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Practice Marketing Insider

Kristie Plantinga
Place Digital
Google
Marketing
SEO
Therapy
Therapy Marketing
Politics
Blogging
Service and Specialty Pages
Squarespace
Therapists Influencers
Google Maps
Facebook
AI In Psychotherapy
Psychology Today
Private Practice
Instagram
Therapists
Meta
Social Media

Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.

PublishesWeeklyEpisodes17Founded4 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Practice Marketing Insider

Latest Episodes

In this episode, Kristie is joined by psychologist turned business coach for therapists, Nicole McCance. They debunk the myth of needing more clients or leads - what therapists need is a working system.

Some takeaways:

• How to set up automated sy... more

YouTube

In this episode, Kristie is joined by licensed therapist, business coach and founder of The Entrepreneurial Therapist, Danielle Swimm. They discuss if courses are still a viable path for mental health professionals today.

Some takeaways:

• How to... more

YouTube

In this episode, Kristie is joined by licensed therapist, business coach and founder of The Private Practice Pro, Kelly Stevens. They debunk the myth that mastering social media is a must for growing a successful private practice.

Some takeaways:

... more

YouTube

In this episode, Kristie opens up a conversation about Psychology Today and the value it still has (or not) today. She discusses how it was once an effortless lead generator and if it can still be a valuable component of your marketing strategy.

Som... more

YouTube

Key Facts

Accepts Sponsors
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Number of Listeners
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Recent Guests

Danielle Swimm
Therapist; founder of Entrepreneurial Therapist
Entrepreneurial Therapist
Episode: Can Selling Courses Still Bring Therapists Revenue?
Kelly Stevens
Licensed marriage and family therapist in private practice; founder of Private Practice Pro
Private Practice Pro
Episode: What To Do If You Don’t Want To Be An Insta Famous Therapist
Candice Thompson
Licensed marriage and family therapist
Private practice in Menlo Park, Silicon Valley
Episode: Silicon Valley Therapist Debunks AI For Your Practice
Michael Fulwiler
Content marketing consultant for therapists; former marketer at Gottman Institute
Therapist marketing consultant; Therapy Marketer
Episode: How Therapists Can Be Influencers, Ethically
Felicia Keller Boyle
Licensed therapist in California; private practice owner turned business coach
The Bad Therapist; Liberated Business (coach)
Episode: Why Being A Great Therapist Isn’t Enough To Fill A Practice

Host

Kristie Plantinga
Host and founder of Place Digital; leads marketing guidance for therapists and private practices.

Reviews

5.0 out of 5 stars from 1 ratings
  • Timely marketing advice for private practice therapists

    Kristie really knows her stuff when it comes to marketing for therapists. Marketing can be so overwhelming, but I like that she keeps it simple, focusing on one myth and one strategy in each episode. Highly recommend this podcast.

    Apple Podcasts
    5
    Fee in San Francisco
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, no-nonsense marketing guidance for therapists.
The show challenges outdated marketing myths and offers modern, scalable strategies for solo and group practices.
Real-world client outcomes and actionable frameworks are frequently highlighted.
The host keeps advice ethical and client-focused while staying current with online changes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#158
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Can Selling Courses Still Bring Therapists Revenue?
Q: What channels besides Instagram have proven effective for marketing these income streams?
While Instagram is a starting point, success stories exist on LinkedIn, YouTube, and email-driven strategies. Building an email list is crucial, and LinkedIn can be leveraged for audience-building and nurturing, with webinars functioning as a means to convert nurtured leads into programs.
Can Selling Courses Still Bring Therapists Revenue?
Q: What was it like back then for therapists selling courses, and what's changed now?
The course era peaked in 2020-2021 with big launches, but many burned out или were burned by course failures. Now the trend leans toward higher-ticket, sustainable formats like group coaching and memberships, with emphasis on testing and refining before scaling, plus the need to tailor approaches to your audience and platform.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Practice Marketing Insider

What is Practice Marketing Insider about and what kind of topics does it cover?

This show targets therapists and therapy practices navigating online marketing, often debunking outdated or overhyped tactics. Across episodes, the host emphasizes practical, revenue-focused strategies over glossy but ineffective fixes—prioritizing conversion fundamentals, service and specialty pages, and thoughtful use of content. The discussions regularly tie marketing to real client generation, with accessible frameworks for planning, pricing, and funnels, plus anecdotes from running a digital marketing practice for therapists. A notable strength is challenging common beliefs (like the primacy of blogging) and offering up-to-date, ethical guidance that fits solo practitioners and group practices alike, including current thoughts on AI, p... more

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How many listeners does Practice Marketing Insider get?

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Which podcasts are similar to Practice Marketing Insider?

These podcasts share a similar audience with Practice Marketing Insider:

1. The Mel Robbins Podcast

How many episodes of Practice Marketing Insider are there?

Practice Marketing Insider launched 4 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Practice Marketing Insider?

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What guests have appeared on Practice Marketing Insider?

Recent guests on Practice Marketing Insider include:

1. Danielle Swimm
2. Kelly Stevens
3. Candice Thompson
4. Michael Fulwiler
5. Felicia Keller Boyle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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