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Outfoxed

hunter.io
High-End Audio
Music
Processplot
Marketing Outreach
Entrepreneurship
B2B Marketing
Digital Gaming Industry
Sports Betting
Consulting
Postalytics
Artificial Intelligence
Rewardful
NFL Season
Investor Relations
Change Management
Personal Branding
B2B Sales
B2B Saas
Startup Consulting
Direct Mail

The GTM podcast for founders, marketers, and builders wanting the truth about growth, not the gloss.

PublishesMonthlyEpisodes14Founded10 months ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Outfoxed

Latest Episodes

The latest episode of the Outfoxed podcast by Hunter.io features Matt Lauro, founder of Fractional CRO.

Matt shares how he transitioned from leading global marketing teams at companies like KellyOCG and Adecco to building his own fractional CRO prac... more

The latest episode of the Outfoxed podcast by Hunter.io features Matthew Kay, founder of Colman Rose, a B2B growth consultancy.

Matthew shares how he built a business around performance-based contracts, where a portion of the fee is tied to pre-agre... more

The twelfth episode of the Outfoxed podcast by Hunter.io features Michelle Brammer, Director of Growth Marketing at Lingo.

Michelle shares how she ran an ICP analysis as the only marketer on the team and discovered that it wasn’t big-name clients dr... more

The eleventh episode of the Outfoxed podcast by Hunter.io features Kodi McKinney, founder of Me In The Club.

Kodi shares why the marketing lessons he learned promoting records at college radio stations apply directly to B2B outreach, how founders an... more

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Recent Guests

Matthew Kay
Founder of Colman Rose, a B2B growth consultancy
Colman Rose
Episode: Matthew Kay - " How to rethink list building"
Michelle Brammer
Director of Growth Marketing at Lingo
Lingo
Episode: Michelle Brammer - "Find more of your best customers and watch conversion rates increase"
Kodi McKinney
Founder of Me In The Club, entertainment marketing expert
Me In The Club
Episode: Kodi McKinney - "Prove you're human and show humor in your email"
Emmet Gibney
CEO of Rewardful, Affiliate and Referral Software Platform
Rewardful
Episode: Emmet Gibney - "Figure out if you've built something people want"
Rahul Jain
CEO and co-founder of Noble
Noble
Episode: Rahul Jain - "How to influence buying in the age of AI"
Ryan Rogers
Inventor, engineer, and product developer
Episode: Ryan Rogers - "Try everything - you don’t know who will become your customer"
Dennis Kelly
Founder and CEO of Postalytics
Postalytics
Episode: Dennis Kelly - "Early wins aren't always a sign of anything"
Kristie Jones
Founder of the Sales Acceleration Group
Sales Acceleration Group
Episode: Kristie Jones - "Don't believe in no, believe in not right now"
Adam Goldfarb
Consultant specializing in high-end audio
Transcendence
Episode: Adam Goldfarb - "Demonstrate your knowledge and credibility follows"

Hosts

James Milson
Co-hosts and guests primarily involved in marketing and growth at Hunter.io-related ventures; multiple spellings seen across notes.
Matt Tharp
Co-host and CEO/leader in Hunter.io; frequent host across episodes.
James Milsom
Co-host with marketing leadership background, multiple references across episodes.

Reviews

5.0 out of 5 stars from 5 ratings
  • Hunter IO

    Best tool I’ve used for finding current and up to date information.

    Apple Podcasts
    5
    brmathion
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, battle-tested GTM tactics shared by guests.
The show features a strong focus on real-world entrepreneurship and product-market fit.
Sponsorships and segues feel authentic and relevant to growth-focused teams.
Guests often provide actionable frameworks that listeners can apply quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Matthew Kay - " How to rethink list building"
Q: Can you explain the skin-in-the-game pricing model and how it influences client outcomes?
Parts of our fees are tied to outcomes with lower-bound KPIs and upper-bound KPIs; if we miss the lower bound, there's a rebate, and if we exceed the upper bound, there's a bonus. This aligns our incentives with client success.
Matthew Kay - " How to rethink list building"
Q: How do you define and target your ICP over time, and how often do you review it?
We review informal formal ICPs at least every 12 months, ensuring we understand owners, co-founders, marketing and sales leaders, and adapt to changing markets; referrals and lookalikes help us consistently target the right companies.
Matthew Kay - " How to rethink list building"
Q: What made you decide to focus on small to mid-sized enterprises (SMBs) rather than larger organizations?
You start with a mental map of ICP breadth and depth; larger companies slow things down with bureaucracy, so the ROI of speed and agility is higher with SMBs. We also see faster decision cycles and stronger owner/co-founder relationships, which suit our service model.
Ryan Rogers - "Try everything - you don’t know who will become your customer"
Q: If you could use one word to describe how it felt when you won your first customer, how did it feel?
It felt like proof of concept and a validation signal that I could actually build something that people would pay for, especially since the first customer was a university where I had previously studied.
Emmet Gibney - "Figure out if you've built something people want"
Q: What changes did SaaS Group bring to Rewardful's growth?
Access to centralized marketing resources, SEO, PPC optimization, and a more mature go-to-market engine that helped accelerate growth and unlock larger customers while maintaining the indie hacker entry points.

Audience Metrics

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Frequently Asked Questions About Outfoxed

What is Outfoxed about and what kind of topics does it cover?

This show focuses on practical GTM and growth strategies for founders, product teams, and marketers. Across episodes, guests discuss go-to-market models (PLG vs sales-led), ICP definition, multi-channel outreach, pricing mindsets, and the evolving role of AI and data in shaping marketing and sales. Highlights include SMB-focused GTM tactics, niche industry insights (e.g., cannabis, entertainment marketing, high-end audio), and real-world lessons on building credible outreach, aligning product and marketing, and balancing experimentation with disciplined execution. The show tends to feature operators who blend hands-on marketing with product insight, making it useful for listeners seeking actionable frameworks and candid founder-focused pers... more

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Outfoxed launched 10 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Outfoxed?

Recent guests on Outfoxed include:

1. Matthew Kay
2. Michelle Brammer
3. Kodi McKinney
4. Emmet Gibney
5. Rahul Jain
6. Ryan Rogers
7. Dennis Kelly
8. Kristie Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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