Rephonic
Artwork for Remarkable Content

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison
B2B Marketing
Marketing
Linkedin
Content Marketing
Content Strategy
AI In Marketing
Storytelling
Artificial Intelligence
Schitt's Creek
Chipotle Mexican Grill
Dune
Mad Men
Ted Talks
Youtube
Willy Wonka & the Chocolate Factory
Mrbeast
Kpop Demon Hunters
Oura Ring
Squid Game
Hacks

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

PublishesTwice monthlyEpisodes199Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Remarkable Content

Latest Episodes

What if your most loyal customers were doing your marketing for you?

Taylor Swift doesn’t just drop albums — she hides cryptic clues in her nail polish, her jewelry, her lyrics, her social posts, her tour staging. And the fans who find them? They te... more

YouTube

Have you ever seen Schitt’s Creek? No? You really need to watch it.

That’s advocacy. And it’s older than marketing itself - somebody took a bite of something and said, “You gotta try this.” Jason Grunberg, CMO of Forter, didn’t watch the show until ... more

Nope. Yep. Nope. Yep. Everybody got choices?

Chipotle didn't just sell burritos - they rebuilt trust with two or three words and some really clear visuals. No freezers. No can openers. No microwaves. Just a brand that went back to its roots and dare... more

18 minutes. One idea. No call to action. And somehow, one of the most trusted brands in the world.

TED didn't build its reputation by saying more — it built it by saying less, better. The format was the brand. The editing was the strategy. And the t... more

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Recent Guests

Phyllis Rothschild
Chief Marketing Officer
Pete & Gerry's Organics
Episode: You Come Out of a Taylor Swift Concert Feeling Euphoric. That's the Bar for Your Brand. | Phyllis Rothschild (Pete & Gerry's Organics)
Jason Grunberg
Chief Marketing Officer
Forter
Episode: Advocacy, Pointy Characters, and the Brand Bank: B2B Marketing Lessons from Schitt's Creek | Jason Grunberg (Forter)
Alicia diVittorio
Head of Global Corporate Marketing at Silverfort
Silverfort
Episode: What Chipotle's "For Real" Campaign Gets Right That Most B2B Marketers Still Get Wrong | Alicia diVittorio (Silverfort)
Varun Kohli
Independent CMO who has led multiple exits
GetReal Security / Cequence Security
Episode: What TED Talks Get Right That Most B2B Marketers Still Get Wrong | Varun Kohli (Cequence Security/GetReal Security)
Kevin Rippon
Head of Marketing at Juniper Square
Juniper Square
Episode: How Willy Wonka Built a 50 Year Brand on $3M | Kevin Rippon (Juniper Square)
Ritu Kapoor
Chief Marketing Officer
Observe.ai
Episode: The Marketing Lessons Everyone Missed in The Devil Wears Prada | Ritu Kapoor (Fractional CMO)
Rekha Srivatsan
SVPM's CMO at Tableau
Tableau (Salesforce) / SVPM
Episode: What B2B Can Learn From the Barbie Movie’s $150M Marketing Gamble | Rekha Srivatsan (Tableau)
Sharon Oddy
VP of Marketing and Communications at TNS
TNS
Episode: The Obsession That Built Apple & Hilton | Sharon Oddy (TNS)
Shay Thieberg
Co-founder of MAIA Digital
MAIA Digital
Episode: How Snoop Dogg Built a Brand That Transcends Time | Shay Thieberg (MAIA Digital)

Hosts

Ian Faison
Host of Remarkable Content; Caspian Studios (CEO)
Meredith Gooderham
Co-host and interviewer; creator/producer of the show

Reviews

5.0 out of 5 stars from 36 ratings
  • Great Podcast and format

    There is a lot to learn in these episodes. Love the one with Tarantino and Max Bard. I like the points you guys mentioned on intertextuality. Looking more into that thanks!

    Apple Podcasts
    5
    Viking_88
    United States2 years ago
  • Actually good

    Love this podcast - great blend of storytelling and helpful info

    Apple Podcasts
    5
    Leah C L
    United States4 years ago
  • Stoked

    Mix on this pod is amazing and excited to learn more 🤙🏽

    Apple Podcasts
    5
    kawika_g
    United States4 years ago
  • So hyped for this!

    This show is going to crush it, can’t wait to hear what’s in store!!

