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Place Brand Leaders Podcast

The Place Brand Observer

The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive ... more

PublishesWeeklyEpisodes22Founded6 years ago
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Artwork for Place Brand Leaders Podcast

Latest Episodes

Discover how Tasmania is redefining place branding—starting from day one.

In this episode of the Place Brand Leaders podcast, we spotlight Little Tasmanian, the initiative by Jess Radford and her team at Brand Tasmania that won the 'Originality' awa... more

Join us as we discuss the recent release of the IMD Smart City Index 2024: which cities are leading the way in innovation and quality of life, and what trends like digital equity, AI, and sustainability mean for the future of urban living. We also ex... more

In this episode, our virtual hosts, Anna and David explore insights from Sithembile Ntombela, Acting CEO of Brand South Africa, on the nation’s approach to branding. They discuss South Africa’s strengths, including its vibrant culture, diverse econom... more

Virtual hosts Anna and David discuss the recent release of the 36th Global Financial Centres Index (GFCI): which cities lead and which are catching up, plus a couple of thoughts about the bigger picture of trends and opportunities for cities to watch... more

Welcome to a new episode of the Place Brand Leaders podcast! This time, Anna and David, our virtual hosts, take a deep dive into New Zealand's unique brand story and global reputation. They also reflect on the unique trajectory of David Downs, CEO of... more

Welcome to a new episode with an exciting update as we have Anna and David join the team as virtual co-hosts. They discuss insights from the Mercer Cost of Living Ranking 2024, explore the factors behind the rankings, highlight top cities, and consid... more

Welcome to a special episode on the Place Brand Leaders Podcast. This time, we're celebrating The Place Brand Observer's 10th anniversary. Join Florian Kaefer, founder of TPBO, as he looks back over ten years of place branding and discusses what's co... more

Join me, Florian Kaefer, as I chat with Adriana Acosta, head of international promotion at PROCOMER, about the success of Costa Rica's country brand, Essential Costa Rica. We explore its 10-year journey, focusing on achievements, challenges, and futu... more

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Place Brand Leaders Podcast launched 6 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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