
Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.
| Publishes | Weekly | Episodes | 12 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They challenge the compatibility of priorities of mental health tech companies and ethi... more
In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s algorithm and generate leads.
Some takeaways:
• How you can use Meta ads to f... more
In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating principles, how to optimize your Google Bus... more
In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the mentality of spending as little as possible.
Some tak... more
Kristie really knows her stuff when it comes to marketing for therapists. Marketing can be so overwhelming, but I like that she keeps it simple, focusing on one myth and one strategy in each episode. Highly recommend this podcast.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #49 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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This show targets therapists and therapy practices navigating online marketing, often debunking outdated or overhyped tactics. Across episodes, the host emphasizes practical, revenue-focused strategies over glossy but ineffective fixes—prioritizing conversion fundamentals, service and specialty pages, and thoughtful use of content. The discussions regularly tie marketing to real client generation, with accessible frameworks for planning, pricing, and funnels, plus anecdotes from running a digital marketing practice for therapists. A notable strength is challenging common beliefs (like the primacy of blogging) and offering up-to-date, ethical guidance that fits solo practitioners and group practices alike, including current thoughts on AI, p... more
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Practice Marketing Insider launched 3 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Practice Marketing Insider include:
1. Felicia Keller Boyle
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