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Artwork for Psych Insights for Modern Marketers

Psych Insights for Modern Marketers - The 3G Edition

Kevin Rogers
Copywriting
Marketing
Psychology
Salesmanship
Storytelling
Email Marketing
Marketing Strategies
Direct Response Copywriting
Health Care
Entrepreneurship
Human Psychology
Braggadocio
Empathy
Advertising
Dialogue
Personal Finance
Direct Response Advertising
Psychological Insights
Networking
Law Of Attraction

Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.

PublishesTwice weeklyEpisodes31Founded5 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Psych Insights for Modern Marketers

Latest Episodes

A fabulous wrap-up show for the podcast.

Dealing with the good and awful aspects of using – or avoiding – humor in your marketing efforts.

Plus, a deep dive into what makes someone funny... with a mini-course on helping even unfunny marketers f... more

The guys reveal the genesis of their transformations and journeys to becoming who they are today...

... and it's riveting stuff. John's story goes back to his grandfather, who was an entrepreneur who got crushed by the Great Depression... yet someh... more

Very fun episode here – Kevin received a large, mysterious and very lumpy envelope in the mail... and wanted to open it live on the podcast to see what wonders were inside.

Very interesting insights from the three professionals, with John's long h... more

The guys explore the roles of controversy in swaying public opinion, how deepfakes will demolish trust in society, and how data collection will affect things in the near future.

Yet not all is dystopian doom: Yes, astroturf movements, strategic man... more

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Recent Guests

Laura Belgray
A renowned copywriter and storyteller, celebrated for her engaging and humorous email writing
Episode: EP10: Storytelling, Part 2, With Special Guest Star Laura Belgray!

Hosts

Kevin Rogers
Host of Psych Insights for Modern Marketers, known for his engaging style and expertise in copywriting and marketing.
John Carlton
Co-host, highly respected copywriter, bringing vast experience and insights into the marketing conversation.
Daniel Throssell
Co-host, Australia's best copywriter, known for his fresh perspective on marketing and copywriting.

Reviews

5.0 out of 5 stars from 340 ratings
  • Absolutely Addictive!

    Calling the podcast ‘binge-worthy’ doesn’t do it justice…it has taken over my life! I devoured 6 episodes in just 24 hours and was genuinely frustrated when I ran out of new content. “Stay frosty”?!? Impossible! Engaging, enlightening and entertaining. Seriously guys, I have a life to live! But, Hurry up… and drop more pods.

    Apple Podcasts
    5
    Zoocatreno
    United States4 months ago
  • Go straight to ep. 7

    Listen to ep. 7 first... An absolute masterclass in the big idea and how to execute it properly so it prints money

    Apple Podcasts
    5
    Jamie K Cheng
    Australia5 months ago
  • Copywriting classic

    You won’t regret listening to this

    Apple Podcasts
    5
    NathanD888
    United Kingdom5 months ago
  • Valuable

    I really enjoyed listening to this podcast, it’s engaging and easy to follow. The host brings valuable insights while keeping the conversation light and interesting. Definitely worth adding to your playlist!

    Apple Podcasts
    5
    Cha3456
    Netherlands5 months ago
  • Great podcast for anyone in any type of marketing

    Fantastic podcast with tons of super applicable insights and also just really FUN to listen to… which is rare for business material!

    Apple Podcasts
    5
    Youngvw
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the mix of actionable insights with humor, making it refreshing compared to typical marketing content.
The show is praised for featuring multiple perspectives from experienced copywriters, which adds depth to the discussion.
It is often labeled as a must-listen for anyone in the marketing field, providing valuable lessons and engaging storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#100
Finland/Business/Marketing
Apple Podcasts
#148
Indonesia/Business/Marketing
Apple Podcasts
#224
Spain/Business/Marketing
Apple Podcasts
#245
Philippines/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

EP28: How'd You Get My Address And Why Are You Sending Me Lumpy Envelopes?
Q: What would make you open a direct mail ask from a charity?
You need to see who you're helping, trust in the organization, transparency on where the money goes, and emotional engagement through real stories.
EP22: Live Show On How Everyone Got To This Point In Their Careers, Despite The Best Efforts Of The Universe To Crush Them
Q: Would you share one of your epic fails and how did you handle and overcome the biggest lesson?
John shared a story about a controversial home invasion ad that resulted in a backlash but led to an apology letter that outsold the original. The key lesson was about understanding audience sensitivities.
EP22: Live Show On How Everyone Got To This Point In Their Careers, Despite The Best Efforts Of The Universe To Crush Them
Q: How did you guys go about improving your actual skills at the different parts of copywriting?
Both John and Daniel mentioned that they improved their skills significantly by taking jobs, practicing with clients, and consistently writing real copy instead of doing imaginary exercises.
EP10: Storytelling, Part 2, With Special Guest Star Laura Belgray!
Q: What do you find important in storytelling?
I stress the significance of observation and noticing the details and going small.
EP10: Storytelling, Part 2, With Special Guest Star Laura Belgray!
Q: Laura, how much do you struggle for stories?
I rarely know what the story is going to lead to... I usually don't know what it is until I'm most way through writing the story.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Psych Insights for Modern Marketers

What is Psych Insights for Modern Marketers about and what kind of topics does it cover?

This series brings together seasoned copywriters and marketing professionals to explore the intricate world of marketing through a blend of humor, personal anecdotes, and actionable insights. Spanning topics from the psychological impact of copywriting to the evolution of marketing strategies in the age of artificial intelligence, the discussions emphasize authenticity and emotional connection in marketing. Noteworthy is the intergenerational perspective provided by the hosts, which enriches the dialogue, making it both relatable and informative for listeners seeking practical advice and inspiration in their marketing endeavors. The series is particularly unique in its engaging format, combining storytelling with real-world applications, of... more

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Which podcasts are similar to Psych Insights for Modern Marketers?

These podcasts share a similar audience with Psych Insights for Modern Marketers:

1. The Diary Of A CEO with Steven Bartlett
2. Modern Wisdom
3. My First Million
4. The Tim Ferriss Show
5. The Knowledge Project

How many episodes of Psych Insights for Modern Marketers are there?

Psych Insights for Modern Marketers launched 5 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Psych Insights for Modern Marketers?

Recent guests on Psych Insights for Modern Marketers include:

1. Laura Belgray

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