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Artwork for PR Explored: The Podcast for Public Relations and Communications Pros

PR Explored: The Podcast for Public Relations and Communications Pros

Michelle Garrett
Public Relations
Artificial Intelligence
Crisis Communications
Ethics
Journalism
Media Training
Linkedin
Youtube
Thought Leadership
Executive Communications
Original Research
Trade Media
Podcasting
Brand Authority
Nonprofit Organizations
B2B Technology
B2B Marketing
AI In Public Relations
United States
Polarity / Polarization

PR Explored, my PR podcast, where I interview those I trust and respect about topics related to public relations and communications.

We take a deeper dive into public relations topics with some of the brightest folks in the business. The show is my opportunity to discuss the questions on our minds about the work of PR pros today, as well as industry trends.

PublishesTwice monthlyEpisodes45Foundeda year ago
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Artwork for PR Explored: The Podcast for Public Relations and Communications Pros

Latest Episodes

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer interviews her guest Sword and Script founder Frank Strong about trends and 2026 research. 

They discuss pricing reputation via balance-sheet “goodwill,” the ... more

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest Matisse Hamel-Nelis, PR consultant, trainer, professor, and speaker, to discuss her new co-authored book with Lisa Riemers on accessible ... more

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest, Nicole Schuman, managing editor of PRNews, who describes her role planning editorial content, newsletters (including Friday Five and her... more

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest, Kelly Rodriguez, editor-in-chief of Refrigerated & Frozen Foods (BNP Media), to explain what trade media is and why it matters for B2B P... more

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Recent Guests

Nicole Schumann
Managing Editor of PR News
PR News
Episode: Staying on Top of Current Trends in Public Relations
Kelley Rodriguez
Editor-in-Chief of Refrigerated & Frozen Foods (BNP Media)
BNP Media
Episode: Trade Media 101: How to Pitch and Build Relationships in B2B PR
Fred Cook
Director of the Annenberg Center for Public Relations at USC; chair emeritus of Golin
USC Annenberg Center for Public Relations; Golin
Episode: A Quiet Shift - How Polarization Is Reshaping Corporate Speech
Andy Lambert
Co-founder of ContentCal, former Adobe product leader, author of Spheres of Influence
ContentCal (formerly), Adobe
Episode: Social Media Strategies to Boost Your B2B PR Efforts
Shawna Bruce
Crisis communications expert
Alberta, Canada-based consultant
Episode: Staying Crisis-Ready: What Matters Most?
Katie Suiters
Media trainer at Brighton Media
Brighton Media
Episode: Modern media training: Rethinking how we prep executives
Katie Robbert
CEO of Trust Insights
Trust Insights
Episode: PR and Search – What Really Matters When Advising Clients
Becky Lawlor
Becky Lawlor, RedPoint Insights, B2B research and original research specialist
RedPoint Insights
Episode: How to Leverage Original Research to Boost Your PR Results
Fatou Barry
Founder of PR Girl Manifesto
PR Girl Manifesto
Episode: The Rise of Personality Brands - and What It Means for PR & Comms Pros

Host

Michelle Garrett
Host of PR Explored

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Talking Points

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How to Bring “Boring” Industries to Life
Q: How do you draw stories out of technical or engineering-heavy clients?
Ask lots of questions that dig into process, outcomes, and benefits, and push for concrete numbers or demonstrable change, while also illustrating the human impact and the broader business value.
How to Leverage Brand Authority in Your PR Strategy
Q: What is your definition of brand authority?
Brand authority is demonstrated and perceived expertise by the target audience, not only within your immediate field but also beyond, requiring signals that show understanding, care for the industry, and validation from third parties.
Trade Media 101: How to Pitch and Build Relationships in B2B PR
Q: What are other effective ways to work with a publication beyond pitching stories?
Editorial content can be paired with marketing efforts without pay-to-play dynamics; collaborations can include podcasts or amplified editorial pieces, with clear attribution and permission for use, while maintaining editorial integrity.
Trade Media 101: How to Pitch and Build Relationships in B2B PR
Q: What makes a pitch stand out in this space?
Editors look for unique, untold stories, potential category disruption, and access opportunities (plant tours, executive interviews). Pitches that offer clear access to sources and align with the publication's audience perform best.
Trade Media 101: How to Pitch and Build Relationships in B2B PR
Q: So our first question is, how are trade publications different from other types of media?
Trade publications target highly engaged, niche audiences with industry-specific needs and questions, requiring tailored pitches that fit the publication's focus, rather than broad mainstream stories.

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What is This Podcast about and what kind of topics does it cover?

This show centers around practical public relations and communications strategy, with a strong emphasis on how modern forces—polarization, social platforms, crisis readiness, and tech-enabled communications—shape messaging and reputation. Across recent episodes, the conversations explore how brands navigate political and social divisions, leverage original research and data-driven storytelling, balance earned and paid media, and prepare executives for authentic public speaking in an AI-enhanced landscape. A notable throughline is the shift from reactive, problem-focused messaging to proactive, trust-building narratives rooted in clarity, ethics, and long-term brand authority. The show often features practitioners and researchers who bring h... more

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These podcasts share a similar audience with this podcast:

1. On Top of PR with Jason Mudd
2. Crime Junkie
3. After the Whistle with Brendan Hunt and Rebecca Lowe

How many episodes of this podcast are there?

this podcast launched a year ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nicole Schumann
2. Kelley Rodriguez
3. Fred Cook
4. Andy Lambert
5. Shawna Bruce
6. Katie Suiters
7. Katie Robbert
8. Becky Lawlor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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