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Podcast or Perish

Podcast or Perish

A podcast about academic research and why it matters. In each episode, host Cameron Graham, Professor of Accounting at the Schulich School of Business at York University in Toronto, talks to a fellow academic about the way they do research, the challenges they face, and the impact of their work.

PublishesDailyEpisodes54Founded6 years ago
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ScienceSociety & Culture

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Latest Episodes

How can we make our money last as long as we do?

In this episode of Podcast or Perish, I talk with Prof. Moshe Milevsky of the Schulich School of Business, York University, a leading expert on pensions and financial planning. We discuss “longevity r... more

Finance professor Moshe Milevsky studies personal finance and retirement planning, focusing on a simple question that matters to each of us: How can you make sure your money lasts as long as you do? The answer that the world of finance gives us is to... more

What drives people to start businesses that matter?

In this episode of Podcast or Perish, I talk with Prof. Eileen Fischer, the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University.... more

Prof. Eileen Fischer, the eminent marketing researcher at the Schulich School of Business, talks about her research into the roles that emotional work plays in creating and sustaining alternative markets. These are those local markets that offer an a... more

How do brands shape who we think we are?

In this episode of Podcast or Perish, I talk once again with Dr. Ela Veresiu, Associate Professor of Marketing at the Schulich School of Business, York University. Her research in consumer culture theory exam... more

Making a simple consumer choice has become a minefield of moralizing and shame. It's not enough to buy the right products, you have to use them in the right way. Returning guest Dr. Ela Veresiu, Associate Professor of Marketing at the Schulich School... more

Authenticity. Corporations chase it. Consumers desire it. Maxim Voronov, Professor of Sustainability and Organization at the Schulich School of Business, studies authenticity in a business context. He breaks it down into two categories, traditionalit... more

What makes one product seem more authentic than another?

In this episode of Podcast or Perish, I talk with Prof. Maxim Voronov, Professor of Sustainability and Organization Studies at the Schulich School of Business, York University. Drawing on his ... more

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Podcast or Perish launched 6 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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