
Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25+ years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to at... more
| Publishes | Weekly | Episodes | 15 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingEntrepreneurship | ||||

Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand?
This isn’t uncommon and it can be so frustrating!
But there is a reason why this is happening AND a soluti... more
This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.
Andrea spent most of her career as a senior executive at Canada's lea... more
On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn.
Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trainer and hosts the popular LInke... more
In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching.
Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Twitte... more
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For small business owners, PR can be a strange idea that doesn’t make sense to them. Janice takes the concepts from her work experience and brings them to the level of a small business owner. The result is practical, actionable, affordable steps that small businesses and solopreneurs can follow that will make a real difference in their visibility.
As a market researcher I loved the episode on customer research - it is so important to do your homework up front so you use the right words and get... more
Thank you for creating this podcast. My topic, inclusion, requires clear communication and regular outreach. This podcast launched just when I was building skills to enhance my visibility as a new author.
I look forward to listening to what Janice has to say each week. Every episode has great PR tips!
Ive just listened to my first episode and I love Janice’s advice. It’s practical and easy to follow and so informative. Can’t wait to listen to more episodes!
Janice is providing a wealth of information every week to those trying to bring more visibility to their work or brand. Very actionable. Will save you a fortune on PR and get you results! Highly recommended!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #215 |
Listeners, social reach, demographics and more for this podcast.
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Path to Visibility launched 3 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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