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The Fractional CMO Podcast

The Fractional CMO Podcast
Fractional CMO
Cemoh
Healthcare
Content Marketing
Marketing Analytics
Fractional Chief Financial Officer (CFO)
British Airways
Qantas
Artificial Intelligence
Linkedin
CFO Centre
Nine Entertainment Company
Nugget Digital
Sales
Dashboards
Attribution
Brisbane
Marketing
Airlines
Branding

The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.

PublishesMonthlyEpisodes159Founded8 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for The Fractional CMO Podcast

Latest Episodes

In this episode of The Fractional CMO Podcast, Simon sits down with Alison Dean, fractional CMO and founder of The Peppermint Group, who has spent 20 years in marketing and brand. Alison started her career at Clemenger working with multinational bran... more

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In this episode of The Fractional CMO Podcast, Simon is joined by Kirsty Dagnall, founder of Beyond the Brief, a Sydney-based challenger agency offering fractional CMO services and big agency quality without the big agency budgets. Originally from Wa... more

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In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Chris Jowsey, a fractional CMO based in Sydney with a background in digital marketing and e-commerce across tech companies, professional services, and DTC brand... more

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In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector.

Simon and Kelly... more

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Recent Guests

Josh Cilento
Brand/marketing professional, previously discussed on the show
Episode: S2 Ep13: The Fractional CMO Podcast - Joshua Cilento & Angus Wurth
Gus Wurth
Frational CMO? (as discussed in intro), agency founder
Lanswell-Ramon Agency
Episode: S2 Ep13: The Fractional CMO Podcast - Joshua Cilento & Angus Wurth
David King
CEO for the CFO Centre Australia (Eastern Australia and New Zealand)
CFO Centre Australia
Episode: S2 Ep12: Ep.12 The Fractional CMO Podcast - David King - CFO Center Australia
Renee Smith
Marketing leader with 30 years of global experience; former CMO of a manufacturing business; transitioning to fractional CMO work
Unknown (as discussed on the show)
Episode: S2 Ep11: Ep.11 The Fractional CMO Podcast - Renee Smith - Fractional CMO
Daniel Hay
Sacrificial lamb for today; accountant from Brisbane
Brisbane accounting firm
Episode: S2 Ep10: Ep.10 The Fractional CMO Podcast - Are accountants our enemy?
Tommy Holt
Marketing and reputation expert
Various organizations; former Woolworths team
Episode: S2 Ep10: Ep.10 The Fractional CMO Podcast - Are accountants our enemy?
Caroline Warns
Founder of Only Good Content
Only Good Content
Episode: S2 Ep9: Ep.09 The Fractional CMO Podcast - Caroline Warnes of Only Good Content
Kristy Hunter
Marketing professional discussed in episode
Unspecified
Episode: S2 Ep7: The Fractional CMO Podcast - Kristy Hunter, Kelly Dimkovska & Joshua Cilento
Kelly Dimkovska
Marketing professional discussed in episode
Unspecified
Episode: S2 Ep7: The Fractional CMO Podcast - Kristy Hunter, Kelly Dimkovska & Joshua Cilento

Host

Simon Dell
Host of multiple fractional leadership podcasts and founder of Cemoh.

Reviews

4.9 out of 5 stars from 19 ratings
  • Fantastic Insight Into Marketing and the Stradegies Behind it!

    Great Podcast! It’s very informative and gives a great introduction into what Marketing is all about, providing you with an individual and professional perspective into the use of Marketing and how if used correctly it can be the vital tool for the growth of many businesses. Each episode features a different professional guest speaker who lives and breaths marketing which keeps you engaged and interested, wanting more. Simon the narrator, comes across as knowledgeable, down to earth and easy ... more

    Apple Podcasts
    5
    Jesseca B.
    Australia7 years ago
  • A great listen

    Super interesting, insightful and enjoyed a lot more than I had originally expected. Great work!

    Apple Podcasts
    5
    Narelle P
    Australia7 years ago
  • Very insightful podcast!

    Very insightful and informative! Great podcast to listen to! So glad I found it!

