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Performance Marketing Spotlight

NYMO
Affiliate Marketing
Performance Marketing
Artificial Intelligence
Influencer Marketing
Email Marketing
Intently
Trade Doubler
Caraway Home
Travel
Lovevery
Conference Networking
Twisted X Global Brands
Newsletter Sponsorships
Vouchercloud
Affiliate Industry
Rotary Digital
New York
Miami
Wellput
Nucleus Links

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate ma... more

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Latest Episodes

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In this episode of Performance Marketing Spotlight, Dario Markovic, CEO of Eric Javits, joins Marshall to discuss how he's transforming a decades-old luxury fashion brand through performance marketing, AI, and digital innovation.

D... more

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In this episode of Performance Marketing Spotlight, Breeze Leonard, Director of Affiliate Partnerships at She Buys Travel, joins Marshall to discuss the evolving role of publishers and content creators in today's performance marketi... more

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In Episode 63 of Performance Marketing Spotlight, Marshall sits down with Ewen Finser, CEO of ScaleVisible, to break down the rise of AI visibility and how it’s reshaping performance marketing.

Ewen shares his unconventional path f... more

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In this episode of Performance Marketing Spotlight, Anders Bill, co-founder of Superfiliate, joins Marshall to break down the evolution of the creator economy and how brands can effectively scale creator marketing today.

Anders sha... more

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Recent Guests

Breeze Leonard
Director of Affiliate Partnerships, She Buys Travel
She Buys Travel
Episode: Ep. 64 | Breeze Leonard (SheBuysTravel): The Future of Publisher Partnerships in the Age of AI
Ewen Finser
CEO of ScaleVisible, AI visibility strategist and former media company operator
ScaleVisible
Episode: Ep. 63 | Ewen Finser (ScaleVisible): AI Visibility, Reddit Strategy & the Future of Performance Marketing
Anders Bill
Co-founder of Superfiliate
Superfiliate
Episode: Ep. 62 | Anders Bill (Superfiliate): Building a Creator Marketing Platform Across Affiliate, Paid & Partnerships
Dexter Dethmers
Co-founder of Hi Energy
Hi Energy
Episode: Ep. 61 | Dexter Dethmers (Hi Energy): Fixing Affiliate Complexity for Publishers with AI & Automation
Amanda Karr
Executive at Tailored Brands (Men's Wearhouse, Joseph A. Bank)
Tailored Brands
Episode: Ep. 60 | Amanda Karr (Tailored Brands): Scaling Affiliate Programs for Major Retailers in the AI Era
Ryan Hilliard
CEO of Refersion and Influencer Marketing Hub
Refersion; Influencer Marketing Hub
Episode: Ep. 59 | Ryan Hilliard (Refersion & Influencer Marketing Hub): The Convergence of Affiliate, Influencer, and AI in Performance Marketing
Alexandra Chepulsky
Senior Affiliate Marketing Manager at Caraway
Caraway
Episode: Ep. 58 | Alexandra Chepulsky (Caraway Home): Building a Content-First Affiliate Program at Caraway
Reid Webb
Director of Shopping Revenue Strategy, Apartment Therapy Media
Apartment Therapy Media
Episode: Ep. 57 | Reid Webb (Apartment Therapy Media): Social Commerce, Publisher Evolution & The Future of Affiliate Monetization
Cornelius Frey
Executive involved with Nucleus Links and Affinity Global
Affinity Global / Nucleus Links
Episode: Ep. 56 | Cornelius Frey (NucleusLinks): – AI, Affiliate Operations, and the Future of Performance Publishing

Host

Marshall Nyman
Host of Performance Marketing Spotlight; founder/CEO of NYMO & Co., a consultancy specializing in maximizing affiliate programs.

Reviews

4.8 out of 5 stars from 14 ratings
  • Learn from the industry’s brightest

    Really love the guests and the insights they share!

    Apple Podcasts
    5
    South Bay Momma
    United States2 years ago
  • Cool guests, great insights

    Love all the info around affiliate marketing - always feel like I leave with a gold nugget from each episode. Really liked the recent episode with Hunter from CNN!

    Apple Podcasts
    5
    Pipes11111111333
    United States2 years ago
  • Great marketing insights !

    Marshall is definitely an authority in the ever changing world of performance marketing

    It’s exciting to see where this podcast goes.

    Apple Podcasts
    5
    SlayerDudez
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great marketing insights !
Learn from the industry's brightest
Cool guests, great insights

Talking Points

Recent interactions between the hosts and their guests.

Ep. 64 | Breeze Leonard (SheBuysTravel): The Future of Publisher Partnerships in the Age of AI
Q: As a publisher, what new opportunities do you see in this AI-driven landscape?
Breeze notes increased focus on editorial content value, dedicated review articles, and content campaigns that AI systems rely on; she emphasizes authentic content, leveraging multiple channels (traditional sites, social, creator partnerships), and the need for fair attribution and measurable exposure for publishers.
Ep. 64 | Breeze Leonard (SheBuysTravel): The Future of Publisher Partnerships in the Age of AI
Q: Tell us a little bit about She Buys Travel and how you got started with affiliate marketing there.
Breeze explains that She Buys Travel began monetizing its long-standing content in 2019, expanded during COVID by pivoting to monetize home-bound travel experiences, and built a strong, authentic audience that trusted their recommendations, which helped convert content into affiliate revenue.
Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing
Q: How do you approach digital marketing given the unique retail-centric model?
We direct paid and organic efforts to retailers' product pages or our own landing pages, ensuring tracking through UTMs and close collaboration with retailers since we don't convert on our own sites.
Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing
Q: What led you to join Twisted X Global Brands?
A recruiter reached out about a footwear brand with growth potential; I joined after a couple conversations and meetings, and I've been with the company for about six years.
Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing
Q: How did you get your start in marketing?
I discovered marketing in college as an elective that clicked for me, which led me to pivot between agency and client roles throughout my career and eventually land at Twisted X.

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Frequently Asked Questions About Performance Marketing Spotlight

What is Performance Marketing Spotlight about and what kind of topics does it cover?

This program centers on performance marketing and affiliate partnerships, featuring guests who are practitioners and leaders in affiliate programs, publisher monetization, creator marketing, and AI-enhanced attribution. Episodes consistently explore building scalable affiliate programs, publisher relationships, and the evolving tech stack (AI tools, data feeds, attribution models) that enable measurable performance across channels. Notable strengths include practical, battle-tested tactics from brand and publisher leaders, a strong emphasis on cross-channel integration, and a willingness to discuss emerging ecosystems like AI visibility, creator marketing, and newsletter sponsorships. The show is likely especially valuable for brands, agenc... more

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How many listeners does Performance Marketing Spotlight get?

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How many subscribers and views does Performance Marketing Spotlight have?

To see how many followers or subscribers Performance Marketing Spotlight has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Performance Marketing Spotlight?

These podcasts share a similar audience with Performance Marketing Spotlight:

1. Perpetual Traffic

How many episodes of Performance Marketing Spotlight are there?

Performance Marketing Spotlight launched 3 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Performance Marketing Spotlight?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Performance Marketing Spotlight?

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What guests have appeared on Performance Marketing Spotlight?

Recent guests on Performance Marketing Spotlight include:

1. Breeze Leonard
2. Ewen Finser
3. Anders Bill
4. Dexter Dethmers
5. Amanda Karr
6. Ryan Hilliard
7. Alexandra Chepulsky
8. Reid Webb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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