Parlons peu, parlons pub
Nouvelle VagueParlons peu, parlons pub, c'est le podcast de l'agence Nouvelle Vague. On y parle publicité avec des chercheurs, des artistes, des communicants et diverses personnalités de tous horizons. Nous sommes convaincus que la publicité n’est pas qu’un truc de pubards, bien au contraire. On a alors décidé d'enquêter sur des thématiques particulières pour décortiquer et comprendre les mécanismes de l'univer... more
| Publishes | Weekly | Episodes | 10 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  French | Categories | BusinessMarketing | ||
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Latest Episodes
Face à la peur du badbuzz, comment convaincre les entreprises d’oser l’idée ? Celle qui fera émerger la marque face à la concurrence, qui créera l’adhésion des publics et fera prospérer l’entreprise. more
Dans un monde digitalisé où l’information est accessible en abondance partout et à tout moment, difficile de garantir l’originalité ou non d’une idée. Comment alors se prémunir de la copie, qu’elle soit intentionnelle ou accidentelle ? Et si copie il... more
De la publicité à la signature de marque en passant par le nom et la forme que celle-ci choisit de donner à ses produits… les modes d’expression de l’idée sont infinis. Mais toute la force de l’idée tient bel et bien dans sa capacité à synthétiser et... more
Se réveille-t-on un matin en criant “EURÊKA” ? Des idées, tout le monde peut en avoir. Des bonnes, des mauvaises, des idées noires, des idées folles… Comment alors donner de la valeur à l’idée ? Qu’est-ce qu’une grande idée ? Une idée révolutionnaire... more
Dans l’épisode précédent, vous avez découvert le pouvoir de l’image et sa place prépondérante dans notre quotidien. Vous avez pu comprendre l’effet de persuasion et l’art de l’illusion. L’image est un véritable langage qui joue avec nos sens, nos émo... more
Nous sommes dans un monde dominé par les images, une société de l’image. more
Comment est-ce qu’une marque adapte son identité sonore aux multiples supports de diffusion existants ? more
Qui évolue dans le secteur du sound design ? À quoi ressemble leur quotidien ? Quel est le rôle de chacun et les interactions entre tous ? more
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| Gender Skew | Engagement Score | Primary Location | |||
|---|---|---|---|---|---|
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How many episodes of Parlons peu, parlons pub are there?
Parlons peu, parlons pub launched 3 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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