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Artwork for 品牌与否

品牌与否

鲍张羽

做了十多年的品牌策划工作,时间久了,我便开始反思:是不是所有的生意都适合做品牌?借这档音频栏目,我正好做一番梳理。来讲讲,在品牌从无到有的过程里,需要做些什么?当然以下内容更多是建立在思维上。

PublishesWeeklyEpisodes49Founded3 years ago
Language
ZH-CN
Categories
MarketingBusinessEntrepreneurship

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Artwork for 品牌与否

Latest Episodes

本期嘉宾:DOJUS度假式主理人-王石安 Sunye more

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3 months ago

本期嘉宾:任宁Tezo 联合创始人 /《迟早更新》主播 more

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3 months ago

今年的下半部分总结,源自听友聚会的成功举办。8月26日第一次在上海相聚,让我看到了在未来的时间里,我和这一频道存在的深度价值和意义-- 为品牌提供早期的发声场景,以及让“品牌人”找到绝对同频的能量补给站。 more

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5 months ago

临近年终,我也趁着还没到最紧张的时候先做一番总结。也可以算是我这一年来打怪升级的心得。在这一期里,我选出了我自己最喜欢的三期节目,分别是041/043/044。品牌故事那一期给我带来了对于应用到甲方层面的服务思考;把茶卖给年轻人那期要感谢 Journey 带给我们的能量密度;和叶明桂前辈那一期节目,是一次关于品牌怎么做的思考,也让我解开了多年来的疑惑,虽然这份疑惑在没有遇到前辈之前,我也还算坚信。 more

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5 months ago

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Reviews

4.2 out of 5 stars from 16 ratings
  • 挖到寶

    在podcast搜尋很多討論行銷或是品牌的相關主題,終於找到(品牌與否)非常受用的節目,使我對品牌的認知又有更深層的理解。 more

    Apple Podcasts
    5
    dillon pan
    Taiwana year ago
  • 广告,营销行业从业者都可以来听一听

    几乎主播的每一期内容都有认真听完,每一次都会有或多或少的收获,特别喜欢听主播分享自己工作或者生活中遇到的案例事件和见解,可以感受到非常的真诚和用心~期待更多的分享,

    Apple Podcasts
    5
    一梦一圆
    China3 years ago
  • 请了个不错的嘉宾,麻烦主持人不要频繁打断嘉宾讲话

    频繁打断嘉宾讲话,只是讲一下自己怎么理解,毫无更多信息量,希望能让嘉宾把话说完整,自己表达欲降一降,别什么都说,捡有价值的来。 more

    Apple Podcasts
    3
    iBrightpisces
    China3 years ago

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品牌与否 launched 3 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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