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Leader Generation

TenloRadio
Artificial Intelligence
Mod Op
Marketing
Leadership
Generative AI
Digital Transformation
Generative Engine Optimization
AI In Marketing
ROI
Pilot Scaling
Genai
Measurement
Media Fragmentation
Digital Remedy
Diageo
No Code
Mars Snacking
Attribution
Change Management
Content Marketing

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

PublishesWeeklyEpisodes150Founded7 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Leader Generation

Latest Episodes

AI can analyze enormous amounts of information, but more data does not always lead to better decisions.

In this episode of Leader Generation, Tessa Burg talks with Dean Smith, CTO at Credit Benchmark, about why accurate, trusted data matters more th... more

Every marketer and business leader is talking about AI right now, but many companies are stuck. They’ve run the pilots, tried the tools and still can’t turn any of it into real results.

In this episode, Tessa Burg talks with Dhiraj Rajaram, Founder ... more

AI is moving fast, but most teams are still figuring out how to use it responsibly. In this episode, Tessa Burg talks with advertising attorney Candice Kersh about the legal and practical questions marketing leaders are facing right now. They cover w... more

Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders can navigate... more

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Recent Guests

Dhiraj Rajaram
Founder and CEO of Mu Sigma
Mu Sigma
Episode: EP176: Rethinking How You Make Decisions With AI
Candice Kersh
Partner in the advertising group at Frankfurt Kurnit, Klein & Sells
Frankfurt Kurnit, Klein & Sells
Episode: EP175: The Fine Print: AI, Marketing And Brand Risk
Linda Owens
Global Vice President of Digital Customer Experience at Sherwin-Williams
Sherwin-Williams
Episode: EP174: Customer-Obsessed Growth: Turning Trends Into Better Buyer Experiences
Shashank Kadetotad
Global Senior Director for Enterprise Data Science and AI at Mars Snacking
Mars Snacking
Episode: EP173: From Pilot To Impact, Building AI That Scales
Kenneth Phua
Global digital business transformation and growth leader
Coca-Cola (former)
Episode: EP172: Scaling Digital Solutions With Consistent, Repeatable Results
Stephen Trammell
Vice President for New Business Models at Nestlé Purina North America
Nestlé Purina
Episode: EP 171: Build, Buy Or Partner? How Smart Brands Create New Business Models
Tariq Hassan
Transformational global business leader, advisor on industry studies
IRG (Institute for Real Growth) and Google study participant; former executive at Petco and McDonald's
Episode: EP170: Why Marketers Need To Become Growth Architects
Fabio Ranieri
Head of AI Content Transformation at HP
HP
Episode: Ep169: AI’s Role In Modern Content Creation
Zach Rosen
Executive at Multilocal, AI-driven media curation expert
Multilocal
Episode: EP168: Why Cheap CPMs Are Dead & Outcomes Matter More Than Ever

Host

Tessa Burg
Host of Leader Generation

Reviews

5.0 out of 5 stars from 3 ratings
  • Go Digital!!

    Lead generation can be difficult. Tessa explains ways to go digital, work your B2B profiles while making it seem easy!! Love this pod!

    Apple Podcasts
    5
    💚💙💜💜💛💜💛❤️
    United States6 years ago

Listeners Say

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Guest lineup blends practitioner experience with strategic insight.
Thoughtful breakdowns of complex topics for practical use.
The host asks sharp questions and highlights actionable takeaways.

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Talking Points

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EP144: The Future of Work: AI Challenges & Opportunities With Joseph Miller
Q: How should teams begin adopting AI to avoid high-stakes failure?
Start small, prioritize by time-to-value, involve the right people from diverse disciplines, codify the core problem, and run iterative experiments against a defined process to prove value before scaling.
EP144: The Future of Work: AI Challenges & Opportunities With Joseph Miller
Q: What are the three areas where AI changes are creating new challenges for go-to-market teams?
The guest highlights the need to establish a durable world model that combines logic, computation, and knowledge; to build teams spanning multiple disciplines including scientists and frontline staff; and to define the right questions and measurements so AI investments deliver high-stakes value rather than just quick wins.
EP143: Time To Value - Innovation That Puts Customers First With Alan Wizemann
Q: How do you prioritize which problems to solve first when there are many initiatives?
We re-evaluate prioritization quarterly, focusing on time-to-value as the leading indicator and using impact reviews to decide what to accelerate or pause.
EP146: Inside Mod Op’s $10M AI Investment: The Future Of Marketing Innovation
Q: What excites you most about 2026 and future trends in AI-driven marketing?
The leaders expect personalization at scale, a tighter data-creative cycle, and end-to-end solutions that unify creativity, media, and analytics in a continuous loop, which will help clients grow while reducing the number of external vendors involved.
EP149: Beyond the Hype: Technology For Today’s Marketers With John Arnold
Q: How can enterprises engage with a platform like Creatio if they're heavily invested in legacy systems?
He outlines a choice: wait for legacy modernization or cut over to a new era sooner, since the no-code, AI-native approach offers immediate capabilities and more control over changes, reducing disruption and cost of migration.

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Frequently Asked Questions About Leader Generation

What is Leader Generation about and what kind of topics does it cover?

This show spotlights growth-minded marketers who blend data, AI, and human-centered strategy to accelerate business outcomes. Across episodes, listeners hear practical approaches to moving from pilots to scale, building governance around AI and analytics, and aligning cross-functional teams to deliver customer-centric growth. Guests range from chief marketers and transformation leaders to AI and data experts, often sharing frameworks, real-world examples, and measurable results. The format tends to emphasize actionable playbooks, leadership mindset shifts, and how to navigate org change while maintaining brand trust and customer value. A few episodes stand out for tying digital tools like AI and digital twins to tangible improvements in exp... more

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1. Up First from NPR

How many episodes of Leader Generation are there?

Leader Generation launched 7 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Leader Generation?

Recent guests on Leader Generation include:

1. Dhiraj Rajaram
2. Candice Kersh
3. Linda Owens
4. Shashank Kadetotad
5. Kenneth Phua
6. Stephen Trammell
7. Tariq Hassan
8. Fabio Ranieri

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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