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Artwork for Pet Marketing Podcast

Pet Marketing Podcast

Skarlet Rockwood
Pet Industry
Nonprofit Business Model
Branding
Influencer Marketing
Photography
Domestic Violence Support
Pet Influencers
Social Media Marketing
Community Engagement
Pet Care Industry
Dog Walking Services
Micro-Influencers
Entrepreneurship
Engagement Rates
Blogging
Video Marketing
Tax Benefits Of Nonprofits
SEO
Content Marketing
Parasocial Relationships

Overwhelmed by a barrage of different marketing tactics? Wondering which ones will actually work for your pet business? Wish someone would just tell you what's already working so you don't have to figure it all out yourself? Skarlet Rockwood, Content Marketer and Pet Professionals, does exactly that one podcast episode at a time. Working with pets is a passion we're all totally hyped we can actual... more

PublishesDailyEpisodes15Founded4 years ago
Categories
Kids & FamilyBusinessPets & AnimalsMarketing

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Artwork for Pet Marketing Podcast

Latest Episodes

In this episode of the Pet Marketing Podcast, Matt Aldridge from Pet Engine Marketing discusses the importance of having an optimized website for your pet business. 

Be sure to check out the show notes for links to any resources mentioned in this e... more

In this episode, Dr. Orazie Cook, shares her unique insights on the strategic, financial, and community-driven benefits of integrating a non-profit arm into a pet business.

Be sure to check out the show notes for links to any resources mentioned in... more

In this episode, Jasmine DeCelle, founder of PetFluence, shares her journey from a hobbyist coder to a branding expert in the pet industry. From early experiments to launching a dedicated agency, Jasmine dives into the essentials of brand creation, e... more

In this episode of the Pet Marketing Podcast, we dive into the intricacies of leveraging Amazon for pet business marketing with guest expert Stephen Gary from Accelerazon. Learn about the various Amazon models like 1P and 3P, and discover strategies ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

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Recent Guests

Orazie Cook
Founder of Praline's Backyard Dog Services and Praline's Backyard Foundation
Episode: How Starting a Non-Profit Could Grow Your Pet Business
Jasmine DeCelle
A lifelong enjoyer of All Things Pets and All Things Graphic Design, and owner of branding agency Pet Fluence.
Pet Fluence
Episode: Mastering Pet Business Branding
Stephen Gary
Owner of Accelerazon
Accelerazon
Episode: Amazon Strategies for Pet Businesses - Stephen Gary
Beth Lambert
Video marketing expert and owner of Fuzzy Face Media
Fuzzy Face Media
Episode: Marketing with Short Form Videos - Beth Lambert
Pamela Keniston
Marketing expert with over 10 years in the pet industry and founder of Big Paws Marketing
Big Paws Marketing
Episode: How to Create a Strategic and Profitable Blog for Your Pet Business - Pamela Keniston
Michelle Conner
Professional photographer specializing in environmental pet portraiture.
Nashville Paw Magazine
Episode: Brand Storytelling Through Photography - Michelle Conner

Host

Skarlet Rockwood
Host of the Pet Marketing Podcast, focusing on marketing strategies and tips for pet-related businesses.

Reviews

4.0 out of 5 stars from 8 ratings
  • Informative and super helpful

    Such a great podcast for anyone to listen to especially dog business owners. 💕🐾 def check this out

    Apple Podcasts
    5
    cnelson8095
    United States3 years ago
  • Great marketing insight

    Skarlet knows a lot about social media and online marketing, she’s also a big pet lover! This show is perfect for anyone with a pet industry business.

    Apple Podcasts
    5
    TMistick
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the content informative and particularly helpful for dog business owners, indicating a strong focus on practical application for pet-related marketing.
The host is praised for her knowledge of social media and online marketing, appealing to both beginners and experienced pet business owners seeking to enhance their strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#216
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Brand Storytelling Through Photography - Michelle Conner
Q: Tell us a little bit about yourself and how you came to be a pet photographer.
Michelle recounts her journey, starting with weddings and events before moving to a focus on pet photography due to her love for animals.
How to Create a Strategic and Profitable Blog for Your Pet Business - Pamela Keniston
Q: How do we measure the success of their blogging project?
Using tools like Google Analytics and Google Search Console to monitor engagement metrics and keyword rankings.
How to Create a Strategic and Profitable Blog for Your Pet Business - Pamela Keniston
Q: What is your system for identifying and understanding who the target is for a specific pet business's blog?
We create buyer personas using data from sources like Amazon and Google Analytics to understand demographic information.
How to Create a Strategic and Profitable Blog for Your Pet Business - Pamela Keniston
Q: Why is blogging a critical component for marketing for pet businesses?
It helps drive traffic, establishes subject matter expertise, and is valuable for repurposing in other marketing efforts.
Marketing with Short Form Videos - Beth Lambert
Q: How can pet businesses measure the success of their videos?
Businesses should look at view counts, play rates, engagement metrics like comments and shares, and find patterns in successful videos to refine future content.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Pet Marketing Podcast

What is Pet Marketing Podcast about and what kind of topics does it cover?

This show focuses on providing actionable marketing insights specifically tailored to the pet industry. It covers a broad spectrum of topics including branding strategies, social media marketing, influencer partnerships, video marketing, and blogging, all aimed at helping pet-related businesses enhance their visibility and profitability. The hosts frequently feature expert guests who share their experiences and practical advice, enriching the discussion with real-world applications and success stories from within the pet business community. The content is designed to resonate deeply with pet marketers and business owners seeking effective strategies to thrive in a competitive environment.

Where can I find podcast stats for Pet Marketing Podcast?

Rephonic provides a wide range of podcast stats for Pet Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Pet Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Pet Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Pet Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Pet Marketing Podcast?

Rephonic provides comprehensive predictive audience data for Pet Marketing Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Pet Marketing Podcast have?

To see how many followers or subscribers Pet Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Pet Marketing Podcast?

These podcasts share a similar audience with Pet Marketing Podcast:

1. Pet Marketing Unleashed Podcast
2. Bella In Your Business: Pet Sitting and Dog Walking Podcast

How many episodes of Pet Marketing Podcast are there?

Pet Marketing Podcast launched 4 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Pet Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Pet Marketing Podcast?

Rephonic pulls ratings and reviews for Pet Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Pet Marketing Podcast?

Rephonic provides full transcripts for episodes of Pet Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Pet Marketing Podcast?

Recent guests on Pet Marketing Podcast include:

1. Orazie Cook
2. Jasmine DeCelle
3. Stephen Gary
4. Beth Lambert
5. Pamela Keniston
6. Michelle Conner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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