Revenue Marketing Raw
Jeff Pedowitz and Dr. Debbie QaqishRevenue Marketing Raw is a weekly unscripted B2B marketing podcast hosted by Jeff Pedowitz and Dr. Debbie Qaqish of The Pedowitz Group. Each 20-30 minute episode tackles one topic that makes CMOs sweat: AI's real impact on marketing teams, the death of MQLs, what's broken about pipeline coverage, why most ABM is just expensive lead gen, how Answer Engine Optimization (AEO) is replacing SEO, and wh... more
| Publishes | Daily | Episodes | 40 | Founded | a month ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Marketing has never had a more powerful tool. And it has rarely done less with one.
Jeff Pedowitz and Dr. Debbie Qaqish dig into the number that should be making every CMO uncomfortable: 96% of marketers are now using AI, but only 19% of executives ... more
Women have always driven the precision behind revenue marketing. Now AI is automating the exact work that proved their value, while simultaneously penalizing them more harshly for using it. This episode of Revenue Marketing Raw cuts through the noise... more
Gartner's 2026 CMO Spend Survey just dropped a number that should stop every marketing leader cold: 70% want to lead in AI, but only 30% have the maturity to do it. Jeff and Debbie break down what's really behind that gap — bad data, immature process... more
Marketing isn't a creative function anymore. It isn't a campaign function. It's becoming a systems design discipline — and the marketers who don't think in workflows, data layers, and orchestration are about to be replaced by the ones who do. In this... more
For two decades, MarOps fought to be seen as strategic. AI just settled the argument. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish make the case that AI is the forcing function MarOps has been waiting for — the moment tha... more
The functional org chart — product marketing here, demand gen there, MarOps over there, brand off in a corner — was built for a world AI just replaced. The departments that defined marketing for thirty years are about to dissolve, and most leaders ar... more
AEO gets you found. AXO gets you chosen. Most revenue marketers are stuck between the two — getting cited by ChatGPT but not actually winning the deal — because their content was built for a website nobody visits anymore. In this episode of Revenue M... more
The CMO role is being rewritten in real time. The question is whether you're doing the rewriting or having it done to you. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish lay out what the CMO job actually looks like once AI ... more
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