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Artwork for FOREVER. BETTER: WHO GIVES A SHIRT

FOREVER. BETTER: WHO GIVES A SHIRT

PUMA
Sustainability
Football Shirts
Puma
Football Culture
Polyester
Recycling
Environmental Impact
Fashion
Circularity
Clothing Repair
Women In Football
Fashion Industry
PUMA Vision 2030
Fast Fashion
History Of Football
Cotton
Fashion Design
Climate Change
Vegan Leather
Leather

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester.

In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear.

Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands,... more

PublishesWeeklyEpisodes22Founded3 years ago
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Artwork for FOREVER. BETTER: WHO GIVES A SHIRT

Latest Episodes

Pre-loved, re-loved, or brand new – what does the future of football shirts look like? Jack and Kimberley sit down with upcycler and one of PUMA's Voices of a RE:GENERATION, Andrew Burgess, to discuss innovations designed to reduce the industry’s env... more

How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories t... more

Why do fans wear football shirts? Jack and Kimberley speak to die-hard Man City fan and City Matters representative Angela Worrall about the rollercoaster of supporting a football team and what her collection of football shirts mean to her. Together,... more

What are football shirts made from? James Harkin (Head Researcher and Writer of the TV show QI and co-host of podcast No Such Thing As A Fish) brings to life the story behind the material. Jack and Kimberley discover how the first synthetic football ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

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Recent Guests

Andrew Burgess
Self-taught designer known as Wandy the Maker, focusing on sustainability and upcycling
PUMA
Episode: Jerseys for the Future
Hattie Crowther
Designer at the intersection of football and fashion, teaches sportswear design
London College of Fashion
Episode: From Goals to Garms
Angela Worrall
Man City super fan since the 1970s
Manchester City
Episode: Dress like your Heroes
James Harkin
Head writer and researcher of QI and host of a podcast
QI; No Such Thing As A Fish
Episode: The Synthetics Switch
Xaymaca Awoyungbo
Journalist and film director interested in football culture.
Episode: Kicking Off

Hosts

Jack Fowler
Ex-footballer and now DJ and producer, often infusing discussions with personal anecdotes and engaging perspectives on football culture and sustainability.
Kimberley Cumberbatch
Content creator and presenter who brings a creative and insightful approach to discussions, connecting cultural themes with personal narratives.

Reviews

4.6 out of 5 stars from 23 ratings
  • ?

    The guy on the left is a bit harsh👉

    Apple Podcasts
    3
    James C-W
    United Kingdom3 months ago
  • I was expecting more

    For a brand as big as puma this podcast is pretty pathetic.

    Apple Podcasts
    1
    Gotchayeah
    United States4 months ago
  • pure greenwashing

    if you'd like to learn about fashion and sustainability, don't listen to this podcast by one of the world's most exploitative and polluting brands

    Apple Podcasts
    1
    Pff4989
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Others express disappointment in the perceived greenwashing by the brand, calling into question the authenticity of the podcast's mission.
Some listeners find the discussions informative and engaging, appreciating the intersection of sustainability and fashion.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Jerseys for the Future
Q: How can individuals get involved with PUMA's sustainability initiatives?
Individuals can participate by utilizing the take back schemes available in some PUMA stores, where they can drop off their old polyester clothing.
Jerseys for the Future
Q: Can you tell us more about PUMA's RE Fibre program?
PUMA's RE Fibre program involves textile to textile recycling where they take polyester waste, break it down chemically, and create new fabric from it.
Jerseys for the Future
Q: What is the difference between upcycling and recycling?
Upcycling is making an item better, like turning old jeans into a new jacket, while recycling involves breaking something down completely, like melting plastic bottles.
Dress like your Heroes
Q: How have you found the journey with the rise of women's football?
Women's football has escalated tremendously, with more young girls playing and a growing interest, making it an exciting time for representation in the sport.
Dress like your Heroes
Q: As a Man City fan, can you talk to us about the roller coaster? How's it been for you?
It's been quite a journey with many ups and downs, especially during the 1980s and 90s with relegations, requiring a strong heart to stick with the team.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About FOREVER. BETTER: WHO GIVES A SHIRT

What is FOREVER. BETTER: WHO GIVES A SHIRT about and what kind of topics does it cover?

The series examines the cultural significance of football shirts, often regarded as mere apparel yet deeply intertwined with identity, history, and community. Typically, hosts engage with a variety of guests—ranging from passionate fans to fashion designers—to explore themes like sustainability, environmental impact, and social issues related to football culture. Each episode promises a blend of expert insights and personal anecdotes, aiming to elevate the discourse around what many may view simply as sportswear.

Unique to this series is the attempt to shift perceptions of football shirts beyond their practical use, highlighting their role as fashion statements and powerful cultural symbols. Listeners can expect lively discussions filled wi... more

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1. The Rest Is Entertainment

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FOREVER. BETTER: WHO GIVES A SHIRT launched 3 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on FOREVER. BETTER: WHO GIVES A SHIRT?

Recent guests on FOREVER. BETTER: WHO GIVES A SHIRT include:

1. Andrew Burgess
2. Hattie Crowther
3. Angela Worrall
4. James Harkin
5. Xaymaca Awoyungbo

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