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Pre-Sales Unplugged: Leadership Playbook

Arvi Carkanji
Pre-Sales
Sales Engineering
Leadership
Customer Success
Sales
Artificial Intelligence
Reprise
Churn
GS/GRR/NRR
Solutions Engineering
Storytelling
Mental Toughness
Go-To-Market
Apono
Demo
Customer Experience
Wethesalesengineers
Supademo
IBM
Provarity

Pre-Sales Unplugged is the show for anyone serious about winning in modern GTM across SaaS and tech.

Hosted by Arvi Carakanji, founder of Elite Talent Recruiting and one of the most vocal champions for Pre-Sales and Post-Sales as revenue functions, not support functions. Each episode goes deep on the conversations that actually move the needle.

From hiring and leadership to revenue strategy, sal... more

PublishesWeeklyEpisodes25Founded7 months ago
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ManagementBusinessCareers

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Artwork for Pre-Sales Unplugged: Leadership Playbook

Latest Episodes

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Enterprise SaaS deals are getting more technical, and more complex, than ever. So who's actually driving them across the finish line?

I'm sitting down with Ori Weizman, a sales engineering leader who built out an EM... more

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Most founders know how to build a product.

Far fewer know how to build a company that can actually scale and eventually be acquired.

On the next episode of PreSales Unplugged: The Leadership Playbook, I'm joined by... more

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Most SaaS leaders are betting big on AI right now.

But here's the uncomfortable truth: most of those bets won't pay off.

Not because the technology isn't real. Because the fundamentals aren't there.

I'm sitting do... more

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Most revenue problems in SaaS are leadership problems and most leaders don't see it until it's too late.

If your team isn't closing, your pipeline is unpredictable, or you're still the one saving every deal, somethi... more

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Recent Guests

Mark Nix
Investor at Stage 2 Capital; former pre-sales leader
Stage 2 Capital
Episode: EP. 23- Stop Automating Dysfunction: The Pre-Sales & GTM Evolution with Investor Mark Nix
Alice Heiman
Chief Sales Energizer with extensive experience in sales training, coaching, and scaling sales organizations
Self-employed/Consultant (previously Miller Heiman)
Episode: Ep. 22-How to Lead a High-Performance Sales Org Without Owning Every Deal with Alice Heiman
Ron Whitson
Senior Director of Social Consulting and author of The Friendly Human in Pre-Sales
Unnamed employer in transcript (IBM mentioned in story)
Episode: Ep.21- A Friendly Human in Pre-Sales: The Behaviors That Actually Win Deals with Ron Whitson
Diana Cappello
Director of Sales Engineering at Yoodli
Yoodli
Episode: Ep.20- How to Hire Fast, Onboard Right, and Scale an SE Team Without Losing the Culture with Diana Cappello
Tamir Verthim
VP of Customer Experience at Apono
Apono
Episode: Ep.19- From Sales Engineer to VP: How to Builds Teams People Actually Want to Come Back To w/ Tamir Verthim
Mike Simmons
Founder of Catalyst
Catalyst
Episode: Ep.18- The GTM Plateau Is a Leadership Problem. How to Break Through and Build a Winning Team with Mike Simmons
Ivan Stefanovski
Customer Success leader with experience in sales, partner success, and CS
Independent/CS Professional
Episode: Ep.17- How to Treat Customer Success as a Revenue Growth Lever and Not Post-Sales Babysitting with Ivan Stefanovski
Joseph Lee
Founder and CEO of Supademo
Supademo
Episode: Ep.16- The Future of Pre-Sales Isn’t Human vs AI with Joseph Lee
Danyal Cremerius
Head of Business Development
Epicy
Episode: Ep.15- How to Build a High-Performing BD Engine in 2026 with Danyal Cremerious

Host

Arvi Carakanji
Host of Pre-Sales Unplugged: Leadership Playbook; host of the show

Reviews

5.0 out of 5 stars from 7 ratings
  • Great information

    This is great info and valuable.

    Apple Podcasts
    5
    Annaaaaa8899
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical, actionable insights for GTM leaders.
Diverse guest perspectives with real-world tactics.
Candid, leadership-focused conversations that help career growth.

Chart Rankings

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Apple Podcasts
#16
Israel/Business/Careers
Apple Podcasts
#207
Israel/Business

Talking Points

Recent interactions between the hosts and their guests.

Ep.7- How Elite SEs Think, Adapt, and Win Deals with David Schultz
Q: What distinguishes a good SE from a top performer?
Adaptability, curiosity, and coachability are crucial, along with deep product knowledge; more important than just knowing the product is knowing how to apply it to different buyer situations.
Ep.2- How Chris Mabry Went from a "basement" Engineer to PreSales Leader (& How You Can Win in the AI Era)
Q: How do you view the impact of AI on the SE/AE roles in the near future?
AI will make AEs more personalized and hyper-relevant, shifting some demo-building and environment creation tasks toward automation, while SEs will focus more on on-site relationship-building and strategic value, tying outcomes to business impact.
Ep.2- How Chris Mabry Went from a "basement" Engineer to PreSales Leader (& How You Can Win in the AI Era)
Q: What skills separate a good SE from an A-player?
A-players have hunger, willingness to tackle fires beyond their comfort zone, contribute to marketing and thought leadership, and consistently demonstrate calendars booked with strategic engagements, indicating their trusted and strategic value to AEs.
Ep.2- How Chris Mabry Went from a "basement" Engineer to PreSales Leader (& How You Can Win in the AI Era)
Q: Should SEs train with AEs or separately?
Training should be context-driven; the SE should be the trusted technical advisor in the room, and joint training can be valuable for go-to-market skills, collaboration, and discovery, but the SE must stay focused on enabling the AE to drive revenue.
Ep.2- How Chris Mabry Went from a "basement" Engineer to PreSales Leader (& How You Can Win in the AI Era)
Q: What was your first transition like from an IC role to leadership?
Leadership emerged as I solved boring, high-impact problems during a large product launch; managing those efforts led to opportunities to guide people, recognizing that leadership is about people management and cross-functional influence rather than simply being a technical manager.

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Frequently Asked Questions About Pre-Sales Unplugged: Leadership Playbook

What is Pre-Sales Unplugged: Leadership Playbook about and what kind of topics does it cover?

The show focuses on modern GTM, pre-sales, and revenue strategies within SaaS and tech, featuring leaders who build and scale go-to-market motions. Episodes center on leadership, hiring, coaching, and practical frameworks for GTM execution, with heavy emphasis on customer outcomes, alignment across pre-sales and post-sales, and real-world coaching over theory. Noteworthy is a consistent thread around AI augmentation, humane leadership, and the shift from demos to value-driven engagements, making it valuable for listeners aiming to lead, scale, or break into senior GTM roles. A standout aspect is the mix of founders, revenue leaders, and individual contributors sharing concrete playbooks and candid experiences from fast-moving tech environme... more

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Which podcasts are similar to Pre-Sales Unplugged: Leadership Playbook?

These podcasts share a similar audience with Pre-Sales Unplugged: Leadership Playbook:

1. PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

How many episodes of Pre-Sales Unplugged: Leadership Playbook are there?

Pre-Sales Unplugged: Leadership Playbook launched 7 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Pre-Sales Unplugged: Leadership Playbook?

Recent guests on Pre-Sales Unplugged: Leadership Playbook include:

1. Mark Nix
2. Alice Heiman
3. Ron Whitson
4. Diana Cappello
5. Tamir Verthim
6. Mike Simmons
7. Ivan Stefanovski
8. Joseph Lee

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