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Artwork for Sales Signals

Sales Signals

Cognism
Cognism
Sales Coaching
Sales
Linkedin
Cold Calling
Enterprise Sales
Sales Signals
Alleyoop
Spray and Pray
Cognizm
Manchester, United Kingdom
Bristol, United Kingdom
ICP (ideal Customer Profile)
Sales Quota
Land and Expand
Hubspot
Artificial Intelligence
Europe
Discovery
Enablement

Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it. Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashb... more

PublishesTwice monthlyEpisodes113Founded3 years ago
Number of ListenersCategories
ManagementBusinessCareers

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Artwork for Sales Signals

Latest Episodes

Dr Alexander McWilliam, founder of Improv4Business, joins Shiv in his final episode as host of Sales Signals to unpack why traditional sales presentation training falls flat, and what improv can teach sales teams about handling pressure. From reframi... more

Naomi Wallis shares how modern business development blends signal-led selling with thoughtful human outreach. From engagement tracking and long sales cycles to false intent signals, AI workflows, and the psychology of consultative selling, this episo... more

Philip from G2 joins us to unpack why reply rates are declining, how AI-generated "slop" is killing email as a channel, and what smart sellers should be doing instead - from cold calling to LinkedIn InMail.

Kevin Beales, CEO and founder of My Sales Coach, joins the Sales Signal podcast to unpack why sales coaching remains one of the most overlooked levers in sales performance.

Despite clear data showing a 60% performance difference between frequently c... more

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Recent Guests

Alexander McWilliam
Dr. Alexander McWilliam, trained actor, coach for presentation skills and performing under pressure
Episode: Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliam
Naomi Wallis
Senior Business Development Manager
Conran Design Group
Episode: From false signals to real conversation with Naomi Wallis, Senior Business Development Manager at Conran Design Group
Philip Woolley
BDR Lead at G2, responsible for outbound, new business sales development
G2
Episode: The reply rate crisis with Phil Woolley, BDR Lead at G2
Kevin Beales
CEO and founder of MySalesCoach
MySalesCoach
Episode: Why sales coaching is broken and how to fix it with Kevin Beales, CEO and founder of MySalesCoach
Mark Wills
CEO and Founder of Perception Selling
Perception Selling
Episode: Why some Sales training might not change behaviour, with Mark Wills, CEO and Founder of Perception Selling.ai
Johnny Stiffell
Mid-Market Account Executive at Cognism
Cognism
Episode: How job change signals unlock pipeline with Johnny Stiffell, Mid-Market AE at Cognism
Darius Lohmann
Former Cognism and HubSpot AE, starting a new outbound-focused venture
Cognism, HubSpot
Episode: When the data says jump with Darius Lohmann, Former Cognism and Hubspot AE
Kyle Hegarty
Managing Director at Leadership Nomad; author of Sales Punks
Leadership Nomad
Episode: The Sales Recession Signal with Kyle Hegarty, Managing Director of Leadership Nomad
Gabe Lullo
CEO of Alleyoop, a leading prospecting firm
Alleyoop
Episode: Your Product Isn’t the Problem, Your Prospecting Is. Gabe Lullo on Fixing GTM Failure

Host

Philip Woolley
Host of Sales Signals

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#244
Belgium/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliam
Q: What final advice would you give someone facing a high-stakes presentation or interview tomorrow?
Maximize practice time in every available moment, record and review performances, seek coaching with a good fit, address specific worries (e.g., blushing or forgetting content), and use pre-presentation routines to enter the moment prepared and calm.
Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliam
Q: What are some current challenges in cutting through the noise with AI and information overload, and how should teams adapt?
While AI can speed up mundane tasks and assist in content creation, it's crucial to verify facts and maintain authentic, human communication; in-person conversations and careful factual checks are essential to avoid miscommunication and overreliance on AI outputs.
Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliam
Q: What exactly is improv, and how is it used in the sales environment?
Improv is making things up as you go and it translates to business by improving storytelling, listening, adaptability, and the ability to handle unexpected questions from clients; it's about creating a dynamic, responsive presentation rather than sticking to a script.
Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliam
Q: Would you mind just giving us an overview of who you are and what you do?
Dr. Alexander McWilliam describes his background as an actor-turned-coach who uses improvisation and acting techniques to help people present with confidence, moving away from traditional, boring sales training toward engaging, experiential learning for executives and teams.
From false signals to real conversation with Naomi Wallis, Senior Business Development Manager at Conran Design Group
Q: What does long-term engagement look like in a two-year sales cycle?
The strategy involves multiple newsletters, thought leadership content, events, and activation programs to keep prospects informed and engaged until they're ready for a conversation, with personal outreach when signals indicate readiness.

Audience Metrics

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Frequently Asked Questions About Sales Signals

What is Sales Signals about and what kind of topics does it cover?

The show centers on data-driven sales and revenue strategies, with episodes frequently unpacking how signals, metrics, and actionable insights translate into real-world results. Guests range from CROs and founders to sales coaches and practitioners who share practical tactics for outreach, coaching, discovery, and go-to-market execution. Across episodes, themes include the limitations of vanity metrics, the DIA framework (data, insight, action), buyer enablement, and the role of AI and technology in shaping modern selling. Notable strengths include candid career stories, battlefield-tested tactics, and structured frameworks that listeners can apply to coaching, pipeline acceleration, and GTM strategy. A standout aspect is the mix of persona... more

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How many listeners does Sales Signals get?

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What are the audience demographics for Sales Signals?

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How many subscribers and views does Sales Signals have?

To see how many followers or subscribers Sales Signals has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sales Signals?

These podcasts share a similar audience with Sales Signals:

1. Up First from NPR

How many episodes of Sales Signals are there?

Sales Signals launched 3 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sales Signals?

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What guests have appeared on Sales Signals?

Recent guests on Sales Signals include:

1. Alexander McWilliam
2. Naomi Wallis
3. Philip Woolley
4. Kevin Beales
5. Mark Wills
6. Johnny Stiffell
7. Darius Lohmann
8. Kyle Hegarty

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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