marketing Weekly

Latest Episodes

In this solo episode, Ryan shares one of Rocket SaaS’s most successful campaigns to date, which generated over £180,000 in pipeline. He breaks down exactly how the idea came about, how it was organised, what went right (and wrong), and how any B2B bu... more

In the final episode of this three-part mini-series on LinkedIn Ads, Ryan and Jamie cover everything you need to know about budgeting and optimizing your LinkedIn ad campaigns. They discuss how to structure your budget based on reach and frequency, h... more

In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to superch... more

In the first part of a three-part mini-series, Ryan is joined by Jamie Skeels, Head of Strategy at RocketSaaS, to break down the fundamentals of running successful LinkedIn ad campaigns for B2B SaaS. They cover why most companies fail with LinkedIn a... more

Key Facts

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Recent Guests

Jamie Skeels
Head of Strategy at RocketSaaS, formerly Senior Demand Generation Manager.
RocketSaaS
Episode: #63: LinkedIn Ads Part 1: Proven content & ad formats for B2B SaaS with Jamie Skeels
Janelle Amos
Former Head of Demand Generation at Leading B2B SaaS Companies and Founder of Elevate Growth
Elevate Growth
Episode: #61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos
Jess Chillman
Head of Growth at Rocket SaaS
Rocket SaaS
Episode: #46: How to grow your SaaS business with a founder-led LinkedIn strategy, with Jess Chillman
Tas Bober
Landing page expert known as the Landing Page Queen.
Episode: #45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Matt Barker
LinkedIn growth expert with a focus on personal and professional development
LinkedIn Influencer
Episode: #44: The LinkedIn LEGEND, Matt Barker, Outlines How to Grow Meaningful LinkedIn Followers
Gary Stringer
Senior Content Marketing Manager at monday.com
monday.com
Episode: #41: Gary Stringer (monday.com) on SaaS Content Strategy and How to Stand Out
Akash Gupta
A leading voice on product-led growth, with extensive experience in B2B and B2C companies.
productgrowth.com
Episode: #40: Akash Gupta (Ex-Apollo.io) on the Hard Truths About Product-Led Growth
Kartik Krishnan
Ex-Beamery and ABM specialist
Formerly at Beamery
Episode: #39: Making ABM Plans That Drive Real Outcomes – with Kartik Krishnan, ex-Beamery

Host

Ryan
Host of SaaS Marketing Weekly, focuses on actionable advice and strategies tailored for B2B SaaS marketing professionals.

Reviews

5.0 out of 5 stars from 36 ratings
  • 5 Stars

    Great pod full of really useful upbeat and motivational advice wishing you Good luck Ryan on your way to the 3 million milestone! Can’t wait to hear how you do it!

    Apple Podcasts
    5
    Galadriel 00
    United Kingdom3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the upbeat and motivational content, noting its usefulness for implementing effective marketing strategies.
Many express excitement about the host's growth journey and anticipate future milestones.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels
Q: How long should you kind of wait until you should make some big changes?
You should give it a few weeks to gather enough data to be meaningful before making any significant changes.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: Should we have a different newsletter for different stages in the funnel?
No, it should just be one newsletter containing a mixture of top, middle, and bottom of funnel content.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: How do you build these stats without case studies or customers?
You can survey the market and ask questions to gain insights on time spent and potential savings.
#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Q: How would you structure a landing page?
A landing page should tell a story, starting with who you are for, identifying the problem, followed by solutions and relevant proof points.
#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Q: What is your opinion on navigation on landing pages?
With Google's changes, it's now better to have anchored navigation to help users find the information they need quickly.

Audience Metrics

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Frequently Asked Questions About SaaS Marketing Weekly

What is SaaS Marketing Weekly about and what kind of topics does it cover?

Focused on actionable marketing strategies for B2B SaaS companies, this show provides insights that aim to help listeners improve their marketing efforts and drive growth. Episodes cover a wide range of topics including customer onboarding, demand generation, pricing strategies, and effective lead generation techniques. With discussions that frequently involve real-world examples and methodologies, the content is particularly tailored for professionals looking to optimize their marketing practices and leverage innovative strategies in a competitive landscape.

Listeners can expect practical advice and success stories from industry experts, making the content both relatable and applicable. The host's emphasis on personal connections and comm... more

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How many episodes of SaaS Marketing Weekly are there?

SaaS Marketing Weekly launched a year ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on SaaS Marketing Weekly?

Recent guests on SaaS Marketing Weekly include:

1. Jamie Skeels
2. Janelle Amos
3. Jess Chillman
4. Tas Bober
5. Matt Barker
6. Gary Stringer
7. Akash Gupta
8. Kartik Krishnan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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