品牌｜策略｜行銷｜設計 重新開機，回歸初衷。 帶你了解品牌的每一塊拼圖，拆解背後的成功故事，進而打造獨具價值及影響力的品牌體驗。 在這裡，我們聊策略、談行銷、玩創意，也說那些品牌背後，沒寫在簡報裡的真心話。 格博官網：www.geberconsulting.com/tw/ LinkedIn：tw.linkedin.com/company/geberconsulting 聯絡我們：service@geberconsulting.com -- Hosting provided by SoundOn
| Publishes | Twice monthly | Episodes | 10 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | BusinessArtsMarketing |
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Latest Episodes
EP10 ｜好影片，讓品牌走進人心（下）
在資訊爆炸的時代，短短 15 秒，就能決定觀眾是否留下。
那麼，該如何在有限的時間裡，牢牢抓住目光？
隨著 AI 技術加速滲透影音產業，影片創作的模式也正在被重新定義。
未來的影片趨勢，會往哪裡走？本集一次揭曉！
👂本集重點
1. 如何在前15秒抓住觀眾的注意力
2.AI 如何重新定義影片創作
格式化的第一步，從格博開始。
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EP09 ｜好影片，讓品牌走進人心
影片不只是「視覺」內容，還能在受眾腦海中種下種子 🌱
短短幾秒吸睛短影音？還是深度故事打動心弦？ 不管哪一種，影片都是強大的連結工具！
👂本集重點
1. 常見影片種類解析
2. B2B vs B2C 的影片差異
3. 短影音如何幫企業加分
4. 影片製作過程中的挑戰
5. 未來影片趨勢
格式化的第一步，從格博開始。
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EP08 ｜設計鬼門開：那些沒說出口的荒謬經歷
半夜傳來的，不是詭異的腳步聲，而是…客戶那句：
💁：「再幫我改最後一次就好」
💁：「我也可以自己畫啦」
💁：「設計而已，加個幾筆很快吧？」
在設計師的世界裡，有些話比深夜的腳步聲還讓人心驚。
這不是靈異現場，卻能讓人失眠一整夜。
這一集，我們揭開了那些設計師最怕面對的「設計鬼故事」。
快戴上耳機，一起進入設計師的驚悚世界。
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EP07 ｜諧音梗女王來了?！創意爆紅貼文秘笈 (下)
B2B社群經營不像B2C能天天蹭熱門話題、用梗圖圈粉，
但別以為「專業」就無法求新求變！
如何把諧音梗玩出爆紅效果？不但需要策略、內容深度，還得懂得抓住時事和專業之間的平衡，立即收聽吧！
👂本集重點
1. 搭配時事與熱門話題的諧音梗技巧
2. B2B 專業 × 趣味的最佳平衡點
3. 新創品牌的社群起步指南
格式化的第一步，從格博開始。
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Key Facts
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Lots of takeaways, looking forward to the next one!
Apple Podcasts5Anonymous Wei
Taiwan4 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #146 | Taiwan/Business/Marketing |
Apple Podcasts | #202 |  Hong Kong/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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