Real Research: The Market Research Podcast
SawtoothWelcome to Real to Research, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while diving into what real researchers are doing on the front line.
| Publishes | Daily | Episodes | 11 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
This episode features Megan Peitz, founder and CEO of Numerious, who delves into effective strategies for presenting conjoint analysis results. Megan shares her expertise on aligning stakeholder objectives, simplifying complex data, and using simulat... more
In this episode, originally recorded as a webinar, we are joined by Professor Tim Smith, founder and CEO of Wiglaf Pricing and adjunct professor of economics at DePaul University. Tim, who is the author of 'Pricing Done Right' and 'Pricing Strategy,'... more
In this episode we dive into making surveys more efficient with the use of Relevant Items MaxDiff. Guest speaker Chris Chapman, founder and president of the Quantitative User Experience Association, shares his extensive experience and insights. Chris... more
In this insightful episode, Ray Pointer, founder of NewMR, explores using ChatGPT as a co-pilot for research data analysis.
Ray covers study design, qualitative and quantitative analyses, data cleaning, driver analysis, and the use of ChatGPT for ge... more
Key Facts
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Reviews
- Great podcast for market research pros
Love hearing these stories of how other researchers and consumer insight experts approach their work.
Apple Podcasts5P_Larkin
United States7 days ago
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Apple Podcasts | #177 |  France/Business/Marketing |
Apple Podcasts | #118 |  India/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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this podcast launched 9 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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