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Artwork for FOREVER. BETTER: WHO GIVES A SHIRT

FOREVER. BETTER: WHO GIVES A SHIRT

PUMA
Sustainability
Football Shirts
Puma
Football Culture
Polyester
Recycling
Environmental Impact
Fashion
Circularity
Clothing Repair
Women In Football
Fashion Industry
PUMA Vision 2030
Fast Fashion
History Of Football
Cotton
Fashion Design
Climate Change
Leather
Vegan Leather

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester.

In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear.

Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands,... more

PublishesWeeklyEpisodes22Founded2 years ago
Number of ListenersCategories
NewsArtsBusiness NewsFashion & Beauty

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Artwork for FOREVER. BETTER: WHO GIVES A SHIRT

Latest Episodes

Pre-loved, re-loved, or brand new – what does the future of football shirts look like? Jack and Kimberley sit down with upcycler and one of PUMA's Voices of a RE:GENERATION, Andrew Burgess, to discuss innovations designed to reduce the industry’s env... more

How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories t... more

Why do fans wear football shirts? Jack and Kimberley speak to die-hard Man City fan and City Matters representative Angela Worrall about the rollercoaster of supporting a football team and what her collection of football shirts mean to her. Together,... more

What are football shirts made from? James Harkin (Head Researcher and Writer of the TV show QI and co-host of podcast No Such Thing As A Fish) brings to life the story behind the material. Jack and Kimberley discover how the first synthetic football ... more

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Recent Guests

Andrew Burgess
Self-taught designer known as Wandy the Maker, focusing on sustainability and upcycling
PUMA
Episode: Jerseys for the Future
Hattie Crowther
Designer at the intersection of football and fashion, teaches sportswear design
London College of Fashion
Episode: From Goals to Garms
Angela Worrall
Man City super fan since the 1970s
Manchester City
Episode: Dress like your Heroes
James Harkin
Head writer and researcher of QI and host of a podcast
QI; No Such Thing As A Fish
Episode: The Synthetics Switch
Xaymaca Awoyungbo
Journalist and film director interested in football culture.
Episode: Kicking Off

Hosts

Moses Duckrell
Ex-professional footballer turned content creator, host of the Green Flags podcast and engaged in discussions about sustainability in fashion.
Oli Bromfield
Fashion and lifestyle creator from London, involved in discussions surrounding street style and sustainable fashion.
Maya Le Tissier
Footballer for England and Manchester United, engaged in sustainable fashion discussions through her experiences as an athlete.

Reviews

4.6 out of 5 stars from 22 ratings
  • I was expecting more

    For a brand as big as puma this podcast is pretty pathetic.

    Apple Podcasts
    1
    Gotchayeah
    United Statesa month ago
  • pure greenwashing

    if you'd like to learn about fashion and sustainability, don't listen to this podcast by one of the world's most exploitative and polluting brands

    Apple Podcasts
    1
    Pff4989
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners express interest in the cultural and environmental themes, enjoying the perspectives shared by the diverse guests.
The light-hearted approach and humor in discussions are appreciated, making complex topics more accessible to listeners.
Critics suggest the podcast is tied to greenwashing by a major brand, questioning the sincerity of its sustainability message.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Jerseys for the Future
Q: How can individuals get involved with PUMA's sustainability initiatives?
Individuals can participate by utilizing the take back schemes available in some PUMA stores, where they can drop off their old polyester clothing.
Jerseys for the Future
Q: Can you tell us more about PUMA's RE Fibre program?
PUMA's RE Fibre program involves textile to textile recycling where they take polyester waste, break it down chemically, and create new fabric from it.
Jerseys for the Future
Q: What is the difference between upcycling and recycling?
Upcycling is making an item better, like turning old jeans into a new jacket, while recycling involves breaking something down completely, like melting plastic bottles.
Dress like your Heroes
Q: How have you found the journey with the rise of women's football?
Women's football has escalated tremendously, with more young girls playing and a growing interest, making it an exciting time for representation in the sport.
Dress like your Heroes
Q: As a Man City fan, can you talk to us about the roller coaster? How's it been for you?
It's been quite a journey with many ups and downs, especially during the 1980s and 90s with relegations, requiring a strong heart to stick with the team.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About FOREVER. BETTER: WHO GIVES A SHIRT

What is FOREVER. BETTER: WHO GIVES A SHIRT about and what kind of topics does it cover?

This engaging podcast explores the cultural significance of football shirts, addressing their journey from on-field performance to streetwear fashion. Hosted by an ex-footballer and a presenter, the series examines various perspectives on these iconic garments, featuring insights from journalists, designers, fans, and upcyclers. The discussions also touch on broader topics such as sustainability and the environmental impacts of the fashion industry, making it a thoughtful exploration of sportswear beyond just aesthetics. The playful challenge of trying to convince the co-host to "give a shirt" adds a unique twist to the narrative, making this a compelling listen for anyone interested in fashion, sports culture, and environmental issues.

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Which podcasts are similar to FOREVER. BETTER: WHO GIVES A SHIRT?

These podcasts share a similar audience with FOREVER. BETTER: WHO GIVES A SHIRT:

1. Long Story Short with Jill Scott and Karen Carney
2. BIG KICK ENERGY
3. BBC Women's Football Weekly
4. Upfront - A Women's Football Podcast
5. Outrage + Optimism: The Climate Podcast

How many episodes of FOREVER. BETTER: WHO GIVES A SHIRT are there?

FOREVER. BETTER: WHO GIVES A SHIRT launched 2 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on FOREVER. BETTER: WHO GIVES A SHIRT?

Recent guests on FOREVER. BETTER: WHO GIVES A SHIRT include:

1. Andrew Burgess
2. Hattie Crowther
3. Angela Worrall
4. James Harkin
5. Xaymaca Awoyungbo

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