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Artificial Intelligence
Marketing
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Revenue Rewired
Stringcan Interactive
Sales
Leadership
Strategy
Claude
Decision Making
Revenue
Business Development
Large Language Models
Linkedin
Meetings
Hubspot
Job Descriptions
Socratic Prompting
Communication
Attribution

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable ... more

PublishesTwice weeklyEpisodes134Foundeda year ago
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MarketingBusiness

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Artwork for Revenue Rewired

Latest Episodes

AI made everyone a skeptic. Buyers now question every ad, every email, and every claim before they even pick up the phone. Jay Feitlinger and Sarah Shepard get into why trust has become the hidden variable behind slipping conversion rates and stalled... more

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Most quarterly planning meetings have a problem nobody names out loud. Everyone's too invested in the relationships to say the hard thing. In this episode of Two-Minute AI Tips, Sarah shares how she built an AI-powered advisor panel that said it for ... more

YouTube

Jay and Sarah get into the disagreement that comes up most in their business: how much time and effort is too much during biz dev. Jay leans into exceeding expectations on every deal, even before a contract's signed, because he sees it as building a ... more

YouTube

Performance reviews are still measuring the wrong things when it comes to AI. In this episode of Two-Minute AI Tips, Sarah explains the difference between using AI to produce more and using it to think better, and what leaders need to start evaluatin... more

YouTube

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Recent Guests

Ryan Wheelock
Director of service operations at StringCan Interactive
StringCan Interactive
Episode: Ep 70: Fixing Paid Media Attribution and Finding Real Revenue with Ryan Wheelock
Susan Baier
Founder and CEO of Audience Audit
Audience Audit
Episode: Ep 68: Agencies, AI, and Trust: What 1,000 Buyers Actually Said with Guest Susan Baier
Lukas Alexander
Vice President of Customer Success at ChurnZero
ChurnZero
Episode: Ep 66: You're Spending to Replace Customers You Could Have Kept (w/ Lukas Alexander)
Jessica Fewless
B2B marketing and partnerships leader with 25+ years of experience; author and ABM certification creator
Formerly Demandbase; Inverta
Episode: Ep 52: ABM Is Not a Strategy. It Is a Fight. w/ Guest Jessica Fewless
Matt Timlin
Performance marketing strategist focused on scaling brands
StringCan Interactive
Episode: Ep 50: The ROI Question That Ruins Every Marketing Budget w/ Guest Matt Timlin
Steve DePuys
Director of Client Services and Strategy
StringCan Interactive
Episode: Ep 43: What Over-Servicing Really Means

Hosts

Jay Feitlinger
CEO of StringCan Interactive; host of Revenue Rewired
Sarah Shepard
COO of StringCan Interactive; host of Revenue Rewired

Reviews

5.0 out of 5 stars from 23 ratings
  • Thought provoking and engaging

    I highly recommend this podcast. I love listening to the banter between these two. It’s clear Jay and Sarah know their stuff, without taking themselves too seriously — making this show a great listen. I particularly enjoyed the episode about AI and to leverage this tool in the marketplace.

    Apple Podcasts
    5
    A curious ear
    United Statesa year ago
  • Fantastic Listen and Bite Sized

    The duo is a fantastic listen and the banter is great. I appreciate the bite sized chunks of info and it’s very relevant to me. I look forward to the weekly episodes.

    Apple Podcasts
    5
    AZAKWA
    United Statesa year ago
  • Smart, personable hosts

    Super insightful. Jay and Sarah have an amazing dynamic, it feels like you are in the room with them!

    Apple Podcasts
    5
    BrentanS
    United Statesa year ago
  • Marketing Topics on Top ⬆️⬆️⬆️

    Sounds natural! I love how they simplify marketing jargons, making it easy for listeners who don’t have background in marketing to follow along. They discuss things in engaging and approachable manner. DEFINITELY A GREAT LISTEN if you want to learn without being overwhelmed :))

    Apple Podcasts
    5
    Wella M.
    Philippinesa year ago
  • Engaging listen

    Such an informative podcast!

    Apple Podcasts
    5
    Felix and Kona
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are consistently insightful for mid-market revenue leaders and marketers.
Listeners appreciate the practical, no-nonsense approach and the hosts' deep expertise in marketing and revenue.
Audience enjoys clear frameworks around AI, ICPs, and content strategy.
The banter feels real and the content is actionable rather than fluffy.
Guests and topics balance strategy with hands-on tactics, helping teams implement ideas quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#237
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep 36: Test It or Lose It: Why Companies That Don’t Experiment Fall Behind
Q: Is an experiment the same as a test, or are they different concepts in practice?
Tests are about validating a theme or hypothesis at a high level, while experiments are the concrete, methodical implementations that test that hypothesis with specific variables and controls; both are useful when used with clear intent.
Ep 52: ABM Is Not a Strategy. It Is a Fight. w/ Guest Jessica Fewless
Q: What is ABM, and how has its definition evolved since you started working with it?
ABM began as a way to market to accounts rather than individuals, but over time it evolved into a deeper discipline focused on target accounts and buying groups, signals, and relevance. It's about enabling buyers, building trust, and delivering coordinated messages across multiple channels for the right accounts and stakeholders within those accounts.
Ep 50: The ROI Question That Ruins Every Marketing Budget w/ Guest Matt Timlin
Q: But can you just maybe give us your definition of what the attribution trap even is?
The attribution trap is the challenge of identifying which channels actually drive revenue in an era of omni-channel marketing; it's about moving beyond single-channel metrics to understand how multiple touchpoints collectively influence conversions and revenue, including consideration of personal journey timing and cross-channel interactions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
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Frequently Asked Questions About Revenue Rewired

What is Revenue Rewired about and what kind of topics does it cover?

This show targets revenue-led teams at mid-market B2B companies, translating complex marketing, sales, and revenue-growth concepts into practical,-actionable steps. Episodes emphasize aligning marketing with sales, building efficient demand engines, and leveraging data, AI, and process discipline to drive measurable ROI. A notable quality is the hosts' direct, no-nonsense style and their willingness to challenge conventional wisdom with real-world examples. The format tends to mix tactical frameworks with candid industry anecdotes, making it helpful for listeners who want implementable guidance without heavy jargon. The show often features topics around ICP clarity, LinkedIn strategy, content discipline, and integrating AI in a purposeful w... more

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Which podcasts are similar to Revenue Rewired?

These podcasts share a similar audience with Revenue Rewired:

1. The Artificial Intelligence Show

How many episodes of Revenue Rewired are there?

Revenue Rewired launched a year ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Revenue Rewired?

Recent guests on Revenue Rewired include:

1. Ryan Wheelock
2. Susan Baier
3. Lukas Alexander
4. Jessica Fewless
5. Matt Timlin
6. Steve DePuys

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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