品牌｜策略｜行銷｜設計 重新開機，回歸初衷。 帶你了解品牌的每一塊拼圖，拆解背後的成功故事，進而打造獨具價值及影響力的品牌體驗。 在這裡，我們聊策略、談行銷、玩創意，也說那些品牌背後，沒寫在簡報裡的真心話。 格博官網：www.geberconsulting.com/tw/ LinkedIn：tw.linkedin.com/company/geberconsulting 聯絡我們：service@geberconsulting.com -- Hosting provided by SoundOn
| Publishes | Twice monthly | Episodes | 12 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | MarketingArtsBusiness |
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Latest Episodes
品牌重塑，不是只有換 LOGO而已。
它是品牌重新問自己：「我是誰？」「要去哪裡？」「怎麼走？」
從策略到到設計，讓品牌再次被看見、被理解、被信任。
👂本集重點
1. 品牌重塑的核心本質
2. 品牌重塑的內容及流程
3. 為什麼企業/品牌需要rebranding？
4. 成功及失敗案例分享
格式化的第一步，從格博開始。
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EP11 ｜ 格博品牌執行長Richard創業之路：如何打造國際品牌 (英文訪談)
本集邀請到格博品牌創辦人也是我們的CEO Richard！
來自加拿大的Richard，獨自一人來臺創業，在品牌諮詢領域深耕25年，從創業初期的挑戰，到建立公司文化、領導團隊，分享一路來的心路歷程。
Richard：「創業最重要的是清楚自己的價值主張與定位，我們帶給客戶的價值是什麼？與別人有何不同？」
我們相信，這些觀點不僅適用於企業，也適用每個想脫穎而出的人。
👂本集重點
1. 什麼契機決... more
EP10 ｜好影片，讓品牌走進人心（下）
在資訊爆炸的時代，短短 15 秒，就能決定觀眾是否留下。
那麼，該如何在有限的時間裡，牢牢抓住目光？
隨著 AI 技術加速滲透影音產業，影片創作的模式也正在被重新定義。
未來的影片趨勢，會往哪裡走？本集一次揭曉！
👂本集重點
1. 如何在前15秒抓住觀眾的注意力
2.AI 如何重新定義影片創作
格式化的第一步，從格博開始。
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EP09 ｜好影片，讓品牌走進人心
影片不只是「視覺」內容，還能在受眾腦海中種下種子 🌱
短短幾秒吸睛短影音？還是深度故事打動心弦？ 不管哪一種，影片都是強大的連結工具！
👂本集重點
1. 常見影片種類解析
2. B2B vs B2C 的影片差異
3. 短影音如何幫企業加分
4. 影片製作過程中的挑戰
5. 未來影片趨勢
格式化的第一步，從格博開始。
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Key Facts
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Lots of takeaways, looking forward to the next one!
Apple Podcasts5Anonymous Wei
Taiwan6 months ago
Chart Rankings
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Apple Podcasts | #128 | Taiwan/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
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