    Apple Podcasts
    5
    JLib21
    United States4 years ago
  • So excited

    Let’s gooooo!!!! Thrilled to finally launch Remarkable! Hope you find this helpful, if you ever want to contribute to the show or have ideas email us: team (at) CaspianStudios (dot) com

    Apple Podcasts
    5
    Ian Faison
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and topics are described as fresh and actionable for real-world campaigns.
Listeners praise the mix of storytelling and practical marketing tactics.
Audience engagement and the host-host dynamic are frequently highlighted as a strong point.
The format is seen as engaging, high-energy, and insightful for brand strategy and growth.

Talking Points

Recent interactions between the hosts and their guests.

Eternal Sunshine of the Spotless Mind: B2B Marketing Lessons on Choosing Emotion Over Data with Chief Marketing Officer at Incorta, Noha Rizk
Q: Noha, how would you describe the current inflection point for Incorta and how marketing should respond?
Incorta is at a moment where legacy branding meets AI-driven capabilities; the playbook is to balance strong product messaging with authentic, experience-driven storytelling, keep experimentation open, and use qualitative customer insights alongside data to guide growth.
Massimo Bottura: B2B Marketing Lessons on Turning Mistakes Into Michelin-Level Moments with VP of Marketing at Riverside, Abel Grünfeld
Q: What are the practical takeaways for B2B teams trying to do more with video?
Lean into a channel-first strategy, simplify the production workflow, and build a culture that supports experimentation; measure impact gradually as tools and processes improve, and scale through repurposing content across platforms.
Massimo Bottura: B2B Marketing Lessons on Turning Mistakes Into Michelin-Level Moments with VP of Marketing at Riverside, Abel Grünfeld
Q: Why did you choose Massimo Bottura as a topic for this discussion?
We explored Bottura's approach to high-stakes creativity and storytelling, drawing parallels to marketing and branding under constraint to surface transferable lessons for teams building memorable, resilient brands.
Penn State Football: B2B Marketing Lessons on Rallying Your Fans with SVP of Marketing and Communications at Unite Us, Jill Ransome
Q: What are your marketing takeaways from Penn State Football?
Build a brand that fans can rally behind, because a strong emotional connection can power loyalty, advocacy, and word-of-mouth across business contexts.
Andor: B2B Marketing Lessons on When to Rewrite the Story with Rachel Sterling, CMO of Identity Digital
Q: Marketing takeaways from Andor. What do you got for us, Rachel?
Rachel highlights the importance of audience-centric marketing, pacing in storytelling, and aligning product and brand messages with real user sentiment, while emphasizing the need to protect brand authenticity and not overreact to fan expectations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Remarkable Content

What is Remarkable Content about and what kind of topics does it cover?

A lively, idea-forward show that blends marketing, storytelling, and brand-building with pop-culture case studies. Episodes span B2B and consumer marketing, drawing lessons from Hollywood, cinema, and real-world campaigns to illustrate practical go-to-market tactics, content formats, and audience engagement. Notable is the mix of deep-dive analyses with actionable takeaways, featuring guest CMOs and marketing leaders who translate creative storytelling into measurable growth. The show often emphasizes authentic messaging, customer-centric branding, and the power of narrative in building trust and long-term brand equity.

Where can I find podcast stats for Remarkable Content?

Rephonic provides a wide range of podcast stats for Remarkable Content. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Remarkable Content and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Remarkable Content get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Remarkable Content, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Remarkable Content?

Rephonic provides comprehensive predictive audience data for Remarkable Content, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Remarkable Content have?

To see how many followers or subscribers Remarkable Content has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Remarkable Content?

These podcasts share a similar audience with Remarkable Content:

1. The Farmers Guardian Podcast
2. Performance People

How many episodes of Remarkable Content are there?

Remarkable Content launched 4 years ago and published 199 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Remarkable Content?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Remarkable Content?

Rephonic pulls ratings and reviews for Remarkable Content from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Remarkable Content?

Rephonic provides full transcripts for episodes of Remarkable Content. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Remarkable Content?

Recent guests on Remarkable Content include:

1. Phyllis Rothschild
2. Jason Grunberg
3. Alicia diVittorio
4. Varun Kohli
5. Kevin Rippon
6. Ritu Kapoor
7. Rekha Srivatsan
8. Sharon Oddy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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