    Apple Podcasts
    5
    ashgraa
    Australia7 years ago
  • Insightful marketing content

    Recently found the podcast and have shared it with my colleagues. I’m in marketing for a financial services company going through some significant change and am constantly looking to take learnings from other brands on what worked/what didn’t. Highly recommended to marketing professionals and business owners.

    Apple Podcasts
    5
    jongje00
    Australia7 years ago
  • Fantastic!

    Great marketing podcast! Simon asks very relevant questions and provides a great vibe that clearly makes both the guest and audience comfortable. Would highly recommend.

    Apple Podcasts
    5
    gearfive
    Australia7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, real-world marketing guidance and the mix of guests from Fractional CMO and marketing leadership circles.
Content is seen as engaging, with a good balance of strategy and operational detail.
Guests consistently bring useful frameworks and ROI-focused insights that listeners can apply quickly.
The host asks thoughtful questions and keeps conversations actionable for business owners and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S2 Ep12: Ep.12 The Fractional CMO Podcast - David King - CFO Center Australia
Q: What guidance would you give to someone starting as a fractional CFO or CMO?
Develop a strong personal network, embrace marketing for yourself, prepare for income variability, and focus on relationship-building; you should also select clients where you can add significant, long-term value and align with a collaborative ecosystem that can refer opportunities.
S2 Ep12: Ep.12 The Fractional CMO Podcast - David King - CFO Center Australia
Q: How does a fractional model differ from traditional part-time or full-time staffing, in practice?
A fractional professional provides a fraction of full-time effort tailored to need, with independence from the internal staff, which enables objective advice, scalable engagement, and ongoing flexibility without the permanency of a full-time hire.
S2 Ep12: Ep.12 The Fractional CMO Podcast - David King - CFO Center Australia
Q: What does the CFO Centre actually do for SMEs and their owners?
We place carefully selected fractional CFOs who bring big-business experience to smaller enterprises, focusing on profitability, cash flow, and strategic guidance to accelerate growth or stabilise operations, often while integrating with the client's existing accountants and bookkeepers.
S2 Ep5: Season 2: The Fractional CMO Podcast - Kateesha Hembrow of BeKnown Academy
Q: Is it okay to be argumentative on LinkedIn and share your own opinions?
Having an informed opinion is important for standing out, but it should be respectful and balanced; avoid fringe behavior and be willing to engage with others respectfully to foster constructive conversations.
S2 Ep14: Ep.14 The Fractional CMO Podcast - Kristy Hunter from Hunter Marketing Co.
Q: How should marketers think about ROI and attribution in this multi-channel landscape?
ROI should consider more than direct sales; it includes brand-building, social proof, and staged attribution across multiple touchpoints; implement frameworks and test channels with a focus on meaningful outcomes rather than vanity metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Fractional CMO Podcast

What is The Fractional CMO Podcast about and what kind of topics does it cover?

A practical, business-focused conversation show that features fractional CMOs and marketing leaders sharing real-world strategies for growth, branding, content, and cross-functional leadership. Recent episodes highlight e-commerce trends, regulatory considerations in healthcare marketing, pricing for fractional CMOs, AI-driven content and measurement, branding missteps, and the dynamics between marketing and finance. Notable strengths include a concrete, practitioner-oriented approach, a mix of B2B branding and marketing operations, and a recurring emphasis on frameworks, dashboards, and ROI. The format tends to mix sharp takeaways with candid industry anecdotes, making it useful for listeners who want actionable guidance, benchmarking idea... more

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How many listeners does The Fractional CMO Podcast get?

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Which podcasts are similar to The Fractional CMO Podcast?

These podcasts share a similar audience with The Fractional CMO Podcast:

1. Uncensored CMO
2. Good Hang with Amy Poehler

How many episodes of The Fractional CMO Podcast are there?

The Fractional CMO Podcast launched 8 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Fractional CMO Podcast?

Recent guests on The Fractional CMO Podcast include:

1. Josh Cilento
2. Gus Wurth
3. David King
4. Renee Smith
5. Daniel Hay
6. Tommy Holt
7. Caroline Warns
8. Kristy Hunter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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