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Artwork for Sales Signals

Sales Signals

Cognism
Cognism
Sales Coaching
ICP (ideal Customer Profile)
Cognizm
Manchester, United Kingdom
Bristol, United Kingdom
Spray and Pray
Alleyoop
Linkedin
Sales Signals
Cold Calling
Europe
Reply Rate
Artificial Intelligence In Sales
Market Segmentation / Channel Strategy
Sales
Bounce Insights
Salesloft
Listening To Customers
Golden Minute

Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it. Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashb... more

PublishesTwice monthlyEpisodes112Founded3 years ago
Number of ListenersCategories
ManagementBusinessCareers

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Artwork for Sales Signals

Latest Episodes

Naomi Wallis shares how modern business development blends signal-led selling with thoughtful human outreach. From engagement tracking and long sales cycles to false intent signals, AI workflows, and the psychology of consultative selling, this episo... more

Philip from G2 joins us to unpack why reply rates are declining, how AI-generated "slop" is killing email as a channel, and what smart sellers should be doing instead - from cold calling to LinkedIn InMail.

Kevin Beales, CEO and founder of My Sales Coach, joins the Sales Signal podcast to unpack why sales coaching remains one of the most overlooked levers in sales performance.

Despite clear data showing a 60% performance difference between frequently c... more

Most sales teams invest in training, but see little change in results. In this episode, Mark Wills explains why performance is driven by behaviour, not knowledge. From discovery and client centricity to leadership and system-level thinking, this conv... more

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Recent Guests

Philip Woolley
BDR Lead at G2, responsible for outbound, new business sales development
G2
Episode: The reply rate crisis with Phil Woolley, BDR Lead at G2
Kevin Beales
CEO and founder of MySalesCoach
MySalesCoach
Episode: Why sales coaching is broken and how to fix it with Kevin Beales, CEO and founder of MySalesCoach
Mark Wills
CEO and Founder of Perception Selling
Perception Selling
Episode: Why some Sales training might not change behaviour, with Mark Wills, CEO and Founder of Perception Selling.ai
Johnny Stiffell
Mid-Market Account Executive at Cognism
Cognism
Episode: How job change signals unlock pipeline with Johnny Stiffell, Mid-Market AE at Cognism
Darius Lohmann
Former Cognism and HubSpot AE, starting a new outbound-focused venture
Cognism, HubSpot
Episode: When the data says jump with Darius Lohmann, Former Cognism and Hubspot AE
Kyle Hegarty
Managing Director at Leadership Nomad; author of Sales Punks
Leadership Nomad
Episode: The Sales Recession Signal with Kyle Hegarty, Managing Director of Leadership Nomad
Gabe Lullo
CEO of Alleyoop, a leading prospecting firm
Alleyoop
Episode: Your Product Isn’t the Problem, Your Prospecting Is. Gabe Lullo on Fixing GTM Failure
Stuart Taylor
Sales leader and CRO at Lennox Academy; former SaaS sales executive with experience across multiple roles
Lennox Academy
Episode: Staying Too Long: How Redundancy Reset Stuart Taylor’s Career
Ayah Daniel-Rashid
SDR at Cognism who discusses her transition from spray-and-pray to strategic outreach
Cognism
Episode: From Spray and Pray to Strategic: How Ayah Daniel-Rashid Levelled-Up Her SDR Game

Host

Philip Woolley
Host of Sales Signals

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The reply rate crisis with Phil Woolley, BDR Lead at G2
Q: What does a good, productive activity mix look like in your team?
A combination of proactive outreach, high-quality messaging, and reliance on multiple signals (intent data, account signals) to identify likely buyers, with emphasis on the channels that actually move the needle.
The reply rate crisis with Phil Woolley, BDR Lead at G2
Q: Can you summarize how you identified the reply-rate problem and what data you looked at?
We tracked reply rate and its correlation with opportunities, comparing HubSpot and Groove, and looked at how open rates followed after declines in replies to understand where messaging was failing.
When Impressing the Buyer Lost the Deal: Bryan Mulry’s Hard Lesson
Q: What practice do you recommend to avoid autopilot during sales conversations?
Use the golden minute to set expectations, summarize what the customer says, and ask at least two layered questions on a specific pain before discussing your solution.
When Impressing the Buyer Lost the Deal: Bryan Mulry’s Hard Lesson
Q: What single change helped you shift your approach in future calls?
Start with the customer's goal by asking what they want to get out of the call, which immediately centers the conversation on their needs and opens the door to meaningful questions and co-creation.
When Impressing the Buyer Lost the Deal: Bryan Mulry’s Hard Lesson
Q: What was the core failure you describe, and how did it unfold in that VP of Sales call?
I tried to showcase how SalesLoft could help the team by highlighting features for SDRs, but the VP had no SDRs in America and was focused on AEs, so my pitch missed their actual needs and the engagement dropped.

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Frequently Asked Questions About Sales Signals

What is Sales Signals about and what kind of topics does it cover?

The show centers on data-driven sales and revenue strategies, with episodes frequently unpacking how signals, metrics, and actionable insights translate into real-world results. Guests range from CROs and founders to sales coaches and practitioners who share practical tactics for outreach, coaching, discovery, and go-to-market execution. Across episodes, themes include the limitations of vanity metrics, the DIA framework (data, insight, action), buyer enablement, and the role of AI and technology in shaping modern selling. Notable strengths include candid career stories, battlefield-tested tactics, and structured frameworks that listeners can apply to coaching, pipeline acceleration, and GTM strategy. A standout aspect is the mix of persona... more

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How many listeners does Sales Signals get?

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What are the audience demographics for Sales Signals?

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How many subscribers and views does Sales Signals have?

To see how many followers or subscribers Sales Signals has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sales Signals?

These podcasts share a similar audience with Sales Signals:

1. Sales Logic - Selling Strategies That Work

How many episodes of Sales Signals are there?

Sales Signals launched 3 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sales Signals?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Sales Signals?

Recent guests on Sales Signals include:

1. Philip Woolley
2. Kevin Beales
3. Mark Wills
4. Johnny Stiffell
5. Darius Lohmann
6. Kyle Hegarty
7. Gabe Lullo
8. Stuart Taylor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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