品牌与否
大卫鲍老师做了十多年的品牌策划工作，时间久了，我便开始反思：是不是所有的生意都适合做品牌？借这档音频栏目，我正好做一番梳理。来讲讲，在品牌从无到有的过程里，需要做些什么？当然以下内容更多是建立在思维上。
| Publishes | Monthly | Episodes | 68 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketingEntrepreneurship |
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Latest Episodes
本期嘉宾：鹅蛋 Eggy鹅蛋谈AI跨境（全网同名） | 《AI+TK》实战训练营创立者BitAI 合伙人｜AI跨境全链路智能体公司4年跨境实战｜母婴男装个护TOP 5品牌TK操盘手5年国内电商｜百亿级服装品牌抖音操盘手美国西北大学整合营销硕士（专业全球Top 1）
本期主题：这一期我和嘉宾“鹅蛋”把近四年在 TikTok 的一线操盘经验掰开讲：从 21 年英区直播开放时的入局窗口，到代播/TSP 的生态变迁；从“先产品后品牌”的打法与节日化运营案例，到“选好品→找对人→做对内容”的可视化卖点方... more
本期主题：前几天我和「品牌与否二群」的听友举行了一场关于辅助图形的线上讨论。讲完播客也聊完案例之后，我终于理清了一个一直以来困扰我的问题：我们做辅助图形 / 品牌纹样 / 战略花边，终极目标其实只有一个——让品牌识别加倍（识别 ×2）。
但路径不只有辅助图形，还有其他两种方式也能做到：
1.颜色：如 Tiffany 蓝、可口可乐红白波带
2.调性结构化设计：如朝日唯品的版式、湛庐 CHEERS 的阅读秩序
3.辅助图形 / 战略花边：如星巴克的波纹、北京奥运的祥云纹
所以问题的核心不是“要不... more
本期主题：品牌颜色，往往被视作“设计的最后一步”，但其实，它才是品牌最难的一关。在这期节目中，我结合多个真实案例，系统性地分享了品牌配色的底层逻辑、实操误区与经典参考。无论你是品牌主、设计师还是乙方代理方，这期内容都能帮你在面对配色决策时，建立更明确、更可落地的判断框架。
我们聊到了：为什么有些颜色不能随便换？星巴克绿和Tiffany蓝的秘密是什么？为什么你以为好看的颜色，落地时却完全失控？如何建立一个真正属于你品牌的配色系统？
本期内容概述：
04:00 Tropicana 换色崩盘：颜色是... more
本期主题：这一期，我们聊聊那些没有图形、全是字母的科技 logo。你有没有注意过，GoPro、DJI、Sony、Logitech、Dyson 等等设备，全都用 Wordmark/字母标？这并不是设计偷懒，而是一整套关于制造限制、心理认知、品牌战略的系统选择。
你将听到：为什么出口型品牌都采用拉丁字母？（Sony、Lenovo）为什么图形 logo 不适合被蚀刻在耳机、电路板、镜头上？用户为什么对字母更有信任感？产品外形已经是图形符号，logo 退居“签名”角色如何用 7 步法做出一个适配所有材质... more
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- 音量
bgm超大声 人声又超小声
Apple Podcasts3iiitsyChina4 months ago - 挖到寶
在podcast搜尋很多討論行銷或是品牌的相關主題，終於找到（品牌與否）非常受用的節目，使我對品牌的認知又有更深層的理解。
收音清晰 邏輯清晰 條理分明 👍👍謝謝分享
Apple Podcasts5dillon pan
Taiwan2 years ago - 广告，营销行业从业者都可以来听一听
几乎主播的每一期内容都有认真听完，每一次都会有或多或少的收获，特别喜欢听主播分享自己工作或者生活中遇到的案例事件和见解，可以感受到非常的真诚和用心～期待更多的分享，
Apple Podcasts5一梦一圆China4 years ago - 请了个不错的嘉宾，麻烦主持人不要频繁打断嘉宾讲话
频繁打断嘉宾讲话，只是讲一下自己怎么理解，毫无更多信息量，希望能让嘉宾把话说完整，自己表达欲降一降，别什么都说，捡有价值的来。
另外45分钟音频才8MB，音质真的不太行。
Apple Podcasts3iBrightpiscesChina5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #34 | China/Business/Entrepreneurship |
Apple Podcasts | #83 |  Chile/Business/Entrepreneurship |
Apple Podcasts | #92 | Taiwan/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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品牌与否 launched 5 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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