Place Brand Leaders Podcast
Florian KaeferPlace Brand Leaders Podcast, by The Place Brand Observer, explores the world of place branding with a focus on influential figures, sustainable practices, and impactful stories. In each episode, Florian Kaefer talks with leading professionals or explores strategies aligned with the United Nations Sustainable Development Goals. The podcast highlights responsible approaches to place branding, offeri... more
| Publishes | Infrequently | Episodes | 16 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | ManagementBusiness | ||||
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Latest Episodes
Welcome to the first episode of Season 3 and our 16th episode overall on the Place Brand Leaders Podcast. This time, we're celebrating The Place Brand Observer's 10th anniversary. Join Florian Kaefer, founder of TPBO, as he looks back over ten years ... more
Join me on the latest episode (#15) of the Place Brand Leaders podcast, where I had the pleasure of chatting with Adriana Acosta, the head of international promotion at PROCOMER in Costa Rica, about the remarkable success of the nation's country b... more
A quick summer update on latest happenings at The Place Brand Observer. And we dive into the topic of World Expos, rediscovering insights shared by Magdalena Florek and Marta Hereźniak earlier on the opportunities and potential risks of hosting a Wor... more
How does sustainability impact place brands, soft power, location reputation? Tune in as Florian Kaefer shares insights from a recent expert panel session on sustainability and place branding, together with his thoughts and research findings on the p... more
What are the key trends and priorities which will impact the work of place brand managers in 2022? We asked our panel of place brand specialists.
How to measure the success - effectiveness and impact - of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider's Guid... more
How can we avoid common root causes for failed place branding programs and make sure they pass the test of time? In this shortcast I share what I learned from listening to our expert panel - leading specialists on the identity and reputation of place... more
To some extent, failure may seem inevitable, considering the ambitious goals which drive most place branding projects. In this shortcast I share a summary of the most frequent reasons why place branding initiatives fail. A summary of our expert panel... more
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