Performance Marketing Podcast
Performance Marketing PodcastWelcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hoste... more
| Publishes | Weekly | Episodes | 16 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know whe... more
ChatGPT is a new tool that many marketers are excited about. We feel it can make the good marketers better, but bad marketers worse.
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only disc... more
Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche.
The Performance Marketing Podcast is made to give actionable marketing tips to performance m... more
This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items.
* Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay later, progress bars with deals, RAISING YOUR P... more
Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique de... more
Parenting is a popular niche in DTC performance marketing. There's a good chance you'll stumble upon one in your agency career. This episode outlines marketing psychology tips common in the parenting niche, so when you're assigned that parenting nich... more
There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can ex... more
Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zero with no PR/influencers/reviews. We discuss:
... more
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Performance Marketing Podcast launched 4 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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