人生挖挖WoW-企業人生策略學
孫治華為什麼有些人職涯順風順水，有些人努力多年卻總與成功擦肩？為什麼有些企業快速崛起、吸引投資，而有些企業始終長不大？這一切，真的是「運氣」決定的嗎？我不接受這樣的模糊，你呢？ 《人生挖挖ＷOＷ》 帶你深入拆解成功人士與企業的底層邏輯，找出那些關鍵差異，揭露職場與商業世界背後的運作規則。這不只是故事，更是讓你在人生與事業路上少走彎路的實戰智慧！ ｜節目聚焦領域：個人職涯發展/企業經營與成長/成功背後的思維與策略 ｜每週二、五早上7:00上線 -- Hosting provided by SoundOn
| Publishes | Twice weekly | Episodes | 93 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | Self-ImprovementEducationBusiness |
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Latest Episodes
內容精華簡介：
本集邀請經營Threads有成的世豐，分享他如何從工程師轉職成自媒體講師，善用平台紅利打造個人品牌。他從辦讀書會到開設變現課程，逐步累積影響力，並揭露內容經營的關鍵策略與常見盲點，幫助你在短時間內看懂趨勢、有效發聲！
本集收聽重點：
• Threads平台的紅利在哪裡？ 從趨勢看見新興平台的潛力，掌握內容經營關鍵。
• 從興趣到專業的養成路徑：如何將生活中的靈感變現？從辦讀書會到開線上課的實戰轉變。
• 破除平台迷思與自我限制：揭露如何運用平台節奏、抓對格式與內容輸... more
內容精華簡介：
從陌生品牌到熱賣商品，台灣爆米花品牌星球工坊如何用策略打動美國Costco？面對初期的冷回應，創辦人靠市場觀察、產品定位調整，甚至改變商品分類，成功重啟談判空間。
本集收聽重點：
• 從0到1的通路佈局策略：為何選擇馬來西亞當第一站？怎麼挑選代理商？
• 打動採購的提案心法：站在Costco採購角度設計提案，降低決策難度
• 商品定位的策略再造：從爆米花變身Snack，成功避開價格戰，提升價值感
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• 02:00｜從夜市到百貨：品牌如何打下第一波聲量 more
內容精華簡介：
從工程師到爆米花品牌創辦人，星球工坊李加程 Ben如何靠一顆「蘑菇型爆米花」，從公司下午茶團購起步，進軍百貨通路、機場通路，最終成功打造台灣在地零食品牌，銷往國際市場？這集《人生挖挖WOW》，帶你深入拆解這段結合產品策略、價格敏感度控制、品牌定位、女性消費行為洞察與觀光客市場操作的創業進化路。
本集收聽重點：
• 如何從工程師轉型創業者，找到第一個爆米花商機？
• 夜市試煉學到什麼？價格敏感度 × 消費心理的觀察與調整
• 為何選擇從百貨切入，甚至進軍機場與國際市場... more
內容精華簡介：
從白牌電商起家，如何逆勢突圍？這集深入解析「洛克兄弟」品牌轉型歷程，解鎖跨境電商品牌升級、內部價值共識與短影音流量策略！
本集收聽重點：
• 品牌升級的轉折點：從eBay代工到建立工廠、自創品牌，電商品牌價值如何誕生？
• 做品牌先做內部文化：做品牌不是對外喊口號，而是對內建立共識、培養價值觀一致性。
• 短影音 × 當地化＝品牌關鍵流量：為何海外市場不能只用「台灣視角」？短影音腳本＋當地演出才有效。
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吳亭萱 Linda Wu
傳播管理碩士
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Apple Podcasts | #77 | Taiwan/Education/Self-Improvement |
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How many episodes of 人生挖挖WoW-企業人生策略學 are there?
人生挖挖WoW-企業人生策略學 launched 9 months ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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