The 4 Decision Drivers
BuyLogic ApSThe 4 Decision Drivers er en podcast om beslutningspsykologi.
Beslutninger er ikke tilfældige. De følger et system - og forstår du det, får du et forspring, når du skal til at sælge.
Decision Drivers er samtalen mellem Sanne Dollerup, ph.d. og skaber af BuyLogic, og Martin Svinkløv, dramaturg og tilrettelægger hos Vestjysk Marketing – nysgerrig, skarp og endnu ikke indviet i, hvad der egentlig f... more
| Publishes | Monthly | Episodes | 38 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Danish | Number of Listeners | Categories | ManagementBusiness |
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Latest Episodes
"Podcasten om kundetyper" er død. Længe leve "The 4 Decision Drivers".
Sanne Dollerup, ph.d. og skaberen af BuyLogic, sætter Martin Svinkløv ind i systemet: fire beslutningssystemer, opkaldt efter farver, der forklarer hvad der aktiverer en beslutni... more
I denne episode fortæller Josephine Cecilie Laustsen fra VER de TERRE og Karina Bech Aagaard fra Brand ID, hvordan arbejdet med Emotionelle Kundetyper har hjulpet dem med at skabe mere retning, ro og struktur i markedsføringen.
En ærlig samtale om at... more
Hvordan går man fra at ville ramme alle – til at stå skarpt på én retning?
I denne episode møder du Poul Guldborg, tidligere kommunikationschef i Dansk Supermarked (i dag Salling Group) og mangeårig journalist på DR.
Han fortæller, hvordan arbejd... more
Hvordan ved du, om dit brand er stærkt?
I denne episode taler Morten Kyvsgaard og Sanne Dollerup om klare tegn på mærketilknytning – også kaldet "kundernes goodwill".
Med konkrete eksempler og erfaringer viser de, hvordan en tydelig kommunikation... more
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Apple Podcasts | #164 |  Denmark/Business/Management |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to The 4 Decision Drivers?
These podcasts share a similar audience with The 4 Decision Drivers:
1. Kundetypemetoden
2. Marketingpod.dk med Halfdan Timm & Kristian Tinho
3. Adfærd
4. Ophelias Invest Talk
5. Aktieuniverset
How many episodes of The 4 Decision Drivers are there?
The 4 Decision Drivers launched 3 years ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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