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Fractional CMO Show

Casey Stanton
Fractional CMO
Marketing Strategy
Marketing Leadership
AI In Marketing
Optionality and Freedom
Entrepreneurship
Problem Solving
Chief Marketing Officer
Lead Generation
Client Management
Business Development
Deal Flow
Marketing
Agency Work
Client Acquisition
Networking
Cmox Accelerator
Niche Marketing
Artificial Intelligence
AI Advancements

Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we're all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It's time to solve bigger problems and b... more

PublishesWeeklyEpisodes120Founded4 years ago
Number of ListenersCategories
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Artwork for Fractional CMO Show

Latest Episodes

In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really looks like to "get rich slowly" as a fractional CMO—and why that's a far better goal than chasing quick wins or sprinting toward burnout.

Drawing from real stories... more

In this episode of The Fractional CMO Show, Casey Stanton tackles a question many marketers quietly ask: Is being a fractional CMO even a real job? Through sharp insights and personal reflection, Casey makes the case that the corporate "safety net" i... more

In this episode of The Fractional CMO Show, Casey Stanton unpacks what it really means to build long-term commitments—in business, in life, and with your clients. He draws parallels between parenting, marriage, and marketing to show why real success ... more

In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really takes to run a high-profit, low-complexity fractional CMO business—without drowning in tools, team costs, or tech bloat. He reveals the essential tech stack and tale... more

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Host

Casey Stanton
Host of the show, Casey Stanton is a Fractional CMO who combines his extensive marketing experience with personal stories to provide insights into the evolving role and challenges faced by marketing leaders today.

Reviews

4.9 out of 5 stars from 36 ratings
  • Great podcast!

    This podcast is super helpful and inspiring. I’ve learned so much. Keep up the great content!

    Apple Podcasts
    5
    LisaOrt4
    United States8 months ago
  • Great podcast for aspiring and active fractional CMOs

    This podcast is a fantastic resource for aspiring fractional CMO‘s as well as currently active ones. I am a part of Casey’s CMOX accelerator and I find this podcast to be an excellent resource for ongoing learning as I shift my focus as a market consultant to fractional CMO services. Keep up the great work, Casey!

    Apple Podcasts
    5
    skrnyc123
    United States9 months ago
  • Tremendous Marketing Resource

    I recently discovered the podcast. So far it has been absolutely incredible resource for getting a big picture view of marketing. I reccomend it to any CMO or digital marketer hoping to solve bigger problems for better clients.

    Apple Podcasts
    5
    Ajr4811
    United Statesa year ago
  • Casey is THE authority on the Fractional CMO world, he literally wrote the book on it! I'm a big fan of Casey's solo episodes, but I also really enjoy his interviews with guests. Even if you're not atop the marketing career ladder, Casey imparts so much wisdom in each episode, marketers at any level will come away having learned something new!

    Podchaser
    5
    Sam Guertin
    3 years ago
  • Short, helpful insights for CMOs

    I’ve listened to about a dozen episodes and like the short, punchy format. Great content for CMOs and fractional CMOs

    Audible
    5
    Bob Dobalina
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the relatable and personal storytelling used by the host, enhancing listener engagement.
Listeners appreciate the wealth of knowledge shared regarding the role of Fractional CMOs and the actionable insights provided.
Many comment on the quality and relevance of the content, particularly noting its help in career advancement.
Listeners often express gratitude for the practical advice and strategies that can be immediately applied to their businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Live Coaching with Casey
Q: Is it a bad idea to create a visual or flyer to go to prospects when I'm meeting with them?
It’s worth considering how visuals align with your strategy and branding; ensure they represent value.
Live Coaching with Casey
Q: What's the better way to collaborate with a client and marketing vendors?
Refer vendors to the client or subcontract at the vendor's cost plus margin, keeping your income stream as your contract value with your client.
Dawn's Strategic Shift from Agency Owner to Fractional CMO
Q: Why does the agency need a Fractional CMO?
An agency is primarily supposed to be an implementing arm for businesses, while a Fractional CMO provides higher-level strategic oversight.
Stop Asking Permission: How Rachel Went from Corporate Grind to Confident Fractional CMO
Q: What's next for you as you think about the next type of client that you want to work with?
I'm excited about moving more into sales enablement work, helping companies enhance their marketing effectiveness and grow.
Stop Asking Permission: How Rachel Went from Corporate Grind to Confident Fractional CMO
Q: How did your perception of your own value change?
I now understand that I can generate far more value for clients than what I charge them, enhancing my confidence and pricing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Fractional CMO Show

What is Fractional CMO Show about and what kind of topics does it cover?

This podcast explores the evolving role of Fractional Chief Marketing Officers (CMOs) and emphasizes the need for marketers to transition from small problem-solving to addressing larger strategic challenges. Host Casey Stanton shares insights and personal anecdotes, tracing the changes in the marketing landscape influenced by advancements in technology, particularly artificial intelligence. Listeners can expect discussions on client engagement strategies, niching down, and the importance of building sustainable relationships that can lead to greater financial rewards and professional fulfillment. Unique aspects include candid reflections on personal growth and the challenges faced in a rapidly changing industry, making it a valuable resourc... more

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Which podcasts are similar to Fractional CMO Show?

These podcasts share a similar audience with Fractional CMO Show:

1. Marketing Against The Grain
2. The Marketing Millennials
3. The StoryBrand Podcast
4. The CMO Podcast
5. The Artificial Intelligence Show

How many episodes of Fractional CMO Show are there?

Fractional CMO Show launched 4 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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