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SaaS Marketing Weekly

Ryan James, Rocket SaaS
Saas Marketing
Lead Generation
B2B Saas
Messaging
Meta Ads
Email Marketing
Content Marketing
A/B Testing
Landing Pages
Marketing Strategies
Saas Startups
Sales Calls
Linkedin Ads
Testimonials
Buyer Journey Pyramid
Retargeting Ads
Demand Generation
Retargeting
Social Proof
Marketing Funnel

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

PublishesWeeklyEpisodes78Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for SaaS Marketing Weekly

Latest Episodes

In this solo episode, Ryan breaks down the thinking behind Rocket SaaS crossing $4m ARR and why it wasn’t driven by one tactic, one tool, or one lucky break. Instead, it came from a set of compounding decisions made over time, many of which SaaS foun... more

Ryan and Jamie challenge one of the most common B2B SaaS assumptions: that spending more on ads will fix a growth problem. In this episode, they explain why content quality has become the biggest limiter to scale, how underinvestment in content quiet... more

In this episode, Ryan shares the essential marketing fundamentals that every SaaS business needs to scale — before investing in the latest tech or AI-driven hacks. He explains why building a strong foundation with the right ICP, messaging, content, a... more

In this end-of-year episode, Ryan and Jamie break down why January is the most powerful month for inbound demand and how B2B SaaS teams should be building campaigns right now to capitalise on it. They explore the psychology behind the New Year reset,... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Joe McLaughlin
A talented all-round marketer, recently joined RocketSaaS
RocketSaaS
Episode: #72: Part 1 - How sales can 5x their success using marketing intent data
Janelle Amos
Former Head of Demand Generation at Leading B2B SaaS Companies and Founder of Elevate Growth
Elevate Growth
Episode: #61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos
Jess Chillman
Head of Growth at Rocket SaaS
Rocket SaaS
Episode: #46: How to grow your SaaS business with a founder-led LinkedIn strategy, with Jess Chillman
Tas Bober
Landing page expert known as the Landing Page Queen.
Episode: #45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Matt Barker
LinkedIn growth expert with a focus on personal and professional development
LinkedIn Influencer
Episode: #44: The LinkedIn LEGEND, Matt Barker, Outlines How to Grow Meaningful LinkedIn Followers
Jamie Skeels
Marketing expert and co-founder of Rocket SaaS
Rocket SaaS
Episode: #43: How to Market a Niche SaaS Product with Little Budget, with Jamie Skeels
Gary Stringer
Senior Content Marketing Manager at monday.com
monday.com
Episode: #41: Gary Stringer (monday.com) on SaaS Content Strategy and How to Stand Out
Akash Gupta
A leading voice on product-led growth, with extensive experience in B2B and B2C companies.
productgrowth.com
Episode: #40: Akash Gupta (Ex-Apollo.io) on the Hard Truths About Product-Led Growth
Kartik Krishnan
Ex-Beamery and ABM specialist
Formerly at Beamery
Episode: #39: Making ABM Plans That Drive Real Outcomes – with Kartik Krishnan, ex-Beamery

Host

Ryan
Host of the SaaS Marketing Weekly Podcast, with a focus on actionable strategies for marketing in the SaaS sector. Ryan leverages his extensive experience to deliver valuable insights to his audience.

Reviews

5.0 out of 5 stars from 42 ratings
  • 5 Stars

    Great pod full of really useful upbeat and motivational advice wishing you Good luck Ryan on your way to the 3 million milestone! Can’t wait to hear how you do it!

    Apple Podcasts
    5
    Galadriel 00
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express a strong connection with the host, valuing the insights shared that contribute to their own professional growth.
Listeners appreciate the upbeat and motivational advice provided, often highlighting its usefulness in practical applications.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels
Q: How long should you kind of wait until you should make some big changes?
You should give it a few weeks to gather enough data to be meaningful before making any significant changes.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: Should we have a different newsletter for different stages in the funnel?
No, it should just be one newsletter containing a mixture of top, middle, and bottom of funnel content.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: How do you build these stats without case studies or customers?
You can survey the market and ask questions to gain insights on time spent and potential savings.
#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Q: How would you structure a landing page?
A landing page should tell a story, starting with who you are for, identifying the problem, followed by solutions and relevant proof points.
#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Q: What is your opinion on navigation on landing pages?
With Google's changes, it's now better to have anchored navigation to help users find the information they need quickly.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About SaaS Marketing Weekly

What is SaaS Marketing Weekly about and what kind of topics does it cover?

Focused on actionable strategies and insights, this podcast covers a wide range of topics pertinent to B2B SaaS marketing. It features discussions on LinkedIn advertising, account-based marketing, lead generation techniques, and effective budget strategies, giving listeners practical advice geared towards improving their marketing outcomes. Unique elements of the content include in-depth case studies and solo episodes where the host shares personal experiences leading to significant business growth, making it particularly valuable for SaaS professionals looking to refine their marketing efforts. Listeners can expect a blend of expert interviews and solo insights that aim to equip them with the knowledge needed to navigate the complexities o... more

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How many listeners does SaaS Marketing Weekly get?

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Which podcasts are similar to SaaS Marketing Weekly?

These podcasts share a similar audience with SaaS Marketing Weekly:

1. The Diary Of A CEO with Steven Bartlett
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. The Rest Is Politics
4. Startups For the Rest of Us

How many episodes of SaaS Marketing Weekly are there?

SaaS Marketing Weekly launched 2 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SaaS Marketing Weekly?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on SaaS Marketing Weekly?

Recent guests on SaaS Marketing Weekly include:

1. Joe McLaughlin
2. Janelle Amos
3. Jess Chillman
4. Tas Bober
5. Matt Barker
6. Jamie Skeels
7. Gary Stringer
8. Akash Gupta

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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