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Outfoxed

hunter.io
High-End Audio
Music
Processplot
Marketing Outreach
Entrepreneurship
B2B Marketing
Digital Gaming Industry
Sports Betting
Consulting
Postalytics
Artificial Intelligence
Rewardful
NFL Season
Investor Relations
Change Management
Personal Branding
B2B Sales
B2B Saas
Startup Consulting
Direct Mail

The GTM podcast for founders, marketers, and builders wanting the truth about growth, not the gloss.

PublishesMonthlyEpisodes13Founded9 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Outfoxed

Latest Episodes

The latest episode of the Outfoxed podcast by Hunter.io features Matthew Kay, founder of Colman Rose, a B2B growth consultancy.

Matthew shares how he built a business around performance-based contracts, where a portion of the fee is tied to pre-agre... more

The twelfth episode of the Outfoxed podcast by Hunter.io features Michelle Brammer, Director of Growth Marketing at Lingo.

Michelle shares how she ran an ICP analysis as the only marketer on the team and discovered that it wasn’t big-name clients dr... more

The eleventh episode of the Outfoxed podcast by Hunter.io features Kodi McKinney, founder of Me In The Club.

Kodi shares why the marketing lessons he learned promoting records at college radio stations apply directly to B2B outreach, how founders an... more

The latest episode of the Outfoxed podcast by Hunter.io features Emmet Gibney, CEO of Rewardful.

Emmet shares how he navigated the transition from indie-hacker pricing to enterprise customers, why PLG companies inevitably hit a tension point where t... more

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Recent Guests

Michelle Brammer
Director of Growth Marketing at Lingo
Lingo
Episode: Michelle Brammer - "Find more of your best customers and watch conversion rates increase"
Kodi McKinney
Founder of Me In The Club, entertainment marketing expert
Me In The Club
Episode: Kodi McKinney - "Prove you're human and show humor in your email"
Emmet Gibney
CEO of Rewardful, Affiliate and Referral Software Platform
Rewardful
Episode: Emmet Gibney - "Figure out if you've built something people want"
Rahul Jain
CEO and co-founder of Noble
Noble
Episode: Rahul Jain - "How to influence buying in the age of AI"
Ryan Rogers
Inventor, engineer, and product developer
Episode: Ryan Rogers - "Try everything - you don’t know who will become your customer"
Dennis Kelly
Founder and CEO of Postalytics
Postalytics
Episode: Dennis Kelly - "Early wins aren't always a sign of anything"
Kristie Jones
Founder of the Sales Acceleration Group
Sales Acceleration Group
Episode: Kristie Jones - "Don't believe in no, believe in not right now"
Adam Goldfarb
Consultant specializing in high-end audio
Transcendence
Episode: Adam Goldfarb - "Demonstrate your knowledge and credibility follows"
Mattias Liivak
Co-founder of ProcessPlot
ProcessPlot
Episode: Mattias Liivak - "Love your product, but get blunt, consistent feedback"

Hosts

James Milson
Co-host with a focus on marketing leadership and growth insights.
Matt Tharp
CEO and co-host, leads strategic conversations on GTM, growth, and marketing operations.

Reviews

5.0 out of 5 stars from 5 ratings
  • Hunter IO

    Best tool I’ve used for finding current and up to date information.

    Apple Podcasts
    5
    brmathion
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest list typically includes founders or senior operators from marketing, sales, and growth roles.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ryan Rogers - "Try everything - you don’t know who will become your customer"
Q: If you could use one word to describe how it felt when you won your first customer, how did it feel?
It felt like proof of concept and a validation signal that I could actually build something that people would pay for, especially since the first customer was a university where I had previously studied.
Emmet Gibney - "Figure out if you've built something people want"
Q: What changes did SaaS Group bring to Rewardful's growth?
Access to centralized marketing resources, SEO, PPC optimization, and a more mature go-to-market engine that helped accelerate growth and unlock larger customers while maintaining the indie hacker entry points.
Emmet Gibney - "Figure out if you've built something people want"
Q: How do you balance PLG with a sales-led approach as you scale?
By prioritizing a strong PLG foundation with self-serve onboarding and clear archetypes, then gradually feathering in sales for larger enterprise deals, ensuring pricing and procurement processes align with the changing customer base.
Emmet Gibney - "Figure out if you've built something people want"
Q: What was the pivotal moment that convinced you to take over as CEO at Rewardful?
It came down to demonstrable growth in the numbers, seeing a clear trajectory that showed acceleration and resilience, especially aided by AI tailwinds, which convinced the board and stakeholders that the leadership needed to stay the course.
Kodi McKinney - "Prove you're human and show humor in your email"
Q: What is the best cold email Kodi has ever received, and what made it work?
The best emails are from real people who show they've done their homework, acknowledge the recipient's work, and ask for a short, concrete time to talk; the effectiveness comes from personalization, relevance, and a straightforward call to action that respects the recipient's time.

Audience Metrics

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Listeners per Episode
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Location
Interests
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Frequently Asked Questions About Outfoxed

What is Outfoxed about and what kind of topics does it cover?

The show centers on actionable GTM strategies and founder-level growth challenges across marketing, sales, and product. Episodes frequently explore how to blend traditional channels with modern digital tactics, build credible outreach and sales dynamics in B2B SaaS, and navigate niche markets with tight customer feedback loops. Guests range from founders pivoting to scalable models to consultants and operators sharing practical playbooks—from multi-channel marketing and audience research to change management and targeted outreach—often emphasizing honesty, experimentation, and relationship-building as keys to sustainable growth. A standout pattern is the emphasis on applying data-driven insights to real-world GTM problems, with a willingnes... more

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Which podcasts are similar to Outfoxed?

These podcasts share a similar audience with Outfoxed:

1. The Human Upgrade: Biohacking for Longevity & Performance
2. The Daily
3. Pod Save America
4. The Daily Show: Ears Edition

How many episodes of Outfoxed are there?

Outfoxed launched 9 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Outfoxed?

Recent guests on Outfoxed include:

1. Michelle Brammer
2. Kodi McKinney
3. Emmet Gibney
4. Rahul Jain
5. Ryan Rogers
6. Dennis Kelly
7. Kristie Jones
8. Adam Goldfarb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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