这是一档专注跨境电商和出海领域的播客,我们会不定期邀请这个领域专业且靠谱的好朋友们坐下来聊聊品牌、投资、创业、跨境电商、出海这些事儿~
主播介绍:Jax iPANDA合伙人
主播自荐&推荐加微信:chonor_
合作�:sanmomcn2022@163.com
Publishes | Weekly | Episodes | 12 | Founded | 3 years ago |
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Language | Categories | BusinessMarketing |
本期嘉宾:FLAWED否哲董事合伙人兼FRED & FARID上海办公室策略总负责人 Karen
先导语:
这期播客邀请到了Karen,她从伦敦政治经济学院毕业之后进入时尚行业,后又转型任职品牌咨询公司,并创立了现在的FLAWED否哲,用之前在英国和中国积累的策略经验为大型本土及国际品牌提供传播营销相关的整合落地策略;
阿里巴巴、LV、VIVO、OPPO都是他们的客户,同时她身上有很多特别的点:坚持吃素食很多年,同时又爱好拳击和网球。
第一次见到他们的团队我就非常舒适于他们每一个人的“打开程度”... more
本期嘉宾:Hawke Media国际业务总监 Fiona
本期期邀请到的嘉宾是我的好朋友Fiona,她身上有很多标签:胡润百富榜全美创新杰出人物, Media三百多位员工中唯一的中国人,美国发展最快数字营销公司亚太业务负责人,棒球俱乐部创始人等等…
Part1:聊聊你的工作
加入Hawke Media的契机?
Hawke Media到底是一家什么类型的公司?
为什么企业不自己招人,会选择外部公司处理这些问题?
Part2:聊聊品牌出海
中国品牌出海,最重要的三件事你觉得是什么?
在过往服务过程... more
本期嘉宾:Nina Qbit CMO
从国内互联网公司到跨境公司转型,出发点是什么?
在转型过程中,经历了哪些阶段和心路历程和体会?
国内市场跟海外市场是存在一定差异的,如何完成思维转变?
跨境市场在国内这个阶段的机会点是什么?
落地了非常多的campaign,是如何规划构思的?
通过落地策划这些活动,收获和踩的坑是什么?
国内品牌IP落地的可能性,以及思考?
如何衡量自己市场工作的roi?
觉得在工作中,最重要的三件事是什么?
保持敏感、钝感力、耐心
出一期你养生的节目呗,挺感兴趣的
录音效果能更好一点就好了
品牌出海跨境电商太热了最近,这期节目很符合时宜啊!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #55 |
Listeners, social reach, demographics and more for this podcast.
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品牌听海 launched 3 years ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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