品牌与否
大卫鲍老师做了十多年的品牌策划工作，时间久了，我便开始反思：是不是所有的生意都适合做品牌？借这档音频栏目，我正好做一番梳理。来讲讲，在品牌从无到有的过程里，需要做些什么？当然以下内容更多是建立在思维上。
| Publishes | Monthly | Episodes | 72 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | MarketingEntrepreneurshipBusiness |
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内容简介：
本期播客同时配有视频版，请搜索“大卫鲍老师”可在视频号/小红书/bilibili 观看更详细的访谈。
这一期，是我个人非常期待的一次对谈。
我邀请到了「新奇天 ALLREADAY」的创始人 Ansonr。我必须说，在这些年与无数创业者、品牌主、产品人打交道之后，我依然会被这样的创始人真正打动。他是那种会因为徒步而改变人生轨迹的人，也是那种会为了“让更多人走出去”而创立一个品牌的人。
新奇天 ALLREADAY 不是为了“做一个户外品牌”而出现，它更像是从一次徒步开始、从一个真实的顿... more
内容简介：在“品牌部被撤”“流量失灵”“品牌无用论”成为普遍现象的当下，我请到了一位品牌专家，公众号“李倩说品牌”作者、添梯品牌创始人 李倩（小红书@李倩说品牌）一起讨论一个绕不过去的问题：
2026，品牌还值得做吗？应该怎么做？
李倩老师认为，品牌并没有消亡，而是进入了一个新的生存逻辑：
“品牌化生存”时代。
我们聊到：为什么品牌部被撤，反而意味着品牌变得更重要？为什么未来的品牌，不靠故事和slogan，而靠“清楚、具体、可落地”？为什么“压缩叙事”失效，而“解压叙事”成为趋势？为什么真品牌没... more
内容介绍：本期节目源于听友的提问：“亚朵星球爆发式增长是做对了什么？传统家纺企业又该如何打造属于自己的‘亚朵星球’？”
本期内容围绕下列三个品牌展开讨论亚朵星球——从酒店跨界到“深睡专家”，通过产品、渠道、组织三维壁垒构建出家纺行业的新增长模式；凡客诚品——极致单品的成功与商业模式的失败，揭示了“战术爆款”无法拯救战略断层；Rest——以冷却科技洞察热睡人群，用 4U 创新框架开辟细分市场的新思路。
这期节目不仅讨论了“大单品策略”的价值，更聚焦于：为什么有些品牌靠一个单品就能重塑行业？为什么有... more
内容简介：在这期节目中，我邀请了《出海六边形》播客主播 Ethan 来到我家中，一起聊聊在品牌故事究竟有何用的疑惑中，我们是否还需要品牌叙事？
从出海品牌的真实案例，到国内外品牌叙事方式的差异，我们讨论了“品牌故事”的底层功能：它不是一篇虚构的神话，而是品牌对信任、动机与人性沟通的回应。
Ethan 也带来了他在服务海外品牌中的洞察：为什么独立站生态让“About us”仍是高频入口？为什么中国品牌习惯“讲肌肉”，而海外品牌更擅长“讲理由”？
我们最终回到一个核心：故事的真实性，决定品牌信任的... more
Reviews
- 音量
bgm超大声 人声又超小声
Apple Podcasts3iiitsyChina6 months ago - 挖到寶
在podcast搜尋很多討論行銷或是品牌的相關主題，終於找到（品牌與否）非常受用的節目，使我對品牌的認知又有更深層的理解。
收音清晰 邏輯清晰 條理分明 👍👍謝謝分享
Apple Podcasts5dillon pan
Taiwan3 years ago - 广告，营销行业从业者都可以来听一听
几乎主播的每一期内容都有认真听完，每一次都会有或多或少的收获，特别喜欢听主播分享自己工作或者生活中遇到的案例事件和见解，可以感受到非常的真诚和用心～期待更多的分享，
Apple Podcasts5一梦一圆China4 years ago - 请了个不错的嘉宾，麻烦主持人不要频繁打断嘉宾讲话
频繁打断嘉宾讲话，只是讲一下自己怎么理解，毫无更多信息量，希望能让嘉宾把话说完整，自己表达欲降一降，别什么都说，捡有价值的来。
另外45分钟音频才8MB，音质真的不太行。
Apple Podcasts3iBrightpiscesChina5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #23 | China/Business/Entrepreneurship |
Apple Podcasts | #65 |  Hong Kong/Business/Entrepreneurship |
Apple Podcasts | #239 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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品牌与否 launched 5 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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