
Hier geht es um modernes Produktmanagement, strategisches Wissen für Produktleadership, Transformation zu mehr Marktorientierung, oder kurz: wie Du den nächsten Umsatzbringer kreierst. Dieser Podcast richtet sich an ambitionierte Produktmanager*innen und Führungskräfte, die mit ihrer Arbeit und ihren Produkten mehr Impact für sich, das Unternehmen, die Kunden und Anwender erreichen wollen. Wir sin... more
| Publishes | Twice monthly | Episodes | 58 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | ManagementBusinessCareers |

Thorsten Krebs und Bernadette von Wittern besprechen, wie sich die Buyer's Journey im B2B-Umfeld durch zunehmende Informationsverfügbarkeit verlängert und wie sich das Buying Center in den letzten Jahren vergrößert hat. Ein zentrales Thema ist die zu... more
Gespräch mit Radhika Dutt Wie messen wir eigentlich Erfolg? Und messen wir dabei die richtigen Dinge?
Radhika erklärt, dass Zielsysteme wie MBOs und OKRs ihre Wurzeln in der Fabrikarbeit des frühen 20. Jahrhunderts haben und weshalb diese Logik für ... more
Werden Produkte über ihren Lebenszyklus systematisch schlechter? Enshittification beschreibt genau diesen Prozess
Bernadette und Jonathan erklären, was Enshittification bedeutet, und zeigen anhand von drei konkreten Mustern – dem Verfall digitaler Pl... more
Bernadette von Wittern spricht mit Jasmin Schweiger, Führungskräfte-Coach und Mentorin, über den Wechsel von der lateralen zur disziplinarischen Führungsrolle. Sie diskutieren, welche typischen Fehler Führungseinsteiger machen, warum Selbstführung de... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #135 | |
Apple Podcasts | #118 | |
Apple Podcasts | #176 |
Listeners, social reach, demographics and more for this podcast.
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Produktmanagement Im.puls launched 2 years ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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