Product Marketing Maestros: Tales from the Front Lines
Richard KingWelcome to Product Marketing Maestros: Tales from the Front Lines. As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy. That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing ... more
| Publishes | Twice monthly | Episodes | 39 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode, global sales and marketing executive Jared Lees shares how he helped a go-to-market team break through bandwidth constraints by rethinking how work gets done. He noticed the team was spending far too much time on non-core tasks—espec... more
Bhavik Patel, Head of Competitive Intelligence at SSNC Blue Prism, discusses his experience in transforming competitive intelligence (CI) from a siloed, feature-comparison-focused approach to a practical, actionable tool for sales, marketing, and pro... more
In this episode, Hande Kahraman, Global Product Marketing Leader at DataSnipper, breaks down the real challenges of monetizing a fast-growing Gen AI product. While customers loved the innovation, rising AI costs and sky-high expectations made it diff... more
David Appel breaks down his ABC framework for vertical AI product marketing, covering everything from understanding customer nuances and leveraging unique data sets to mastering outcome-based pricing models.
He emphasizes that traditional product m... more
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this podcast launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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