Product Marketing Maestros: Tales from the Front Lines
Richard KingWelcome to Product Marketing Maestros: Tales from the Front Lines. As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy. That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing ... more
| Publishes | Twice monthly | Episodes | 36 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
David Appel breaks down his ABC framework for vertical AI product marketing, covering everything from understanding customer nuances and leveraging unique data sets to mastering outcome-based pricing models.
He emphasizes that traditional product m... more
In this episode, host Nitin Kartik sits down with Maria Bersteneva, Senior Director of Product Marketing at Brandwatch, to unpack a real-world product marketing case study that every B2B marketer can learn from.
Maria shares how her team transformed... more
When client activations flatlined at 23 – far short of the 75-goal – Sedall Asante, Product Marketing Lead at Aptos Labs and former Coinbase PMM, took a strategic deep dive. Through client interviews, feature prioritization, and powerful storytelling... more
In this episode, Tasneem Taherali takes us inside her journey from the mature tech markets of North America to the quickly growing landscape of the UAE. She unpacks the common misconception that product marketing is simply demand generation and expla... more
In this episode, Nitin speaks with Langley Barth, Staff Product Marketer at Intuit, with a background in the U.S. Navy. Langley emphasizes the importance of understanding customer insights and building trust through authentic interactions.
Plus, he... more
Ariana Faustini reveals how to transform from AI-reactive to AI-first. Learn practical strategies for streamlining processes, building AI-fluent teams, and achieving breakthrough results, like compressing campaign timelines from weeks to hours. Packe... more
In this episode, host Nitin Kartik sits down with developer marketing and product leader Katie Miller (ex-Google, Slack, Asana) to unpack a deceptively tricky challenge – a company-wide product color change.
Katie shares how a seemingly simple brand... more
Join host Nitin Kartik and product strategist Karim Wagdy as they break down how to build a high-impact competitive intelligence (CI) program in just 90 days. Learn how to align sales, product, and marketing using real insights, not guesswork. From b... more
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