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Rock n' Roll Research Podcast

Matt Valle
Artificial Intelligence
Qualitative Research
Channel 83 Records
Addmaple
Baseball Cards
Mintel
Foot Locker, Inc.
Best Buy
Overproof
The She Lab
Hims and Hers
Socratic Technologies
Sonoma County, United States
Twin Cities
Abbey Road Studios
Hub Entertainment Research
Angelique Taylor
Rigour Research
Market Research
Artificial Intelligence In Research

Market researchers have the coolest backstories. Hear them here!

PublishesTwice monthlyEpisodes158Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Rock n' Roll Research Podcast

Latest Episodes

Arry Tanusondjaja is currently Sr. Marketing Scientist at the Ehrenberg-Bass Institute where he’s been for the past 16 years.

As accomplished as he is in the field of marketing science, it is neither his first career nor the sole area of expertise f... more

From growing up on a West Texas farm to starting her career in the energy sector, April Bell has had a fascinating path to and through the world of insights.

With her company, Made with Empathy, April has helped spur innovation for a who’s-who of th... more

Chad Nicholson is the EVP of Strategic Intelligence at the independent advertising powerhouse, BarkleyOKRP. You’re familiar with their iconic work like the Burger King “You Rule” campaign. They also work with other great brands llke AMC Theatres, Win... more

From his home on the Spanish coast, Bernice Klaassen has been a leading thinker and contributor to the global dialogue on the future of insights and analytics. Once you know his journey, it is easy to understand why.

Bernice’s professional journey h... more

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Recent Guests

Bernice Klaassen
Director @ RSB Insights, Musician, Sustainability Expert
RSB Insights
Episode: Episode #155: Bernice Klaassen - Director @ RSB Insights, Musician, Sustainability Expert
Gabe McElwaine
Director at iGenie, former underground NY DJ, Indie Record Company Exec
iGenie (igenie.ai)
Episode: Episode #154: Gabe McElwaine - Director at i-Genie, Fmr underground NY DJ, Indie Record Company Exec
Tim Spenny
Former GfK/Ipsos executive; Conveo user/advocate
Conveo
Episode: Episode #153: Tim Spenny - Conveo, Former Ipsos/GfK, One-Time Band Frontman around Chicago
Robert Pierson
Senior Vice President, North America at Rigour Research; former roles in market research and tech events
Rigour Research
Episode: Episode #152: Robert Pierson - SVP at Rigour Research, Polo Player, Former Techno Promoter
Angelique Taylor
Founder of AddMaple, a platform for data exploration and visualization in insights research
AddMaple
Episode: Episode #151: Angelique Taylor - Founder of AddMaple, Accomplished Singer/Songwriter
Katrina Noelle
Founder of Noelle Research; Strategic Growth Director at Hootology; Co-host of TRIP Podcast (Research Inclusion Podcast)
Noelle Research; Hootology
Episode: Episode #150: Katrina Noelle - Insights Founder and Advocate, Theater Kid
Bill Salokar
Gazelle Global director of business development; former lottery research expert and analytics professional
Gazelle Global
Episode: Episode #149: Bill Salokar - Gazelle Global, Lottery Expert, Multi-Instrumentalist
Owen Polifka
Founder of Channel 83 Records
Channel 83 Records
Episode: Episode #148: Open Mic - Owen Polifka and Brent Huberty discuss the history of Channel 83 Records
Brent Huberty
Key collaborator at Channel 83 Records
Channel 83 Records
Episode: Episode #148: Open Mic - Owen Polifka and Brent Huberty discuss the history of Channel 83 Records

Host

Matt Valley
Host of the show; leading voice guiding conversations on market research, insights, and the intersection with music and tech.

Reviews

5.0 out of 5 stars from 9 ratings
  • Always an insightful, energetic, and creative take on the insights industry

    Matt is a passionate and knowledgeable host. He always lands interesting guests who serve in many different capacities across the consumer insight and business analytics space. Great convos across the professional landscape as well as bonus band discovery in every episode!

    Apple Podcasts
    5
    @edolan
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Relatable storytelling and concrete industry observations make episodes easy to digest and highly shareable.
The host keeps conversations energetic and guests are diverse, spanning insights, music, and tech.
Guests bring practical, real-world insights that feel actionable for researchers and buyers alike.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode #140: Rachel Dimit - Global Insights at Foot Locker, Pizza Proprietor at Pomodora on IG
Q: Can you explain how your pizza side gig Pomodoro mirrors your insights work and why scarcity drives demand?
Pomodoro uses a drop/raffle model similar to sneaker drops to build anticipation; I collect customer data, reward loyal buyers, and generate authentic word-of-mouth, all while keeping it manageable with my life schedule.
Episode #140: Rachel Dimit - Global Insights at Foot Locker, Pizza Proprietor at Pomodora on IG
Q: How did your career shift from agency trend forecasting to a client-side insights role at Foot Locker shape your approach to youth culture?
Working with multiple brands on trend forecasting gave me a broad toolkit, but moving client-side allowed me to hone in on actionable, category-specific insights for Foot Locker's footwear and apparel audiences.
Episode #151: Angelique Taylor - Founder of AddMaple, Accomplished Singer/Songwriter
Q: How do you balance your founder responsibilities with your music interests?
Ange treats music as both a personal passion and a collaborative outlet that feeds creativity into her work. She intermittently pursues music projects and involves her family, demonstrating how creative disciplines can coexist with startup leadership.
Episode #151: Angelique Taylor - Founder of AddMaple, Accomplished Singer/Songwriter
Q: What do you see as the biggest challenge in insights today, especially with AI involvement?
The biggest challenge is ensuring data provenance and knowing who did the research. As AI becomes more capable, there's a risk of losing traceability, so the industry must maintain human oversight and clear accountability for data sources and methods.
Episode #151: Angelique Taylor - Founder of AddMaple, Accomplished Singer/Songwriter
Q: How did AddMaple come to be, and what problem were you solving for researchers?
AddMaple grew from Ange's firsthand frustration with slow, fragmented data exploration and governance hurdles. The platform was built to safely access and explore large datasets, delivering quick, interpretable maps of data that help researchers provide timely, trustworthy insights to stakeholders.

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Frequently Asked Questions About Rock n' Roll Research Podcast

What is Rock n' Roll Research Podcast about and what kind of topics does it cover?

The series centers on the real-world journeys of market researchers and insights professionals, exploring how technology, data, and storytelling shape modern decision making. Episodes thread together rapid changes in AI-enabled research, the evolving role of researchers in a faster, lower-cost data landscape, and creative careers that blend music, media, and analytics. Noteworthy are the author-backed perspectives from leaders who build tools, run agencies, or bridge research with entrepreneurship, plus vivid anecdotes from careers across continents. Listeners likely gain practical takeaways on data quality, qualitative methods, and staying human-centered as technology accelerates insights work, along with inspiring behind-the-scenes looks ... more

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1. The Daily

How many episodes of Rock n' Roll Research Podcast are there?

Rock n' Roll Research Podcast launched 6 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Rock n' Roll Research Podcast?

Recent guests on Rock n' Roll Research Podcast include:

1. Bernice Klaassen
2. Gabe McElwaine
3. Tim Spenny
4. Robert Pierson
5. Angelique Taylor
6. Katrina Noelle
7. Bill Salokar
8. Owen Polifka

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