
As interior designers, we’re accustomed to celebrating the end of a project. But what about the people and process behind those designs? Once Upon a Project delves into the stories of creating the spaces that we inhabit with the designers who dreamed them up. Join AJ Paron, EVP and Design Futurist of SANDOW Design Group, in unraveling what it takes to bring interior design projects to fruition—fro... more
| Publishes | Weekly | Episodes | 44 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | DesignArts | |||

What do you design when the view is already the spectacle? AJ Paron speaks with Olivia Reid and Lionel Ohayon of Journey about reimagining the experience at Edge in Hudson Yards, where the challenge was not simply attracting visitors, but giving them... more
How do you modernize a historic institution without losing the traditions that give it meaning? AJ Paron speaks with designer Dan Mazzarini of Mazzarini & Co. about rethinking spaces at the Harvard Club of New York for a new generation of members. Wh... more
What happens when you don’t just design a building, but rethink how people experience an entire place? AJ Paron speaks with Bill Mandara of Mancini Duffy about TSX Broadway, the ambitious Times Square project that brings architecture, entertainment, ... more
How do you bring a historic hotel back to life without losing the character that made it special in the first place? AJ Paron speaks with Valentina Castellon of DLR Group about the transformation of The Gunter Hotel in San Antonio, where a 130-year h... more
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AJ Paron invites us into spaces we could only dream about accessing. The curtain is lifted and we learn about the decision making process for every design detail. The host asks the very questions I wanted answered. Highly recommend whether you are inside or outside the industry.
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Conversations with interior designers, architects, clients, and other creative professionals reveal the decisions and collaborations behind notable built environments. Each episode typically follows a project from its original goals through design choices, practical challenges, and the experience of the people who use the space. Workplace design is a recurring focus, alongside healthcare, wellness, sustainability, biomaterials, and the cultural influences that shape materials and interiors.
AJ Paron, an executive and design futurist at SANDOW Design Group, hosts the discussions, which pair practitioner expertise with client perspectives and project-specific stories. The emphasis is on the process behind finished spaces, including how desig... more
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Once Upon a Project launched 4 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Once Upon a Project include:
1. Sommer Schauer
2. Jill Giorgis
3. Mark Hirons
4. Alexis Kim
5. Alivia Stalnaker
6. Whitney Eveler
7. Caroline Zimbalist
8. Michael Ford
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