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SaaS Marketing Weekly

Ryan James
Saas Marketing
B2B Saas
Lead Generation
Demand Generation
Linkedin Ads
Content Marketing
Linkedin
Saas
Rocket Saas
Marketing Strategies
Personal Branding
Messaging
Account-Based Marketing
Intent Data
Landing Pages
Marketing Strategy
Sales and Marketing Alignment
Pricing Strategies
Case Studies
Webinars

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

PublishesWeeklyEpisodes96Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for SaaS Marketing Weekly

Latest Episodes

In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's entire upmarket strategy, and then runs through 10 dif... more

In this episode, Ryan sits down with Jamie, Rocket SaaS's Head of Strategy, to share everything they have learned from working with many construction SaaS clients. From the ad platforms that actually work to the content formats that convert, this is ... more

In this episode, Ryan breaks down one of the single biggest growth levers he has introduced at Rocket SaaS: consultative selling. Not a tweak to the sales process, but a fundamental shift in how the business attracts and converts prospects, and one t... more

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, for a deep dive into what it actually takes to make content work for a SaaS brand. Drawing on Sam's experience at Cognism, one of B2B SaaS's most admired demand generati... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sam Gocher
Head of content at Rocket SaaS (guest)
Rocket SaaS
Episode: #93: How to make your SaaS brand stand out with excellent content
Joe McLaughlin
A talented all-round marketer, recently joined RocketSaaS
RocketSaaS
Episode: #72: Part 1 - How sales can 5x their success using marketing intent data
Janelle Amos
Former Head of Demand Generation at Leading B2B SaaS Companies and Founder of Elevate Growth
Elevate Growth
Episode: #61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos
Jess Chillman
Head of Growth at Rocket SaaS
Rocket SaaS
Episode: #46: How to grow your SaaS business with a founder-led LinkedIn strategy, with Jess Chillman
Tas Bober
Landing page expert known as the Landing Page Queen.
Episode: #45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN
Matt Barker
LinkedIn growth expert with a focus on personal and professional development
LinkedIn Influencer
Episode: #44: The LinkedIn LEGEND, Matt Barker, Outlines How to Grow Meaningful LinkedIn Followers
Jamie Skeels
Marketing expert and co-founder of Rocket SaaS
Rocket SaaS
Episode: #43: How to Market a Niche SaaS Product with Little Budget, with Jamie Skeels
Gary Stringer
Senior Content Marketing Manager at monday.com
monday.com
Episode: #41: Gary Stringer (monday.com) on SaaS Content Strategy and How to Stand Out
Akash Gupta
A leading voice on product-led growth, with extensive experience in B2B and B2C companies.
productgrowth.com
Episode: #40: Akash Gupta (Ex-Apollo.io) on the Hard Truths About Product-Led Growth

Hosts

Ryan James
Host of SaaS Marketing Weekly; founder of Rocket SaaS; frequent guest on growth-focused SaaS marketing discussions.
Jamie Skeels
Resident expert on marketing strategy; co-host known for discussing practical growth tactics and partnerships.

Reviews

5.0 out of 5 stars from 53 ratings
  • 5 Stars

    Great pod full of really useful upbeat and motivational advice wishing you Good luck Ryan on your way to the 3 million milestone! Can’t wait to hear how you do it!

    Apple Podcasts
    5
    Galadriel 00
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate actionable growth tactics that can be implemented quickly.
Content prioritizes practical outcomes over abstract theory.
Guests and examples are highly relevant for SaaS marketing teams.
The host tips feel grounded in real-world experiments and data.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#93: How to make your SaaS brand stand out with excellent content
Q: What role did video play in bottom-of-funnel content and how were the videos structured to hook viewers?
Bottom-of-funnel videos used a strong hook—such as a question about a specific regional stat—followed by a screen-share reveal of the data, then a natural lead into Cognism's capabilities, avoiding a plain feature list.
#93: How to make your SaaS brand stand out with excellent content
Q: How did Cognism evolve its content strategy to reach both SDRs and senior decision makers?
They started with engaging, playful content for the younger SDR audience and gradually shifted to big, data-driven pieces for the C-suite, using repurposed reports and targeted paid amplification to bridge the two groups.
#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels
Q: How long should you kind of wait until you should make some big changes?
You should give it a few weeks to gather enough data to be meaningful before making any significant changes.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: Should we have a different newsletter for different stages in the funnel?
No, it should just be one newsletter containing a mixture of top, middle, and bottom of funnel content.
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Q: How do you build these stats without case studies or customers?
You can survey the market and ask questions to gain insights on time spent and potential savings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About SaaS Marketing Weekly

What is SaaS Marketing Weekly about and what kind of topics does it cover?

This show delivers practical, growth-focused SaaS marketing strategies with a strong emphasis on hands-on tactics, from niche targeting and personal branding to content-led demand generation. Across episodes, the hosts explore how to scale beyond founder networks, optimize conversions, leverage AI for content and market research, and align sales and marketing through data-driven approaches like intent data and ABM-lite. Noteworthy traits include a consistent emphasis on community-building, high-quality content, and multi-channel experimentation, plus actionable campaigns such as niche events, podcasts, and breakfast gatherings that listeners can implement quickly. The format tends to blend strategic framing with concrete examples and real-w... more

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How many listeners does SaaS Marketing Weekly get?

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Which podcasts are similar to SaaS Marketing Weekly?

These podcasts share a similar audience with SaaS Marketing Weekly:

1. Startups For the Rest of Us
2. The Diary Of A CEO with Steven Bartlett
3. The SaaS Podcast - Growing Profitable AI SaaS & AI Agents
4. The Dave Gerhardt Show (from Exit Five)
5. The Mel Robbins Podcast

How many episodes of SaaS Marketing Weekly are there?

SaaS Marketing Weekly launched 2 years ago and published 96 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SaaS Marketing Weekly?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on SaaS Marketing Weekly?

Recent guests on SaaS Marketing Weekly include:

1. Sam Gocher
2. Joe McLaughlin
3. Janelle Amos
4. Jess Chillman
5. Tas Bober
6. Matt Barker
7. Jamie Skeels
8. Gary Stringer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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